Chief’s Kingdom: Growing a Global Brand with the CMO of the Kansas City Chiefs

This Modern Brand

Jan 15 2024 • 25 mins

Join Jason Parks and Jen Mazi as they dig into the heart of the Kansas City Chiefs’ rise to global fandom with CMO Lara Krug, exploring the strategies and values that have made the Chiefs a standout sports brand. Plus, gear up for a Brand Battle as Barkley’s Dave Gutting weighs in on the age-old […]