Identifying Your Ideal Customer Base

biz & life done well with Peter Wilson

Mar 23 2023 • 16 mins

Is the “ideal customer” for your business anyone? If so, you are making a big mistake.

Peter and Chris examine why identifying your ideal customer base is essential to a successful marketing plan. Their conversation is guided by the principles laid out in Alan Dib’s book “The 1-Page Marketing Plan.”

They explain how to use the Personal Value Profitability (PVP) method to identify your ideal target market  based on personal fulfillment, value to the marketplace, and profitability.

Want to get a free copy of “The 1-Page Marketing Plan” by Alan Dib? The first 25 people that send an email to will receive a free copy of the book. Note: Open to U.S. residents only and we will only ship to U.S. postal addresses.