This episode is tailor-made for entrepreneurs who have an established training or program but struggle to generate leads or have a smaller list. If you want ways to increase visibility for your business without diving into conventional advertising routes like Facebook or LinkedIn ads, then this episode is a must-listen.     April's conversation with JV partnership expert, Charles Byrd, provides an alternative path to business growth that is dependable and requires less effort to generate leads. You will be introduced to the world of joint venture (JV) partnerships through Charles, a renowned figure in this arena. They'll uncover the four distinct types of JV partnerships, learning how each can be a lucrative option depending on your business's unique needs. This episode delivers actionable steps on implementing these JV strategies. When you’re finished listening you’ll have more clarity on which type of partnership is best for where you are in business currently.      At the end of this episode, you will:  Understand the 4 types of JV partnerships Determine which type is best for you based on your offers Gain confidence in starting JV partnerships even if you have a small offer and no list.      For more information about this episode, visit the show notes at https://sweetlifepodcast.com/311

In this episode we are revealing easy licensing offers that every entrepreneur can do regardless of your experience with licensing, length of time in business, and capacity. Whether you're just starting out or you've been at it for a while, if you're looking to grow without all the extra headaches, this episode's for you. Have some training modules or content under your belt? Tune in.    Licensing is a great way to scale your business and expand the work you've already done by allowing other companies to distribute your trainings, content, courses, systems, frameworks, or materials. But the process of licensing may seem huge, especially when you've never done it before. But, you don't want to miss out on an opportunity to scale your business.    In this episode, we unpack 3 Easy Licensing Offers that will increase your profit with less work. You’ll learn each offer and determine which is best for you. This is the perfect place to start if you aren’t sure if licensing is right for you or you simply don’t have the capacity to package a larger program to sell for millions but you want to scale and increase in a sustainable, non-intimidating way.        At the end of this episode, you will:  Know the easiest way to get into licensing that anyone can do Have 3 easy licensing offers you can choose to create Gain confidence in scaling with less effort to increase profit        Resources:  Join www.license2scale.com to build your first licensing offer.    For more, visit the show notes at https://sweetlifepodcast.com/310

What is the science behind mindset? A lot of coaches teach mindset but don’t fully know, or teach neuroscience. When you understand it’s not “woo woo” and mindset strategies are backed by science, it can help you to implement for faster results. In this episode, Danya Douglas Hunt unpacks what’s behind mindset and takes listeners through actionable steps to close million-dollar deals, sell more of your consulting or coaching services, and utilize proven processes to push yourself through barriers that may have been holding you back, whether you were aware of them or not.      At the end of this episode, you will:  Change your mind about “mindset” if you were never a big fan Understand more about the importance of neuroscience for your life and business Have actionable steps that can push you to higher profit in your business For the show notes and all the resources go to https://sweetlifepodcast.com/309

Have you been tempted to run LinkedIn Ads but don’t know where to start, what type of ads are available and if you have the budget to run them successfully? In this episode our friend AJ Wilcox is back on the show again, updating us on the latest changes to LinkedIn Ads and how you can make the most of them. We’ll dive into tactics, steps, and even how to plan your budget. You’ll know the latest cost per lead and so much more.  If you run a consulting business and you want to use LinkedIn to grow your reach and increase your sales, this show is a great one.      At the end of this episode you will:  Understand the types of Ads available Understand which Ad type is best for you  Know what your budget needs to be and what you can expect from a solid Ads campaign Have simple steps to start using your LinkedIn Ads account effectivey   For more about this episode visit https://sweetlifepodcast.com/308

Are you committing any of the "deadly sins" of LinkedIn without realizing it? LinkedIn has become the go-to place for consultants, coaches and subject matter experts who want to generate quality leads and build a sustainable business. However, as the popularity of the platform grows, so has the onslot of terrible spam DMs and cold pitches.    In this episode we’re discussing the importance of LinkedIn Etiquette and our guest expert Salina Yeung, reveals best practices for positioning your brand, creating genuine connections, and actionable steps for your find your ideal clients, create content that converts, and connect with them in a way that highly converts. We also unpack an ideal posting schedule, creative ways you can build more trust and increase your leads.      At the end of this episode, you will:  Discover the “deadly sins” of LinkedIn and what not to do Know the exact posting ratio that Salina recommends for CTA posts Have a solid strategy you can confidently execute to generate leads and make valuable connections  For more visit the show notes at https://sweetlifepodcast.com/307

LinkedIn Events are a great way to generate leads, as long as you know the strategy and have the steps to execute. In this episode, we’re diving in with LinkedIn Expert Jen Corcoran to learn the ins, outs, dos, don'ts of LinkedIn Events.    There are three phases to using LinkedIn Events and actions to take in each phase including, how to create the event, how to promote the event and what to do after the event. Jen covers important steps to follow. Additionally, we also cover strategies for creating an event on your business vs personal profile, how to grow your email email, how to promote paid vs free events, and skills for direct messaging with people who’ve been interested in your event but haven’t actually taken the steps to register. If you’ve been using LinkedIn Events and not getting great traction, this episode is definitely for you.      At the end of this episode, you will:  Know how and where to create LinkedIn events Understand the pre-event promo strategy and how to expand your reach Have a process for followups that will increase conversions Understand how paid events are currently working and when you post a paid opportunity  For more go to https://sweetlifepodcast.com/306

This episode is perfect for both new and already-running business owners who are eager to get to know their audience better on LinkedIn. Think of LinkedIn polls as a super tool that lets you ask questions and find out what people really think! Maybe you are planning to start something new and want to know what others like, or perhaps you are curious to see if you're sharing the stuff that really matters to them. By using LinkedIn polls, you can discover exactly what your audience is interested in, helping you make smarter choices for your business.    We are diving deep into the world of LinkedIn polls with the help of expert Tanya Bhattacharya! We’ll explore step-by-step how to create polls that are just right - not too boring, not too tricky, but interesting and fun for people to answer. It's like creating a little quiz that helps you understand what people like and what they are interested in. April and Tanya will also share how you can use these polls when you’re launching a new program or trying to reengage your LinkedIn audience.   We reveal the best kind of questions to ask in your polls to get the most helpful answers. It’s like having a magic question box that helps you find out what your friends are thinking!    At the end of this episode, you will:  Know how to use polls to generate leads Understand the strategy of polls Have sample poll questions you can use in your polls Be able to create a poll and execute this strategy right away For the show notes visit https://sweetlifepodcast.com/305

Wondering what to do with your LinkedIn Company page? Join the club. LinkedIn Company pages have been generally inactive and ineffective for growing brands and capturing leads. Over the years you may have created a company page and it’s just sitting there… or maybe you’re posting to your company page and hoping the spaghetti will stick and measurable growth will miraculously happen. If so, this SweetLife Entrepreneur™ episode is for you… On a hunt for tangible LinkedIn Company page strategies, I came across Michelle J Raymond, who is an international LinkedIn Company Pages expert and LinkedIn B2B Growth Strategist. Michelle also wrote the first book on LinkedIn Company pages! Perfecto… we found exactly who were looking for. In this episode Michelle breaks down the potential of LinkedIn Company pages and how you can use a simple strategy, which she unpacks on this episode, to leverage LinkedIn Company Pages for your business: Why businesses of all sizes need a company page How much time to allocate to your company page What content works best on company pages How do you grow your page followers fast At the end of this episode, you will: Change your mind and hurry over to build your company page Have simple steps you can implement right now to grow your Company Page audience Understand what goes on your Company Page vs. Personal Feed For the show notes, visit https://sweetlifepodcast.com/304

You’re a podcaster or you’d like to be, but you’re wondering how to make money for your business from your show, especially in a market that feel saturated. In this show April records live from Podcast Movement 2023 and she is delivering to you the exact talk she delivered on stage at Podcast Movement!    If you have a small list, or you’re new to podcasting. If you don’t want advertisers or you don’t have enough downloads for them to pay attention to you. And, if you’re wondering how we’ve generated over a million dollars in sales directly attributed to this how, this episode unpacks it all.    This show also comes with:  Slides from April’s talk at Podcast Movement 2023 1 hour training and worksheets on how to create an intuitive quiz for your show Powerful resources for building aligned offers    At the end of this episode you will:    Know how to create a show structure that make you the centerpiece, even with guests Have a funnel you can apply to your show Know how to create offers that your listeners can’t refuse  To access the resources, grab the transcription and more, visit https://sweetlifepodcast.com/303

You’re great at what you do but delivering results may be taking longer than it should. You might find yourself spending extra (unpaid) time with clients to assure they’re receiving results, or feeling like you need to give more to create happy clients. If so, this episode is for you!    In this mini-masterclass episode, April Beach breaks down the structure of a highly profitable coaching program that guarantees your clients results in less time so you don’t feel the need to over-serve, or stay up at night worrying about how well your clients are doing. You’ll be able to rest assured knowing that your consulting program or training will deliver predictable results, your clients will be extra happy for efficiency in success and you’ll be able to take on more clients, scale for higher profit and live life without worrying about your clients in your subconscious.    There are 3 parts to a profitable, scalable coaching program. April Beach breaks down her unique recipe for building programs that have helped entrepreneurs become leaders in their niche. Whether you’re a sales, life, marketing, mindset, business or even sex coach… the components shared in this episode are vital to grow a profitable business and stand out in your market.    At the end of this episode, you will:  Learn April Beach’s Recipe for a Profitable Coaching Program Understand where you’re lacking with simple steps to make improvements Receive in-depth resources to level up your programs completely free For more visit our shownotes https://sweetlifepodcast.com/302

Are you amazing at what you do but struggling to sell it? In this episode, we’re excited to introduce you to Jessica Erwin, our COO. Our clients and partners know and love Jessica, but it’s high time that all of our podcast listeners get to know her as well.   In addition to her expertise in systems and operations, Jessica works with our clients to understand the psychology of packaging and selling their offers in an irresistible way. In this episode, we’re unpacking the 5 keys you must determine to sell out your next offer.    If you’re an expert at what you do but you’re struggling to sell it, we’re here to help. Sometimes your expertise in your specific skill doesn’t translate to an expertise in sales and that’s okay. You might not be the best marketer, and you might not be a sales ninja, but if your programs create results, then people need to know you.  This episode creates a bridge between having a great product and selling it.    There are 5 Keys to a Sold Out Offer:  These are 5 keys to make an offer that makes people feel crazy to not buy it.    At the end of this episode, you will:  Know the 5 keys to a sold-out offer Understand the difference between a promise and a guarantee Feel more confident in your ability to price and less pressure for high or low ticket Understand the value of honest scarcity You can visit the show notes and grab the resoucres and transcription at sweetlifepodcast.com/301

For our birthday we’re reflecting on what it’s taken to hit 300 episodes. April Beach unpacks huge mistakes we’ve made that we’d never do again, changes in our listenership, and how our family life has also affected the show.    To celebrate, we’re giving away $2k in Free business consulting to our faithful listeners.  To learn more go to www.sweetlifepodcast.com/300

Online services, courses, memberships and coaching programs are a great way to scale your business. However, how you structure your suite of offers can make or break your business. In this week’s show April Beach shares her Strategic Business Design Method™ and how you can design your company for long-term lifestyle and profit goals now, and why launching any program outside this method is a risk.    At the end of this episode, you will:  Get the high level steps of April’s Strategic Business Design Method™ Know where to start when considering your offers Have clarity on what you should be working on right now   For more information and to access the resources mentioned, visit https://sweetlifepodcast.com/299

In this episode, we take a deep dive into why the launch of online courses alone just doesn't cut it anymore. We explore the startling drop in demand for online courses - a decline of $13.4 billion - and the reasons behind this trend, from course fatigue to inadequate materials and missed outcomes. It's a frank look at a shifting landscape, providing valuable insights for coaches, consultants, experts, and speakers who want to take their online businesses to the next level.   We then pivot to the exciting potential of online courses, particularly if you know how to curate your content effectively and focus on delivering real transformation to your participants. This isn't just about teaching skills - it's about guiding people to new heights. The key is the powerful technique of Transformational Program Design™, and we will discuss how to create a course that doesn't just educate, but transforms, setting your online offering apart from the rest.     Key Takeaways: Grasp the nuts and bolts of Transformational Program Design™: Learn about this innovative approach that aims not just to impart knowledge, but to transform learners in meaningful ways. Evaluate your existing course: With new insights from this podcast, you'll be equipped to take a hard look at your current course and identify areas where changes might be necessary. Act on your knowledge: By the end of this episode, you'll have four actionable steps to implement immediately if you're in the process of building an online course. No vague theory here - it's about real steps you can take to ensure your course stands out and delivers genuine transformation. For more information and to access the links mentioned go to https://sweetlifepodcast.com/298

If you're an entrepreneur and you're looking to get in front of your ideal audience, establish yourself as a trusted source and solution, and sell more of your signature programs, services or offers, speaking as a great way to do that. However there are strategic steps that should be followed in order to achieve your ideal outcome, and what we learn in speaking to this weeks guest is that you can actually send clients away by saying the wrong things.   And this weeks show, Heather Seger, strategic speaking advisor, guides you through her four step speak for authority method To fill your programs using speaking. Heather also dives into statistics speakers need to know, how to tell the right story, and expert insights to make sure you are speaking up in the right way, to the right audience, about the right topics.    At the end of this episode you will:  Understand the four steps to the "speak for authority method" Know how to nail your message And understand quick strategies to choose your signature talk topic   To grab all the links and resources, go to https://sweetlifepodcast.com/297

If you’re a small business owners or entrepreneurs looking to grow your list of leads using intelligent online marketing, then this is the show for you. In this episode we’re diving into how to use a quiz or self assessment to grow your list of ideal clients and discard those who aren’t a perfect fit for your company.    We’re also diving into the steps to create the content, outcomes and questions of your quiz and wrapping it all up with the software we love and use for assessment creation.    At the end of this episode you will:  Have the strategy of quiz list growth well understood Know if you should be using this strategy in your business Learn the exact process to design your quiz content   To grab the resouce mentioned and to view the transcription, go to https://sweetlifepodcast.com/296

If you're struggling to get noticed, scale, or become a leader in your field, it could be because you don't have a proven method, process, or framework. In this podcast episode, April Beach takes you on a dive deep into the concept of creating your unique coaching method, process, or framework, which is essential for delivering transformational results to your clients. By the end of the show, you'll understand the importance of having your own method, learn eight clear steps to jumpstart its creation, and discover how it can be the core of your business's future growth.   Key Takeaways: Determine your need: Figure out why creating your unique method or process is essential for your business's success. 8 clear steps: Follow the outlined steps to kickstart the creation of your method, from choosing your ideal client to scaling your business. The core of your business: Understand how your method becomes the foundation for all your services, offers, and future scaling, helping you guarantee consistent results, increase efficiency, and train others under your brand.   Remember, having a methodology means you have a reliable system that delivers predictable and measurable results every time, and it allows you to scale your business efficiently. Your clients will know what to expect, and you can build your brand around your unique method. So, get ready to create your own signature coaching method and take your business to new heights!   For the resources and transcript, visit https://sweetlifepodcast.com/295

Are you feeling stuck in your business, unable to convert prospects into clients? In this podcast episode, we tap into the issues of this common problem faced by many entrepreneurs. We explore the powerful interplay between 'offers' and 'programs,' two key aspects that can either make or break your business. Often misunderstood and underestimated, these elements might be the missing pieces in your puzzle. So, ask yourself, are you struggling to make your offers irresistible and your programs transformational? Tune in to this episode and discover how you can turn things around.   Most people do not know the difference between an “offer” and a “program”. This episode clarifies both so that you can move your business forward fast! This podcast episode is designed for entrepreneurs, especially those in the consulting, teaching, and advising fields, who are struggling to build a 6-7 figure business, and need guidance on improving their offers and programs. Listeners can expect a deep dive into how to make an irresistible offer and create transformational programs that deliver results, leading to a business model so compelling that potential clients would feel foolish not to engage.     At the end of this episode you will:    The importance of having both a compelling offer and a well-engineered program to not only attract clients but also to deliver them results. The detailed components of an 'offer' and 'program' and how to leverage them for maximum impact. That quality and value of the offer and program outweighs the quantity of followers or email subscribers in a business's success. To get the bonus, transcription and other resources, visit https://sweetlifepodcast.com/294

In this episode, we're delving into the essential components you need to successfully sell your programs and license your trainings and courses to other organizations. Whether you're targeting nonprofits, government agencies, educational institutions, small businesses, tech companies, hospitals, or other coaches, we've got you covered.      Today, we're breaking it down to the nitty-gritty. We'll be discussing the three crucial assets you must have in order to close those lucrative licensing deals. And guess what? It's not as complicated as it may seem. Selling and licensing can be straightforward and accessible, and we're here to simplify the process for you.     Joining us once again is Emily Hall, our licensing sales specialist. Together, we'll unpack each asset in detail, providing you with a clear understanding of what you need to have prepared to secure those million-dollar licensing agreements. It's going to be a straightforward and practical episode, so make sure you grab a pen and paper to take notes.     If you're ready to take your business to the next level and enter the world of licensing, we're here to support you every step of the way. At www.sweetlifeco.com, you'll find information on how you can work with us to develop these essential assets. Whether you want a dream team to guide you through the process, assistance from Emily in building out your sales presentations, or opportunities to collaborate with other businesses within our ecosystem, we've got you covered.       At the end of this episode, you will:  The Three Essential Assets: Discover the key assets needed to successfully sell programs and license trainings to organizations, including the power of the one-pager, the genius sales presentation, and the persuasive proposal.Simplifying the Sales Process: Demystify the sales process and understand that selling and licensing can be straightforward and accessible. Gain insights on how to effectively engage with potential clients, build trust, and present your program as the perfect solution to their challenges.The Importance of Active Listening and Customization: Learn the value of active listening and tailoring your approach to address the specific needs and concerns of potential clients. Understand how to create meaningful connections, establish credibility, and guide clients towards a confident decision.   For more about this episode and to access the links and transcription, visit https://sweetlifepodcast.com/293

On this week's episode of our podcast, we delve into the intricacies of selling your training programs, courses, and content to businesses, organizations, and micro-entrepreneurs. Hosted by April Beach, a seasoned expert in helping coaches, authors, speakers, and consultants package and sell their training programs, this episode is an invaluable resource for those eager to expand their offerings to a wider market. Returning guest expert, Emily Hall, joins us once again for this informative discussion, focusing on how to pitch your program effectively to potential buyers. Building on our previous episode where we identified the right companies to target, we now tackle the nitty gritty of initial pitch calls - who to contact, what to say, and what answers you should be seeking.   If you've been apprehensive about starting the process, or if you're an established course creator looking to pivot into this lucrative business avenue, this episode is sure to provide you with the confidence and insight you need. The process, as you'll find out, is simpler than you might expect.   Finally, if you're interested in licensing, or if a company has approached you about your programs, visit www.sweetlifeco.com. Here, you can apply to work with us and receive comprehensive support, including packaging assistance and contract provision, for the entire process of licensing your program to companies.    This episode promises to demystify the initial stages of pitching your program to companies. Tune in to benefit from our in-depth discussion with Emily Hall and embark on this exciting business journey.   At the end of this episode, you will:  Understanding the Pitch Process: Learn how to effectively pitch your training programs, courses, or content to businesses and organizations. This includes who to contact within these companies, what to say during your initial pitch, and what crucial information you should be seeking during these interactions. Transitioning to Licensing: Gain insights on how to transition from selling courses to licensing your training programs to companies. This includes understanding the nuances of this potentially lucrative business model and how to navigate this shift smoothly and confidently. Comprehensive Support and Resources: Discover the wealth of resources available, including show notes, additional reading materials, and direct assistance with packaging and licensing your program to companies. This support will help you efficiently navigate the complexities of licensing and contracts, ensuring your transition to this business model is as seamless as possible. In addition to the conversation, you'll also find a wealth of resources and show notes on our website www.sweetlifeco.com   To learn more about the epsiode and to get the resources and transcript, visit https://sweetlifepodcast.com/292