Episode 33: Startup to standout: The power of branding

All Hands on Tech with Digital Nova Scotia

Oct 17 2023 • 49 mins

You may have noticed Proposify sporting a fresh new look these days.

After several years in business, the Halifax-based proposal software company decided it was time to undergo a brand refresh.

In this episode, we sit down with Proposify's Director of Brand + Communications, Jennifer Faulkner, as well as Brian Jeffcock, the mastermind behind the transformation from Palais—the design consultancy they enlisted for the refresh. We dive into the world of branding, exploring questions like: When is the perfect moment for a brand facelift? What's the significance of nailing branding right from the start for tech startups? And how can you leverage your brand to shine brightly in the digital realm?"

Learn more about Proposify at https://www.proposify.com/
Visit Digital Nova Scotia: https://digitalnovascotia.com/

Music © Bensound.com

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