PODCAST

The Tech Marketing Podcast

Twogether

Want to listen in on the best minds in B2B Tech Marketing? Talking about stuff that matters? Now? You're in the right place. Welcome to The Tech Marketing Podcast. Hosted by CTO, Jon Busby and Audio Producer, Harry Radcliffe. Powered by twogether.

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Third party cookies: the sun is setting, are you prepared?
1w ago
Third party cookies: the sun is setting, are you prepared?
This week on the Tech Marketing Podcast, the chat's all about analytics and the irrevocable changes in Google Analytics in particular.So listen in and find out: - What's happening with third party cookies- What your options may be moving forward- How Google is changing it's data-collection methods
Third party cookies: the sun is setting, are you prepared?
1w ago
Third party cookies: the sun is setting, are you prepared?
This week on the Tech Marketing Podcast, the chat's all about analytics and the irrevocable changes in Google Analytics in particular.So listen in and find out: - What's happening with third party cookies- What your options may be moving forward- How Google is changing it's data-collection methods
58 | Can(nes) B2B Marketing take the creative lead?
Jun 3 2022
58 | Can(nes) B2B Marketing take the creative lead?
With the grand reveal of a B2B category at Cannes, we're joined by David Ryan, Head of Art, and Tim Wilson-Frier, Senior Strategist, to understand why this new B2B is making its debut, now.
57 | B2B Brand building: A super-cut
May 20 2022
57 | B2B Brand building: A super-cut
In Jon's absence this week, we have a supercut of brand-building and awareness insights for you. We'll hear from a whole range of speakers from previous episodes to create one concise podcast, jam-packed with helpful snippets.
56 | The art of closing the Channel loop
May 6 2022
56 | The art of closing the Channel loop
A tale as old as time… Yes, we're all still searching for the Nirvana where sales and marketing align… (sigh) BUT, in this episode we have a sneak peek from Seb Tyack, Director of Channel Solutions, who gives us the low down on brilliant basics for Technology Vendors.
55 | World Innovation Day Q&A
Apr 21 2022
55 | World Innovation Day Q&A
Tenacity, leadership and motivation? Experimentation and action? What does innovation mean to you…To celebrate #WorldInnovationDay, join @Jon as he hears from a range of industry voices on their interpretation of 'innovation'. Thanks to @Karen, @Johnathan, @Jamie, and @Frankie for joining us this week. And don't forget to tune in now on your favorite platform
54 | The rise of the brand publisher
Apr 11 2022
54 | The rise of the brand publisher
As third-party cookies slide into oblivion the move to first-party data is a huge challenge for marketers.This week we explore how defining the currency of first-party data, establishing the value exchange between brand and customer, and introducing creative brand publishing, can successfully overcome obstacles.
53 | The Drivers of B2B Marketing: Creativity, Innovation and Disruption
Mar 25 2022
53 | The Drivers of B2B Marketing: Creativity, Innovation and Disruption
Join us for a deep-dive discussion around the ‘holy trinity of effective B2B tech marketing: Creativity, Innovation, and Disruption. Jon, Harry and our new host Fez weigh in on the science, art, and magic that happens when brands get it right.
52 | Femmepowerment in tech
Mar 10 2022
52 | Femmepowerment in tech
Our IWD podcast featuring Hidden Talent and Culture Consultancy delves into the topics shaping the new world of work for women in tech – from dismantling stereotypes and promoting equal opportunity using an app that eliminates bias to the creation of psychological safety through a culture of mentorship, allyship, and internal community building.
51 | AI - Expectations Vs Reality
Mar 4 2022
51 | AI - Expectations Vs Reality
Why does training AI require turning data coal into data diamonds? Is there any value to AI getting it wrong, and how can we overcome bias in models?  We speak with Robert “Tin Man” Tinn, Senior Data & Applied Scientist at Microsoft Health AI, about the practical challenges and advantages of using AI in its current form, and how we can expect it to develop. Join us for the discussion.
50 | New starters: a vision for tech marketing
Feb 18 2022
50 | New starters: a vision for tech marketing
There's never been a more exciting time to work in tech marketing. But you shouldn't just take our word for it. In this 50th episode of The Tech Marketing Podcast, we're joined by eight new starters. You'll hear some of our brightest new minds talk about their interests in Tech Marketing and why they have chosen to develop their careers in the industry.
49 | B2B marketing and the Metaverse (plus NFTs)
Feb 3 2022
49 | B2B marketing and the Metaverse (plus NFTs)
Joined by Innovation & Partnerships Director, Jonathan Sedger, we journey into the future of digital experiences and discuss how we marketers can master the metaverse (and NFTs). Tune in to get up to speed on the tech that’s shaping the future of the internet; and learn how brands can prepare for tomorrow, today.
48 | Winning ABM Pt.2 - Foresights with Hitachi Vantara
Jan 20 2022
48 | Winning ABM Pt.2 - Foresights with Hitachi Vantara
We’ve covered the details in Part 1: Insights. Now it’s time to look at tomorrow's picture in Part 2: Foresights. What are the KPIs used to measure ABM success, and where is all of this going? We’re joined by Hitachi’s Global ABM Manager, Amy Hall, to discuss the future of this ever-evolving industry.
47 | Winning ABM Pt.1 - Insights from Hitachi Vantara
Jan 7 2022
47 | Winning ABM Pt.1 - Insights from Hitachi Vantara
In today’s data-saturated world of ABM, it’s all about knowing when to draw a line in the sand, and when to start stamping your footprint. We're joined by Hitachi Vantara’s Global ABM Manager, to break down their award-winning campaign.
46 | Brave ideas: experimentation and risk-taking in B2B marketing
Dec 23 2021
46 | Brave ideas: experimentation and risk-taking in B2B marketing
In an industry deluged with dull, cookie-cutter campaigns, taking creative risks is one of the best ways to differentiate. Jon and Harry are joined by Twogether’s in-house creatives, Leigh Holdway and Glenn Carey, to discuss the importance of disruptive creativity in B2B marketing and why playing it safe is the greatest risk of all.
45 | The B2B marketers’ guide to data networks.
Dec 10 2021
45 | The B2B marketers’ guide to data networks.
Did you know that 95% of B2B buyers are not in the market for your products? So how, if at all, can you convert them into leads? Jon and Harry are joined by GDlabs Tom Ridges and Edmund Barter to discuss their incredible new AI audience targeting intelligence platform that delivers insights from first-party data to help you find your next customer.
44 | Award finalist case-study: The future of live, virtual & hybrid events
Dec 2 2021
44 | Award finalist case-study: The future of live, virtual & hybrid events
Is the future of events hybrid, virtual and as live as a power line? Sigfox Connect 2020 exceeded all benchmarks for success and has been awarded Silver for Best Use of Events at the B2B Marketing Awards, listen in to the podcast to get the gospel on this ground-breaking story.
43 | The B2B Marketing Awards: Taking a look behind-the-scenes
Nov 23 2021
43 | The B2B Marketing Awards: Taking a look behind-the-scenes
What should you be including in your submissions for awards? And how can you win the recognition that great work deserves? We talk with Joel Harrison, Editor in Chief at B2B Marketing, about the upcoming B2B Marketing Awards.
42 | Award-finalist case study: Making your brand front of mind
Nov 12 2021
42 | Award-finalist case study: Making your brand front of mind
How do you make your brand front of mind in a crowded marketplace? And how should your actions differ if you’re a new entrant or an established player? We hear about the strategies Stefy and her media team use to achieve this differentiation. And how recent success with AVEVA has led to a nomination for ‘Best Brand Initiative’ at the B2B Marketing Awards.
41 | Award-finalist case study: Successful demand generation
Oct 28 2021
41 | Award-finalist case study: Successful demand generation
What can we learn from an award-finalist demand generation campaign? In today's episode, Jon & Harry are joined by KPMG Media Account Director, Emilie Bordbar, to find out.The 'Demand Gen Engine' has been nominated in two extremely competitive categories at the B2B Marketing Awards this year.
40 | Award-finalist case study: Putting The Art Into Martech
Oct 21 2021
40 | Award-finalist case study: Putting The Art Into Martech
You’ve got the right channel, the right technique, the right content, and compelling creative that’s going to emotionally engage your audiences. But are you making the most of your martech and data to truly drive success? In today's podcast, our Martech Director, John Breedon explains the vital role that Martech plays in accelerating your brand efforts and smashing your demand generation targets.