Priority Pursuit

Treefrog Marketing

A podcast dedicated to helping small business owners define, maintain, and pursue both their business and personal priorities so they can build lives and businesses they love.

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Ways Small Business Owners Can Add More Organization to Their Lives to Reduce Stress & Increase Productivity with Laura Siess
Yesterday
Ways Small Business Owners Can Add More Organization to Their Lives to Reduce Stress & Increase Productivity with Laura Siess
Unlock the potential of a stress-free and more productive business life through the power of organization - that's the focus of our insightful episode!Join me as I sit down with Laura Siess, the real-life organization guru behind I Heart Bins. We explore practical strategies to enhance organization in the realm of small business ownership, drawing inspiration from Laura's journey of turning her passion for clutter-free spaces into a flourishing business.Delving into Laura's personal experience, we uncover how she effectively balances her roles as a mom, business owner, and self-care advocate by implementing organization methods. We also talk about the beauty of labels in decluttering, the power of starting small, and how Laura’s tips can convert your chaotic mess into a productive workstation.If you're eager to kick stress in the butt and ramp up your productivity with some easy, actionable organizational tips— then don't hit that snooze button, you need to tune in! Specifically, this episode highlights the following themes:Strategic decluttering for an organized workspaceTailoring organization methods to personal habitsOutsourcing non-essential tasks for enhanced productivityOther Mentioned Links & ResourcesLearn more about I Heart Bins: https://www.iheartbins.comVisit Laura Siess’s Etsy shop:https://www.etsy.com/shop/IHeartBinsFollow Laura Siess’s on Instagram:https://www.instagram.com/iheartbinsLearn more about Treefrog services:https://www.treefrogmarketing.comGet access to this free mini-course - Marketing Guiding Statements:https://www.treefrogmarketing.com/marketingguidingstatementsEnjoy 35% off one year of HoneyBook:https://www.treefrogmarketing.com/honeybook-coupon-codeSave $20 on your first order from InstaCarthttps://www.treefrogmarketing.com/instacart-coupon-codeJoin the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426 Follow Treefrog on Instagramhttps://www.instagram.com/treefroggersFollow or DM Victoria on Instagram: https://www.instagram.com/victorialrayburn
How to Pursue Your Personal Priorities as a Small Business Owner
Nov 28 2023
How to Pursue Your Personal Priorities as a Small Business Owner
As a small business owner, I've been down that overwhelming path. The endless to-do list, the constant struggle to balance work and personal life – it's a challenge we all face. But let me share a secret with you; there's a way to make it work.Join me in this episode as I open up about my own experiences and provide you with insights on how to achieve that elusive balance between work and personal life. I'll take you through the daily routines I've developed, routines that enable me to stay true to my faith, maintain a strong connection with my family, and prioritize my health, even on the busiest of days.As we approach a new year, this episode is a timely reminder to reevaluate and make 2024 a year where you prioritize what truly matters.So tune in and gain a fresh perspective on pursuing your personal priorities while thriving in your small business journey. Specifically, this episode highlights the following themes:Evaluating time constraints and making adjustmentsEvaluating and aligning your personal priorities for successExamples of habits and rituals aligned with personal prioritiesOther Mentioned Links & ResourcesEpisode 032: How to Practice as a Small Business Owner with Courtney Porterhttps://www.treefrogmarketing.com/practice-prioritize-self-care-creative-entrepreneurEpisode 060: How to Prioritize Self-Care as a Small Business Owner with Allison Ewinghttps://www.treefrogmarketing.com/prioritize-self-care-creative-entrepreneurRead Atomic Habits by James Clearhttps://amzn.to/45kTgBmLearn more about Treefrog services:https://www.treefrogmarketing.comGet access to this free mini-course - Marketing Guiding Statements:https://www.treefrogmarketing.com/marketingguidingstatementsSave $20 on your first order from InstaCart https://www.treefrogmarketing.com/instacart-coupon-codeJoin the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426 Follow Treefrog on Instagramhttps://www.instagram.com/treefroggersFollow or DM Victoria on Instagram: https://www.instagram.com/victorialrayburn
A Simple Social Media Strategy for Small Businesses
Nov 21 2023
A Simple Social Media Strategy for Small Businesses
Some small businesses struggle with creating an effective social media strategy. With limited resources and time, it can be challenging to navigate the ever-evolving landscape of social platforms. However, a simple and well-thought-out social media strategy can make a significant impact without overwhelming your small business.In this episode, I’m excited to be joined once again by Angel Tobey, Treefrog's Content Director, who brings a wealth of knowledge in the field of marketing tactics. She shares a simplified approach to social media strategy, covering a range of essential aspects.We explore popular platforms like Facebook, Instagram, LinkedIn, TikTok, Twitter, Threads, and Pinterest, shedding light on their unique features and target demographics. Also, we tackle the common challenges that small businesses often encounter when maintaining a social media strategy and provide insights on how to overcome these obstacles.Tune in to this episode, and together, let's demystify the process and harness the power of social media for your small business.Specifically, this episode highlights the following themes:The difference between organic and paid social mediaChoosing the best social media platforms for small businessesDeveloping an effective content plan for social media successOther Mentioned Links & ResourcesEpisode 098: 3 Signs It’s Time to Outsource Your Small Business’s Marketing: Marketing Consultation with Restaurant Owners Noe & David Garciahttps://www.treefrogmarketing.com/3-signs-time-outsource-small-business-marketingEpisode 103: The Best Marketing Strategy for Small Businesses: The Flywheel Marketing Methodhttps://www.treefrogmarketing.com/best-marketing-strategy-small-business-flywheel-marketing-methodEpisode 107: How to Write Website Copy for Your Small Business: How to Write Your Home, Service, & About Pageshttps://www.treefrogmarketing.com/how-write-website-copy-small-business-how-write-home-service-about-pagesEpisode 110: A Proven Content Marketing Strategy for Small Businesseshttps://www.treefrogmarketing.com/proven-content-marketing-strategy-small-businessesLearn more about Treefrog services:https://www.treefrogmarketing.comGet access to this free mini-course - Marketing Guiding Statements:https://www.treefrogmarketing.com/marketingguidingstatementsEnjoy 35% off one year of HoneyBook:https://www.treefrogmarketing.com/honeybook-coupon-codeJoin the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426 Follow Treefrog on Instagramhttps://www.instagram.com/treefroggersFollow or DM Victoria on Instagram: https://www.instagram.com/victorialrayburn
Four Systems Every Small Business Must Have to Increase Efficiency & Growth with Mary Adkins
Nov 14 2023
Four Systems Every Small Business Must Have to Increase Efficiency & Growth with Mary Adkins
As a small business owner, I know how crucial systems are for running an efficient operation. These systems are the backbone of any successful business, acting as the invisible hands that keep things moving seamlessly.In today's episode I'm delighted to welcome back Mary Adkins, the Director of Operations at Treefrog Marketing, who brings over nine years of expertise in helping small businesses streamline their processes through systems implementation.We’ll explore the essential systems that every business should have in place, focusing on accounting, HR, communication, and project management. Mary's expertise will provide you with valuable insights and strategies to make the most of your two most precious resources - time and your team.Join us as we delve into how implementing these systems can not only save you time, money, and stress but also pave the way for sustainable growth in your business.Specifically, this episode highlights the following themes:Setting up systems and breaking it down into manageable stepsChoosing the right tools for your small business needsOutsourcing and fractional CMO servicesOther Mentioned Links & ResourcesLearn more about Treefrog services:https://www.treefrogmarketing.comGet access to this free mini-course - Marketing Guiding Statements:https://www.treefrogmarketing.com/marketingguidingstatementsEnjoy 35% off one year of HoneyBook:https://www.treefrogmarketing.com/honeybook-coupon-codeSave $20 on your first order from InstaCart: https://www.treefrogmarketing.com/instacart-coupon-codeJoin the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426 Follow Treefrog on Instagram:https://www.instagram.com/treefroggersFollow or DM Victoria on Instagram: https://www.instagram.com/victorialrayburn
How to Build a Team that Helps Your Small Business Thrive with Ryan & Anna of Refuge Photography
Nov 7 2023
How to Build a Team that Helps Your Small Business Thrive with Ryan & Anna of Refuge Photography
Running a small business can be a rewarding but challenging endeavor. As a business owner, you're not just the boss; you're the visionary, the strategist, the marketer, and the problem-solver all rolled into one. But as your business gains momentum, the time comes to assemble a fantastic team that can help shoulder the load and drive your company to greater success.In today's episode, we have special guests Anna and  Ryan Leonard, founders of Refuge & Co joining us to discuss how they built a team that has helped their small business thrive.Ryan and Anna emphasize the importance of having a well-rounded team to ensure your business's success. They discuss their Business Accelerator Program, which focuses on creating effective systems and enhancing the client experience through streamlined client interactions and communication.Their journey of transformation is going to light a fire under you, inspiring you to put team-building at the top of your priority list. So, tune in and discover how you can build a team that not only lightens your workload but also propels your small business to new levels of success.Specifically, this episode highlights the following themes:Building effective systems and workflowsCreating a well-rounded team that prioritizes the client experienceResources and education offered by Refuge PhotographyOther Mentioned Links & ResourcesEpisode 010: The Good, The Hard, & The Myths About Running a Business with Your Spouse with Ryan & Anna Leonard of Refuge Photographyhttps://www.treefrogmarketing.com/running-business-with-spouse-ryan-anna-leonard-refuge-photographyLearn more about Refuge & Co: https://refugephotography.orgElevate your photography skills and confidence with Refuge’s educational programs: https://refugephotography.org/educationFollow Anna and Ryan on Instagram:https://www.instagram.com/refugeand.coLearn more about Treefrog services:https://www.treefrogmarketing.comEnjoy 35% off one year of HoneyBook:https://www.treefrogmarketing.com/honeybook-coupon-codeReceive 50% Off Your First Order with Photographer’s Edit: http://victoriarayburnphotography.com/peJoin the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426 Follow Treefrog on Instagramhttps://www.instagram.com/treefroggersFollow or DM Victoria on Instagram: https://www.instagram.com/victorialrayburn
When & How to Pivot Your Small Business
Oct 31 2023
When & How to Pivot Your Small Business
Navigating the world of small business comes with its fair share of unexpected hurdles and evolving market dynamics. The ability to pivot becomes an essential tool for survival and progress. But discerning the right moment to pivot and strategizing its execution is where the real challenge lies.Let me paint a picture through my own narrative. I recently pivoted away from my photography business, choosing instead to merge paths with Treefrog and dedicate myself to empowering other small business owners. This wasn’t a spur-of-the-moment decision but a calculated change brewing since December 2022, fueled by a drive to mold my business to better fit the life I envisioned.See, the entrepreneurial journey is seldom a straight highway; it's more like a winding road with its share of bumps and turns. The trick? Embrace these turns, adapt with grace, and remain committed to delivering exceptional value to your customers. Keep those end-goals clear in your mind's eye and pivot with purpose.If you're standing at an entrepreneurial juncture, pondering your next move, this episode might just be the guidance you seek. Specifically, this episode highlights the following themes:Signs it's time to pivot your small businessSix actionable ways to pivot effectivelyBalancing personal and professional responsibilitiesOther Mentioned Links & ResourcesEpisode 103: The Best Marketing Strategy for Small Businesses: The Flywheel Marketing Methodhttps://www.treefrogmarketing.com/best-marketing-strategy-small-business-flywheel-marketing-methodLearn more about Treefrog services:https://www.treefrogmarketing.comGet access to this free mini-course - Marketing Guiding Statements:https://www.treefrogmarketing.com/marketingguidingstatementsGet the book, Sell Like Crazy by Sabri Subihttps://www.amazon.com/Sell-Like-Crazy-Customers-Possibly/dp/064845990XReceive 50% Off Your First Order with Photographer’s Edit: http://victoriarayburnphotography.com/peJoin the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426 Learn how to choose & use keywords to improve your Google rankings:https://www.treefrogmarketing.com/keywordsFollow Treefrog on Instagramhttps://www.instagram.com/treefroggersFollow or DM Victoria on Instagram: https://www.instagram.com/victorialrayburn
How to Use Google Ads As a Small Business with Maddie Hullinger
Oct 24 2023
How to Use Google Ads As a Small Business with Maddie Hullinger
It's a bit of an understatement to say that Google Ads can be a game-changer for small businesses. In an era where online visibility can make or break your company's success, Google Ads offers a powerful tool to help you reach your target audience, drive traffic to your website, and ultimately boost your sales.To delve deeper into this subject, we've invited Maddie Hullinger, SEO and research strategist at Treefrog Marketing, to join us. Maddie's expertise lies in assisting small businesses in establishing a strong online presence. In this episode, she’ll shed light on why Google Ads are invaluable for small businesses and how they seamlessly fit into the Flywheel Marketing method.If you're wondering if Google Ads are right for your business and what you should advertise, this episode has all the answers. Tune in to learn how to leverage the power of Google Ads for your small business.Specifically, this episode highlights the following themes:The diverse ad platforms offered by Google AdsThe types of businesses that can benefit from running Google AdsTips for creating an effective Google AdOther Mentioned Links & ResourcesEpisode 103: The Best Marketing Strategy for Small Businesses: The Flywheel Marketing Methodhttps://www.treefrogmarketing.com/best-marketing-strategy-small-business-flywheel-marketing-methodLearn more about Treefrog services:https://www.treefrogmarketing.comGet access to this free mini-course - Marketing Guiding Statements:https://www.treefrogmarketing.com/marketingguidingstatementsUse this coupon code to try Showit for FREE:https://www.treefrogmarketing.com/showit-coupon-codeJoin the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426 Learn how to choose & use keywords to improve your Google rankings:https://www.treefrogmarketing.com/keywordsFollow Treefrog on Instagramhttps://www.instagram.com/treefroggersFollow or DM Victoria on Instagram: https://www.instagram.com/victorialrayburn
How to Build a Sales Funnel as a Small Business
Oct 17 2023
How to Build a Sales Funnel as a Small Business
We understand that as a small business owner, you're juggling a million things at once. But, one crucial aspect you can't afford to overlook is building a sales funnel. It's the key to transforming curious visitors into paying customers.In this episode, we'll shed light on the importance of sales funnels, break down the five crucial elements that every successful funnel needs, and introduce you to the tools required to construct a sales funnel that operates autonomously and consistently generates new leads.By following the Flywheel Marketing Method and constructing a well-defined sales funnel with these five key elements, you can streamline your marketing efforts and lead potential customers towards making informed purchasing decisions. Don't miss out on this essential component of small business success. Tune in to learn how to boost your business with a powerful sales funnel.Specifically, this episode highlights the following themes:The five elements of a successful sales funnelTips for creating an attention-grabbing landing page or opt-in pageCrafting an effective automated email follow-up campaignOther Mentioned Links & ResourcesEpisode 103: The Best Marketing Strategy for Small Businesses: The Flywheel Marketing Methodhttps://www.treefrogmarketing.com/best-marketing-strategy-small-business-flywheel-marketing-methodEpisode 104: How to Build a Lead-Generating Websitehttps://www.treefrogmarketing.com/how-build-lead-generating-websiteEpisode 105: How to Make Education a Revenue Stream in Your Small Business with Laylee Emadihttps://www.treefrogmarketing.com/how-make-education-revenue-stream-small-business-laylee-emadi/Episode 106: How to Optimize Your Website for Search Engineshttps://www.treefrogmarketing.com/how-optimize-your-website-search-enginesEpisode 107: How to Write Website Copy for Your Small Business: How to Write Your Home, Service, & About Pageshttps://www.treefrogmarketing.com/how-write-website-copy-small-business-how-write-home-service-about-pagesEpisode 110: A Proven Content Marketing Strategy for Small Businesseshttps://www.treefrogmarketing.com/proven-content-marketing-strategy-small-businessesDesign, build, and optimize your email marketing:https://mailchimp.comLearn more about Treefrog services:https://www.treefrogmarketing.comGet access to this free mini-course - Marketing Guiding Statements:https://www.treefrogmarketing.com/marketingguidingstatementsUse this coupon code to try Showit for FREE:https://www.treefrogmarketing.com/showit-coupon-codeLearn how to choose & use keywords to improve your Google rankings:https://www.treefrogmarketing.com/keywords
How to Juggle Motherhood & Running a Small Business with Melissa Larimer & Abria Allen
Oct 10 2023
How to Juggle Motherhood & Running a Small Business with Melissa Larimer & Abria Allen
Being a mom is a full-time job in itself. But what happens when you're not just a mom, but also the brains and brawn behind a small business? Today, we delve into tried-and-tested strategies to manage both roles seamlessly.But before we dive into this exciting discussion, let me share a little tidbit about myself. Business isn’t just a choice for me, it's a family legacy. From my grandparents to a slew of aunts, uncles, siblings, and cousins, our family tree is lush with business owners. I guess you could say I've got entrepreneurial DNA!Continuing this legacy, I'm joined by two trailblazers from my own family tree - my aunts, Melissa Larimer and Abria Allen. Apart from being hands-on moms, they've carved out successful businesses, striking a balance that many of us aspire to achieve.They'll be sharing their wisdom on how they manage to juggle it all. We're going to explore how they make it work because, let's be real, it's more of a juggling act than finding perfect balance.So, to all aspiring entrepreneurs, and loving moms, let's dive into this journey together. Balancing motherhood and business might be chaotic, but remember, with the right approach, you've got everything it takes to thrive.Specifically, this episode highlights the following themes:How to successfully navigate motherhood and running a businessPractical strategies from a multitasking supermomTips from a mompreneur on finding harmonyOther Mentioned Links & ResourcesKnow more about Melissa Larimer: https://www.floramassage.com/about-me Learn more about Flora Massage and Wellness Services: https://www.floramassage.comKnow more about Abria Allen: https://dreamcatcherdallas.com/pages/meet-abriaLearn more about Dreamcatcher Sales: https://dreamcatcherdallas.comFollow Dreamcatcher Sales on Instagram: https://www.instagram.com/dreamcatcher_dallasLearn more about Treefrog services:https://www.treefrogmarketing.comLearn how to write your Marketing Guiding Statements:https://www.treefrogmarketing.com/marketingguidingstatementsSave $20 on your first order from InstaCart  (Do not include this if not mentioned in the episode)https://www.treefrogmarketing.com/instacart-coupon-codeJoin the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426 Follow Treefrog on Instagramhttps://www.instagram.com/treefroggersFollow or DM Victoria on Instagram: https://www.instagram.com/victorialrayburn
How to Prepare Your Small Business to Take Time Off During the Holidays with Mary Adkins
Oct 3 2023
How to Prepare Your Small Business to Take Time Off During the Holidays with Mary Adkins
Taking time off during the holidays as a small business owner is not only possible but also necessary for your long-term success. In fact, it's a strategic move that can lead to long-term success by creating a positive work environment, nurturing employee well-being, and ultimately benefiting your clients and customers.Today, we're switching gears from the typical holiday hustle talks like Black Friday deals or marketing campaigns. Instead, I've got our Director of Operations at Treefrog, Mary Adkins, who will shed light on how to seamlessly integrate holiday breaks into your business calendar without any hiccups.We'll be sharing thoughts on how to navigate the holiday season as a small business owner, including evaluating time constraints, setting boundaries with clients, and implementing efficient systems to ensure a smooth break.So tune in, take notes, and get ready to savor that well-deserved holiday break!Specifically, this episode highlights the following themes:Preparing your team for a smooth holiday seasonSetting boundaries for work-life harmonyTips and recommendations for managing time off Other Mentioned Links & ResourcesSign up for ClickUp and boost productivity:https://clickup.com/teams/marketingAutomate your workflow with Zapierhttps://zapier.comGet access to this free mini-course - Marketing Guiding Statements:https://www.treefrogmarketing.com/marketingguidingstatementsEnjoy 35% off one year of HoneyBook:https://www.treefrogmarketing.com/honeybook-coupon-codeSave $20 on your first order from InstaCart: https://www.treefrogmarketing.com/instacart-coupon-codeLearn more about Treefrog services:https://www.treefrogmarketing.comJoin the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426Follow Treefrog on Instagramhttps://www.instagram.com/treefrogmarketingFollow or DM Victoria on Instagram:https://www.instagram.com/victorialrayburn
What Is a Fractional CMO & How Can Hiring One Help Your Small Business Grow?
Sep 26 2023
What Is a Fractional CMO & How Can Hiring One Help Your Small Business Grow?
Running a small business comes with its fair share of challenges, and let's be honest, marketing and branding often top that list. We've all been there, trying to figure out where to put our resources to get the word out effectively.However, there's a solution that has been gaining traction – hiring a Fractional Chief Marketing Officer (CMO). But what exactly is a Fractional CMO, and how can it help your small business succeed?We've got just the person to break it all down for us today – our very own marketing expert, Kelly Rice. Kelly and I usually co-host this show, but today, I have the absolute pleasure of interviewing Kelly about a significant part of her role at Treefrog – being a Fractional Chief Marketing Officer for our clients. We'll dig deep into why small businesses are turning to Fractional CMOs, how this could be the missing piece in your marketing puzzle, and Kelly’s personal experiences in helping businesses level up with strategic marketing advice.If you're hoping to up your small business marketing game and build a thriving brand, this episode is your golden ticket. Join us and find out how a Fractional CMO can give your business a big boost.Specifically, this episode highlights the following themes:The role and benefits of a Fractional CMOCommon marketing pitfalls small businesses faceThe process of integrating a Fractional CMO into your teamOther Mentioned Links & ResourcesEpisode 103: The Best Marketing Strategy for Small Businesses: The Flywheel Marketing Method: https://www.treefrogmarketing.com/best-marketing-strategy-small-business-flywheel-marketing-methodLearn how to choose & use keywords to improve your Google rankings:https://www.treefrogmarketing.com/keywordsGet access to this free mini-course - Marketing Guiding Statements:https://www.treefrogmarketing.com/marketingguidingstatementsEnjoy 35% off one year of HoneyBook: https://www.treefrogmarketing.com/honeybook-coupon-codeLearn more about Treefrog services:https://www.treefrogmarketing.comJoin the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426Follow Treefrog on Instagramhttps://www.instagram.com/treefrogmarketingFollow or DM Victoria on Instagram:https://www.instagram.com/victorialrayburn
A Proven Content Marketing Strategy for Small Businesses with Angel Tobey
Sep 19 2023
A Proven Content Marketing Strategy for Small Businesses with Angel Tobey
Small businesses can use content marketing to stand out, build trust, and attract more customers. The best part? It doesn't take a huge budget or a large marketing team. It's all about creativity, consistency, and understanding your audience.In this episode, I'm thrilled to be joined once again by our incredible Content Director, Angel Tobey. If you've caught Episode 107, you already know Angel's a content genius. Now, she's sharing a goldmine – content strategies that really work for small businesses.This is the very strategy Angel uses for our clients at Treefrog, and she's laying it all out here, giving you the inside scoop on what your content game plan should look like.So don't miss out – it's time to dive in and amplify your content game!Specifically, this episode highlights the following themes:The core principles of a successful content marketing strategyCommon pitfalls in content marketing and how to steer clearAngel's top tips for making your content stand out and truly serve your audienceOther Mentioned Links & ResourcesEpisode 103: The Best Marketing Strategy for Small Businesses: The Flywheel Marketing Method: https://www.treefrogmarketing.com/best-marketing-strategy-small-business-flywheel-marketing-methodEpisode 107: How to Write Website Copy for Your Small Business: How to Write Your Home, Service, & About Pages with Angel Tobeyhttps://www.treefrogmarketing.com/how-write-website-copy-small-business-how-write-home-service-about-pagesLearn how to choose & use keywords to improve your Google rankings:https://www.treefrogmarketing.com/keywordsGet access to this free mini-course - Marketing Guiding Statements:https://www.treefrogmarketing.com/marketingguidingstatementsUse this coupon code to try Showit for FREE:https://www.treefrogmarketing.com/showit-coupon-codeLearn more about Treefrog services:https://www.treefrogmarketing.comJoin the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426Follow Treefrog on Instagramhttps://www.instagram.com/treefrogmarketingFollow or DM Victoria on Instagram:https://www.instagram.com/victorialrayburn
How & Why to Build a High-end Small Business with Courtney Cannon
Sep 12 2023
How & Why to Build a High-end Small Business with Courtney Cannon
Are you looking to take your business to new heights and attract premium clients? Well, we've got an amazing guest on the show who’ll share some valuable insights with us!We'll explore how and why to build a high-end small business with the help of Courtney Cannon, a successful wedding photographer and marketing educator. Courtney's got loads of experience in the industry, and she's sharing some awesome tips on attracting top clients, delivering amazing service, and reaching financial goals that sync with your personal goals. No matter your business niche, her advice is perfect for anyone looking to up their brand game.So, if you're ready to create a high-end brand that truly reflects your values and attracts the right clients, then this episode is an absolute must-listen!Specifically, this episode highlights the following themes:How to attract premium clients to your high-end small businessHow niching down can give you more time with family and clientsTips for highlighting your business's unique offeringsOther Mentioned Links & ResourcesHow to Foster Community in Your Industry as a Creative Entrepreneur with Courtney Cannonhttps://www.buzzsprout.com/2113427/12030724How to Serve Your Team Well As a Small Business Owner with Donte Wilburn of Premier Auto Detailinghttps://www.buzzsprout.com/2113427/12521591Save $20 on your first order from InstaCarthttps://www.treefrogmarketing.com/instacart-coupon-codeEnjoy 35% off one year of HoneyBookhttps://www.treefrogmarketing.com/honeybook-coupon-codeThe Graceful Gathering | Conference for wedding photographershttps://thecannonsphotography.com/2023/02/22/the-graceful-gathering-conference-for-wedding-photographers-2Learn more about Canon Wedding Photographyhttps://thecannonsphotography.com/educationFollow The Cannons Photography on Instagramhttps://www.instagram.com/thecannonsphotography/Join the Priority Pursuit Podcast Facebook Community:https://www.facebook.com/groups/179106264013426Follow Treefrog on Instagramhttps://www.instagram.com/treefrogmarketingFollow or DM Victoria on Instagram:https://www.instagram.com/victorialrayburn
The Advantages of Showit for Small Business Websites with Parker Pearson
Sep 5 2023
The Advantages of Showit for Small Business Websites with Parker Pearson
An impactful online presence is non-negotiable for businesses of all sizes. For small businesses, this rings especially true, as their websites often serve as the first impression for potential customers. While there are countless platforms available for website creation, Showit has emerged as a preferred choice for many small businesses. In this episode, we're excited to delve into this topic with our guest, Parker Pearson, a member of Showit's dedicated customer support team. We'll talk about the key differentiators and benefits of using Showit as a website builder, the unbeatable customer support experiences they offer and how it's designed to put YOU in the driver's seat, with no coding needed.Don't miss out, especially if you're dreaming of a website without the techy headaches! Tap play and let's dive in! Specifically, this episode highlights the following themes:Showit's exceptional customer support and lightning-fast serversCreative freedom and design flexibility with ShowitTreeFrog Marketing's four-step marketing system for consistent growthOther Mentioned Links & ResourcesLearn more about ShowIthttps://showit.comUse this coupon code to try Showit for FREEhttps://www.treefrogmarketing.com/showit-coupon-codeGet access to this free mini-course - Marketing Guiding Statements:https://www.treefrogmarketing.com/marketingguidingstatementsLearn more about Treefrog services:https://www.treefrogmarketing.comJoin the Priority Pursuit Podcast Facebook Community:https://www.facebook.com/groups/179106264013426Follow Treefrog on Instagramhttps://www.instagram.com/treefrogmarketingFollow or DM Victoria on Instagram:https://www.instagram.com/victorialrayburn
How to Write Website Copy for Your Small Business: How to Write Your Home, Service, & About Pages with Angel Tobey
Aug 29 2023
How to Write Website Copy for Your Small Business: How to Write Your Home, Service, & About Pages with Angel Tobey
Your business website is often the first point of contact for potential customers. It's your virtual storefront, your brand's calling card. But how do you ensure that your website speaks directly to your audience, captures their attention, and compels them to take action? In today's episode, we're delighted to have a true expert in this field, Angel Tobey, Treefrog's Content Director. She's here to guide us through the intricacies of creating website copy that not only informs but engages and converts.Our discussion encompasses the strategic importance of marketing guiding statements, the magic of strategically placed keywords for enhancing SEO, and the crucial foundation of well-crafted copy before diving into web design.Tune in and unlock the secrets to creating website copy that truly stands out and speaks to your audience.Specifically, this episode highlights the following themes:Writing for Home, Service, & About PagesCrafting marketing guiding statements for effective web copyAvoiding common web writing mistakesOther Mentioned Links & ResourcesEpisode 041: Seven Things You MUST Have on Your Website as a Creative Entrepreneur:https://www.treefrogmarketing.com/things-you-must-have-website-creative-entrepreneurEpisode 086: The Three Most Effective Ways to Improve Your Small Business’s SEO – Marketing Consultation with Photographer Heather Corbin:https://www.treefrogmarketing.com/most-effective-ways-improve-small-business-seo-marketing-consultation-heather-corbinEpisode 100: Answers to the 7 Most Frequently Asked Questions About Small Business Marketing:https://www.treefrogmarketing.com/most-frequently-asked-questions-small-business-marketingEpisode 104: How to Build a Lead-Generating Website:https://www.treefrogmarketing.com/how-build-lead-generating-website4 Things Your Website Needs to Attract Customershttps://www.treefrogmarketing.com/4-things-website-needsGet access to this free mini-course - Marketing Guiding Statements:https://www.treefrogmarketing.com/marketingguidingstatementsTry our favorite web builder for FREE!https://www.treefrogmarketing.com/showit-coupon-codeLearn more about Treefrog services:https://www.treefrogmarketing.comJoin the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426Follow Treefrog on Instagramhttps://www.instagram.com/treefrogmarketingFollow or DM Victoria on Instagram:https://www.instagram.com/victorialrayburn
How to Optimize Your Website for Search Engines
Aug 22 2023
How to Optimize Your Website for Search Engines
Ever wondered how some websites always manage to top the Google search results? Want to know the secrets to make your website one of them?If you tuned in to Episode 103, you're already in on the flywheel marketing scoop. Now, we're pivoting and diving deep into the world of SEO - answering those burning questions about website optimization.In this episode, we discuss the importance of keyword research, why Google Analytics is a game-changer for website owners, and the often-overlooked power of consistent online directory listings.Also, we highlight the six essential steps we always take when launching a new site for our clients, ensuring they see impressive SEO results from day one.Join me in this episode as we unwrap the secrets of optimizing your website for search engines. Your digital journey is about to get a whole lot more exciting!Specifically, this episode highlights the following themes:The power and potential of Google Analytics in website performance tracking.Why consistent online directory listings are a cornerstone of strong SEO.The 6 must-do steps when launching a new website for maximum SEO success.Other Mentioned Links & ResourcesEpisode 009: How to Identify & Use Strategic Keywords to Improve Your SEO:https://www.treefrogmarketing.com/most-frequently-asked-questions-small-business-marketingEpisode 043: Why You Should Be Updating & Posting to Your Google Business Profile:https://www.treefrogmarketing.com/why-you-should-be-updating-posting-your-google-buisness-profileDownload this guide - The Five Most Effective Ways to Improve Your SEO as a Photographer:https://www.treefrogmarketing.com/ways-improve-seo-photographer/#nextsectionShowit - Set Up Google Analytics on Your Site: https://learn.showit.com/en/articles/446201-set-up-google-analytics-on-your-siteShowit - How to Verify Your Site With Google:https://learn.showit.com/en/articles/2160882-verify-your-site-with-googleShowit - Find Your Showit Sitemap:https://learn.showit.com/en/articles/488906-optimize-with-a-sitemapGet Access to This Free Mini-Course - Marketing Guiding Statements:https://www.treefrogmarketing.com/marketingguidingstatementsTry Our Favorite Web Builder for FREE!https://www.treefrogmarketing.com/showit-coupon-codeEnjoy 35% Off One Year of HoneyBook: https://www.treefrogmarketing.com/honeybook-coupon-codeLearn More About Treefrog Services:https://www.treefrogmarketing.comJoin the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426Follow Treefrog on Instagramhttps://www.instagram.com/treefrogmarketing
Why & How to Make Education a Revenue Stream in Your Small Business with Laylee Emadi
Aug 15 2023
Why & How to Make Education a Revenue Stream in Your Small Business with Laylee Emadi
As a small business owner, you're always on the lookout for new ways to generate revenue and grow your business. One often overlooked strategy is leveraging your expertise and knowledge to create educational products and services that can be sold to customers.In this episode, we've got Laylee Emadi, the founder of Creative Educator Academy, to guide us through the process of making education a profitable revenue stream in your small business. She'll share several examples of how you can incorporate education into your business model, such as creating online courses or hosting workshops and seminars.Whether you're a newbie entrepreneur or a seasoned business owner, this episode is a must-listen if you're interested in using education as a tool for growth and success. So, let's dive in!Specifically, this episode highlights the following themes:Establishing oneself and sharing expertiseLaylee’s experience transitioning to education and entrepreneurshipIdentifying personal skills and generating revenue from coaching, speaking and mentoringOther Mentioned Links & ResourcesLearn more about Creative Educator Academy:https://layleeemadi.com/creative-educator-academFind out what type of creative educator you are:https://layleeemadi.com/quizLearn more about Treefrog services:https://www.treefrogmarketing.comReceive 50% Off Your First Order with Photographer’s Edit: http://victoriarayburnphotography.com/peJoin the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426Follow Treefrog on Instagramhttps://www.instagram.com/treefrogmarketingFollow or DM Victoria on Instagram:https://www.instagram.com/victorialrayburn
How to Build a Lead-Generating Website
Aug 8 2023
How to Build a Lead-Generating Website
Are you ready to level up your small business with a lead-generating website? Well, today is your lucky day because we've got the ultimate guide for you! We'll delve into the nitty-gritty of building a website that attracts customers and boosts leads.  And to make this episode even more awesome, we'll be with Angel Tobey and Jen Carriere—Treefrog Marketing’s content director and lead web designer, who will generously share their expert insights!Throughout this discussion, we'll cover the key elements that contribute to a lead-generating website. From strategic copywriting that compels your audience to act, to SEO optimization that ensures your site ranks well, and mobile-friendly design to capture visitors on various devices. You won't want to miss a moment, so get ready to take notes because this episode is brimming with valuable insights! Specifically, this episode highlights the following themes:The importance of a customer-focused web planMastering SEO and initial keyword strategyThe 8 essential elements every website should haveOther Mentioned Links & ResourcesEpisode 100: Answers to the Most Frequently Asked Questions About Small Business Marketinghttps://www.treefrogmarketing.com/most-frequently-asked-questions-small-business-marketingEpisode 009: How to Identify & Use Strategic Keywords to Improve Your SEOhttps://www.treefrogmarketing.com/how-identify-use-strategic-keywords-improve-seoGet access to this free mini-course- Marketing Guiding Statements:https://www.treefrogmarketing.com/marketingguidingstatementsTry our favorite web builder for FREE!https://www.treefrogmarketing.com/showit-coupon-codeEnjoy 35% off one year of HoneyBook: https://www.treefrogmarketing.com/honeybook-coupon-codeLearn more about Treefrog services:https://www.treefrogmarketing.comJoin the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426Follow Treefrog on Instagramhttps://www.instagram.com/treefrogmarketingFollow or DM Victoria on Instagram:https://www.instagram.com/victorialrayburn
The Best Marketing Strategy for Small Businesses: The Flywheel Marketing Method
Aug 1 2023
The Best Marketing Strategy for Small Businesses: The Flywheel Marketing Method
Are you a small business owner looking for a marketing strategy that can revolutionize your business?We've got just the solution for you—the Flywheel Marketing Method.Over the years, we have witnessed the power of the Flywheel Marketing Method as we implemented it with our clients. The results have been nothing short of amazing. Now, we want to pass on this knowledge to you, so you too can experience the same level of success.Step by step, we'll provide you with practical tips, proven strategies, and expert advice that will set you up for success. We firmly believe that every small business deserves to thrive, and we are dedicated to helping you make it happen.So let's dive in and watch your marketing efforts take off with the Flywheel Marketing Method!Specifically, this episode highlights the following themes:The six essential steps to gain a profound understanding of your ideal customersHow to write copy for your websiteThe three stages of the buyer's journeyOther Mentioned Links & ResourcesWhy Every Small Business Should Use a Flywheel Marketing Strategyhttps://www.treefrogmarketing.com/why-small-businesses-should-use-flywheel-marketing-strategy/Why Small Businesses Should Use Storytelling in Marketinghttps://www.treefrogmarketing.com/why-small-businesses-should-use-storytelling-in-marketing/Episode 086: The Three Most Effective Ways to Improve Your Small Business’s SEO – Marketing Consultation with Photographer Heather Corbinhttps://www.treefrogmarketing.com/most-effective-ways-improve-small-business-seo-marketing-consultation-heather-corbin/Get access to this free mini-course- Marketing Guiding Statements:https://www.treefrogmarketing.com/marketingguidingstatementsAnswers to the Most Frequently Asked Questions About Small Business Marketinghttps://www.buzzsprout.com/2113427/13136486Try our favorite web builder for FREE!https://www.treefrogmarketing.com/showit-coupon-codeSchedule a marketing consultation:https://www.treefrogmarketing.comEnjoy 35% off one year of HoneyBook: https://www.treefrogmarketing.com/honeybook-coupon-codeJoin the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426Follow Treefrog on Instagramhttps://www.instagram.com/treefrogmarketingFollow or DM Victoria on Instagram:https://www.instagram.com/victorialrayburn
How to Find Work-life Balance When You’re Passionate About What You Do with Jillian Ashton
Jul 25 2023
How to Find Work-life Balance When You’re Passionate About What You Do with Jillian Ashton
As passionate small business owners, we often find ourselves caught up in the whirlwind of our work, making it challenging to strike that elusive work-life balance. Fortunately, we have the pleasure of learning from Jillian Ashton, the CEO and President of the Indiana Canine Assistance Network (ICAN). Her love for her work is truly inspiring, and it's easy to see why. Jillian's approach to work-life balance is refreshingly honest. It's not about striving for perfection every day, but about finding ways to prioritize our time and energy between work and personal life. She shares her philosophy of placing faith, family, and fitness at the forefront and making decisions based on those priorities.This episode is packed with practical advice that resonates with small business owners struggling to strike that delicate balance. So let's take some inspiration from Jillian, redefine what work-life balance means to us, and build a life and business that we love!Specifically, this episode highlights the following themes:Why personal priorities matter for professional successBalancing passion with time for other important thingsHow faith can guide your business decisionsOther Mentioned Links & ResourcesKnow more about Jillianhttps://www.linkedin.com/in/ashtonjillianLearn more about The Indiana Canine Assistance Network (ICAN)https://www.icandog.orgFollow The Indiana Canine Assistance Network (ICAN) https://www.linkedin.com/company/icandogLearn more about Treefrog services:https://www.treefrogmarketing.comReceive 50% Off Your First Order with Photographer’s Edit http://victoriarayburnphotography.com/pe/Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426Follow Treefrog on Instagram:https://www.instagram.com/treefroggersFollow or DM Victoria on Instagram:https://www.instagram.com/victorialrayburn