biz & life done well with Peter Wilson

Peter Wilson

Stories of people doing business and life well. We explore what it means and what it takes to do business and life well. I’m your host, Peter Wilson. If you’re like me, you’re intrigued by stories of common people who have achieved uncommon success in business and life. Join me as I interview fascinating people about how they got started, their successes and failures, their habits and routines, and what inspires them. read less
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Episodes

Building Dreams: Inside Blue Water Design Build
Yesterday
Building Dreams: Inside Blue Water Design Build
Join Peter Wilson as he sits down with Kirk and Donna Gronvold, the husband and wife team behind Blue Water Design Build, a Seattle-based design-build firm specializing in home renovations and remodels. In this engaging episode, Kirk and Donna share their passion for transforming outdated homes into beautiful, functional spaces that families love.Discover the origin of the Blue Water name and how Kirk's love of fishing inspired it. Learn about the couple's design-build philosophy, which focuses on understanding how clients live in their homes in order to create spaces that flow and function optimally for each family's unique needs.Kirk, a third-generation builder, discusses Blue Water's specialty in renovating older homes, including the challenges of bringing unfinished basements and cramped spaces up to modern standards while maintaining budgets. Donna shares her role in the design process and how she helps clients navigate the multitude of decisions to achieve a cohesive, personalized design.The Gronvolds also share memorable client stories, from a young family's basement turned dream space, to a studs-out remodel of a client's childhood home. Hear how Kirk and Donna work together as a team and why they love seeing the impact their work has on their clients' daily lives.Whether you're considering a home remodel or simply enjoy a behind-the-scenes look at a successful family business, this episode of Biz and Life Done Well offers valuable insights and inspiration. Tune in for an inside look at the world of home renovations with the talented team at Blue Water Design Build.Resources:website - Blue Water Design Buildpodcast home - Biz & Life Done Well
The Branding Iron: Forging a Thriving Design & Print Business with Lillyan Hendershot
May 14 2024
The Branding Iron: Forging a Thriving Design & Print Business with Lillyan Hendershot
Peter interviews Lillyan Hendershot, the Art Director and Co-Founder of The Branding Iron. In this episode, Peter and Lillyan reminisce about their shared history, from their early days working together to the growth of their respective businesses. Discover how Lillyan transitioned from a fine arts background to graphic design and entrepreneurship, and learn about the diverse range of services The Branding Iron offers. This episode is filled with insights on networking, the importance of a physical office, and the evolution of business post-COVID. Tune in for inspiring stories of perseverance, community involvement, and the ever-evolving world of branding and design.Here are some key takeaways from Peter's interview with Lillyan:Lillyan transitioned from aspiring to be an oil painter to becoming a successful graphic designer and business owner. She got her bachelor's degree in fine arts oil painting but realized it would be difficult to make a living as an artist, so she pursued graphic design instead, getting a master's degree in media design1.Lillyan and Peter Wilson, the interviewer, have known each other since around 2013 when their businesses shared office space together. Peter helped Lillyan and her business partner build out the office space1.Networking through the Edmonds Chamber of Commerce was crucial for Lillyan in getting graphic design clients when she was first starting her freelance business. The connections she made helped jumpstart her business1.The Branding Iron offers a wide range of services including graphic design, logo design, website design, printing, signage, and more. They work with a variety of clients from small businesses to nonprofits to city governments1.Lillyan has seen her clients' businesses grow over the years as she's worked with them. She enjoys establishing long-term relationships and watching their success1.Post-COVID, Lillyan has seen a huge increase in producing materials for events as businesses and organizations sponsor more community events to market themselves1.While Lillyan initially worried that print might die out in the digital age, she's realized there will always be a need for printed materials. The key is diversifying services to include digital offerings as well1.In summary, the interview provides an interesting look at Lillyan's journey as an artist and entrepreneur, the importance of networking and community involvement for business growth, and how The Branding Iron has evolved its services over the years to meet changing client needs. Lillyan's story demonstrates the rewards of pursuing one's passions while also being adaptable in business.Resources:The Branding Iron
Getting Started With 1PMP – The Best Content For Prospects
Jan 12 2024
Getting Started With 1PMP – The Best Content For Prospects
In the third installment of our “Getting Started With The 1-Page Marketing Plan” Peter continues his conversation with Anne Garing of Anne Garing Coaching. In this episode we explore content strategies for capturing and nurturing leads for her leadership coaching business.Their conversation delves into the power of client success stories, interactive content like webinars, and the importance of authentic engagement. They emphasize the significance of seasonal offers and personal gestures, like sending journals or stickers, to deepen client relationships. Content Strategy for Leadership Coaching: A Multi-Faceted ApproachAnne's approach to content creation and lead nurturing is multifaceted, integrating various digital platforms and content types to engage her audience effectively.Creating Evergreen Content:Anne understands the importance of creating evergreen content, such as comprehensive guides or collections of themed blog posts, to provide lasting value to her audience. This strategy not only helps in capturing leads but also establishes Anne as a thought leader in the coaching industry.Leveraging Digital Platforms:  Anne's utilization of LinkedIn exemplifies how digital platforms can be used to reach a broader audience. By sharing insightful blog posts and engaging directly with her followers, Anne fosters a community of professionals interested in leadership development.Offering Value Through Downloadable Resources:  Understanding the digital landscape, Anne contemplates offering downloadable resources like PDFs, checklists, or case studies. These resources provide tangible value and encourage potential clients to engage more deeply with her services.Client Success Stories:  Sharing client success stories and testimonials is another impactful approach Anne considers. These stories not only showcase her coaching effectiveness but also resonate with potential clients who can see real-life transformations.Interactive Content:  Anne recognizes the potential in interactive content like webinars or live Q&A sessions. These formats not only engage her audience in real-time but also allow for a more personal connection, crucial in the coaching industry.Expanding Reach and Nurturing Leads  Anne's strategies extend beyond content creation, focusing on nurturing leads and expanding her reach. Her ideas of seasonal offers and personalized engagement exemplify a deep understanding of her client base and their needs.Seasonal Offers:Anne considers introducing seasonal offers that align with her clients' life cycles, such as New Year's specials or reflection sessions during Thanksgiving. These timely offers cater to the specific needs of her clients at different times of the year.Physical Tokens of Appreciation:  To create a more personal connection, Anne thinks of sending physical tokens like journals or stickers to her clients. These gestures not only show appreciation but also keep her coaching services top-of-mind.Authentic Engagement:Throughout the conversation, Anne emphasizes the importance of authenticity in her engagement with clients. Whether through direct appeals for referrals on LinkedIn or sharing personal insights in her content, Anne's genuine approach is key to building lasting relationships.Want To Learn More?Interested in learning more about “The 1-Page Marketing Plan” by Allan Dib and how it can transform your business? Schedule your free marketing review with bizmktg.com today.“BOOK A CALL WITH US”
SEO In 2024 - The Untold Story with Paul Lee
Jan 4 2024
SEO In 2024 - The Untold Story with Paul Lee
In this conversation with SEO expert Paul Lee, he challenges traditional beliefs about SEO, emphasizing that rankings are only part of the story, not the end goal. He suggests focusing on 'organic conversion optimization' rather than just search engine optimization, advocating for creating content that leads to actual conversions and customer engagement. The discussion, peppered with Paul's in-depth knowledge and experience, offered a fresh perspective on what SEO means for businesses today and how it's more than just about rankings.SEO: Beyond RankingsTraditionally, SEO has been all about securing the top spot in search engine results. However, Paul challenges this notion, emphasizing that high rankings, while important, are just a piece of the puzzle. The real success of SEO lies in its ability to drive actual sales and meaningful customer interactions. In today's digital landscape, it's vital to look beyond the rank and focus on the bigger picture.The Changing Face of SERPsSearch Engine Results Pages (SERPs) have undergone significant changes, affecting the way businesses approach SEO. With these changes, the once coveted top spot doesn't hold the same value it used to. Paul suggests shifting focus to 'organic conversion optimization.' This strategy is about creating content that not only ranks well but also effectively engages and converts visitors into customers.Landing Pages and User Engagement: The Unsung HeroesAnother critical aspect that Paul highlights is the role of landing pages, particularly in Google Ads. A well-optimized landing page can significantly enhance the effectiveness of your SEO efforts. Moreover, user engagement metrics have become increasingly relevant, influencing how search engines rank content. Businesses need to pay attention to how users interact with their site and content, using these insights to optimize their SEO strategies.Want help with your online marketing? Book a free appointment with bizmktg.com
Our Favorite Apps – A bizmktg.com Mini Series
Dec 1 2023
Our Favorite Apps – A bizmktg.com Mini Series
In this episode of the podcast, the bizmktg.com team members engage in a lively discussion about their favorite apps, each bringing their unique preferences to the table. Peter starts the conversation with his love for the Remarkable app, which enhances his note-taking experience. Marcel shares his enthusiasm for Adobe Creative Cloud, a suite vital for his creative work. Emily introduces listeners to Libby and Hoopla, her go-to apps for a vast library of audiobooks and eBooks. Ann, on the other hand, speaks highly of AnyList, an app she finds indispensable for organizing shopping lists and recipes.Here is the full list of apps discussed in this episode:Remarkable - A note-taking app that syncs with the Remarkable tablet, offering convenience across devices like iPads and iPhones. Download RemarkableSlopes - Ideal for skiing enthusiasts, this app tracks ski runs, speed, vertical feet, and offers a 3D view of ski areas. Download SlopesAnyList - A user-friendly app for organizing grocery or shopping lists and storing recipes, with options for family sharing. Download AnyListAutoSleep - Tracks sleep patterns, including deep and normal sleep, helpful in managing sleep issues. Download AutoSleepMy Noise - Creates ambient sounds for improving sleep quality or masking distractions during the day. Download My NoiseLibby - Provides access to a wide range of free audiobooks and eBooks through library cards. Download LibbyHoopla - Another excellent app for free audiobooks and eBooks, using a library card. Download HooplaGoogle Photos - A photo storage and sharing app, known for its sorting capabilities and user-friendly interface. Download Google PhotosAdobe Creative Cloud - A suite of applications for creative work, offering limitless potential and cross-device functionality. Download Adobe Creative CloudChatGPT - An AI-powered app, notable for its voice interaction feature, reminiscent of the AI in the movie "Her." Download ChatGPTiPhone Weather App - A comprehensive weather app with a user-friendly interface, pre-installed on iPhones. iPhone Weather App (Note: This app is pre-installed on iPhones and may not have a separate download link).Let us know what apps you like. Send an email to podcast@bizmktg.com and we’ll mention it on a future episode of biz and life done well.