Feeling a bit like you’re drowning in social media assets?
As you grow your social media strategy, it’s easy to feel like you’ve got too many things to keep tabs on. Successful social media posting is more that reaching for your phone between lattes… it takes real coordination, and in this episode we look at some tips to help lighten the load.
Listen now, then let us in on your strategy for success!
Some really helpful tools:
Seriously Simple podcasting
Canva
Facebook Creator Studio
Trello
Spreadsheet programs
TRANSCRIPT
Louise: You’ve got an increasing number of assets to manage but find it’s getting really hard to keep tabs on everything, so how do you keep everything organised?… I’m Louise Poole
Andy: and I’m Andy Le Roy, and we’re giving you the insights that elevate you as the expert in your field
Elevating Experts!
Louise: When I started the Any Excuse For Fashion project a few years back, I quickly realised I needed to keep all of my plans neatly in front of me to keep the content flowing.
Andy: And as we embarked on Elevating Experts, we discovered a whole new range of asset we needed to keep tabs on to make everything flow better.
Louise: It would be easy to think that posting on social media is just reaching for your phone while sipping your latte
Andy: Not that there’s anything wrong with that, but for anyone producing a program and related social media campaign, sometime the latte has to wait.
Louise: Let’s take this very project as an example. A new podcast episode for Elevating Experts comes out three times a week and had appears multiple times per episode across multiple social media platforms.
Andy: There’s a lot to keep track of in between brainstorming for ideas and hitting the publish button which includes different versions of the content for each of the platforms, different graphics for each platform and how best to schedule the content for release at the right time on the right date.
Louise: For our podcast episodes and web page posts, WordPress has some excellent features and plugins to make things simple. In fact, the Seriously Simple Podcasting plugin by Castos, the platform where our episodes live, integrates beautifully with WordPress scheduling so we can upload all of our episodes at one time and tell website when to make them go live. As we speak, not only are he next two episodes for this batch loaded and ready to go, but our entire next batch is waiting in the wings, waiting to be heard on their release dates.
Andy: Definitely worth checking to see if your podcast host has a similar app. It makes batching your episodes much easier. Speaking of batching content, there are lots of apps out there that help you to line up your social media content the same way. One of our favourites is Canva, which lets you schedule content across several platforms including Facebook, Instagram, LinkedIn and Pinterest. It’s as easy as clicking on the little ‘add’ icon in your schedule calendar and adding content to your platform of choice. As you add them, a little icon confirms that you’ve got content ready to go on that date.
Louise: Maybe you’re keeping it a bit simpler and sticking with Insta and Facebook for now, which is a really good place to start. Facebook’s Creator Studio, available via y...
As you grow your social media strategy, it’s easy to feel like you’ve got too many things to keep tabs on. Successful social media posting is more that reaching for your phone between lattes… it takes real coordination, and in this episode we look at some tips to help lighten the load.
Listen now, then let us in on your strategy for success!
Some really helpful tools:
Seriously Simple podcasting
Canva
Facebook Creator Studio
Trello
Spreadsheet programs
TRANSCRIPT
Louise: You’ve got an increasing number of assets to manage but find it’s getting really hard to keep tabs on everything, so how do you keep everything organised?… I’m Louise Poole
Andy: and I’m Andy Le Roy, and we’re giving you the insights that elevate you as the expert in your field
Elevating Experts!
Louise: When I started the Any Excuse For Fashion project a few years back, I quickly realised I needed to keep all of my plans neatly in front of me to keep the content flowing.
Andy: And as we embarked on Elevating Experts, we discovered a whole new range of asset we needed to keep tabs on to make everything flow better.
Louise: It would be easy to think that posting on social media is just reaching for your phone while sipping your latte
Andy: Not that there’s anything wrong with that, but for anyone producing a program and related social media campaign, sometime the latte has to wait.
Louise: Let’s take this very project as an example. A new podcast episode for Elevating Experts comes out three times a week and had appears multiple times per episode across multiple social media platforms.
Andy: There’s a lot to keep track of in between brainstorming for ideas and hitting the publish button which includes different versions of the content for each of the platforms, different graphics for each platform and how best to schedule the content for release at the right time on the right date.
Louise: For our podcast episodes and web page posts, WordPress has some excellent features and plugins to make things simple. In fact, the Seriously Simple Podcasting plugin by Castos, the platform where our episodes live, integrates beautifully with WordPress scheduling so we can upload all of our episodes at one time and tell website when to make them go live. As we speak, not only are he next two episodes for this batch loaded and ready to go, but our entire next batch is waiting in the wings, waiting to be heard on their release dates.
Andy: Definitely worth checking to see if your podcast host has a similar app. It makes batching your episodes much easier. Speaking of batching content, there are lots of apps out there that help you to line up your social media content the same way. One of our favourites is Canva, which lets you schedule content across several platforms including Facebook, Instagram, LinkedIn and Pinterest. It’s as easy as clicking on the little ‘add’ icon in your schedule calendar and adding content to your platform of choice. As you add them, a little icon confirms that you’ve got content ready to go on that date.
Louise: Maybe you’re keeping it a bit simpler and sticking with Insta and Facebook for now, which is a really good place to start. Facebook’s Creator Studio, available via y...
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