Peter interviews SEO expert Paul Lee about the impact of AI, specifically generative AI like ChatGPT, on SEO and content creation. Paul shares that while AI has gained significant attention and has become more advanced, it's not going to put SEO experts out of business. Instead, he believes AI can be a useful tool in the content creation process.
Paul mentions that Google has stated there is no penalty for using AI-generated text, as long as the content is helpful. He has used AI to generate topics, subtopics, and questions related to specific subjects but found that it produces generic text when asked to write complete content. AI can be valuable in initial research, especially when the writer is unfamiliar with a topic. However, Paul warns that AI-generated content should be checked for accuracy, as it can sometimes provide confidently incorrect information.