#16: Meaningful Scaling: Balancing Tech and Personal Touch in Marketing | Sara Croft, Five Four Partners

Local Marketing School

Sep 12 2024 • 39 mins

In this week's discussion, Emily chats with Sara Croft, the Co-Founder and CEO of Five Four,  a growth agency for early-stage founders and founder-led businesses. Sara offers insights on experimentation, community-led growth, and preparing clients for fundraising, product launches, and revenue growth. We dive into the importance of local marketing and the power of meeting customers where they’re at. Listen in for valuable perspectives on balancing scalable marketing tactics with personalized approaches!


TUNE IN FOR TOPICS LIKE:

0:20 Journey from food blogger to marketing exec to entrepreneur

4:40 Lessons learned from marketing in a nonprofit

7:41 Parallels between the nonprofit and startup world

9:16 Origins of Five Four and building an agency

12:15 Indicators that you’re ready to bring on a marketing partner

15:07 Meeting people where they are with local marketing

17:28 Setting a channel mix to balance scalable and non-scalable strategies

19:31 Attribution and conversion challenges and overcoming them

22:44 What it looks like to be a Five Four client

27:07 Building out a small team and creating a strong culture

29:16 Creating a relationship-driven network

32:20 What’s next for Five Four


Listen to this week’s Local Marketing School conversation!

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Connect with Sara: LinkedIn

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This podcast is produced by Hummingbirds. Learn more about Hummingbirds at hummingbirds.com.