Profit with Law: Profitable Law Firm Growth

Moshe Amsel

Small Law Firms often start from the practice of law and not as a business venture. This ends up causing the growth of the firm to be much longer and more painful than it needs to be. If you started a Law Firm with the intention of increasing your impact, freeing up your time and having all the money you will ever need then the strategies we discuss will be priceless for you. Profit with Law is a show focused on the business of running a law firm as a profitable venture. Packaging and pricing your services, getting clients consistently, growing your staff in a way that feels good to you and implementing systems and technology to set yourself up for success are all discussions you will find here on the show. Moshe Amsel the host of the Profit with Law podcast is not an attorney. He has spent 20 years as an executive in the IT industry before becoming an accountant and business advisor for small businesses. As the owner of a successful accounting firm DreamBuilder Financial and Law Firm Growth coaching organization Profit with Law, Moshe has proven that there are better and different ways for a law firm to do business and be successful. Our mission is to empower all people with wealth creation so that this and future generations can lead a better life. We’d love nothing more than to do this by helping law firm owners on their journey. A law firm is not for practice it’s for profit!

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MarketingMarketing
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Episodes

Optimizing Market Leadership through Google Business Profiles and Local Services Ads with Ben Fisher - 456
Yesterday
Optimizing Market Leadership through Google Business Profiles and Local Services Ads with Ben Fisher - 456
Send us a textShownotes can be found at https://www.profitwithlaw.com/456.Are you struggling to maintain growth and maximize the potential of your Google Business Profile?Join Moshe Amsel and Ben Fisher, Google Business Profile Diamond Product Expert and co-founder of Steady Demand, as they dive into critical strategies for business growth, managing Local Services Ads (LSAs), and navigating Google Business Profiles (GBP). Moshe and Ben reveal how to sustain market leadership, tackle invalid leads with AI-driven processes, and the importance of accurate business information. Listen now to discover the best strategies for safeguarding your business, enhancing lead generation, and ensuring your Google Business Profile remains compliant and visible!Chapters:[00:00] Introduction to Ben Fisher[08:07] What is a Google Business Profile and How to Optimize It[16:18] The Risks in Google Business Profiles and How to Not Get Your GBP Suspended[27:31] How to Get Out of a Suspension[35:41] Best Practices for Google Business Profile Reviews[38:02] What Gets You Verified for Local Services Ads[43:47] Google Sends You Invalid Leads. What Happens Next? [50:39] Ben’s Parting Piece of AdviceResources mentioned:Take the Law Firm Growth Assessment and find out how you rate as a law firm owner! Check out our Profit with Law YouTube channel!Learn more about the Profit with Law Elite Coaching Program hereConnect with Ben Fisher: Website | X (Twitter) | LinkedInSteady DemandJoin our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com.Connect with Moshe on:Facebook - https://www.facebook.com/moshe.amselLinkedIn - https://www.linkedin.com/in/mosheamsel/
Evolving Your Law Firm’s Marketing Approach with Bobby Steinbach - 455
Oct 31 2024
Evolving Your Law Firm’s Marketing Approach with Bobby Steinbach - 455
Send us a textShownotes can be found at https://www.profitwithlaw.com/455.Ever wondered if your marketing strategy is leaving money on the table?Join Moshe Amsel and Bobby Steinbach, co-founder of Mean Pug Digital, as Bobby shares why marketing shouldn’t stop once you've acquired a client. He delves into the importance of ongoing client engagement to boost referrals and foster repeat business. Moshe and Bobby discuss essential marketing metrics, cost-effective tracking methods, and how to allocate your marketing budget for optimal growth. Learn why your marketing strategy should resemble a balanced investment portfolio and the benefits of bespoke marketing solutions!Tune in to discover the tailored marketing strategies that can help your law firm stand out and grow!Chapters:[00:00] Introduction to Bobby Steinbach[07:03] How Much of a Law Firm’s Revenue Should Be Allocated to its Marketing Budget?[11:21] Where Should Solo Lawyers Start Spending in Marketing?[27:02] Climbing the Marketing Ladder[36:36] Some Small Law Firms Tend to Make This Mistake [39:26] How Can Small Law Firms Track Marketing Metrics to Drive Better Decisions?[47:13] Bobby’s Parting Piece of AdviceResources mentioned:Take the Law Firm Growth Assessment and find out how you rate as a law firm owner! Check out our Profit with Law YouTube channel!Learn more about the Profit with Law Elite Coaching Program hereWhat’s Your Law Firm’s Capital S Story? with Paul FurigaWho Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork by Dan SullivanGoogle AnalyticsMicrosoft ClarityConnect with Bobby Steinbach: Website | Mean Pug LinkedIn | LinkedIn | InstagramMean Pug WebsiteJoin our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com.Connect with Moshe on:Facebook - https://www.facebook.com/moshe.amselLinkedIn - https://www.linkedin.com/in/mosheamsel/
Visionary Legal Leadership: The Blueprint for Law Firm Excellence with Ryan McKeen - 454
Oct 24 2024
Visionary Legal Leadership: The Blueprint for Law Firm Excellence with Ryan McKeen - 454
Send us a textShownotes can be found at https://www.profitwithlaw.com/454.How do small adjustments lead to massive success in your law firm?Join Moshe Amsel as he interviews Ryan McKeen, co-founder of Connecticut Trial Firm and Best Era LLC, for a deep dive into how small, consistent changes can lead to big wins in business. Ryan shares his journey, offering insights on finding the right mentors, financial planning, and building the resources he wished he'd had when starting out. Learn how his Slack community and consulting services empower law firms to thrive!Tune in now to discover the strategic shifts that can transform your law firm's success!Chapter:[00:00] Introduction to Ryan McKeen[12:57] The Journey of Connecticut Trial Firm[22:19] From Zero to a Million: How Long It Really Takes to Build Revenue[37:11] Overcoming the Top 3 Challenges that Law Firm Owners Have[49:25] The People Behind Ryan’s Growth and Success[55:02] A Sneak Peek into Best Era [01:07:11] Ryan’s Parting Piece of AdviceResources mentioned:Take the Law Firm Growth Assessment and find out how you rate as a law firm owner! Check out our Profit with Law YouTube channel!Learn more about the Profit with Law Elite Coaching Program hereLiving Forward by Michael Hyatt and Daniel HarkavyTraction: Get a Grip on Your BusinessElite Fast TrackTriple Your Revenue and Double Your Profit in 12 Months TrainingGet Scalable by by Ryan DeissConnect with Ryan McKeen: Website | LinkedIn | FacebookBest Era WebsiteRosen Institute by Lee RosenJoin our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com.Connect with Moshe on:Facebook - https://www.facebook.com/moshe.amselLinkedIn - https://www.linkedin.com/in/mosheamsel/
Boosting Law Firm Profitability through Effective AR Management in Law Firms with Matt Darner - 453
Oct 17 2024
Boosting Law Firm Profitability through Effective AR Management in Law Firms with Matt Darner - 453
Send us a textShownotes can be found at https://www.profitwithlaw.com/453.Are you struggling to maintain cash flow and handle collections in your law firm?Join Moshe Amsel and Matt Darner, co-founder and VP of business development at Collbox, as they dive into strategies for improving accounts receivable (AR) management and maintaining healthy cash flow. Matt shares insights from his extensive experience in automating financial processes, emphasizing the importance of friendly, consistent follow-ups and clear expectations. Moshe and Matt discuss setting higher retainers, utilizing flat fees, and employing specialized collection services to reduce workload and enhance client satisfaction. They stress the importance of defining a structured payment cadence, using technology, and the effectiveness of weekly billing to minimize disputes and maintain transparency.Listen now to uncover strategies to streamline your law firm’s collection processes and ensure financial stability for sustainable growth!Chapters:[00:00] Introduction to Matt Darner[08:44] The Relationship Trap: How Emotions Impact Your Collection Processes[15:24] Why Do Clients Delay Payments When They Don't Skip Their Cable Bills?[21:44] How the Recency Bias Affects Your Clients’ Willingness to Pay[35:21] The Best Practices to Speed Up Collections[01:06:38] Matt’s Parting Piece of AdviceResources mentioned:Take the Law Firm Growth Assessment and find out how you rate as a law firm owner! Check out our Profit with Law YouTube channel!Learn more about the Profit with Law Elite Coaching Program hereConnect with Matt Darner: LinkedIn | Facebook | WebsiteCollBox Join our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com.Connect with Moshe on:Facebook - https://www.facebook.com/moshe.amselLinkedIn - https://www.linkedin.com/in/mosheamsel/
Optimizing Your Business Finances for Personal and Business Financial Success with Justin Buonomo - 452
Oct 10 2024
Optimizing Your Business Finances for Personal and Business Financial Success with Justin Buonomo - 452
Send us a textShownotes can be found at https://www.profitwithlaw.com/452.Are you increasing your revenue but still facing the same financial troubles?In this podcast episode, Moshe Amsel sits down with Justin Buonomo, CEO of Journey to Financial Freedom, to explore why increasing your income alone won't solve money problems. Justin discusses the importance of addressing underlying financial behaviors and implementing effective systems before focusing on earning more. Get practical tips on managing business finances, budgeting effectively, and making long-term financial changes!Ready to transform your financial habits and achieve true financial stability? Tune in now to learn how!Chapters:[00:00] Introduction to Justin Buonomo[13:43] 4 Steps for Managing Your Personal Finances[19:36] The Secret Sauce for Securing Your Take-Home Pay[24:03] How the Right Budget Can Empower You to Live Your Life[31:10] Why Paying Attention and Measuring Results Change The Game[37:30] How to Find Hidden Money[41:55] Justin's Parting Piece of AdviceResources mentioned:Take the Law Firm Growth Assessment and find out how you rate as a law firm owner! Check out our Profit with Law YouTube channel!Learn more about the Profit with Law Elite Coaching Program hereProfit First by Mike MichalowiczThe Ed Mylett ShowConnect with Justin Buonomo: Website | Instagram | Email | YouTube | LinkedIn | FacebookJoin our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com.Connect with Moshe on:Facebook - https://www.facebook.com/moshe.amselLinkedIn - https://www.linkedin.com/in/mosheamsel/
Transforming Client Communication and Legal Systems with Brian Glass - 451
Oct 3 2024
Transforming Client Communication and Legal Systems with Brian Glass - 451
Send us a textShownotes can be found at https://www.profitwithlaw.com/451.Are you struggling to maintain effective communication and client satisfaction in your law firm?Join Moshe Amsel and Brian Glass, partner and trial lawyer, as Brian shares his expert strategies on creating effective client roadmaps, the importance of personal touch over automation, and why setting clear expectations is vital for client satisfaction. Moshe and Brian also dive into key factors that contributed to an impressive 383% revenue growth in Brian's division and the crucial role of speed and efficient case selection.Listen now to uncover the secrets to transforming your legal practice and ensuring a positive client experience!Chapters:[00:00] - Introduction to Brian Glass[14:37] - What Fuels Long-Term Success in Law Firms?[26:30] - The Secret Ingredients of Exceptional Law Firm Customer Service[40:53] - The Number One Key to Law Firm Growth[48:34] - Brian's Parting Piece of AdviceResources mentioned:Take the Law Firm Growth Assessment and find out how you rate as a law firm owner! Check out our Profit with Law YouTube channel!Learn more about the Profit with Law Elite Coaching Program hereEpisode 40 - Lessons From The Life Of A GiantRenegade Lawyer Marketing by Ben GlassLiving Forward by Michael Hyatt and Daniel HarkavyConnect with Brian Glass: LinkedIn | InstagramGreat Legal Marketing Summit notesClient Communication Portal Software for Law Firms: HonaJoin our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com.Connect with Moshe on:Facebook - https://www.facebook.com/moshe.amselLinkedIn - https://www.linkedin.com/in/mosheamsel/
From Burnout to Balance: Overcoming Startup Hurdles and Building a Thriving Law Firm with Margeaux Thomas - 450
Sep 26 2024
From Burnout to Balance: Overcoming Startup Hurdles and Building a Thriving Law Firm with Margeaux Thomas - 450
Send us a textShownotes can be found at https://www.profitwithlaw.com/450.Do you feel overwhelmed with the demands of your growing law firm and your desire to maintain a healthy work-life balance?Join Moshe Amsel and Margeaux Thomas, owner of Thomas Law PLC, as Margeaux shares her journey of overcoming hiring challenges and improving her firm's productivity and growth. Moshe and Margeaux discuss important strategies like hiring the right people, the role of business coaching, efficient time management, and delegation to help law firm owners achieve sustainable growth while maintaining a healthy work-life balance.Listen now to learn practical tips on hiring, delegation, and balancing work with personal life to elevate your law firm's success!Chapters:[00:00] - Introduction to Margeaux Thomas[07:45] - The If-Only's of Starting a Law Firm[17:50] - Margeaux’s Top 3 Best Decisions for her Law Firm[32:25] - Then vs. Now: How the Law Firm Life Compares Over Time[42:27] - Margeaux's Parting Piece of AdviceResources mentioned:Take the Law Firm Growth Assessment and find out how you rate as a law firm owner! Check out our Profit with Law YouTube channel!Learn more about the Profit with Law Elite Coaching Program hereProfit First by Mike MichalowiczRadical Candor by Kim ScottGet Staffed UpSkybreakerConnect with Margeaux Thomas: Website | Personal LinkedIn | Company LinkedIn | FacebookThe Second in Command: Unleash the Power of Your COO by Cameron Herold Join our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com.Connect with Moshe on:Facebook - https://www.facebook.com/moshe.amselLinkedIn - https://www.linkedin.com/in/mosheamsel/
The Key to Scaling Your Law Firm: Implementing an Operating System with Sharon Means - 449
Sep 19 2024
The Key to Scaling Your Law Firm: Implementing an Operating System with Sharon Means - 449
Send us a textShownotes can be found at https://www.profitwithlaw.com/449.Are you ready to take your law firm to the next level with data-driven strategies and systems?Join Moshe Amsel and Sharon Means, a seasoned fractional integrator, as they explore the importance of core values, the implementation of business scorecards, and the Entrepreneurial Operating System (EOS) for law firm success. Sharon shares her journey, insights on customizing and growing your team, and the crucial role of tracking meaningful metrics. Together, they discuss the significance of hiring the right people aligned with your firm's core values and the practical steps to achieve scalability and operational efficiency.Listen now to discover how these transformative strategies can propel your law firm to new heights!Chapters:[00:00] Introduction to Sharon Means[12:01] Which Operating System is Right for You?[14:33] Exiting the Solo Stage: The Hiring Process[24:19.] The ABC’s of Measuring Results[35:14] Creating Your Law Firm’s Scorecard[37:14] Setting Your Growth Team’s Metrics[44:52] Setting the Client Delivery Metrics[48:58] The Importance of a Meeting Schedule[51:29] Sharon’s Parting Piece of AdviceResources mentioned:Take the Law Firm Growth Assessment and find out how you rate as a law firm owner! Check out our Profit with Law YouTube channel!Learn more about the Profit with Law Elite Coaching Program herePodcast Ep 034 - What's Your Hiring ProcessPodcast Ep 144 - From Law School to a 150 Person Firm with Mike MorseTraction: Get a Grip on Your Business by Gino WickmanClockwork, Revised and Expanded: Design Your Business to Run Itself by Mike MichalowiczGet Scalable: The Operating System Your Business Needs To Run and Scale Without You by Ryan DeissCore Values Exercise: https://www.taproot.com/live-your-core-values-exercise-to-increase-your-success/Kolbe: http://kolbe.com/The Double Win podcast with Michael Hyatt and Megan Hyatt-Miller: https://podcasts.apple.com/us/podcast/the-double-win/id1294885433Connect with Sharon Means: Email | LinkedInSharon’s Email: sharon.means.cpa@gmail.comJoin our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com
How to Set Your Law Firm Up for Success with Traditional Marketing with Gary Sarner - 448
Sep 12 2024
How to Set Your Law Firm Up for Success with Traditional Marketing with Gary Sarner - 448
Send us a textShownotes can be found at https://www.profitwithlaw.com/448.Frustrated with the complexities of marketing your law firm effectively?Join Moshe Amsel and Gary Sarner, a seasoned expert in non-digital legal marketing, as Gary reveals crucial insights on optimizing your firm's marketing strategy through traditional channels like billboards, radio, and TV. In this episode, Moshe and Gary delve into everything you need to know about traditional marketing, from the marketing budget and timeframe to how your law firm operates. They also discuss how to set up your law firm in a way that will set you up for marketing success.Listen now to uncover the secrets of sustained marketing success and learn how to turn your marketing investments into lasting growth!Chapters:[00:00] Introduction to Gary Sarner[09:15] What You Need to Succeed in Marketing[18:57] How to Determine Your Marketing Budget[26:03] How Long it will Take to See Results[36:33] How to Price Your Services[44:32] Where You Should be Investing[53:26] Attorney Referrals[57:37] Gary’s Parting Piece of AdviceResources mentioned:Take the Law Firm Growth Assessment and find out how you rate as a law firm owner! Check out our Profit with Law YouTube channel!Learn more about the Profit with Law Elite Coaching Program hereEpisode 29 - Using a Freelance Writer for Your Law Firm Blog with Laura Pennington BriggsConnect with Gary Sarner: ROI360 Instagram | Gary’s Instagram | FacebookGary’s phone number: 954-560-6371Join our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com.Connect with Moshe on:Facebook - https://www.facebook.com/moshe.amselLinkedIn - https://www.linkedin.com/in/mosheamsel/
Everything You Need to Know about Buying and Selling Law Firms with Tom Lenfestey - Part 1 - 447
Sep 5 2024
Everything You Need to Know about Buying and Selling Law Firms with Tom Lenfestey - Part 1 - 447
Send us a textShownotes can be found at https://www.profitwithlaw.com/447.Curious about how acquiring a law firm can accelerate your own law firm's growth?Join Moshe Amsel and Tom Lenfestey, founder and CEO of the Law Practice Exchange, as Tom describes the benefits and strategies behind buying a law firm. In this episode, Moshe and Tom dive into the topic of law firm acquisitions, highlighting the importance of starting early and understanding what is being bought, from client relationships to established systems. Tom also unpacks the financial nuances of buying a law firm, including valuation, structured terms, and financing options.Listen now to explore how acquiring a law firm can be the game-changer your practice needs for growth and profitability!Chapters:[00:00] Introduction[05:19] Introduction to Tom Lenfestey[10:28] Law Firm Growth Strategy: Buying a Firm [19:30] Brand Recognition - Your Law Firm Name[22:40] Does the Practice Area Matter?[31:44] Financial Costs of Acquiring a Law Firm[42:43] Parting Piece of Advice from TomResources mentioned:Take the Law Firm Growth Assessment and find out how you rate as a law firm owner! Check out our Profit with Law YouTube channel!Learn more about the Profit with Law Elite Coaching Program hereEp 224 - Replay - Rise of the Digital CEO with James WedmoreEp 370 - How to Determine Your Firm’s Value and Sell at a Fair Price with Victoria CollierEp 425 - The Key Drivers Behind a Valuable and Marketable Law Firm with Brooke LivelyBuilt to Sell: Creating a Business That Can Thrive Without You Paperback by John WarrillowConnect with Tom Lenfestey: YouTube | Facebook | LinkedIn | TwitterJoin our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com.Connect with Moshe on:Facebook - https://www.facebook.com/moshe.amselLinkedIn - https://www.linkedin.com/in/mosheamsel/
Maximizing Marketing Profitability through Strategic Attorney Referrals with Arya Firoozmand - 446
Aug 29 2024
Maximizing Marketing Profitability through Strategic Attorney Referrals with Arya Firoozmand - 446
Send us a textShownotes can be found at https://www.profitwithlaw.com/446.Do you want to make the most out of your marketing spend?Join Moshe Amsel and Arya Firoozmand, an attorney and founder of Overture, as Arya delves into the transformative potential of a platform that revolutionizes attorney-to-attorney referrals. This platform allows you to easily hand off leads that are not the right fit for you, while still collecting revenue from that lead! Arya also explains the ethical fee-splitting model of Overture, streamlining the referral process, and offering an added revenue stream for attorneys.Listen now to discover Overture’s innovative game-changing approach to referrals!Chapters:[00:00] Introduction to Arya Firoozmand[07:08] The Financial Model of Attorney Referrals[18:24] How Overture Handles Client Payments and Collections[28:11] Arya’s Parting Piece of AdviceResources mentioned:Take the Law Firm Growth Assessment and find out how you rate as a law firm owner! Check out our Profit with Law YouTube channel!Learn more about the Profit with Law Elite Coaching Program hereConnect with Arya Firoozmand: Email | Website | LinkedIn | InstagramArya Firoozmand’ email: af@overture.lawJoin our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com.Connect with Moshe on:Facebook - https://www.facebook.com/moshe.amselLinkedIn - https://www.linkedin.com/in/mosheamsel/
How to Create a Law Firm You Love with Jordan Ostroff - 445
Aug 22 2024
How to Create a Law Firm You Love with Jordan Ostroff - 445
Send us a textShownotes can be found at https://www.profitwithlaw.com/445.Are you struggling to find joy and fulfillment in your law firm?Join Moshe Amsel and Jordan Ostroff, author of "Love Your Law Firm: A Roadmap to the Law Firm You Always Wanted," as Jordan shares his insights on creating a business that brings joy and fulfillment while maintaining profitability. Moshe and Jordan dive deep into the importance of work-life balance, efficient time management, and the mindset shift needed to grow a successful law firm.Listen now to uncover strategies for loving your law firm and transforming your practice into a thriving, purposeful business!Chapters:[00:00] Introduction to Jordan Ostroff[06:00] The Motivation Behind “Love Your Law Firm”[11:02] Being Intentional with Your Law Firm[18:49] The Best Use of Your Time[27:02] Time Management and Efficiency[29:36] How to Make Pro Bono Work[33:03] Maximizing Your CalendarResources mentioned:Take the Law Firm Growth Assessment and find out how you rate as a law firm owner! Check out our Profit with Law YouTube channel!Learn more about the Profit with Law Elite Coaching Program hereClockwork, Revised and Expanded: Design Your Business to Run Itself by Mike MichalowiczRocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your Business by Gino WickmanConnect with Jordan Ostroff: Website | Facebook | LinkedIn | TikTok | Instagram | YouTubeLove Your Law Firm: A Roadmap to the Law Firm You Always Wanted by Jordan Ostroff JD Episode 72 - Everybody Needs To Eat Lunch with Jordan OstroffEpisode 275 - The Sales Process You Need to Have with Jordan Ostroff Join our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com.Connect with Moshe on:Facebook - https://www.facebook.com/moshe.amselLinkedIn - https://www.linkedin.com/in/mosheamsel/
Branding, Marketing, and PR: Terry Isner’s Humanistic Approach for Law Firms - 444
Aug 15 2024
Branding, Marketing, and PR: Terry Isner’s Humanistic Approach for Law Firms - 444
Send us a textShownotes can be found at https://www.profitwithlaw.com/444.Are you ready to unlock the secrets of effective law firm branding and marketing?Join Moshe Amsel and Terry Isner, a marketing philosopher, brand consultant, and leadership director, as Terry shares his insights on the power of PR, social media, and storytelling for law firms. In this conversation, you'll hear about a successful lawyer who wanted to be a pilot, underscoring the importance of integrating personal elements into professional branding. Moshe and Terry discuss how to define a compelling law firm story, the benefits of repurposing content across various channels, and the practicalities of implementing a comprehensive marketing strategy. They also explore the modern concept of PR and the interconnectedness of marketing, PR, social media, and business development.Listen now to learn how to build a strong personal brand, attract clients, and turn your law firm's marketing efforts into a powerful business development tool!Chapters:[00:00] Introduction to Terry Isner[06:39] The Misconception of PR Today[12:11] Identifying Where to Start[16:46] Outsourcing PR vs. Doing it Internally[22:51] PR in Attracting Talent[27:43] Is Traditional PR dead? Resources mentioned:Take the Law Firm Growth Assessment and find out how you rate as a law firm owner! Check out our Profit with Law YouTube channel!Learn more about the Profit with Law Elite Coaching Program hereEp 338 - What’s Your Law Firm’s Capital S Story with Paul FurigaConnect with Terry Isner: Instagram | X (Twitter) | TikTokJoin our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com.Connect with Moshe on:Facebook - https://www.facebook.com/moshe.amselLinkedIn - https://www.linkedin.com/in/mosheamsel/
Transforming Your Law Firm's Referral Strategy with Stacey Brown Randall - 443
Aug 8 2024
Transforming Your Law Firm's Referral Strategy with Stacey Brown Randall - 443
Send us a textShownotes can be found at https://www.profitwithlaw.com/443.Do you want to unlock the power of referrals for your law firm without awkwardly asking for them?In this episode, Moshe Amsel sits down with referral marketing expert, Stacey Brown Randall, to dive deep into her proven strategies for generating a steady stream of high-quality referrals. Stacey shares her insights on identifying referral sources, cultivating relationships, and implementing a 90-day plan to boost your referral business.Tune in now to learn how to tap into the psychology of referrals and transform the way you grow your law firm!Chapters:[00:00] Introduction to Stacey Brown Randall[05:05] The Fundamental Truths about Referrals[09:57] Planting Referral Seeds[17:29] How to Get Started with Referrals[20:39] 3 Foundational Referral Strategies[27:52] Creating a Scalable Referral Strategy[38:41] How Long it Takes to Cultivate Predictable ReferralsResources mentioned:Take the Law Firm Growth Assessment and find out how you rate as a law firm owner! Check out our Profit with Law YouTube channel!Learn more about the Profit with Law Elite Coaching Program herePodcast Ep 025 - Generating Referrals Without Asking with Stacey Brown RandallConnect with Stacey Brown Randall: Website | LinkedIn | InstagramGenerating Business Referrals Without Asking by Stacey Brown RandallRoadmap to Referrals PodcastStacey Brown Randall's starter course "Your Next 5 Referrals"Join our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com.Connect with Moshe on:Facebook - https://www.facebook.com/moshe.amselLinkedIn - https://www.linkedin.com/in/mosheamsel/
How to Build Productive Legal Teams with Nearshore Staffing with Paula Veloza - 442
Aug 1 2024
How to Build Productive Legal Teams with Nearshore Staffing with Paula Veloza - 442
Send us a textShownotes can be found at https://www.profitwithlaw.com/442.Welcome back to another insightful episode of the Profit with Law Podcast! In today's episode, Moshe Amsel speaks with Paula Veloza, VP of Commercial Strategy at Vinali Group. Vinali Group specializes in nearshore outsourcing solutions tailored for law firms, offering services like intake associates, paralegals, legal assistance, and contract negotiators who work within the same time zone as their clients.Paula shares her unique journey from a part-time recruiter to leading commercial strategy, shedding light on the ample growth opportunities for employees in nearshore locations. Moshe and Paula delve into the benefits and challenges of utilizing inexpensive labor from different regions, focusing on cultural fit, values, and language proficiency.They discuss the critical aspects of communication, setting deliverable goals, and providing feedback to ensure new hires succeed, especially in their first 30-90 days. Paula also highlights the academic prowess in countries like Colombia and the business potential it holds due to limited local opportunities. Tune in now to gain valuable insights into how nearshore outsourcing can provide cost savings and access to high-quality professionals!Chapters:[00:00] Introduction to Paula Veloza[09:00] Nearshore vs. Offshore Employees[10:07] Language Proficiency in Nearshore Hiring[15:23] Nearshore employees with specific experience/skillset[21:31] Setting Up New Hires for Success[27:36] The Cost of Nearshore vs. Offshore Employees[29:24] Benefits of Hiring through VinaliResources mentioned:The Law Firm Growth Summit has passed, but if you missed it, you can get lifetime access to the recordings here: https://www.lawfirmgrowthsummit.com/VIPTake the Law Firm Growth Assessment and find out how you rate as a law firm owner! Check out our Profit with Law YouTube channel!Learn more about the Profit with Law Elite Coaching Program hereConnect with Paula Veloza: Instagram | LinkedIn | YouTubeRadical Candor by Kim ScottJoin our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com.Connect with Moshe on:Facebook - https://www.facebook.com/moshe.amselLinkedIn - https://www.linkedin.com/in/mosheamsel/
Maximizing Efficiency in Law Firms through AI and Automation Tools with Mitch Asser - 441
Jul 25 2024
Maximizing Efficiency in Law Firms through AI and Automation Tools with Mitch Asser - 441
Send us a textShownotes can be found at https://www.profitwithlaw.com/441.Welcome to the Profit with Law Podcast! In today's episode, Moshe Amsel and Mitch Asser explore the game-changing role of artificial intelligence (AI) in business, particularly for law firm owners. Discover how tools like Feedly, Zapier, and Chat GPT can transform your business processes, enhancing efficiency and saving time. Mitch shares his journey from marketing struggles to success and offers practical tips on automating recurring tasks and learning from other industries. Don't miss this episode packed with insights to future-proof your practice –  tune in now!Chapters:[00:00] Introduction to Mitch Asser[08:49] Leveraging AI - Where to start[14:20] AI and Time Management[17:51] AI Automation Tools: Feedly, Zapier, and ChatGPT[22:56] How to Find Automation Opportunities[25:09] How to Stay Relevant in the World of AI[33:09] Mitch’s Parting Piece of AdviceResources mentioned:The Law Firm Growth Summit has passed, but if you missed it, you can get lifetime access to the recordings here: https://www.lawfirmgrowthsummit.com/VIPTake the Law Firm Growth Assessment and find out how you rate as a law firm owner! Check out our Profit with Law YouTube channel!Learn more about the Profit with Law Elite Coaching Program hereConnect with Mitch Asser: Website | Facebook | TikTok | InstagramSign Up for Mitch’s NewsletterFeedlyZapierDoNotPayJoin our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com.Connect with Moshe on:Facebook - https://www.facebook.com/moshe.amselLinkedIn - https://www.linkedin.com/in/mosheamsel/
Boost Your Law Firm's Visibility with Podcasting and Content Repurposing with Jason Cercone - 440
Jul 18 2024
Boost Your Law Firm's Visibility with Podcasting and Content Repurposing with Jason Cercone - 440
Send us a textShownotes can be found at https://www.profitwithlaw.com/440.Welcome to another insightful episode of the Profit with Law Podcast! In this episode, Moshe Amsel engages in a fascinating conversation with Jason Cercone, the founder and CEO of Bombtrack Media. Jason recounts his unique journey into podcasting, which began out of spite following a social media incident.This episode explores the immense potential of podcasting as a marketing tool for law firms and other businesses. Moshe and Jason delve into the strategic advantages of podcasting, from building authority to leveraging content across various platforms. They also discuss the pragmatic aspects of podcast production, including the benefits of batch recording, the importance of specialized support, and the efficiency gains from adopting a season-based approach.Join Moshe and Jason as they uncover the keys to successful and sustainable podcasting and explain why investing in quality content creation can make a significant difference in any marketing strategy. Tune in now for an engaging and informative discussion!Chapters:[00:00] Introduction to Jason Cercone[08:42] The Power of Podcasting as a Marketing Medium[12:01] Choosing the Right Topic for Your Podcast[23:14] How to Overcome Podcast Fatigue[37:26] Maximizing Your Time in Podcast ProductionResources mentioned:Take the Law Firm Growth Assessment and find out how you rate as a law firm owner! Check out our Profit with Law YouTube channel!Learn more about the Profit with Law Elite Coaching Program hereConnect with Jason Cercone: Website | Instagram | LinkedInBombtrack MediaJoin our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com.Connect with Moshe on:Facebook - https://www.facebook.com/moshe.amselLinkedIn - https://www.linkedin.com/in/mosheamsel/
Embracing Growth Mindset: Eduardo Briceno on Building a High-Performance Law Practice - 439
Jul 11 2024
Embracing Growth Mindset: Eduardo Briceno on Building a High-Performance Law Practice - 439
Send us a textShownotes can be found at https://www.profitwithlaw.com/439.Welcome to the Profit with Law Podcast! Joining us today is Eduardo Briceno, a renowned keynote speaker, facilitator, and author who has dedicated his career to fostering cultures of learning and high performance. In this episode, Eduardo sheds light on the power of the growth mindset, the distinction between performing and improving, and how these concepts apply to the legal profession. Moshe and Eduardo offer valuable advice on transitioning from a solo attorney to building a thriving firm, taking calculated risks, and implementing effective marketing strategies. They also delve into the necessity of creating safety nets, setting the stage for continuous learning, and fostering an environment where both leaders and teams can grow.Tune in to explore these transformative ideas and much more!Chapters:[00:00] Introduction to Eduardo Briceno[02:13] The Importance of Optimism[08:12] How to Escape the Solo Mindset[18:13] Is Being Risk-Averse Keeping You Stuck?[23:13] Creating a Safety Net in Marketing[30:42] Creating a Safety Net in Hiring[35:35] Reactive and Proactive Growth Mindset[40:58] 3 Tips for LeadersResources mentioned:Take the Law Firm Growth Assessment and find out how you rate as a law firm owner! Check out our Profit with Law YouTube channel!Learn more about the Profit with Law Elite Coaching Program hereConnect with Eduardo Briceno: Website | LinkedIn | X (Twitter) | Facebook | InstagramBriceno.comThe Performance Paradox by Eduardo BricenoJoin our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com.Connect with Moshe on:Facebook - https://www.facebook.com/moshe.amselLinkedIn - https://www.linkedin.com/in/mosheamsel/
How to Get the Leads that Your Competition Doesn't Know Exists with Jan Roos - 438
Jul 4 2024
How to Get the Leads that Your Competition Doesn't Know Exists with Jan Roos - 438
Send us a textShownotes can be found at https://www.profitwithlaw.com/438.In today's episode, we're thrilled to have Jan Roos, an award-winning entrepreneur, author, and speaker, who brings a wealth of knowledge on effective marketing strategies for law firms. Moshe Amsel and Jan dive into the intricate challenges of identifying the right hooks to reach clients before they even know that they need an attorney. They explore successful campaign strategies, the power of educational content, and the nuances of marketing to underserved legal sectors, such as Medicaid and dementia care.Jan and Moshe emphasize the need for attorneys to invest in marketing correctly and highlight the pitfalls of running PPC ads without substantial budgets or expertise. This episode will arm you with tactics to engage potential clients proactively, even before they start searching for legal services.Tune in to uncover the secrets to bridging the knowledge gap for your clients, leveraging educational events, and using pre-recorded materials to drive consultations. Don't miss Jan's invaluable insights, including advanced strategies for qualifying potential clients through consultation calls and the role of outbound calling. Plus, discover how attorneys can stand out in a competitive market by effectively utilizing specific marketing approaches across various legal practice areas.Whether you're looking to enhance your law firm's cash flow or seeking innovative marketing techniques, this episode is a must-listen!Chapters:[00:00] Introduction to Jan Roos[5:44] Who This Episode is For[11:51] How to Find the Knowledge Gaps[15:04] Using Educational Events to Generate Leads[20:04] How to Increase Your Conversion Rate[23:00] Determining the Right Marketing Hook[33:14] Priming Leads for a Consultation CallResources mentioned:Take the Law Firm Growth Assessment and find out how you rate as a law firm owner! Check out our Profit with Law YouTube channel!Learn more about the Profit with Law Elite Coaching Program hereConnect with Jan Roos: LinkedInLaw Firm Growth PodcastBeyond Intake by Jan RoosJoin our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com.Connect with Moshe on:Facebook - https://www.facebook.com/moshe.amselLinkedIn - https://www.linkedin.com/in/mosheamsel/
Everything You Need to Know about Retirement Planning for Business Owners with Courtenay Shipley - 437
Jun 27 2024
Everything You Need to Know about Retirement Planning for Business Owners with Courtenay Shipley - 437
Send us a textShownotes can be found at https://www.profitwithlaw.com/437.Welcome to another insightful episode of the Profit with Law Podcast! In today's episode, Moshe Amsel is joined by retirement plan expert, Courtenay Shipley, to delve into the intricacies of retirement planning as a business owner. This conversation explores everything from maximizing contributions to 401K plans and passing non-discrimination testing, to the complex world of profit sharing and cash balance pension plans.Courtenay shares her compelling backstory, explaining how a bad experience with her employer led her to establish her own firm. Together with Moshe, they discuss the competitive landscape of retirement planning, the strategic use of employer contributions, and the crucial role of tax considerations in retirement planning. Small business owners will gain valuable insights on structuring compensation packages to attract and retain top talent, with actionable tips on profit sharing and deferred compensation plans.Tune in now for actionable insights that could transform your business and enrich your employees' futures!Chapters:[00:00] Introduction to Courtenay Shipley  [06:45] Maximizing 401K Contributions for Business Owners and Employees  [16:07] QBI - Qualified Business Income Deduction[20:15] Employee Incentives [27:47] Handling 401k Plans Effectively[31:46] Which Retirement Plan is Right for You? [35:32] Retirement Plan and TaxesResources mentioned:Take the Law Firm Growth Assessment and find out how you rate as a law firm owner! Check out our Profit with Law YouTube channel!Learn more about the Profit with Law Elite Coaching Program hereConnect with Courtenay Shipley: LinkedIn | Company’s LinkedIn | WebsiteEpisode 40 - Lessons From The Life Of A Giant retirementplanology.com/learnmoreJoin our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com.Connect with Moshe on:Facebook - https://www.facebook.com/moshe.amselLinkedIn - https://www.linkedin.com/in/mosheamsel/