PODCAST

Elevating Experts

Welcome Change Media

Are you a podcaster or content creator? Join Louise Poole and Andy Le Roy from Welcome Change Media as they deliver short tips and tricks to help you improve your skills, simplify your processes, and elevate you as an expert in your field! Louise & Andy have been professional Australian content creators, storytellers, brand managers and radio broadcasters for 15+ years. Now they make podcasts & help you tell your story. They formed Welcome Change Media in 2021 with a mission to help people connect through inclusive content that empowers and inspires. They also work with businesses, organisations and creators to produce branded podcasts that align with your mission. Contact Welcome Change Media today to see if they can help you.

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Podcasts and SEO featuring Nick Morris
Dec 14 2021
Podcasts and SEO featuring Nick Morris
The three scariest letters when you’re running your own business? S.E.O. And how about when the product you’ve got isn’t tangible, but something like content creation or podcasting? Building a business is a big job, no matter how large or small your enterprise is. One of the mammoth tasks that lay ahead is building your web site. Building your little home pad online is one thing, getting it seen is another. Is having a website enough? Will your social media presence give your web site presence a boost? A term you might have heard or seen is SEO, which stands for Search Engine Optimisation. We decided we needed to speak to an actual expert in the field related to this, so had a good lengthy chat with Nick Morris from SLAM Strategy, breaking from our regular episode format.  Grab your notepad and some light refreshments as we untangle the mysterious world of SEO.. Thanks to SLAM Strategy and Nick Morris for having a chat to us about content creation and SEO tips!  Here’s info about SLAM Strategy: “Our business model is like no other in the industry! With 22 years of retailing, franchising and online experience, we have truly embraced the digital world in every aspect, and by fully integrating online business management tools, we can operate both effectively and efficiently for our clients. We help both small and big businesses achieve their digital marketing objectives. Talk to one of our Internet strategists today about your needs and we will recommend the ideal solution for your business. We specialise in using Search Engine Optimisation, AdWords Management, Facebook Advertising, Website Optimisation, and Social Media, email marketing and traditional advertising like TV, Radio, Press and other Print Media to help you grow your business.” Have a look at SLAM Strategy at the following links: Services Search Engine Optimisation Connect with them on social media: Facebook | Instagram | Twitter | LinkedIn SEO Adelaide – Get Results with Leading SEO Agency Adelaide, Australia
Podcasts and SEO featuring Nick Morris
Dec 14 2021
Podcasts and SEO featuring Nick Morris
The three scariest letters when you’re running your own business? S.E.O. And how about when the product you’ve got isn’t tangible, but something like content creation or podcasting? Building a business is a big job, no matter how large or small your enterprise is. One of the mammoth tasks that lay ahead is building your web site. Building your little home pad online is one thing, getting it seen is another. Is having a website enough? Will your social media presence give your web site presence a boost? A term you might have heard or seen is SEO, which stands for Search Engine Optimisation. We decided we needed to speak to an actual expert in the field related to this, so had a good lengthy chat with Nick Morris from SLAM Strategy, breaking from our regular episode format.  Grab your notepad and some light refreshments as we untangle the mysterious world of SEO.. Thanks to SLAM Strategy and Nick Morris for having a chat to us about content creation and SEO tips!  Here’s info about SLAM Strategy: “Our business model is like no other in the industry! With 22 years of retailing, franchising and online experience, we have truly embraced the digital world in every aspect, and by fully integrating online business management tools, we can operate both effectively and efficiently for our clients. We help both small and big businesses achieve their digital marketing objectives. Talk to one of our Internet strategists today about your needs and we will recommend the ideal solution for your business. We specialise in using Search Engine Optimisation, AdWords Management, Facebook Advertising, Website Optimisation, and Social Media, email marketing and traditional advertising like TV, Radio, Press and other Print Media to help you grow your business.” Have a look at SLAM Strategy at the following links: Services Search Engine Optimisation Connect with them on social media: Facebook | Instagram | Twitter | LinkedIn SEO Adelaide – Get Results with Leading SEO Agency Adelaide, Australia
Captain Obvious and Knowing Your Subject
Dec 13 2021
Captain Obvious and Knowing Your Subject
You wouldn’t turn up for a job interview unprepared, and nor should you turn up to your podcast interview without knowing something about your guest. Research is fundamental to getting the most out of any interview you do. In this episode of Elevating Experts, Captain Obvious pops back in to discuss one of the finer points of producing a podcast – research! Here are some of our top tips: Know who your guest isKnow what your guest is talking aboutLook for new ways to engage them on their story Dorothy Dix was a pseudonym for American Journalist and columnist, Elizabeth Meriwether Gilmer. Whilst people use the term “Dorothy Dixer” in a derogatory form for when questions are framed to support the speaker’s response, she was much more heavily involved in the suffragette movement than this attribute give her credit for. Read a bit more about her here: Brian May did you want to speak to? Transcript Hook Andy: The best way to get the most out of any interview you do is good old research. I’m Andy Le Roy Louise: And I’m Louise Poole, and we’re giving you the insights to help elevate you as an expert in your field [Elevating Experts] Andy: Hey Louise, remember the time you gave the name of someone to one of your producers to line up an interview and they secured the wrong person? Louise: Like it was only yesterday, Andy, or that time another producer didn’t quite go the extra step in finding out about a potential guest, then locked them in for what turned out to be a disappointingly shallow interview Andy: I mean, I don’t want to sound nasty, but Louise: I know… it’s time for a chat with Sting: Captain Obvious Louise: Hey there Captain Obvious, looks like Andy has mysteriously stepped out again just as you flashed in Captain Obvious: It’s always the guilty who run first, Louise mwhahahaha Louise: I say nothing, Captain Obvious, but you’ve been looking over our careers, you’ve got the benefit of our hindsight… where did we, and other new players in the field go wrong? Captain Obvious: Very good question, Louise. One of the first things you really need to do is know something about your guest. Louise: It sounds kind of obvious… Captain Obvious: That’s my name, don’t wear it out… but it’s something painfully simple, and excruciatingly important! What are the odds of finding someone with very similar skills and the same name? Louise: Pretty small, I would have thought Captain Obvious: True, but small is not zero. You know as well as I do that detail is important Louise: Gotcha, so when I say to my producer, see if you can get hold of the musician Brian May Captain Obvious: yes… go on… Louise: I should probably add that the Brian May I want to talk to is the one who plays guitar for Queen… otherwise… Captain: you could very well be launching into a conversation about Bohemian Rhapsody to the other Brian May who composed the score for Mad Max. Louise: Awkward Captain Obvious: And while we’re at it
Reframe Of Mind  Trailer
Dec 13 2021
Reframe Of Mind Trailer
Reframe Of Mind is an Australian podcast series where we explore mental health topics with commentary from scientific and psychological researchers and practitioners, with people whose lived experience supports the research, and applying their learnings to our own lived experience. About Welcome Change Media: We make podcasts & help you tell your story. Our mission is to help people connect through inclusive content that empowers and inspires. We also work with businesses, organisations and creators to produce branded podcasts that align with your mission. Contact us today to see if we can help you. Other projects by Welcome Change Media include: Elevating Experts Willow Tree Manor That Entertainment Podcast | Adelaide Edition | Brisbane Edition Any Excuse For Fashion You can reach out to us on our website Or connect with us on social media: Instagram | LinkedIn | Facebook | Pinterest | Youtube About us: Louise Poole and Andy Le Roy. Louise has worked in Australian commercial radio, media and broadcasting for over 20 years, in on air and brand management roles. Her CV includes hosting 973fm Brisbane, Queensland, morning radio announcer and music director for 8+ years, Content Director of Darwin, Northern Territory radio stations MIX 1049, Hot 100. More info about Louise Poole here. Andy has over twenty years leadership experience, across a range of fields including broadcasting, aged care and telecommunications. His CV includes Darwin’s top rating drive-time radio program to managing a successful community radio station in Adelaide, South Australia, helping it to expand its community appeal by leading the station to innovate its content. More info about Andy Le Roy here If you are concerned about yourself or someone you know, please seek individual professional help. The following services may be able to offer some support: Mental Health Helplines
Generating Word Of Mouth
Oct 11 2021
Generating Word Of Mouth
If you’re feeling a bit stumped on how to get the grow your audience and get the most out of your branded podcast, consider how your experience and network can do the heavy lifting. In this episode of Elevating Experts, Andy and Louise discuss generating word of mouth, but here are some of our top tips: Podcasting relationships are one to onePeople trust those they knowPodcasting is like a friendly conversation, not a sales pitch The importance of Word Of Mouth: you don’t want to sound like an infomercial: Transcript: Andy: Feeling a bit stumped on how to get the most out of your branded podcast? Sometimes we just need to let our experience do the heavy lifting. I’m Andy Le Roy. Louise: And I’m Louise Poole, and together, we giving you the insights to elevate you as an expert in your field. [Elevating Experts] Andy: we’ve got lots of things available to us nowadays to help us grow our audience and our networks Louise: but have you thought about the fact that the easiest way to grow your network is to use your current network to support your growth strategy? Andy: it’s exactly the principle that a site like LinkedIn works on, and something that you can work equally as well with, with your own branded podcast. Louise: It’s all about community building, whatever way you look at, so let’s check out how we can build word of mouth in the 21st century Andy: in days gone by we had the trusty corner store Louise: you love your corner store analogy don’t you Andy! Andy: you know I do, and there’s a really good reason why… Be cause when I was a little boy I used to live across the road from a corner shop, and everybody in the community used to gravitate there to learn all about the local news… Also known as gossip… But you get the picture Louise: yes, I think I do! But it’s also a really good analogy because what we are seeing now is that people want some reliable places to go to get the information and help they need, much like they used to do before Internet technology was available Andy: that’s right, regardless of the method, we are all still human beings and we want to connect, and the things that we connect through are still the things that interest us and from a source we trust Louise: as the 20th century drew to a close, we had grown bigger and bigger with our forms of broadcast media, but over the last 20 years that has all started to change and we are now seeing a very new media landscape Andy: rather than a few major operators having control over what is produced and released, we now have a situation where the tools of production are much more easily available to anybody who wants to use them, and that means that the 21st century version of the corner store is now taking shape Louise: just like the relationship used to be between shop owner and their local community of customers, podcasting is a one to one relationship. Andy: stay with us here… dear listener… as we’re talking to you right now, chances are you’re listening in your own way and in your own time. That’s a one to one connection. Louise: there’s also the connections we make as podcasters when we interview guests Andy: every one of those conversations is also one to one, and when we interview somebody that conversation is heard not only by you and the other listeners f
Protecting Your Voice
Sep 27 2021
Protecting Your Voice
In this episode of Elevating Experts, Andy and Louise chat about how to look after your best asset as a podcaster: your voice! Here are some of our top tips: At all stages: Never yell, disappointment doesn’t need a strained voiceListen to how your body responds to different productsLet your body recover instead of masking its pain You’re all set with a bunch of scripts to batch record some episodes, or maybe you’ve day full of Zoom meetings… either way there’s a real risk you could end up with a very tired and hoarse voice at the end of it all. We’re here to tell you that doesn’t need to happen and how to avoid it! Episode Transcript: Louise: So, you listened to our advice and decided to batch out a whole bunch of podcast episodes. Great! Only problem is now after you’ve recorded all those scripts, your voice is a little hoarse. Stop! Don’t say another word! We’re going to give you some hints and tips on how you can protect your voice. I’m Louise Poole. Andy: and I’m Andy Le Roy and we’re elevating you as an expert in your field.  [elevating experts]  Louise: You’ve got such a beautiful voice for podcasts or at least you did that until you went and strained it. Andy: And it’s not just on podcasts, sometimes I find when we talk on zoom all day I get a little bit hoarse. Louise: That’s because you’re not looking after yourself Andy. And we all about self care here! Especially when it comes to one of our great assets as podcasters – our voice. Andy: Why do I get the sense that there’s a lesson from Doctor Poole coming? Louise: Well, what’s the point of having fake qualification if I can’t use it? Do you know how vocal sound is made? Andy: Educate me, Doctor Poole! Louise:  It’s created by activating your vocal folds which are also known as the vocal cords. But they’re not really chords they’re folds of mucous membrane. The folds work when you exhale air by coming together and vibrating thousands of times per second to produce sound. Andy: So, like a cricket’s legs? Louise: Howzat?  Andy: Never mind. Louise: So, when you breathe properly, these folds come together gently and produce a warm pleasant voice. But poor breathing or not treating those vocal cords with care, can result in a strained voice or one that’s painful when you’re trying to speak. Andy: Is this why you keep encouraging me to drink cups of tea?  Louise: We’ll get to that, plus it’s full of antioxidants and Doctor Poole approved. Do you know about diaphragmatic breathing? Andy: Yeah. That’s when you allow your belly to extend out every time you inhale. it’s the body’s natural way of breathing, but sometimes we breathe by moving our chest instead, especially when we’re feeling anxious or nervous. Louise: The easiest way to practice diaphragmatic breathing, is by placing one hand on your belly and one on your chest then inhale through your nose for two seconds, feel the air move into your abdomen and feel your stomach move out. Then breathe out and push the belly. Andy: Are you teaching us how to meditate or protect out voice there Doctor Poole? Louise: Why not both? If you’re a bit more zen, you’re less likely to yell and strain your voice. Besides telling someone your disappointed in them is much more of an effective motivator than yelling… Andy: Um… an unexpected tip from today’s show I guess.  Louise: Try not to raise your voice and yell or scream. And particularly don’t scream-sing every song at a Maroon 5 concert and expect to be able to talk p
Captain Obvious and the Triple Check Rule
Sep 21 2021
Captain Obvious and the Triple Check Rule
In this episode of Elevating Experts, Andy and Louise chat to Captain Obvious about how to effectively proof read you work, but here are some of our top tips: At all stages: Spot spell-checked wordsCarefully read for spelling and grammarRead aloud to spot hidden errors Captain Obvious says “forget the double check rule! Triple checking is the way to go!” Different ways to quality check your drafts and other work will make sure annoying typos don’t make it through. Episode Transcript: Andy: you’ve proudly hit publish on your latest post and your colleague taps you on the shoulder and says Louise: Andy, did you know you made a typo in that meme? Andy: Why are the gods against me? I’m Andy Le Roy Louise: And I’m Louise Poole, and we’re giving you the insights to help elevate you as an expert in your field [Elevating Experts] Andy: I’m pretty sure I know where we’re going with this one Louise, but it does seem like I’m responsible for my fair share of little blips on our road to batch completion Louise: you definitely know where we’re going Andy, it’s time to sit back and have a little listen to our good friend… [Sting: Captain Obvious] Louise: hey there Captain Obvious, it’s lovely to see you again! Captain Obvious: well hello there Louise, I didn’t think I’d see you again quite so soon, what have you done this time? Louise: No, no, captain obvious, it’s Andy this time… he seems to have a little issue with typos in memes at the moment… Captain Obvious: well as much as I like the lad, I’m really not surprised. Let’s give him a little bit of education on how to spot those errors Louise: I feel like it’s really a case of just slowing down and double checking your work, right? Captain Obvious: slowing down is an excellent piece of advice Louise. If you go a little bit slower while you’re working, you will save yourself a lot of time further down the track. But I’m really not such a fan of double checking Louise: what? Captain Obvious doesn’t double check his work? Captain Obvious: No. I triple check my work! Louise: oh! Now I get it! Captain Obvious: when you’re drafting your work, that’s the perfect time to triple check what you’ve written. For every line that you write, there’s bound to be a little mistake that creeps in that you don’t spot while you’re in the creative flow Louise: so why wouldn’t I just double check what I’ve written? Captain Obvious: on the first time ‘round I would glance over it and see if there are any obvious things that have been picked up by the spellchecker and grammar check. On the next run through I have a very focused read of what’s on the page to see if anything stands out. Louise: surely that’s enough after you’ve done that? Captain Obvious: well, you might think so my dear, but Captain Obvious also likes to read it out aloud in one final check. It’s really quite amazing what you pick up on the page when you start to talk it out aloud Louise: so that’s that, all checked and perfect at that point, yeah? Captain Obvious: maybe, but that’s not the last time you are going to be working with that text. What about when you copy and paste it over to one of your graphics? Louise: I’ll double check to make sure it’s transferred correctly? Captain Obvious: Ahemmmmmm Louise: trrrriple.. check… got it Captain Obvious: always triple cheque your work at whatever stage you are, because as soon as you hit that publish button, if there is a mistake you are going to have to go right back to where t
Interpreting Your Audience Data
Sep 13 2021
Interpreting Your Audience Data
If you’re trying to build your audience but not sure what kind of impact you’re currently having, taking a dive into your listener statistics is a great way to get an understanding of what’s working the best and connecting the most with your listeners. In this episode of Elevating Experts, Andy and Louise discuss interpreting your audience data, but here are some of our top tips: Curious about how your show is being performing? Understanding what stats and types of feedback are available will help you make your podcast even better, and it doesn’t have to mean seating over pages and pages of data to understand it. In this episode of Elevating Experts, we chat about the value in understanding your listener data. Castos listener analytics listener analytics listener analytics: listener analytics: with your audience better by understanding listener analytics. Listener stats are a way to see what works best. For more hints and tips to elevate you as an expert in your field, subscribe to our podcast Elevating Experts now. We’d love to hear your feedback on how this has helped you! You can reach out to us on our websitewww.welcomechangemedia.com.au Or connect with us on social media:Instagram | LinkedIn | Facebook | Pinterest | Tiktok———Elevating Experts is an Australian short form podcast series, with new episodes released Mondays, where we help content creators and podcasters by sharing tips to improve your skills & simplify your processes, and elevate you as an expert in your field! About Welcome Change Media: We make podcasts & help you tell your story. Our mission is to help people connect through inclusive content that empowers and inspires. We also work with businesses, organisations and creators to produce branded podcasts that align with your mission. Contact us today to see if we can help you. Other projects by Welcome Change Media include: Willow Tree Manor That Entertainment Podcast | Adelaide Edition | Brisbane Edition Any Excuse For Fashion You can reach out to us on our website Or connect with us on social media: Instagram |
Script writing for champions
Sep 6 2021
Script writing for champions
Making sure you’re saying everything you want to say in the best way possible is something the experts make look really easy, and with these three simple rules, you can, too! In this episode of Elevating Experts, Andy and Louise discuss script writing techniques, but here are some of our top tips: Write for your audienceWrite for a talker, not a readerWrite with your other assets in mind Links to some other resources that expand on what we mentioned in this episode: Who is my audience: for talking, not reading: Software: more hints and tips to elevate you as an expert in your field, subscribe to our podcast Elevating Experts now. We’d love to hear your feedback on how this has helped you! You can reach out to us on our website www.welcomechangemedia.com.au Or connect with us on social media: Instagram | LinkedIn | Facebook | Pinterest | Tiktok ——— Elevating Experts is an Australian short form podcast series, with new episodes released Mondays, where we help content creators and podcasters by sharing tips to improve your skills & simplify your processes, and elevate you as an expert in your field! About Welcome Change Media: We make podcasts & help you tell your story. Our mission is to help people connect through inclusive content that empowers and inspires. We also work with businesses, organisations and creators to produce branded podcasts that align with your mission. Contact us today to see if we can help you. Other projects by Welcome Change Media include: Willow Tree Manor That Entertainment Podcast | Adelaide Edition | Brisbane Edition Any Excuse For Fashion You can reach out to us on our website Or connect with us on social media: Instagram | LinkedIn | Facebook | Pinterest | Youtube About us: Louise Poole and Andy Le Roy. Louise has worked in Australian commercial radio, media and broadcasting for over 20 years, in on air and brand manage
How to get the most out of your interview - Part 2 Interviewee
Aug 30 2021
How to get the most out of your interview - Part 2 Interviewee
It’s finally happened! Someone has invited you to be a guest on their podcast. Very exciting, but also a little scary because it’s the first time that you’ve been an interview guest and you don’t know how to be a good one. That’s OK, we’ve got those tips for you! In this episode of Elevating Experts, Andy and Louise discuss how to get the most out of your interview – Part Two (Interviewee), but here are some of our top tips: Make talking points, not scriptsAsk your interviewer for some general directionTreat it as a conversation, not an interrogation For more hints and tips to elevate you as an expert in your field, subscribe to our podcast Elevating Experts now. We’d love to hear your feedback on how this has helped you! You can reach out to us on our website www.welcomechangemedia.com.au Or connect with us on social media: Instagram | LinkedIn | Facebook | Pinterest | Tiktok ——— Elevating Experts is an Australian short form podcast series, with new episodes released Mondays, where we help content creators and podcasters by sharing tips to improve your skills & simplify your processes, and elevate you as an expert in your field! About Welcome Change Media: We make podcasts & help you tell your story. Our mission is to help people connect through inclusive content that empowers and inspires. We also work with businesses, organisations and creators to produce branded podcasts that align with your mission. Contact us today to see if we can help you. Other projects by Welcome Change Media include: Willow Tree Manor That Entertainment Podcast | Adelaide Edition | Brisbane Edition Any Excuse For Fashion You can reach out to us on our website Or connect with us on social media: Instagram | LinkedIn | Facebook | Pinterest | Youtube About us: Louise Poole and Andy Le Roy. Louise has worked in Australian commercial radio, media and broadcasting for over 20 years, in on air and brand management roles. Her CV includes hosting 973fm Brisbane, Queensland, morning radio announcer and music director for 8+ years, Content Director of Darwin, Northern Territory radio stations MIX 1049, Hot 100. More info about Louise Poole here. Andy has over twenty years leadership experience, across a range of fields including bro
How to get the most out of your interview - Part 1 Interviewer
Aug 23 2021
How to get the most out of your interview - Part 1 Interviewer
So you’ve decided to put yourself out there and start that podcast, but want to brush up on how to make a great interview? You’re in the right place! In this episode Louise and Andy teach you some of the skills you need to get the most out of your interview. In this episode of Elevating Experts, Andy and Louise discuss how to get the most out of your interview as the interviewer, but here are some of our top tips: Actively listen to what your talent is sayingBe prepared respond to conversation pointsMake sure your response matches the tone Here are some extra resources linked to today’s episode: Some interviewers Andy and Louise admire: Andrew Denton: Why: because you can see that he is listening to the person he is interviewing. You can’t build rapport like that and gain somebody’s trust without taking an interest in what they’re saying. Jana Wendt: Why: Because she keeps control of the conversation while acknowledging new pieces of information offered by her interview subject. She doesn’t move on to the next topic until she is satisfied that she has fully explored the question at hand. Howard Stern: Why: He asks questions not a lot of other people ask and he is great at building rapport and getting people to open up things they don’t want to talk about. Jerry Seinfeld: Why: He keeps it conversational! Steven Colbert: Why: He’s funny, but also injects the right amount of his personal story and asks the hard questions when he’s built trust more hints and tips
Captain Obvious and the Meaningful Labels
Aug 16 2021
Captain Obvious and the Meaningful Labels
When you’ve been working hard to get all of your assets made ready to load up onto social media in one big batch, the last thing you want is to suddenly realise you can’t easily find which ones go with which post. There is definitely an easier way!  In this episode of Elevating Experts, Andy and Louise meet Captain Obvious and talk about meaningful labels, but here are some of our top tips: Keep names consistent across assetsSave everything in well labelled folders easy to findKeep cross reference details in a spreadsheet Here are some extra resources linked to today’s episode: Effective labelling: When labelling files, put a numerical value at the front to identify the episode number. For Example, instead of calling your file “Batch 3 episode 3 – How to make great labels” label it as “3.03 How to make great labels”. This way, when you’ve viewing the file as part of a larger set in a folder, they will appear in numerical order, which represents their place in your batch. Sorting in folders: Let’s just say you’ve got five asset types and they’re called: Educational Graphic             Meme             Reminder post             Pro tips             Easy hacks If you follow the rule above and put the episode number first, you might still run in to trouble if you’re inconsistent in adding the extra detail of the asset type in to the label. Who wants to do all of that typing anyway? By making a folder for each of these asset types, then placing the related files into their folders, you will always be able to quickly access the files in order when you’re working through your batches. The bigger your batches get, the more time you will save! Use a spreadsheet: Spreadsheets can be as simple or complex as you care to make them, but they are an excellent tool for keeping track of your data. Not only can you write captions for the of the post types you’re adding your assets into, but you can add extra columns to tick off when something has been done. Not only a great database for everything you’ve done, which helps you to use them again later if you want to, but acts as a helpful checklist to show when you’ve completed each one. You can even add a date column to track the time between posts. For more hints and tips to elevate you as an expert in your field, subscribe to our podcast Elevating Experts now. We’d love to hear your feedback on how this has helped you! You can reach out to us on our website www.welcomechangemedia.com.au Or connect with us on social media: Instagram | LinkedIn | Facebook | Pinterest | Tiktok ——— Elevating Experts is an Australian short form podcast series, with new episodes released Mondays, where we help content creators and podcasters by sharing tips to improve your skills & simplify your processes, and elevate you as an expert in your field! About Welcome Change Media: We make podcasts & help you tell your story. Our mission is to help people connect through inclusive content that empowers and inspires. We also work with busines
Why your business needs a podcast
Aug 9 2021
Why your business needs a podcast
If you’re trying to build your audience but not sure what kind of impact you’re currently having, taking a dive into your listener statistics is a great way to get an understanding of what’s working the best and connecting the most with your listeners. In this episode of Elevating Experts, Andy and Louise discuss why your business needs a podcast, but here are some of our top tips: SEO will love your transcriptsYour will build stronger relationshipsPodcast listeners (like you!) are engaged listeners Here are some extra resources linked to today’s episode: Why Every Company Should Start A Branded Podcast – Article from Castos Why Every Company Should Start a Branded Podcast BBC Global Neuro-Insight Study podcast studies Trends and Issues in Australia and Beyond: Global Perspectives; University of Canberra more hints and tips to elevate you as an expert in your field, subscribe to our podcast Elevating Experts now. We’d love to hear your feedback on how this has helped you! You can reach out to us on our website www.welcomechangemedia.com.au Or connect with us on social media: Instagram | LinkedIn | Facebook | Pinterest | Tiktok ——— Elevating Experts is an Australian short form podcast series, with new episodes released Mondays, where we help content creators and podcasters by sharing tips to improve your skills & simplify your processes, and elevate you as an expert in your field! About Welcome Change Media: We make podcasts & help you tell your story. Our mission is to help people connect through inclusive content that empowers and inspires. We also work with businesses, organisations and creators to produce branded podcasts that align with your mission. Contact us today to see if we can help you. Other projects by Welcome
What you need to start a podcast
Aug 2 2021
What you need to start a podcast
If you’ve ever listened to a podcast and thought “I could do that!” you’re absolutely right! It’s easier that you might think. In this episode of Elevating Experts, Andy and Louise discuss what you need to start your own podcast, but here are some of our top takeaways: * Anyone can start a podcast * You don’t need expensive equipment to start * Starting a podcast is affordable Extra Notes: Test video of the Rode NT USB Mini Audacity, the free open source audio software Home Cleanfeed  – Live audio with anyone in the world headphones review Wired Headphones under $100 (sorted by review) everything you need to start a podcast. What equipment do you need to start a podcast? How do I start a podcast? For more hints and tips to elevate you as an expert in your field, subscribe to our podcast Elevating Experts now. We’d love to hear your feedback on how this has helped you! You can reach out to us on our website www.welcomechangemedia.com.au Or connect with us on social media: Instagram | LinkedIn | Facebook | Pinterest | Tiktok ——— Elevating Experts is an Australian short form podcast series, with new episodes released Mondays, where we help content creators and podcasters by sharing tips to improve your skills & simplify your processes, and elevate you as an expert in your field! About Welcome Change Media: We make podcasts & help you tell your story. Our mission is to help people connect through inclusive content that empowers and inspires. We also work with businesses, organisations and creators to produce branded podcasts that align with your mission.
"Just do it!"
Jul 30 2021
"Just do it!"
There’s a lot riding on some of the decisions we make. While you can always change your mind, it’s better to make the best choice possible from the start. Instead of letting those decisions become daunting, start asking the right questions about the best needs for your business right from the start.Effective decision makingThe benefits of “chunking”For more hints and tips to elevate you as an expert in your field, subscribe to our podcast Elevating Experts now.We’d love to hear your feedback on how this has helped you!You can reach out to us on our website www.welcomechangemedia.com.auOr connect with us on social media:Instagram | LinkedIn | Facebook | Pinterest | Tiktok———Elevating Experts is an Australian short form podcast series, with new episodes released Mondays, where we help content creators and podcasters by sharing tips to improve your skills & simplify your processes, and elevate you as an expert in your field!About Welcome Change Media:We make podcasts & help you tell your story.Our mission is to help people connect through inclusive content that empowers and inspires.We also work with businesses, organisations and creators to produce branded podcasts that align with your mission.Contact us today to see if we can help you.Other projects by Welcome Change Media include:Willow Tree ManorThat Entertainment Podcast | Adelaide Edition | Brisbane EditionAny Excuse For FashionYou can reach out to us on our websiteOr connect with us on social media: Instagram | LinkedIn | Facebook | Pinterest | YoutubeAbout us: Louise Poole and Andy Le Roy.Louise has worked in Australian commercial radio, media and broadcasting for over 20 years, in on air and brand management roles. Her CV includes hosting 973fm Brisbane, Queensland, morning radio announcer and music director for 8+ years, Content Director of Darwin, Northern Territory radio stations MIX 1049, Hot 100. More info about Louise Poole here.Andy has over twenty years leadership experience, across a range of fields including broadcasting, aged care and telecommunications. His CV includes Darwin’s top rating drive-time radio program to managing a successful community radio station in Adelaide, South Australia, helping it to expand its community appeal by le
Which social media platform?
Jul 28 2021
Which social media platform?
Social media use in on the rise, and not all social media platforms are created equal when it comes to your social media strategy. Listen now as we look at some of the differences to see which one suits your brand the best.Current social media trendsTRANSCRIPTAndy: Social media use in on the rise, so you have to get yourself onto all the platforms, right? Only if you want to spend hours of your time chasing your tail… I’m Andy Le RoyLouise: And I’m Louise Poole, and we’re giving you the insights that elevate you as an expert in your fieldElevating Experts! Andy: Roughly 80% of Australians use social media as at January 2021, compared to about 58% in 2015, so it makes good sense to include social media as a part of your marketing strategy.Louise: Not all social media platforms are created equal, though, so it’s a good idea to have a bit of a wander through them to see which ones will give you the best bang for buck for your brandAndy: We’re not necessarily talking about advertising here, although each platform does offer an opportunity to buy targeted advertising. Where the money is for us here is in building an engaged community and trust in your brand through the best of what the platform has to offer.Louise: Visually speaking, you can’t go past Instagram. The best performing accounts on the platform feature beautifully shot images to support the message they are promoting. While you night find the occasional meme on the platform, it’s really about connecting on a visual level, so if your product is particularly photogenic, use Insta as a great way to hook the attention of followers and engage your like-minded community.Andy: Facebook is definitely worth mentioning as the biggest social media network, and has become a regular haunt for people of all ages. It’s a place where people go to hang out and interact with groups or find out about businesses and has a range of ways for you to communicate with your audience, so offers a bit more flexibility to suit your style of communication when building your community.Louise: There’s a social media platform I’ve long loved, but feel like people look over really easily. Pinterest is another platform where sharable visual content is supreme, but to keep you Pinterest fans interested, your content needs to related to whatever they will find on your web site. It’s the place people go to for easily digestible expertise and is a really easy way to get more out of your content by repurposing it into sharable pins that bring people back to your web site.Andy: Now I have to admit, I’ve always been a bit unsure about this next one because it had all the hallmarks of those functions I always dreaded as a manager… networking! But LinkedIn is an excellent place to be, particularly if your product or service is suited to the business market.  Come and say hi to us on LinkedIn and join our community there – it’s just one of the places we’re walking our social media talk, and the people couldn’t be more supportive, which is what a good social network should be, right?Louise: Right. And don’t forget the video based platforms of Youtube and TikTok. There are those who would scoff at the value of short videos that don’t even feature somebody famous, but they’re missing the point entirely. Again, these platforms are about building engaged communities but this time, it’s around people who absorb information best with videos. Check out some of the videos where people are preserving and teaching others about their cultural traditions. These are powerful outlets not to be overlooked!
Managing your social media assets
Jul 26 2021
Managing your social media assets
Feeling a bit like you’re drowning in social media assets?As you grow your social media strategy, it’s easy to feel like you’ve got too many things to keep tabs on. Successful social media posting is more that reaching for your phone between lattes… it takes real coordination, and in this episode we look at some tips to help lighten the load.Listen now, then let us in on your strategy for success!Some really helpful tools: Seriously Simple podcasting Canva Facebook Creator Studio Trello Spreadsheet programsTRANSCRIPTLouise: You’ve got an increasing number of assets to manage but find it’s getting really hard to keep tabs on everything, so how do you keep everything organised?… I’m Louise Poole Andy: and I’m Andy Le Roy, and we’re giving you the insights that elevate you as the expert in your field Elevating Experts!  Louise: When I started the Any Excuse For Fashion project a few years back, I quickly realised I needed to keep all of my plans neatly in front of me to keep the content flowing. Andy: And as we embarked on Elevating Experts, we discovered a whole new range of asset we needed to keep tabs on to make everything flow better. Louise: It would be easy to think that posting on social media is just reaching for your phone while sipping your latte Andy: Not that there’s anything wrong with that, but for anyone producing a program and related social media campaign, sometime the latte has to wait. Louise: Let’s take this very project as an example. A new podcast episode for Elevating Experts comes out three times a week and had appears multiple times per episode across multiple social media platforms. Andy: There’s a lot to keep track of in between brainstorming for ideas and hitting the publish button which includes different versions of the content for each of the platforms, different graphics for each platform and how best to schedule the content for release at the right time on the right date. Louise: For our podcast episodes and web page posts, WordPress has some excellent features and plugins to make things simple. In fact, the Seriously Simple Podcasting plugin by Castos, the platform where our episodes live, integrates beautifully with WordPress scheduling so we can upload all of our episodes at one time and tell website when to make them go live. As we speak, not only are he next two episodes for this batch loaded and ready to go, but our entire next batch is waiting in the wings, waiting to be heard on their release dates. Andy: Definitely worth checking to see if your podcast host has a similar app. It makes batching your episodes much easier. Speaking of batching content, there are lots of apps out there that help you to line up your social media content the same way. One of our favourites is Canva, which lets you schedule content across several platforms including Facebook, Instagram, LinkedIn and Pinterest. It’s as easy as clicking on the little ‘add’ icon in your schedule calendar and adding content to your platform of choice. As you add them, a little icon confirms that you’ve got content ready to go on that date. Louise: Maybe you’re keeping it a bit simpler and sticking with Insta and Facebook for now, which is a really good place to start. Facebook’s Creator Studio, available via your desktop browser is built for purpose and
Getting the most out of your microphone
Jul 23 2021
Getting the most out of your microphone
Microphones are easy to use when you know how. Sound quality is easy to improve when you know what the cause is and how to fix it. Anyone can sound like a pro with these quick tips.What is sibilance? is a pop guard? to boost mic gain on Windows 10: to boost mic gain on Mac: been invited as guest on somebody’s podcast but last time you did one, your sound quality was terrible! I’m Andy Le RoyLouise: And I’m Louise Poole, and we’re giving you the insights that elevate you as the expert in your fieldElevating Experts! Andy: Anyone you’ve ever listened to in the media started out not knowing how to use a microphone properly.Louise: That’s so true! After twenty years as a professional broadcaster it just comes naturally to me now, but those first few attempts at my community radio stationAndy: Or for me, when I broadcast from my high school’s radio stationLouise: Your school had its own radio station?Andy: Yes! But that’s another episode… shout out to 2BR at Bonnyrigg High School!Louise: We HAVE to talk about this later… but for now, what did you learn about handling a mic to get the most out of it?Andy: Well, the thing that always stands out for me is how you speak into, or rather, across the mic to make sure it doesn’t distortLouise: I’m gonna get a little bit technical here and explain why this is the best way to face us your microphoneAndy: Before you do, Dr Poole, we should just say that these techniques are for a microphone that’s supported by a mic stand of some sort… these aren’t techniques for hand held or lapel micsLouise: Good point, Professor Le Roy. So, the reason all of the hints we’re about to crack open are important is because of the way microphones are constructed, believe it or not. Your voice travels as sound waves and they hit a diaphragm inside the microphone that vibrates and moves a magnet near a coil. There’s also a different type of microphone called a condenser microphone where the sound waves vibrate one plate of a capacitor. Either way, these vibrations are converted into an electrical signal which lands on your recording. Pretty clever, huh?Andy: Totally! But with all of those moving parts, as small as they are, there’s the risk that the sound waves we create hit the diaphragm or plate with a bit too much force in one way or another and the sound gets distorted.Louise: Popping is one type of distortion that can make the difference between professional and distracting.Andy: Have a look at your mic right now, or picture it if it’s not nearby. Some microphones on the market have a little shield, or pop guard attached to them that reduces the impact of those hard syllables. Think of the letters P and B in particular. When you speak into your mic, do you hear a low pop as you say these letters? That’s what popping is and it’s easy to fix. If you haven’t got one, you could buy a pop guard, or make your own makeshift guard with a wire coat hanger and a pair of stockings.Louise: There’s an old radio school hack if ever I heard one!Andy: I’ve been called worse! But you can also go a long way in overcoming this problem by speaking across the mic instead of directly into it.Louise: Yes, that’s another great technique, and will also co
Make your relationships count
Jul 21 2021
Make your relationships count
Great sales will acknowledge that it’s not a numbers game, it’s about the relationships you form, and sometimes you have to modify how you say things to make that connection. The same applies for social media, so how what needs to be considered when refining your brand voice for different platforms?Facebook’s profit trend: popular pages on Facebook in 2020: Cat social media platform comparison: 7.9M followers 2.5MK followers 51K followers 7.3K followersMost popular pages per platform:Facebook: For Australia in 2020, Nick Cheadle Fitness was the most popular brand Facebook page, with just over 1.7 million fans.Instagram: the most popular for celebrity type influencers. Australia’s current top influencer is @svetabilyTwitter: most popular for journalism and information @andrewbiggsPinterest: This is more about collating ideas as a go-to for inspiration. Here’s how some of the top pinners are doing it… Any salesperson worth their salt will tell you it’s not a numbers game. Results happen when you connect with your client and modify your pitch to suit them. The same applies for the way you handle yourself on different social media platforms, so how do you refine your voice for each platform? I’m Louise PooleAndy: And I’m Andy Le Roy, and we’re giving you the insights that elevate you as the expert in your fieldElevating Experts! Louise: Social media marketing is growing quicklyAndy: And it’s still relatively new, which means it difficult for people to understand it’s benefitLouise: It would be easy to think the medium is glib, full of surface level LOL’s and memes without much substanceAndy: But in 2020, Facebook alone posted a net profit of just over 29 billion dollars. So where did this money magically materialise from?Louise: It wasn’t Grumpy Cat. Entirely.Andy: And it wasn’t Cristiano Ronaldo’s page. Completely.Louise: And while these pages have proven to be wildly popular on Facebook, they have different levels of popularity and engagement on other platforms.Andy: What is it that makes something popular on one platform and not another?Louise: Social media platforms have different point of attraction, and although it might be tempting to alter your style to fit in with another platform’s audience, this will most likely cause confusion around your brand.Andy: So let’s have a look at some tips on how to get your brand voice loud and clear on some different social media platforms.Louise: Instagram is a great place to start for this. It’s hook is it vi
Keeping your plan grand
Jul 19 2021
Keeping your plan grand
With so many decisions to make from moment to moment it’s a bit like being at Grand Central Station and looking for the right train to hop aboard. How do you make sure you hop onto the right one from the start? Before your business has its first growth spurt, make sure you’ve got the right structures in place.Looking for a lawyer? This directory might help: firm has put together some pros and cons for each business structure to get you thinking: Business dot Gov website has got some great articles on different options for funding your business and how to go about them: There are so many decisions to make from moment to moment when you’re running your own business. It’s a bit like being a Grand Central Station and looking for the right train to hop aboard, but how do you make sure you hop onto the right one? … I’m Louise PooleAndy: And I’m Andy Le Roy, and we’re giving you the insights that elevate you as the expert in your fieldElevating Experts! Louise: In the beginning, there was the spark of an ideaAndy: And before too long, that idea took formLouise: It grew legs and started to walkAndy: Then it seemed to develop a mind of its ownLouise: So before this glorious new beast runs off into the sunset with stars in its eyes, we need to think about what it’s going to need.Andy: I thought we were using the train analogyLouise: (sigh) OK, driver, choose a platformAndy: Not a bad start. We all want to get somewhere with what we’re doing, so it’s important to think about our destination and the stops along the way.Louise: It’s really handy to think about what experienced you’re looking for, and how much time you’re prepared to stay there.Andy: Ordinarily we’d start out with plan, Plan, PLAN!Louise: But this time we’re going to look through the tour guide and see what excites us the most.Andy: Structure is vital. Without the right foundations, your business might outgrow it’s structure really quickly, or take what feels like an eternity to get there.Louise: Before you jump right on in and register your business, have a think about the different structures available and the implications of each type.Andy: Operating as a sole trader or partnership are completely legitimate ways to operate your business, but how will this impact on your growth plans?Louise: If you’re signing contracts with customers and decide to change to a company structure instead, what will be the impact, aside from immediate costs, of novating those contracts?Andy: That sounds like a fancy term, LouiseLouise: It does, I’ve been chatting to lawyers, and one of them told me about the risks involved with novating contracts, which is just a legal term for updating a contract between your client and your business in its new form Andy: The things to think about here are not only the cost of drawing up new contracts, but whether the suggestion of new contract will prompt your client to negotiate different terms to what was in placeLouise: Another thing to think about is how you’re going to fund your businessAndy: Cash flow is really important for obvious reasons, so how will you get the money flowing in the first twelve months of trade? Will you boot-strap the funds?Louise: Which is a fancy way of saying you’ll pay for everything y
Flying your brand's true colours
Jul 16 2021
Flying your brand's true colours
If you’ve ever needed to knock out a quick email that looks near enough to the part, then had to face the marketing manager’s “near enough isn’t good enough” speech, this episode is for you.Tinker with some colour palette ideas with this cool web site: you’re looking for the nitty gritty on font psychology, grab a cuppa and have a read of this: We’ve all been there. We just need to knock out a quick email that looks the part, so we make put the words together and pop some colours in to show it’s from our company, but next minute, the marketing manager is sending some terse words about near enough not being good enough. Oops… I’m Andy Le Roy and I’m Louise Poole, and we’re giving you the insights that elevate you as the expert in your fieldElevating Experts! Andy: It might seem like seem like the bosses are being pedantic when they insist on using certain templatesLouise: It’s not always about justifying the money that’s been spent on developing them, but about the legitimate value they addAndy: Apart from looking consistent and professional with the way a business presents, colours and fonts contribute a lot more to a brand’s overall style.Louise: We’re talking personality, here, Andy, and if you thought personality was limited to living, breathing things, think again!Andy: This is something we explored when we defined Welcome Change Media, and something we look at with every new production we make.Louise: Let’s have a look at s couple of well known brands and how their personality comes through.Andy: Probably one of the most recognisable brands on the planet is Apple. When I think of Apple, I think of fun and connectedness.Louise: When was the last time you someone your age in an Apple ad, Andy?Andy: How dare you. But you’re right. Apple’s image is youthful, colourful, and gives the impression of being fun, innovative and reliable.Louise: And it’s the imagery, including the fonts and colour palette that support this personality. Imagine instead, if Apple’s imaging looked more like McDonald’s.Andy: Yep. McDonald’s style is great for fast food, but if it was applied to Apple, the fun, innovative company would suddenly seem a little bit dinky. Louise: These apples aren’t for eating!Andy: Another great brand personality is Jeep.Louise: Ah, yeah. Rugged. Adventurous. Durable. Andy: Now, not saying that she couldn’t own a Jeep, but imagine for a minute if Jeep ads feature Mavis from bridge club with her doilies on the headrests, and their colour palette was all pastels with a calligraphy font.Louise: I get what you’re saying, Andy. No offense, Mavis, but what you’ve done to your Jeep doesn’t give me great confidence that it’s going to get me safely over the next ridge, although it probably smells really lovely inside.Andy: So when we’re talking brand personality, it’s well worth thinking about which kids in the school yard you want to attract the most. Is what you’re offering going to resonate with the artsy and musical kids, or is it better suited to the football crowd?Louise: Is your brand an extrovert, or a quiet achiever?Andy: We spent a great deal of time in the very beginning of Welcome Change Media looking at the colours that represented the business’s personality.Louise: Nothing too boldAndy: We’re inclusiveLouise: Just the right amount of movement and colourAndy: We want to empower and inspire. Compare our podcast personalities as an example.Louise: That Enter