Branding, Marketing, and PR: Terry Isner’s Humanistic Approach for Law Firms - 444

Profit with Law: Profitable Law Firm Growth

Aug 15 2024 • 38 mins

Shownotes can be found at https://www.profitwithlaw.com/444.

Are you ready to unlock the secrets of effective law firm branding and marketing?

Join Moshe Amsel and Terry Isner, a marketing philosopher, brand consultant, and leadership director, as Terry shares his insights on the power of PR, social media, and storytelling for law firms. In this conversation, you'll hear about a successful lawyer who wanted to be a pilot, underscoring the importance of integrating personal elements into professional branding. Moshe and Terry discuss how to define a compelling law firm story, the benefits of repurposing content across various channels, and the practicalities of implementing a comprehensive marketing strategy. They also explore the modern concept of PR and the interconnectedness of marketing, PR, social media, and business development.

Listen now to learn how to build a strong personal brand, attract clients, and turn your law firm's marketing efforts into a powerful business development tool!

Chapters:

[00:00] Introduction to Terry Isner

[06:39] The Misconception of PR Today

[12:11] Identifying Where to Start

[16:46] Outsourcing PR vs. Doing it Internally

[22:51] PR in Attracting Talent

[27:43] Is Traditional PR dead?

Resources mentioned:

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