Let's say your company is being bought or sold…. as executives in charge of marketing for your company, what is your next step? What is the impact on the customer? How will we integrate systems and policies? What happens to the existing brands? Deciding what to do with a new portfolio of brands says a lot about the company and its vision for its stakeholders. It only seems right that this process be well-thought and appropriately executed. www.jcarcamoassociates.com www.drivetimemarketing.com