Peter and Chris Goldman discuss the importance of business goals, marketing, and growth. They are both one-page marketing plan coaches and will be sharing their insights on marketing tactics in upcoming podcast episodes. The conversation emphasizes the need to prioritize business goals over marketing goals, with the latter being driven by the former.
Peter highlights that businesses should always strive for growth, as natural attrition occurs and standing still can lead to being overtaken by competitors. He suggests that aiming for double-digit growth (10% or more) is a good mindset for businesses to adopt. Additionally, maintaining a growth mindset can help businesses continually improve and stay competitive.
Chris agrees that growth is crucial for businesses and adds that it’s not just about money. The conversation implies that setting smart growth goals can lead to a more successful and sustainable business in the long run.