Jul 28 2021
Which social media platform?
Social media use in on the rise, and not all social media platforms are created equal when it comes to your social media strategy. Listen now as we look at some of the differences to see which one suits your brand the best.Current social media trendsTRANSCRIPTAndy: Social media use in on the rise, so you have to get yourself onto all the platforms, right? Only if you want to spend hours of your time chasing your tail… I’m Andy Le RoyLouise: And I’m Louise Poole, and we’re giving you the insights that elevate you as an expert in your fieldElevating Experts! Andy: Roughly 80% of Australians use social media as at January 2021, compared to about 58% in 2015, so it makes good sense to include social media as a part of your marketing strategy.Louise: Not all social media platforms are created equal, though, so it’s a good idea to have a bit of a wander through them to see which ones will give you the best bang for buck for your brandAndy: We’re not necessarily talking about advertising here, although each platform does offer an opportunity to buy targeted advertising. Where the money is for us here is in building an engaged community and trust in your brand through the best of what the platform has to offer.Louise: Visually speaking, you can’t go past Instagram. The best performing accounts on the platform feature beautifully shot images to support the message they are promoting. While you night find the occasional meme on the platform, it’s really about connecting on a visual level, so if your product is particularly photogenic, use Insta as a great way to hook the attention of followers and engage your like-minded community.Andy: Facebook is definitely worth mentioning as the biggest social media network, and has become a regular haunt for people of all ages. It’s a place where people go to hang out and interact with groups or find out about businesses and has a range of ways for you to communicate with your audience, so offers a bit more flexibility to suit your style of communication when building your community.Louise: There’s a social media platform I’ve long loved, but feel like people look over really easily. Pinterest is another platform where sharable visual content is supreme, but to keep you Pinterest fans interested, your content needs to related to whatever they will find on your web site. It’s the place people go to for easily digestible expertise and is a really easy way to get more out of your content by repurposing it into sharable pins that bring people back to your web site.Andy: Now I have to admit, I’ve always been a bit unsure about this next one because it had all the hallmarks of those functions I always dreaded as a manager… networking! But LinkedIn is an excellent place to be, particularly if your product or service is suited to the business market. Come and say hi to us on LinkedIn and join our community there – it’s just one of the places we’re walking our social media talk, and the people couldn’t be more supportive, which is what a good social network should be, right?Louise: Right. And don’t forget the video based platforms of Youtube and TikTok. There are those who would scoff at the value of short videos that don’t even feature somebody famous, but they’re missing the point entirely. Again, these platforms are about building engaged communities but this time, it’s around people who absorb information best with videos. Check out some of the videos where people are preserving and teaching others about their cultural traditions. These are powerful outlets...