Madelynn Elyse: Organic Fan Growth, TikTok for Artists, and How to Use the Spotify Algorithm

Progressions: Success in the Music Industry

Apr 27 2022 • 52 mins


Today’s guest is Madelynn Eylse, an LA-based musician and the founder of the boutique label services company Shark Attack. Madelynn founded Shark Attack to empower indie artists and to help them navigate the landscape of today’s new and ever changing music industry. Since 2016, Madelynn has coached over 100 artists along their path to being truly independent as well as worked with the major labels. We cover topics like activating the Spotify algorithm, how to grow using TikTok, what a successful ad campaign looks like, and release strategies for new music in 2022. In this episode we'll dig in on... The do's and don'ts of playlisting Release strategies for new music in 2022 Getting a record deal offer and turning it down Sync licensing as a source of income Passive streams vs gaining fans What a good Call to Action looks like What to spend music marketing dollars on and how Organic growth metrics to look out for in 2022 Pre-Save vs Pre-Order Building fans through Tik Tok Understanding Spotify for Artists Playlist botting Social media engagement targets Disco: Music Management and Sharing Platform (https://disco.ac/ (https://disco.ac/)) Learn More About ... Website: https://www.thisissharkattack.com/ (https://www.thisissharkattack.com/) Instagram: https://www.instagram.com/ThisIsSharkAttack/ (https://www.instagram.com/ThisIsSharkAttack/) Twitter: https://twitter.com/thisissharkattk (https://twitter.com/thisissharkattk) Medium: https://madelynnelyse.medium.com/ (https://madelynnelyse.medium.com/) Our Sponsors: Sign Up for Complete Producer Network https://www.completeproducer.net/share/z_LJhc8M_GtKZ1OX?utm_source=manual (HERE)! Get on the Waitlist for The Beats Accelerator Process https://knowledge.completeproducer.pro/bapwaitlist (HERE)! Get on the Waitlist for The Mix Accelerator Process http://mixaccelerator.com/ (HERE)! Other Links: Join my https://app.studiocast.io/member/studio/travis (Studiocast.io) Studio and get behind the scenes of Progressions! https://www.travisference.com/coffeecup (Give Me a Coffee Cup!) Support Progressions on https://www.patreon.com/progressionspod (Patreon)! Sign up for the https://mailchi.mp/87a95bbfe666/progressionspod (Progressions Mailing List) https://kit.co/travisference (Gear and Recommended Reading List) Instagram: https://www.instagram.com/progressionspod/ (https://www.instagram.com/progressionspod/) Facebook: https://www.facebook.com/ProgressionsPod/ (https://www.facebook.com/ProgressionsPod/) Twitter: https://twitter.com/progressionspod (https://twitter.com/progressionspod) Learn more about Travis: https://www.travisference.com/ (https://www.travisference.com/) Credits: Guest: Madelynn Elyse Host: Travis Ference Editor: https://linktr.ee/djempirical (Stephen Boyd) Theme Music: inter.ference