Why your business needs a podcast

Elevating Experts

Aug 9 2021 • 6 mins

If you’re trying to build your audience but not sure what kind of impact you’re currently having, taking a dive into your listener statistics is a great way to get an understanding of what’s working the best and connecting the most with your listeners.

In this episode of Elevating Experts, Andy and Louise discuss why your business needs a podcast, but here are some of our top tips:

  • SEO will love your transcripts
  • Your will build stronger relationships
  • Podcast listeners (like you!) are engaged listeners

Here are some extra resources linked to today’s episode:

Why Every Company Should Start A Branded Podcast – Article from Castos

BBC Global Neuro-Insight Study

https://podnews.net/press-release/power-of-branded-podcasts-research?utm_source=podnews.net&utm_medium=email&utm_campaign=podnews.net:2019-09-25

Edison podcast studies

https://www.edisonresearch.com/podcast-research/

Podcast Trends and Issues in Australia and Beyond: Global Perspectives; University of Canberra

https://www.canberra.edu.au/research/faculty-research-centres/nmrc/research/podcast-trends-and-issues-in-australia-and-beyond-global-perspectives

For more hints and tips to elevate you as an expert in your field, subscribe to our podcast Elevating Experts now.

We’d love to hear your feedback on how this has helped you!

You can reach out to us on our website www.welcomechangemedia.com.au

Or connect with us on social media:

Instagram | LinkedIn | Facebook | Pinterest | Tiktok

———

Elevating Experts is an Australian short form podcast series, with new episodes released Mondays, where we help content creators and podcasters by sharing tips to improve your skills & simplify your processes, and elevate you as an expert in your field!

About Welcome Change Media:

We make podcasts & help you tell your story.

Our mission is to help people connect through inclusive content that empowers and inspires.

We also work with businesses, organisations and creators to produce branded podcasts that align with your mission.

Contact us today to see if we can help you.

Other projects by Welcome Change Media include:

Willow Tree Manor

That Entertainment Podcast | Adelaide Edition | Brisbane Edition

Any Excuse For Fashion

You can reach out to us on our

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