Join Shelley and Toby as they interview Tim Fitzpatrick of Rialto Marketing about the past, present, and future of digital marketing in this surprisingly different era.
Tim's Website: https://www.rialtomarketing.com/
Find our new book, "Women in Podcasting: The Messages & Methods Interviews" at: https://www.amazon.com/dp/B09RJZT8LX/
Other websites we mentioned in this episode:
Chapter Timestamps: 0:00 Introduction 1:30 Women in Podcasting book on Amazon 3:58 Rialto Marketing 5:10 Marketing fundamentals; marketing strategy trilogy 6:11 Getting noticed online through content 9:30 I'm afraid of in-person networking! 11:40 Resolving information overload 13:06 Marketing is an investment toward growth 17:50 Check your website for this! 19:31 Social media demands interaction 21:53 Email marketing for the juiciest fruit 24:59 The next best thing to being there: video 31:17 Podmatch and ListenNotes - learn to love them 35:53 Automation: when and how 39:03 How to get more leads 44:09 The most important thing: decide to act and learn
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