The MACH Alliance Podcast

Rory Dennis and Sonja Keerl

Businesses need help to adapt and adapt fast. And technology is a big part of being able to do just that. The MACH Alliance advocates for a new approach to enterprise technology. An open and agile approach. And that’s how we’ll approach our podcast. An open look at technology, customer experiences, at the business needs surrounding it all. We’ll bridge tech and business conversations, talk to guests that are tech leaders, independent experts, those who have done it and lived to tell the tale. We’ll tell the actual stories, in gritty detail. Because people should know what it takes, so they can be prepared to do it right. This is The MACH Alliance Podcast, a show about enterprise digital transformation, one that goes beyond theory and best practices. We bring you into the room with enterprise leaders who are embracing cutting-edge technology for good reason, and ask them: what does it really take to fundamentally change an enterprise?

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Navigating the new world with Jamie Hancox
Navigating the new world with Jamie HancoxCrafting their way to MACH: The LoveCrafts storyMACH. It’s a team effort.A new frontier with Cartier, thanks to MACHWorking out MACH for the health and fitness industryThe building blocks to success with MACH and LEGO GroupBuilding omnichannel experiences the MACH way, from scratchDelivering speed and performance for PUMA
As one of the world’s leading sports brands, PUMA operates in a lot of different geographies and markets. But with it has come a lot of different technologies and systems and a model that didn’t put digital at the heart of its operations. Time to market was slow, there were a lot of software issues, and initiatives sometimes just couldn’t get off the ground. The aim was to switch that all around. Digital had to come first, especially with D2C channels coming to the fore, speed and performance had to be high with PUMA wanting to be the fastest sports site in the world, and technology had to change in order to deliver. Dylan Valade, Head of Global Ecommerce Technology at PUMA joined Rory Dennis to discuss PUMA’s digital transformation, including how speed becomes a key priority, how they moulded technology to fit the team and business needs, and how collaboration and knowledge exchange has increased across teams as a result of the changes. Key highlights: For PUMA the strategy is to buy over build, as it means they don’t waste time building from scratch and instead use that time to implement, test, and try.The goal for PUMA was to be the fastest sports site in the world, but they had to work with what they had and make incremental changes. But knowing speed and performance were within their control, they knew they could achieve financial gains on the back of it.They started by bringing all geographies onto one code base, which brought with it a whole new way of working, increased sharing of work, and knowledge exchange. As a result, people and systems got better, and rollouts became faster.
May 20 2021
38 mins
Bypassing the hesitancy for change: Making a business case for MACH with Peter Burggraaff
Shaping the tomorrow for an enterprise cannot rely on how they got to today. They need to dare to let go of what they feel comfortable with, says Peter Burggraaff, Partner & Director at Boston Consulting Group.  More and more enterprises are making the move to MACH, but there’s still a high level of hesitancy at an executive level surrounding change. So how can you make the business case for MACH? Well, it starts with clearly defining the reason you want to change and then the uses cases.    Peter joined Sonja Keerl, Vice President of the MACH Alliance, to discuss the rethink businesses need surrounding their IT technology and within their organisation, as well as the need for use cases to be driving the change, not just because a business wants MACH. Key highlights: Enterprises must have a technological and organisational rethink. They must have discussions not just around IT but around the people, the organization, the skills needed for the future and how they work can together both internally and in collaboration with business partners.Enterprises must be thinking from a use case driven approach. This then allows businesses to define the technology needed to do that, the building blocks and organisation needed to build and support it.   Being specific in the articulation of digital change is a big weakness, especially at a C-suite or board level. More and more the need for change is clear, the ambition to do something digital is clear, and the need to accelerate is clear. But what businesses aren’t clear on is what it is they want to change and how fast they want to go.   Retailers must “not only decompose the architecture but decompose the journey to value creation.” While most retailers typically spend around 1-1.5% of revenue on technology, truly digital retailers spend 5-7%. Yes, businesses may spend more but they will become more efficient, and develop greater opportunities to grow.
Apr 23 2021
40 mins
Sprinting to the start line: Adopting MACH in a B2B business with Gireesh Sahukar
With over 100 years under their belt, Dawn Foods is a leading manufacturer and distributor of bakery ingredients in over 100 countries. But with little to no eCommerce and digital presence, they were left asking themselves “what do we need to do to stay in business for the next 100 years?” It wasn’t just about surviving, but evolving and thriving. They quickly realised they needed to be where their customers were – online – and they couldn’t just rely on person-to-person sales in the modern age. So Gireesh Sahukar, VP of Digital at Dawn Foods, joined to help kick start their digital innovation with all roads leading to an API-first, microservices approach.  Gireesh joined Rory Dennis to discuss in-depth their digital transformation, including how they decided upon a MACH-based approach, how they launched in 22 weeks, and what success and value they’ve realised as a result.  Key highlights: When researching and talking to vendors there was no architectural disagreement – everything was about being API driven and API first.    You can really spin up a compelling B2B experience in a short period of time. Dawn Foods went from no code, no team, and no requirements to a full-blown launch in just 22 weeks. And with technology evolving at pace, Gireesh believes this would be even quicker if done now, possibly as low as 16 weeks.   Getting to launch is just the starting point. It’s not the finish line. Dawn Foods has been able to constantly iterate, pushing live over 40 different capabilities to the platform that have each driven conversion and engagement.   By every metric defined Dawn Food’s digital transformation has been a success. Customer adoption and engagement, order value, conversion, everything has surpassed the goals they set.
Apr 22 2021
36 mins
Welcome to The MACH Alliance Podcast