To Teach is to Learn- Michael Marsiglia - Episode #30

Agencies That Build

Dec 7 2021 • 1 hr 3 mins

Co-CEO at Atomic Object, where he works at the intersection of business and technology. Michael’s firm helps clients to research, identify, and create the right software products to suit their unique business needs. Atomic Object designs and builds web, desktop, mobile and embedded software products for clients ranging from Large scale businesses to SMEs and Startups, in diverse markets spanning automotive, healthcare, financial services, education, distribution and entertainment.

Discussion Points:

  • What myth or bogus strategy do you want to bust? 2:59
  • How has your strategy helped you build your company? 7:09
  • What are your thoughts on the misconception in the market around the word sales? 10:47
  • Can you give us a quick rundown on your career accelerator program? 21:30
  • What did you do to make your  career accelerator program work? 26:00
  • How have things changed w/COVID? :32:25
  • How do you do your pricing with your customers? 38:33
  • How successfully or unsuccessfully have you been able to implement EOS in your team? 40:30
  • What is one of the biggest mistakes that you've ever made? 51:30
  • What keeps you up at night? 1:00:53


  • Buyers don't want to be sold, they want someone to solve their problem.
  • Process the information on what other people are saying and react to it in a thoughtful manner.
  • Listening is a big part of selling. We have one mouth, but two ears, so we should definitely be listening more than we're talking.
  • It's a challenge finding the right person, it's finding the right person, that's the right fit for the company.
  • “What if I can hire really smart, hungry people now and build a program that can very quickly, accelerate their career?” That was the premise behind the career accelerator program. - Michael Marsiglia
  • “Teach and learn”- this is my favorite value mantra. - Michael Marsiglia
  • Communicate clearly and effectively and know when and how.


Busted Myths:

  • Designers and developers cannot sell.