McKinsey article discussion of how emotions are vital for retail success

BSPK Clienteling Unveiled

Mar 20 2024 • 2 mins


Welcome to Clienteling Unveiled, a podcast that delves into the evolving landscape of retail, exploring trends, insights, and strategies to enhance the customer experience. Hosted by Jeff Ellis, this episode features a deep dive into the world of luxury retail with a focus on the importance of the physical shopping experience and the role of emotions in driving consumer behavior.

Jeff is joined by Zornitza Stefanova, CEO and founder of BSPK, a leading platform revolutionizing clienteling in the luxury sector. Together, they explore Scott Malkin's insights as the founder of Value Retail, shedding light on how luxury brands can create memorable and impactful experiences for their customers.

From discussing the concept of the Bicester Collection as an "emotional oasis" to the integration of technology in enhancing the retail experience, Jeff and Zornitza provide valuable insights into the future of luxury retail. Tune in to learn how brands can leverage these insights to build lasting connections with their customers and drive success in an ever-evolving retail landscape.


BSPK is a leading innovator in retail technology, empowering businesses to thrive in a dynamic market. Through cutting-edge solutions and insightful analysis, BSPK redefines the retail experience.

Check out our Clienteling 101 page to learn more about clienteling: https://www.bspk.com/clienteling101

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