103 - Think Customer Outcomes or Die - Raja Nucho on Surrounding the Sale with Partners

Nearbound Podcast

Mar 21 2023 • 43 mins

What is up PartnerUp!


We’ve got Raja Nucho with us this week, and he’s been from sales to partnerships and back again, then back again again. He understands the need for “Nearbound Surround” in every step of the customer journey.


We dive into his perspective from the services side, the sales side, and the partner side across multiple companies. We explore the tension between driving a sale as quickly and simply as possible and bringing in multiple partners.


We even get into some wild ideas about a future in which no one is an employee, but everyone is a partner. Let’s go!


Oh, one more thing. PLXSummit.com is now live. The 80s dystopian future is here. But there’s always a way to overcome. This year, THE ONLY WAY OUT IS TOGETHER. Pre-register today.


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