Dealing with Goliath: Psychological Edge for Business Leaders

Al McBride

The Mission of Dealing with Goliath is to sharpen the psychological edge in business leaders with skin in the game, who want to be more effective under pressure, uncover hidden value and increase profitability. Think clearer, negotiate better. Connect, influence and persuade ethically. Get your espresso shot of insight to boost business performance using our 5 questions in 9 minutes format interview, a single shot with my solo episodes, and take your time and go deeper with our long form interviews with domain experts in a wide array of businesses and industries. www.almcbride.com/podcast read less
BusinessBusiness

Episodes

Leveraging the Human Attention Algorithm to Unlock $120 Million in Sales with Donnie Bryant #084
Nov 14 2023
Leveraging the Human Attention Algorithm to Unlock $120 Million in Sales with Donnie Bryant #084
Struggling to make your mark in a sea of sameness? In this espresso shot episode of "Dealing with Goliath," host Al McBride converses with Donnie Bryant, a direct response copywriter and marketing consultant who’s mastered the art of standing out. Donnie, whose strategies have powered over $120 million in sales, delves into the essence of leveraging the human attention algorithm to not just capture attention but to convert it into meaningful action. He emphasizes the critical mistake businesses make: focusing too much on themselves rather than on the unique value they bring to their customers' lives.Donnie’s expertise in distinguishing your offering in a crowded market could be the game-changer your business needs.Don’t let your message get lost in the noise. Tune in to discover how to showcase your unique value and truly connect with your audience. Listen now to "Dealing with Goliath" for your quick fix of profound business insights.GUEST BIO:Donnie Bryannt is a direct response copywriter and marketing consultant who helps his clients leverage the human attention algorithm, then convert that attention into action.His copy has generated over $120 million dollars in sales for his clients.Donnie believes Your marketing needs to showcase your unique value and communicate what that actually means in your customer's life in a compelling way. Otherwise you're wasting time, effort and money.Worse than that, you won't be able to accomplish the purpose your business exists to carry out.That's where Donnie can help.TOPICS EXPLORED:How his copy has generated over $120 million in sales.How to stand out from the crowd and differentiate yourself.Common mistakes people make when they are trying to improve their marketing results.The most compelling thing to do is focus on the pains, problems and fears.You have to be appealing in a way that is talking about those things that matter to your audience. "Ferrari has the opposite appeal". For many financial companies, they are really targeting men, even though 50% of the population are women with plenty of money.Take the time to think about how your audience makes a buying decision and align your messaging with that.Hack the human attention algorithm.How to get attention from the people you want to talk to.The number one insight on negotiating.Put everything in terms of understanding your core audience.When people feel understood, it is the start of trust and it buys goodwill. RESOURCES:Donnie's Website and Blog: https://donnie-bryant.com/Free Training: Hacking the Human Attention AlgorithmCONNECT WITH DONNIE: On LinkedIn: https://www.linkedin.com/in/donniebryantjr/If you're interested in more visit ▶ https://almcbride.com/minicoursefor a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.
Principled Selling: What Questions Are You Not Asking Yourself with Marcus Cauchi #083
Sep 27 2023
Principled Selling: What Questions Are You Not Asking Yourself with Marcus Cauchi #083
Are you tired of the constant pressure of short-term objectives overshadowing your core values? Marcus Cauchi delves deep into the pitfalls of traditional sales and marketing practices that result in poor conversion rates, wasted resources, and fleeting customer relationships. Discover the importance of understanding your customer's journey, the need for simplicity in technology, and the concept of the "anti-ICP." Marcus doesn't just identify the problems; he offers a new perspective on business development, focusing on genuine relationship-building and consistently delivering value.From broader economic challenges to the power of human-AI partnerships, this episode is packed with insights that challenge conventional thinking. Are you ready to pivot from a transactional mindset to one that prioritizes long-term value and relationships? GUEST BIO:Marcus Cauchi has 35 years of failure, scar tissue and bad decisions in sales, in management and in business, under his belt. He’s served across over 500 market segments. He can be found running a series of (usually) non-fatal experiments, deliberately finding ways to do more with less, to remove unhelpful friction, to free up time for higher value activities. He asks challenging questions that make you reassess your status quo, that help you find a better path to your intended outcomes.He is co-author of Making Channel Sales Work. He’s married with 3 daughters, is a Prolific LinkedIn content producer. He is founder of Sales: a Force for Good and The Red Thread EcosystemTOPICS EXPLORED: - Values vs. Short-Term Objectives: How to find balance in achieving your goals without selling out.- Stepping into Your Customer’s Shoes: The power of understanding the customer's journey and why it’s not about you.- Mistakes & Mindfulness:** The importance of slowing down, reflecting, and seeking external perspectives in sales.- Tech Troubles: Why simplicity in technology can be a game-changer for sales efficiency.- Identifying Task Value: Distinguishing between $10 tasks and $10,000 tasks for strategic focus.- Redefining the Ideal Customer: Going beyond the usual customer profile to understand the "anti-ICP".- The Broken Cycle of Traditional Marketing: How inefficient practices hurt sales and the push for a new customer-centric approach.- Building Trust in Sales: Why transactions aren’t the be-all and end-all and the potential of joint ventures and affiliates.- Marcus's Economic Insights: The significance of systems thinking, global challenges, and the move towards a resilient, circular economy.- Deep Dives with AI: Marcus's collaborative program on harnessing AI for better conversations, questions, and understanding customer psychology. RESOURCES:Marcus Cauchi Resources: https://www.laughs-last.com/recommendations/On Soundcloud: Jobs to Be Done Podcast, JTBD, Mattress Interview Episode Jobs To Be Done Podcast Homepage: https://jobstobedone.org/topics/radio/The Inquisitor Podcast with Marcus Cauchi: https://www.laughs-last.com/theinquisitor/CONNECT WITH MARCUS CAUCHI: On LinkedIn: https://www.linkedin.com/in/marcuscauchi/If you're interested in more visit ▶ https://almcbride.com/minicoursefor a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.
Entrepreneurial Guide: a High-Ticket Strategy for Exponential Growth with Sasha Garcia #082
Sep 19 2023
Entrepreneurial Guide: a High-Ticket Strategy for Exponential Growth with Sasha Garcia #082
Sasha Garcia is on a mission to guide tech entrepreneurs in starting, scaling, and selling their businesses successfully. In this insightful episode, Sasha shares valuable strategies to overcome common challenges and achieve rapid business growth.Discover the power of decisive action in overcoming fear and propelling your business forward. Sasha emphasizes the role of responsibility as a catalyst for personal and professional development. Taking on more significant responsibilities can motivate you to actualize your vision and support your entrepreneurial goals.Struggling with confidence issues or procrastination? Sasha provides practical exercises to boost your self-assurance and address procrastination head-on. Regain control, eliminate self-doubt, and stay focused on your path to success.Entrepreneurship demands mental clarity and unwavering focus. Sasha highlights the transformative impact of meditation and self-coaching in achieving and preserving mental clarity, essential qualities for navigating the uncertain terrain of entrepreneurship.GUEST BIO:Sasha Garcia is a Founder of The CEO University. She has more than 12 years of entrepreneur experience in the tech industry, including in Board Advisor, and Mentoring roles, which lead her to found The CEO University, the 1st business school that's run by tech founders, where she helps entrepreneurs start, scale and sell their businesses.TOPICS EXPLORED:Discover the importance of taking decisive actions to overcome fear and drive rapid business growth.Learn how shouldering greater responsibilities can act as a powerful catalyst for personal and professional development.Explore practical exercises to boost self-assurance and effectively combat procrastination.Uncover the transformative benefits of meditation and self-coaching in maintaining mental clarity and focus.Gain insights into the common hurdles faced by entrepreneurs and effective strategies to surmount them.Understand why authenticity is key in choosing business endeavours that align with your passions and long-term vision.Explore the significance of data collection and analysis in refining business strategies and achieving entrepreneurial success.RESOURCES:Amazon UK Kindle Book: Byron Katie, Loving What Is: Four Questions That Can Change Your LifeAmazon US Kindle Book: Byron Katie, Loving What Is: Four Questions That Can Change Your LifeCONNECT WITH SASHA GARCIA: On LinkedIn: https://www.linkedin.com/in/sasha-garcia-theceo/If you're interested in more visit ▶ https://almcbride.com/minicoursefor a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.
The Best Way to Build Brand and Drive Demand For Your Business with Lloyed Lobo #081
Sep 10 2023
The Best Way to Build Brand and Drive Demand For Your Business with Lloyed Lobo #081
Join Lloyed Lobo, co-founder of boasts.ai and author of "From Grassroots to Greatness," as we uncover the essence of community over cutting-edge technology and we see how a company can triumph by focusing on its dedicated followers.We dissect the layers of audience, community, and movement, while examining how AI can strengthen, not sever, human ties.Gain insights on startup evolution and the CAMPER framework. Lloyed's personal tale emphasizes achievements beyond material gains. GUEST BIO:Lloyed Lobo, a Gulf War refugee, co-founded Boast.Al, achieving eight-figure revenue through a Community-Led Growth model. He also launched Traction, aiding over 100k innovators. His book, ‘From Grassroots To Greatness,’ provides strategies on brand building and topped Amazon's startup charts. Featured in Fox Business and Techcrunch, he's a sought-after speaker at events like SaaStr.TOPICS EXPLORED:The enduring role of community in company longevity and impact.Harley Davidson's example of community-centric approach as a lifeline in the face of bankruptcy.The evolution of companies alongside technological shifts: from internet to AI.How community elevates a product beyond mere commodity status.The progression of iconic brands: Audience ➔ Community ➔ Movement ➔ Cult/Religion.Leveraging AI to enhance, not replace, human community-building.Human-to-human engagement's superior influence compared to brand-to-human interactions.Lloyed Lobo's personal experiences: Gulf War, summers in Mumbai slums, and the significance of community.The challenges and triumphs of nurturing the startup ecosystem: from modest meetups to impactful media engagements.The CAMPER Framework's essence in fostering happy, engaged communities.RESOURCES:On Amazon.com Kindle: From Grassroots to Greatness by Lloyed LoboOn Amazon.co.uk Kindle: From Grassroots to Greatness by Lloyed LoboLloyed's Webiste: https://www.lloyedlobo.com/For the Book: https://fromgrassrootstogreatness.com/Boast.AI: https://boast.ai/Traction: "is a global community of more than 100k entrepreneurs and innovators. We bring leaders behind the fastest-growing companies to share business advice via webinars, podcasts, meetups, retreats, and conferences".🌐 Website: http://www.tractionconf.io📺 YouTube: https://www.youtube.com/c/TractionConf🎙️Spotify: https://spoti.fi/3grEwKb🎙️Apple: https://apple.co/3J7k8Kz🎙️Google: https://bit.ly/3rww8PE CONNECT WITH LLOYED LOBO:On LinkedIn: https://www.linkedin.com/in/lloyedlobo/If you're interested in more visit ▶ https://almcbride.com/minicoursefor a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.
Instagram Mastery: From Newbie to 250k Followers in 18 Months with Jake Adam Davey #080
Sep 2 2023
Instagram Mastery: From Newbie to 250k Followers in 18 Months with Jake Adam Davey #080
Ready to transform your Instagram presence from mediocre to magnetic? In this electrifying episode, join host Al McBride as he sits down with Jake Adam Davey, the UK's leading Instagram marketing guru, and global educator. Discover the secrets behind Instagram's explosive power, proven to generate over $14 million in sales for Jake's clients.🤔 Struggling to monetize your expertise? Jake reveals why Instagram is the ultimate platform for coaches, consultants, authors, speakers, and course creators. Learn how to captivate your audience, tell compelling stories, and nurture deep connections that convert.📊 Jake drops astonishing Instagram stats and unveils a game-changing strategy to spend less time while reaping bigger rewards. Plus, he shares his "Happy Friday" magic to rekindle cold conversations.👉 Don't miss this chance to boost your brand and sales on Instagram. Tune in now and seize your Instagram marketing mastery! 🚀 #InstagramMarketing #BrandGrowth #PodcastEpisodeGUEST BIO:Jake Adam Davey is the UKs leading Instagram Marketing Expert and a global educator, featured in a wide range of media outlets including CBS, NBC and Fox.Over the past 5 years, through Instagram marketing and sales, Jake has helped his clients generate over $14M in sales and reach and influence millions of people around the globe with their message, product or service through his flagship training program, InstaGalactic.If you're interested in more visit ▶ https://almcbride.com/minicoursefor a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.TOPICS EXPLORED:Identifying the ideal clients for Instagram marketing and the common challenges they face.Why Instagram is a powerful platform for individuals in various niches, including coaches, consultants, experts, speakers, authors, and course creators.Utilizing Instagram to tell compelling stories, build relationships, and connect with your audience.Key Instagram statistics, including its massive user base and daily usage trends.Strategies to avoid getting lost in social media distractions and how to efficiently manage your time on Instagram.Marketing publicly, sell privately: Common mistakes people make when trying to use Instagram for business.Building a system for consistent Instagram success and avoiding the pitfall of inconsistency.Practical steps to start building your brand on Instagram, including modeling successful influencersCreate vertical video content and why it matters.Free Resource: for optimizing your Instagram posts and improving your engagement and results.Insights on negotiation, rapport building, and connection with clients, customers, or counterparts, with a focus on maintaining ongoing conversations.A valuable tip for rekindling cold conversations on InstagramRESOURCES:Free Training: https://JakeAdamDavey.com/InstaGalacticCONNECT WITH JAKE:On LinkedIn: https://www.linkedin.com/in/jake-davey-ig/On Instagram:  https://www.instagram.com/jakeadamdavey/If you're interested in more visit ▶ https://almcbride.com/minicoursefor a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.
Sell Your Smarts! Build a Thriving Online Education Business with John Meese #079
Aug 26 2023
Sell Your Smarts! Build a Thriving Online Education Business with John Meese #079
Stuck in a career income rut? Tired of being overwhelmed by your schedule? This episode explores how to break free by converting your expertise into an online education business. We talk to John Meese, an authority on helping professionals scale their income. John advises against typical mistakes like overselling low-value products and highlights the importance of selling outcomes, not time. Listen in for strategies that apply to anyone from finance execs to therapists who've reached an income plateau. You'll also get tips on creating impactful offers and recognizing the value you bring to clients.GUEST BIO:John Meese helps experts turn their wisdom into wealth by building a thriving online education business! He is the author of the award-winning bestseller Survive and Thrive: How to Build a Profitable Business in Any Economy (Including This One) as well as Always Be Teaching, and he writes the Sell Your Smarts newsletter at JohnMeese.com.John love helping smart professionals create a profitable product strategy based on their knowledge and expertise. I teach a Gateway, Membership, and Flagship product strategy that together creates a Seven Figure School.TOPICS EXPLORED:The limit to how much they can earn by selling their time.Shift focus from linear growth tied to time, towards exponential growth that isn't.Raising rates or creating low-cost gateway products like ebooks can seem logical but often lead to a work and income ceiling.Start with high-value "flagship" products, like group coaching programs, that require fewer sales to generate significant revenue.Transitioning from selling a service to selling a product often involves selling a promise or transformation instead of hours worked.Reframe what you're selling from an hourly basis to a solution-based promiseAvoiding acting like a 'bank'  as it ties up your time and resources Genuinely believe in the transformation your product can bringWhat is the 'tragedy' you're trying to prevent by offering your serviceRESOURCES:John's Website: https://sellyoursmartsonline.com/Amazon Kindle Book: Survive and Thrive: How to Build a Profitable Business in Any Economy, by John Meese Amazon Kindle Book: Always Be Teaching: 50 Illustrated Insights on How to Grow Your Business by Creating Content Online, by John Meese CONNECT WITH JOHN: On LinkedIn: https://www.linkedin.com/in/john-meeseIf you're interested in more visit ▶ https://almcbride.com/minicoursefor a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.
Chaos to Clarity: Scale through Profitable Partnerships with Scott Leese #078
Aug 15 2023
Chaos to Clarity: Scale through Profitable Partnerships with Scott Leese #078
Are you tired of the chaos in your sales strategy? Do you find yourself struggling to scale your business? Today's guest is a true sales powerhouse: Scott Leese. With a remarkable track record of six times sales leader, four times founder, and three-time author, Scott is your go-to consultant for transforming chaos into streamlined success. His consultancy, founded in 2016, focuses on scaling companies from zero to $25 million in annual recurring revenue.Scott guides founders and leaders in crafting scalable, efficient, and profitable sales organizations. His philosophy? He's not here to do everything for you. He's here to empower you with the skills and knowledge to become self-sufficient and avoid the need for external help in the long run.In this episode, Scott shares invaluable insights about identifying your ideal client, avoiding common mistakes in sales, and crafting an executive partnership that drives success. He emphasizes the power of clarity in your ideal customer profile and the significance of asking the right questions to build rapport and trust. Scott's approach goes beyond conventional consultancy; it's about fostering true collaboration and learning.GUEST BIO:Scott Leese Consulting was founded in 2016 with a focus on companies scaling from $0 - $25m Annual Recurring Revenue. He works with both domestic and international companies on sales strategy, playbook creation, rev ops processes, recruiting, and coaching/training, and more. He teaches founders and leaders how to build scalable and successful sales organisations.Scott has spent the better part of the last decade building communities that provide people with a safe space to learn, grow, and develop their skills.He's authored two Amazon #1 best-selling books: "Addicted to the Process", and "More Than a Number" and has co-authored "From Rep to Manager" [2021] with Ryan Walker.“If you want somebody to do everything for you — I’m not your guy. If you want someone to teach you how to fish so you can do this yourself and never have to hire somebody like me again: I’m your guy".TOPICS EXPLORED:Scott Leese shares insights to scale businesses from zero to $25M in annual recurring revenue.Scott's approach to Executive Partnerships, where knowledge-sharing trumps one-sided solutions.Uncover the power of a focused ideal client profile for efficient sales and accelerated growth.The art of asking the right, impactful questions to build rapport and trust, fostering successful negotiations.Sales without overt selling, prioritizing rapport and deep understanding.Scott's unique Surf and Sales Summit—a blend of micro sales conference and surfing adventure.Elevate your business by prioritizing business retention and nurturing long-term relationships.Scott uncovers hidden gems within organizations, ready to be leveraged for maximum impact.RESOURCES:Visit Scott's consulting hub: https://scottleeseconsulting.com🏄 Explore the Surf and Sales Summit: https://surfandsales.comSurf and Sales Podcast on SpotifyScott's Untethered Blueprint: https://www.thescottleese.com/the-untetheredIf you're interested in more visit ▶ https://almcbride.com/minicoursefor a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.
From Expertise to Profit: The Michelin Experience for Experts withLisa Larter #077
Aug 15 2023
From Expertise to Profit: The Michelin Experience for Experts withLisa Larter #077
Lisa Larter is a Business Strategist, Digital Marketing Expert, Author, Speaker and Podcast Host.Her businesses, Lisa Larter Consulting and its U.S. subsidiary company Go Daxxi, help their clients to formulate marketing strategies that support their business goals and objectives for increasing their visibility, leads and sales customer acquisition.Lisa provides strategy and advisory services as well as a full suite of implementation services that include social media and content management, book marketing campaigns, podcast management, and website design.Lisa recently released her newest book, Masterful Marketing, co-authored with Alan Weiss to help business owners dominate their markets with a value-based approach.TOPICS EXPLORED:Many experts struggle with modern marketing modalities and don't know how to benefit from digital marketing.Start-ups often underprioritize marketing, lacking an overarching business strategy.Many experts undercharge for their services due to a lack of confidence in their own worth and expertise.Business representation is crucial: Like expecting high-end experience in a Michelin restaurant, an expert should showcase themselves as valuable.Identify your ideal buyer and connect the value you provide to them.Join Lisa's business book club "thought readers"Access the "pilot project" on her website for insights into business understanding.The importance of business retention and building long-term relationships over the constant acquisition of new clients.A genuine care for clients and proactive engagement can negate the need for hard selling and tough negotiations.Selling without overt selling: focus on rapport-building and understanding the needs of existing clients can strengthen business relationships.RESOURCES:https://lisalarter.comAmazon Kindle Book: Masterful Marketing: How to Dominate Your Market With a Value-Based Approach by Alan Weiss and Lisa LarterBook: Pilot to Profit by Lisa LarterLisa Larter's Thought Readers Community: https://thoughtreaders.com/Lisa Larter's Podcast SheTalksBusiness: https://lisalarter.com/shetalksbusiness/Lisa Larter's Blog: https://lisalarter.com/blog/CONNECT WITH LISA LARTER: On LinkedIn: https://www.linkedin.com/in/lisalarter/If you're interested in more visit ▶ https://almcbride.com/minicoursefor a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.
From Expert to Author: Establishing Trust and Rapport Before You Even Meet with Jane Tabachnick #076
Aug 8 2023
From Expert to Author: Establishing Trust and Rapport Before You Even Meet with Jane Tabachnick #076
Jane Tabachnick is an award winning book publishing and publicity consultant. She works with savvy entrepreneurs and enlightened professionals to help them become published authors, and leverage their books to create greater visibility and buzz.Her book publishing and PR firm Simply Good Press helps experts go from idea to published book, and runs their book promotion campaigns. They also mentor authors on book writing, publishing and promotion. She has helped over 200 authors reach bestseller status.Named one of the top 100 people online by Fast Company, Jane has been featured or quoted in, Clickz, Crain’s, ABC, CBS, The NY Enterprise Report, The Star Ledger, Environmental Leader, CNN, Houston Magazine, Spa Magazine, Women’s Wear Daily and many other media outlets.Jane is an adjunct professor at the Fashion Institute in NYC, where she teaches Sustainable Design Entrepreneurship.TOPICS EXPLORED:How to stand out above noise, establish rapport and build trust with prospectsThird-party credibility and endorsements hold more weight than self-promotionHow to demonstrate trustworthiness and expertiseBeing an author instantly elevates perception and credibilityHaving a book, even if unread, places you above others in terms of credibilityThe dangers of overextending on too many platforms,The mistake of self-centred focus instead of customer-centric approachMaking the customer the hero of the story, solving their problems.Structured book creation provides clarity, unique methodology and a clear point of differentiationValuable free resource: "The Self-Publishing Blueprint" podcast series - concise, insightful and sparks ideas.Borrow other people's audiences through guest podcasting, article writing, etc. to gain visibility and credibility.How to enjoy ready-made audience, vetted credibility, free visibilityRESOURCES:Jane Tabachnick's Self Publishing Blueprint Podcast: https://theselfpublishingblueprint.com/Jane's Tabachnick's Website: https://janetabachnick.com/ CONNECT WITH JANE TABACHNICK: On LinkedIn: https://www.linkedin.com/in/janetabachnick/If you're interested in more visit ▶ https://almcbride.com/minicoursefor a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.
From Hub and Spoke to High Impact: Scale Up by Letting Go with Barry Moltz #075
Aug 1 2023
From Hub and Spoke to High Impact: Scale Up by Letting Go with Barry Moltz #075
As a small business expert, Barry Moltz gets owners growing again by unlocking their long forgotten potential. For more than 20 years he has founded and run small businesses with a great deal of success and failure .In that time Barry has discovered the formula to get stuck business owners unstuck and marching forward by applying simple, strategic steps to facilitate change.He founded an angel investor group, an angel fund, and is a former advisory member of the board of the Angel Capital Education Foundation.He's appeared on many TV and radio programs and for 12 yrs has hosted the Small Business Radio Show...Barry has authored many books, his 7th book, “ChangeMasters: How to Actually Make the Changes You Already Know You Need to Make” is out now.TOPICS EXPLORED:The problem with running organizations as a hub and spoke systemHow to avoid bottlenecking decision-making, and inconsistency in sales and marketing efforts.The importance of delegating decisions and responsibilities to others to grow beyond being just an owner-operator.The challenge of making changes in business and how to overcome the resistance to change.Delegate just one decision or responsibilityThe importance of working on the business, not just in the business, to achieve business growth and fulfil ambitions.The power of being willing to walk away from a deal and avoiding desperation in negotiations.The benefits of using a third party in mergers and acquisitions advisory work to create competitive situations and bring objectivity to negotiationsRESOURCES:Barry's Website: https://barrymoltz.com/Amazon Kindle Book: ChangeMasters: How To Actually Make the Changes You Already Know You Need To Make, by Barry MoltzAmazon Book:  How To Get Unstuck: 25 Ways to Get Your Business Growing Again, by Barry MoltzAmazon Book:  Small Business Hacks: 100 Shortcuts to Success, by Barry MoltzCONNECT WITH BARRY MOLTZ: On LinkedIn: https://www.linkedin.com/in/barrymoltz/If you're interested in more visit ▶ https://almcbride.com/minicoursefor a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.
Master Your Voice to Stop Self-Sabotage with Tracy Goodwin #074
Jul 24 2023
Master Your Voice to Stop Self-Sabotage with Tracy Goodwin #074
SHOW NOTES: Tracy Goodwin has spent the last 30+ years as an internationally known voice command coach and the voice behind numerous captivating voices. She teaches celebrities, professionals, entrepreneurs, and even supreme court justices how to unleash their greatest asset, their voice.Tracy is the owner of Captivate the Room and creator of the Psychology of the Voice™ and Voice Experience methodologies. She holds a B.F.A. and M.A. degrees and has done extensive research in the area of voice and how it is processed in the subconscious of the listener.TOPICS EXPLORED:Don't underestimate the power of the voice and neglect to consider how it shapes perception and receptionFocus on being present and the authentic in conversations, avoiding overthinking the outcomeEstablish "know, like, and trust" factors through melody and tone to connect with othersLearn the Psychology of the Voice and why it mattersThe importance of leading with authenticity in building rapport and connectionThe power of the mind's eye: Creating authentic conversations by imagining talking to trusted friendsAuthenticity on video: Avoiding the pitfalls and being true to oneselfRESOURCES:Tracy Goodwin's Website: https://www.captivatetheroom.comFree Audio: 3 Ways to build Instant know, like and trust with your voiceTracy's Captivate the Room PodcastCONNECT WITH TRACY GOODWIN:On LinkedIn: https://www.linkedin.com/in/tracyagoodwin/If you're interested in more visit ▶ https://almcbride.com/minicoursefor a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.
Serve and Succeed: Elevate Your Sales Through Relationships with Adam Bude #073
Jul 19 2023
Serve and Succeed: Elevate Your Sales Through Relationships with Adam Bude #073
Adam Bude is an international published author, sales expert, and course creator, who helps growth mindset and purpose driven business owners to scale their business by increasing their sales, profits and systems creating more time to work on their business instead of in it, so they have a saleable asset of real value.Adam combines nearly 30 years of commission-based selling, sales management, sales training and business ownership across multiple industries, sectors, and markets.Through his Connect, Communicate and Convert strategy, Adam is changing the way business and sales is done, moving away from the Industrial age of “Transactional selling”, to the new age of “relationship selling”.Topics Covered:The struggle to convert enough sales from their sales pitches or presentationsThe dangers of prioritising new client acquisition over client retention and referral business and how crucial that is during challenging economic timesThe shift from transactional selling to relationship selling: emphasise the importance of authentic connection and effective communication with customers or clientsThe significance of understanding the buyer's journey and nurturing leads, rather than solely focusing on closing salesSpend time working on your mindset and changing perspectives from self-serving selling to serving the clientBy adopting a relationship-focused approach, businesses can improve their conversion rates and tap into the potential of existing clients and referralsAdopt a human-centric approach to business and reject the idea of relying solely on AI or transactional marketing methodsRESOURCES:30 minute complimentary sales strategy session here: https://calendly.com/adam-bude/sales-strategy-callAdam's training site: https://theauthenticsalestrainingacademy.com/CONNECT WITH ADAM BUDE: On LinkedIn: https://www.linkedin.com/in/adambude/If you're interested in more visit ▶ https://almcbride.com/minicoursefor a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.
Unleashing Your Full Potential Dynasty Organization: From Wizards to Scientists with Jason Skeesick #072
Jul 11 2023
Unleashing Your Full Potential Dynasty Organization: From Wizards to Scientists with Jason Skeesick #072
SHOW NOTES:Jason Skeesick is a US Army veteran, coach, entrepreneur, and community builder. He is a father, husband, fighter, and carrier of heavy things. He has built several businesses, each with strong teams and tribal communities. His company Spear and Clover helps entrepreneurs who have gotten as far as they can by themselves. They have put in hard work, overcome obstacles, and learned to wear all of the “hats”, yet still somehow can't seem to take it to the next level. He helps them to create the foundations and frameworks in their businesses that will allow them to become a Dynasty Organization capable of producing industry-leading results year-after-year without reliance on certain managers, role players, or tactics. He leads The Spear and Clover Mastermind, a large group of like minded entrepreneurs united in helping each other and challenging each other to grow in order to make an impact on the world. You can find Jason hosting the weekly Spear and Clover Podcast available on Youtube and across all audio platforms.TOPICS EXPLORED:Jason "helps wizards become scientists", helping clients move from the magic to scale their impactBased on Sports Dynasties: organisations that tend to win no matter who is on the fieldFinetune clarity to finetune cultureTune in to the one thing that's holding your business down5 Core Business Functions: Review and give most attention to worst performingAddress the one biggest threatChatGPT for freeing you up from busywork to reduce pressure and noiseDoes the tech make you better? That's up to you, not the techChatGPT creates the scaffolding from which you can add your creativityWhat you've been procrastinating from for 6 months, it can do in a morningThe counterintuitive way to create rapport: the simple value of paying attentionThe highest pinnacle: to show up as who you want to be and who you truly areRESOURCES:Jason's outstanding AI course: https://www.spearandclover.com/opt-inDynasty Builders Facebook Group: https://www.facebook.com/groups/dynastybuilders or https://www.facebook.com/groups/835282344335106Spear and Clover Podcast: on YouTube, on Apple Podcasts, on SpotifySpear and Clover Website: https://www.spearandclover.com/CONNECT WITH JASON:On LinkedIn: Spear and Clover https://www.linkedin.com/company/spear-and-clover-podcast/& Jason Skeesickhttps://www.linkedin.com/in/jason-skeesick-8959722a/ If you're interested in more visit ▶ https://almcbride.com/minicoursefor a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.
Engineered Growth Systems: The 3 Systems to Achieve Next Level Growth and Have More Time and More Freedom with Chris Goegan #071
Jul 5 2023
Engineered Growth Systems: The 3 Systems to Achieve Next Level Growth and Have More Time and More Freedom with Chris Goegan #071
Chris Goegan is the founder of Engineered Growth Systems. He helps entrepreneurs get to multiple 6, 7 or 8+ figures while enjoying MORE time and MORE freedom with his Engineered Growth Systems and Engineered Marketing.Over the last 30+ years he has worked in more than 100 industries, with many industry and thought leaders including his friend Michael Gerber (of E-Myth fame).Chris states: There are only 3 Core Growth Systems separating you, from the growth you want. He lives in California but is from Canada so he talks funny, is married to his wife Naomi and has 4 kids and a lab named “Scout”.TOPICS EXPLORED:2 types clients, both good at what they want to do, both want to move to the next levelOverwhelmed by all the things you could do, can cause stagnationThe problem with saying yes to everythingThe common mistake of holding on too tightly to controlWhat got you here, won't get you thereThe pressure on entrepreneurs due to the responsibility towards their staffRESOURCES:Free Guide: Engineered Marketing - The 3 Essential Systems to Grow Your Business While Freeing Up Your Time by Chris GoeganChris Goegan's Website: https://www.chrisgoegan.com/Chris Goegan's Blog: https://www.chrisgoegan.com/blog/CONNECT WITH CHRIS GOEGAN: On LinkedIn: https://www.linkedin.com/in/chrisgoegan/If you're interested in more visit ▶ https://almcbride.com/minicoursefor a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.
Creating a Hybrid Content Experience: B2B on Demand Engagement with Melissa Kwan #070
Jun 27 2023
Creating a Hybrid Content Experience: B2B on Demand Engagement with Melissa Kwan #070
Melissa Kwan is the Cofounder and CEO of eWebinar, the leading webinar automation platform that helps companies run hundreds of sales demos, training, and onboarding sessions without being there.And she's on a mission to save us all from Webinar hell!TOPICS EXPLORED:The repetition & burnout of having to repeat the same webinar or demoYet it doesn't matter how many you do, it's never enoughNot just a video recording, but moreThe option to respond live to questionsForms of interactivity: polls, questions, quizzes, conversion alertsA video on YouTube doesn't have the same engagementBecause they're able to automate one thing people discover they can deliver much wider array of value in marketing or trainingWe're used to so much on demand, so what makes b2b any different?It's all about setting the right expectation, don't lie to your customersThere's no demo I can do that's better than our productYouTube: https://youtu.be/bxn1BrkI4cARESOURCES: Melissa Kwan's eWebinar: https://ewebinar.com/CONNECT: Melissa Kwan on LinkedIn: https://www.linkedin.com/in/melissakwan/If you're interested in more visit ▶ https://almcbride.com/minicoursefor a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.
How to Optimize Leads & Sales from Your Website & Harness the Power of Email with Terry Dean #069
Jun 20 2023
How to Optimize Leads & Sales from Your Website & Harness the Power of Email with Terry Dean #069
Terry Dean went from delivering pizza to a full-time online business in 1996. Many people know him as one of the first people to demonstrate the power of email, earning $96,250 from a single email to his list in front of a live audience. Over the past 2+ decades he has helped thousands of online entrepreneurs earn more, work less, and enjoy life. If they're trying to negotiate down your rates, they're not clear on your valueOverwhelming proof is the third step to attracting clientsTestimonials and proof early in presentationsSwipe exact language from a testimonial to make a headlineHook the people in earlyA fitness website with an endorsement from Arnold SchwarzeneggerThe first step is the desperate problemStart with the problem, not the solutionMarketing should be based on storiesThe story of how Terry Dean made $96,250 from one emailThe principles of email marketingBeware constipated contentThe importance of asking good questionsThe biggest mistake people make in their pitchRESOURCES:Terry's Golden Glove Cheat Sheet and Accompanying VideosTerry Dean's Blog: https://www.mymarketingcoach.com/blog/Terry Dean's website with an array of free value: https://www.mymarketingcoach.com/ including: Free Guide: "7 Unique Ways To Create Profitable Emails...Even If You're NOT A Writer"Connect with Terry DeanOn LinkedIn: https://www.linkedin.com/in/coachterrydean/If you're interested in more visit ▶ https://almcbride.com/minicoursefor a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.
Grow Your Authority And Scale Your Impact with Beate Chelette #068
Jun 14 2023
Grow Your Authority And Scale Your Impact with Beate Chelette #068
Beate Chelette is the Growth Architect and provides visionaries with clear steps to improve business systems to maximize profits and scale impact. A first-generation immigrant with $135,000 in debt single parent, Beate bootstrapped her passion for photography into a global business and sold it for millions to Bill Gates.She hosts "The Business Growth Architect Show" and is in the “Top 100 Global Thought Leaders” and “One of 50 Must Follow Women Entrepreneurs” by HuffPost.TOPICS COVERED:All offers under 1 umbrella: the Signature Growth SystemThe unapologetic value proposition: Why would I hire you?This is the piece I solve, then the next and the next in a proprietary systemHow to differentiate yourself from the competitionEasiest for people to say yes to the thing they identify with.The seasonal aspect of life and businessBusiness is intricately connected to personal lives.Lone wolf syndromeThe one guiding principle: Don't drown in a puddleOvercoming adversity: you want to be dust and coal or a diamond?Realise that you don’t need to know everythingGetting into the habit of humility and confidenceRESOURCES:Beate's Book on Amazon: Happy Woman Happy World: The Foolproof Fix to to Get from Overwhelmed to Awesome by Beate CheletteBeate's Groups: The Women’s Code - www.linkedin.com/groups/4662816Entrepreneur and Small Business Forum - www.CreativesWhoShare.comBeate's Podcast: The Business Growth Architect ShowBeate's Blog: https://beatechelette.com/blog/Complimentary 15 Minute Uncovery Session, to figure out where you're stuck: UncoverySession.comCONNECT WITH BEATE CHELETTEBeate Chelette's Website: https://beatechelette.com/Reach out on LinkedIn:  https://www.linkedin.com/in/beatechelette/Follow Beate on Twitter: https://twitter.com/beatecheletteGrowth Architect on Facebook: https://www.facebook.com/GrowthArchitecture/If you're interested in more visit ▶ https://almcbride.com/minicoursefor a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.
It's Not What You Know in Business, It's How Well You Execute with Ford Saeks #067
Jun 7 2023
It's Not What You Know in Business, It's How Well You Execute with Ford Saeks #067
Ford Saeks specializes in helping organizations dominate their local markets, enhance the customer experience, and improve business success. His efforts have helped companies generate a total of over a billion dollars in sales worldwide. From startups to Fortune 500s, Saeks is widely recognized as a business growth accelerator.With over three decades of business growth experience (ranging from retail to wholesale), he has founded ten companies, authored five books, awarded three U.S. patents, and received numerous industry awards.TOPICS EXPLORED: It’s not what you know but how well you execute3 Buckets of Business Growth: we're usually deficient in one or moreHire your weaknessManage time, energy and focusYou don't need to participate in the drama, you need to identify the challengesThe problems in business always come down to 1 of 3 thingsSpringboard to Success: Start a success library15 yrs old sitting in a jail cell, wondering about my choicesThe Strangest Secret: energy and controlThe coming AI revolution: makes the personal more valuableAI will not replace humans, it will replace humans that don't use AIRESOURCES:Ford Saeks on YouTube: FortifyBusiness Growth Accelerator Podcast: https://profitrichresults.com/podcast/Mentioned in the recording: Unlocking the Power of Clear Communication with Hilary Blair & Ford SaeksBusiness Growth Show on Fortify LiveFord's Profit Rich Blog: https://profitrichresults.com/profit-rich-blog/https://profitrichresults.com/news-and-media/CONNECT WITH FORD:https://www.linkedin.com/in/fordsaeks/If you're interested in more visit ▶ https://almcbride.com/minicoursefor a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.
How to Scale a 6 Figure Coaching Business with Sheryl Plouffe #066
May 30 2023
How to Scale a 6 Figure Coaching Business with Sheryl Plouffe #066
Sheryl Plouffe is the Founder & CEO of Scalable Business Accelerator and the host of the Cash In On Camera podcast. She has produced thousands of videos and broadcast over 20,000 hours of live television as a national TV presenter.Sheryl owns a training company that advises 6-figure entrepreneurs who want to implement scalable systems. She lives and works in Ontario, CanadaTOPICS EXLORED:How to make the leap from 5 to 6 figures as a coach, consultant, expert or authority entrepreneurWhy people often get stuck in the "shiny object syndrome" and investing in tactics without a solid cash flow foundation firstOne great way: find speaking engagements to practice and share your expertiseSheryl's Create, Connect, and Convert methodology helps clients scale their business from high-five figure to multiple six figures with a lean team and good systems in placeKey components of the Create phase include creating a leveraged offer and moving away from hourly rates based on time towards value-based pricing based on transformation.Broadcasting and entrepreneurship have parallels, such as the need to be known, visible, and have a strategy for gaining and holding attention. How Sheryl had success with YouTube, generating 1.5 million video views and 15,000 new subscribers in one calendar yearRESCOURCES:  Sheryl Plouffe's Video Marketing Consultation YouTube: https://www.youtube.com/channel/UCuw4QW2x6BLaikNWsC-r9mgCONNET WITH SHERYL:Link to list of all Sheryl's : https://hihello.me/hi/sherylplouffe-ig9DxQLinkedIn: https://www.linkedin.com/in/sherylplouffe/Website: https://www.sherylplouffe.com/If you're interested in more visit ▶ https://almcbride.com/minicoursefor a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.