In this week's discussion, Emily chats with Sara Croft, the Co-Founder and CEO of Five Four, a growth agency for early-stage founders and founder-led businesses. Sara offers insights on experimentation, community-led growth, and preparing clients for fundraising, product launches, and revenue growth. We dive into the importance of local marketing and the power of meeting customers where they’re at. Listen in for valuable perspectives on balancing scalable marketing tactics with personalized approaches!
TUNE IN FOR TOPICS LIKE:
0:20 Journey from food blogger to marketing exec to entrepreneur
4:40 Lessons learned from marketing in a nonprofit
7:41 Parallels between the nonprofit and startup world
9:16 Origins of Five Four and building an agency
12:15 Indicators that you’re ready to bring on a marketing partner
15:07 Meeting people where they are with local marketing
17:28 Setting a channel mix to balance scalable and non-scalable strategies
19:31 Attribution and conversion challenges and overcoming them
22:44 What it looks like to be a Five Four client
27:07 Building out a small team and creating a strong culture
29:16 Creating a relationship-driven network
32:20 What’s next for Five Four
Listen to this week’s Local Marketing School conversation!
Other episodes you'll enjoy if you enjoyed Sara's episode:
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This podcast is produced by Hummingbirds. Learn more about Hummingbirds at hummingbirds.com.