Doing the right thing is its own reward, especially when it comes to sustainability practices. But when you can get compensated for doing that right thing? That's even sweeter. And that's basically the concept behind carbon markets--creating an economic incentive for growers to help in the fight against global climate change. So in this episode of The Future. Faster. Tom and Sally field some of the questions they hear most often from growers who are curious about getting into the carbon markets and entering into a carbon contract. Plus, they define some of the key terms with which growers should be familiar if they're interested in getting involved, highlight some important industry issues that need to be addressed, and lay out the case for why farmers should strongly consider trading in carbon credits.