With over 100 years under their belt, Dawn Foods is a leading manufacturer and distributor of bakery ingredients in over 100 countries. But with little to no eCommerce and digital presence, they were left asking themselves “what do we need to do to stay in business for the next 100 years?” It wasn’t just about surviving, but evolving and thriving.
They quickly realised they needed to be where their customers were – online – and they couldn’t just rely on person-to-person sales in the modern age. So Gireesh Sahukar, VP of Digital at Dawn Foods, joined to help kick start their digital innovation with all roads leading to an API-first, microservices approach.
Gireesh joined Rory Dennis to discuss in-depth their digital transformation, including how they decided upon a MACH-based approach, how they launched in 22 weeks, and what success and value they’ve realised as a result.