From Manny to FinTech CEO: Joe Keeley Shares Justifi's Unique Approach to Monetizing FinTech for SaaS Platforms

Mar 15 2023 • 33 mins

Joe Keeley is the CEO & Co-Founder of the embedded Fintech company Justifi.ai . He shares how went from being a hockey-playing nanny to leading a fintech orchestration platform that helps software-as-a-service (SaaS) platforms add value and accelerate potential revenue streams.

According to Joe, the fintech market is enormous and diverse, with thousands of vertical SaaS platforms, and there can be thousands of winners because there are many different ways to slice and dice the market.

Joe Keeley's entrepreneurial journey started with founding College Nannies and Sitters and Tutors, a large in-home childcare and tutoring company, before moving into Fintech. Justifi simplifies the complex and fragmented Fintech industry for SaaS platforms by providing a payment and fintech orchestration platform and an engaged fintech team. SaaS platforms often lack expertise in fintech, and Justifi fills that gap by providing an extension of their team, including a chief payment officer, to help them execute on fintech solutions.

To successfully monetize FinTech, software companies must start the journey today and look to the future when making integration decisions. They must also focus on the user experience and not just on monetizing funds flow. Justifi believes that by partnering with providers, companies can take full advantage of FinTech while still focusing on their core vertical SaaS platform. Justifi sees exciting opportunities in stored payment values and a focus on the user experience, and they want to help platforms capture more value from their FinTech transactions.

In conclusion, Justifi's unique approach to helping vertical SaaS platforms add value to their company is worth exploring. Joe Keeley's experience transitioning from a different company to a fintech company provides valuable insights. Don't make the mistake of waiting to begin monetizing with FinTech or trying to build everything yourself. Instead, contact Justifi.ai to understand your business and build a strategic FinTech map. Remember, there's a tailwind behind you, and Justifi can help accelerate your potential for success.

Things that we dive into on in this episode .

👨‍💼 From hockey-playing nanny to CEO and Co-Founder of Justifi, Joe Keeley knows what it takes to become a successful FinTech company. Justifi helps vertical SaaS platforms add value and accelerate potential revenue streams with their payment and FinTech orchestration platform and engaged FinTech team.

🌐 The fintech market is enormous and diverse, with thousands of vertical SaaS platforms, but there can be thousands of winners because there are many different ways to slice and dice the market.

💳 Payments are the most commonly sold and purchased FinTech product, but Justifi believes that vertical SaaS platforms should keep the lion's share of the value of funds flow within their ecosystem. By monetizing payments based on the payment's cost rather than the transaction's size, SaaS platforms can increase revenue potential.