At the heart of every organization lies the human element—their values, aspirations, and stories. It is in embracing and nurturing this humanity that true leadership and organizational excellence emerge.

In this episode of KnowThyBrand, Pascal Viscor, an entrepreneur, storyteller, and strategist, shares his insights into the significance of purpose and vision for companies. The conversation covered the transformative potential of authentic storytelling, the essence of cultivating trust within organizational cultures, and the importance of aligning values with actions.

Topics covered in this episode include:

• Importance of Enthusiasm and Resilience in Business Development
• Building Authenticity and Trust in Organizational Culture
• The Role of Leadership in Fostering Inclusivity
• The Evolution of Organizational Culture
• Reflecting on the Progress and Future Direction of Organizational Culture

Find out more about Pascal and his work.