SweetLife Entrepreneur™ Podcast

April Beach

The ultimate online business podcast that delivers trainings most consultants charge thousands for, with proven strategies to grow and scale your business online. April Beach hosts the weekly podcast to help you design, launch and scale your business, with a rare behind the scenes look of what it really takes to build an impact brand for high profit, deep purpose, and lifestyle freedom. Each show delivers expert steps to build your service business including offer strategy, online marketing, branding, service development, sales, how to scale, launch expertise, speaking, writing, coaching, PR and more. Shows include crazy-good bonuses, implementation worksheets, free courses, surprise extras, an online community, and no annoying advertising! We don’t hold back! It’ll feel like April Beach and guest experts are sitting right beside you revealing insider truths and trusted business knowledge. Her unfiltered style of teaching what it takes to build a profitable company and design the future you want, and her ability to simplify business growth, comes from her lifetime of experience as a lifestyle entrepreneur, and over two decades coaching women founders. podcast@sweetlifeco.com read less
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Episodes

318: Navigating the Leap from B2C to B2B Effectively
Mar 11 2024
318: Navigating the Leap from B2C to B2B Effectively
This episode is tailored specifically for you if you're an established subject matter expert, coach, consultant, strategist, service provider, or if you're deeply entrenched in the B2C model but feel the pull towards transitioning to B2B. April Beach, a seasoned business strategist with over 27 years of experience, guides you through this critical juncture in your career. This episode is crucial because it addresses a common yet challenging pivot point: shifting your business model while leveraging your expertise and maintaining a balanced life.     April Beach delves into the intricacies of transitioning from a B2C to a B2B business model. You will learn about: Recognizing when you're ready for this shift and how to initiate the move. Strategic questioning to align your future business goals with personal aspirations. Techniques to repurpose your existing B2C offerings for a B2B audience, such as through licensing and embedded partnerships. Exploring high-level strategic consulting for B2B, to understand and cater to the new audience's needs.   At the end of this episode you will:  This episode is a deep dive into how you can redefine your business model while keeping true to your expertise and creating a work-life harmony.   Self-Reflection is Key: Understand the importance of your legacy and how you want to be known in your industry. This will influence how you transition and what parts of your business you carry forward. Designing Your Future Work-Life: Consider who your new clients will be in a B2B context and how this will change your work dynamics, from daily interactions to the nature of your engagements. Leveraging Existing Assets: Explore how your current B2C offerings can be transformed into B2B solutions, such as through licensing or partnerships, allowing for a smoother transition. Embracing Strategic Relationships: Engage in high-level consulting in your new B2B sphere to build relationships and gain clarity on what these clients need and value. Simplicity and Impact: Learn how transitioning to B2B can often simplify business processes and amplify your impact, potentially leading to more significant results with less direct effort.   By the end of this episode, you'll have a clearer vision of how to navigate the shift from B2C to B2B, making strategic decisions that align with your long-term goals and lifestyle aspirations. Tune in to uncover insights and strategies that will empower your journey into a new realm of business.   For more, visit our show notes at https://sweetlifepodcast.com/318
317: How To Add A Train The Trainer Program To Your Course
Feb 26 2024
317: How To Add A Train The Trainer Program To Your Course
Who This Show is For and Why It's Important You're in the perfect spot if you're a subject matter expert, coach, consultant, speaker, author, or leader contemplating or already developing a Train the Trainer program. Whether you're looking to license your content to other companies or elevate your existing certification program, this episode is a goldmine for you. April Beach, the founder and CEO of the SweetLife® Company, brings her expertise directly to your journey of expanding the reach and impact of your work. With a focus on strategic content structuring, this episode is not just about creating a program but ensuring it is profitable and impactful.   What We Cover and What You Will Learn In this episode, April Beach delves deep into the intricacies of building an effective Train the Trainer program. You'll learn how to structure your content strategically to facilitate success for other trainers. This includes providing the necessary materials, such as outlines, speaking topics, benchmarks, training agendas, and the core content like PDFs, slides, and workbooks. More importantly, you will understand how to infuse your unique thinking and genius into these materials, elevating the trainers to deliver the content as effectively as you would. April doesn't stop at just content delivery; she also explores the importance of communication skills, the creation of a learning roadmap, user management, and internal marketing techniques. These insights will help trainers not only present the material effectively but also engage and inspire their audience, leading to a more impactful learning experience.   Key Takeaways Content Foundation: Understand how to break down your program into manageable parts, focusing on both the core materials and the high-level strategic thinking behind each segment. Communication and Facilitation Skills: Equip your trainers with the necessary skills to handle sensitive topics and foster engaging, productive discussions. Visual Learning Roadmaps: Create visual aids to help trainers and learners track progress and understand the journey through the program. User Management Strategies: Learn to manage and track attendees effectively, ensuring a streamlined and accountable learning experience. Internal Marketing for Buy-In: Develop materials to help trainers advocate for your program, ensuring engagement and enthusiasm from participants, particularly in scenarios where they don't have a choice in their participation. This episode is more than just a guide; it's an empowerment tool for you to elevate your program, making a profound impact while freeing you up to pursue your passions. Tune in to transform your Train the Trainer program into a dynamic, effective, and profitable venture.     For the show notes and more visit https://sweetlifepodcast.com/317
316: How to Price Your Content or Courses for Licensing
Feb 12 2024
316: How to Price Your Content or Courses for Licensing
This episode is a must-listen for coaches, consultants, and content creators eager to explore the lucrative world of licensing. April Beach delves into the specialized area of licensing intellectual property, particularly focusing on content, trainings, systems, and courses. This topic is crucial as it unlocks new revenue streams and allows for the expansion of business reach and impact.   April Beach guides you through the practical steps of pricing your curriculum for licensing. You'll learn the importance of understanding your operational costs, including software, team expenses, and the logistics of content distribution. The discussion goes further into calculating the Return on Investment (ROI) of your content, emphasizing both tangible training benefits and lifestyle improvements. April introduces two main pricing strategies: bulk pricing and 'Amplify ROI' pricing, explaining how these can be applied based on the specific needs and outcomes of potential licensees.   Key Takeaways Understand Operational Costs: Know the expenses associated with licensing your content, like software and team support. Calculate the ROI: Assess both the tangible and lifestyle impacts of your content. Pricing Strategies: Learn two methods - bulk pricing and 'Amplify ROI' pricing. Customized Approach: Tailor the pricing based on the licensee's specific situation and outcomes. Value Communication: Communicate the measurable value and transformation your content brings to the licensee.   After listening to this episode, you'll be equipped with insights and strategies to confidently price and license your intellectual property, enhancing both your business growth and the value you deliver to your clients.   For the show notes, visit https://sweetlifepodcast.com/316
315: Scale Your Coaching Business: B2B Transition Made Easy
Jan 29 2024
315: Scale Your Coaching Business: B2B Transition Made Easy
This episode is crafted for you, the seasoned consultant or coach, who's considering moving from B2C to B2B. It's essential for those of you who have proven success with clients and have developed systematic approaches in your work. This is about taking your impact and profitability to the next level while easing your workload.   In this episode, we specifically guide you through developing and implementing two core strategies for transitioning to B2B consulting. First, we focus on creating a certification program to train other professionals in your field, turning potential competitors into your clients. This approach leverages your expertise and establishes a collaborative network. Second, we explore the process of licensing your unique methodologies to these professionals. This strategy not only extends the reach of your work but also enhances your role as a thought leader in the industry, all while reducing your direct workload.       Takeaways: Developing a Certification Program: You'll learn to transform competitors into clients by creating a training or certification program in your expertise. Licensing Your Expertise: Discover how licensing your methodologies can broaden your business scope and reinforce your thought leadership. Reducing Workload, Increasing Impact: Understand how these strategies can lessen your day-to-day tasks while boosting your impact and income. Establishing Thought Leadership: Insights on how to position yourself as an industry thought leader. Fostering a Professional Community: Emphasizes the value of building a network of professionals using your methods towards shared goals. For more go to our show notes page at https://sweetlifepodcast.com/315
314: How to Create Impactful VIP Days: Step-by-Step Strategies for Coaches
Jan 15 2024
314: How to Create Impactful VIP Days: Step-by-Step Strategies for Coaches
Thinking about selling VIP days and don’t know how to start? You're in the right place! In this engaging episode, we sit down with Amy Yamada, a seasoned expert in the coaching realm, to explore the ins and outs of creating and offering VIP days. This episode is a goldmine for coaches and consultants eager to inject a fresh, personalized approach into their services. If you're looking to set yourself apart in the coaching market with offerings that truly resonate with your clients, offering VIP Days might be your answer?    In this show, Amy walks us through the key elements of crafting VIP days that not only meet but exceed client expectations. You'll learn how to pinpoint exactly what your clients need and tailor your VIP days to address these needs effectively. We also dive into strategies for confidently setting and communicating your prices, ensuring your clients understand the immense value of these specialized sessions. Plus, Amy shares her secrets on post-session follow-ups that keep the momentum going and strengthen client relationships.    By the end of this episode, you'll have a starting roadmap for offering VIP days in your coaching or consulting business. You'll also be equipped with actionable tips and a deeper understanding of how to create these powerful, transformative experiences. So, if you’re ready to take your coaching game to the next level, tune in and let's get started.    At the end of this episode, you understand:  Tailoring VIP Days to Client Needs: Understand how to identify and address your clients' unique challenges and goals, ensuring that each VIP day is a personalized and impactful experience. Effective Pricing Strategies: Learn how to set and communicate the value of your VIP days, enabling you to confidently charge rates that reflect the high-quality, bespoke service you provide. Post-Session Engagement: Discover the importance of follow-up support and how it can enhance the effectiveness of your VIP day, leading to stronger, ongoing client relationships. Marketing Your VIP Days: Gain insights into effectively promoting your VIP days, highlighting their unique benefits and differentiating your services in a competitive market. Practical Implementation: Walk away with actionable steps to integrate VIP days into your coaching or consulting business, enhancing both client satisfaction and business growth. For all the links and resources, visit https://sweetlifepodcast.com/314
312: What It Really Takes To Build A Million Dollar Consulting Business
Dec 11 2023
312: What It Really Takes To Build A Million Dollar Consulting Business
This one's for all you independent consultants, coaches, and experts who are looking to grow your business next year. We're going to chat about what it really takes to build a million-dollar consulting business.    Yes; you need the right mindset.  Yes; you need to be good at what you do   But did you know there’s an actual mathematical formula to determine if your company is capable of hitting a million dollars in gross revenue a year? There is, and in this episode April Beach, an international business strategist, unpacks the key values you need to be aware of that become the inputs for your million-dollar business formula.    This episode is like your personal guide to growing your business in a smart way. It's super helpful if you're working on your own and want to increase your sales without burning out. We're going to talk about knowing your limits, which is really important, and using that knowledge to make better plans for your business. This way, you can make more money, keep your customers happy, and still have time for yourself! April's approach has helped people all over the world. She's got some great strategies that can be tailored to your own unique business.         At the end of this episode, you will:  Assess your Offers: It's important to really know the ins and outs of the services or advice you provide. This helps you see where you can grow. Understand Your Limits: Knowing how much you can handle is key. It helps you plan better and grow your business without getting too stressed. Clean Up Your Offers: Quickly see what offers are dragging you down and where to build improvements  For more details go to https://sweetlifepodcast.com/312
310: Easy Licensing Offers
Nov 13 2023
310: Easy Licensing Offers
In this episode we are revealing easy licensing offers that every entrepreneur can do regardless of your experience with licensing, length of time in business, and capacity. Whether you're just starting out or you've been at it for a while, if you're looking to grow without all the extra headaches, this episode's for you. Have some training modules or content under your belt? Tune in.    Licensing is a great way to scale your business and expand the work you've already done by allowing other companies to distribute your trainings, content, courses, systems, frameworks, or materials. But the process of licensing may seem huge, especially when you've never done it before. But, you don't want to miss out on an opportunity to scale your business.    In this episode, we unpack 3 Easy Licensing Offers that will increase your profit with less work. You’ll learn each offer and determine which is best for you. This is the perfect place to start if you aren’t sure if licensing is right for you or you simply don’t have the capacity to package a larger program to sell for millions but you want to scale and increase in a sustainable, non-intimidating way.        At the end of this episode, you will:  Know the easiest way to get into licensing that anyone can do Have 3 easy licensing offers you can choose to create Gain confidence in scaling with less effort to increase profit        Resources:  Join www.license2scale.com to build your first licensing offer.    For more, visit the show notes at https://sweetlifepodcast.com/310
305: How to Use LinkedIn Polls to Generate Leads
Sep 11 2023
305: How to Use LinkedIn Polls to Generate Leads
This episode is perfect for both new and already-running business owners who are eager to get to know their audience better on LinkedIn. Think of LinkedIn polls as a super tool that lets you ask questions and find out what people really think! Maybe you are planning to start something new and want to know what others like, or perhaps you are curious to see if you're sharing the stuff that really matters to them. By using LinkedIn polls, you can discover exactly what your audience is interested in, helping you make smarter choices for your business.    We are diving deep into the world of LinkedIn polls with the help of expert Tanya Bhattacharya! We’ll explore step-by-step how to create polls that are just right - not too boring, not too tricky, but interesting and fun for people to answer. It's like creating a little quiz that helps you understand what people like and what they are interested in. April and Tanya will also share how you can use these polls when you’re launching a new program or trying to reengage your LinkedIn audience.   We reveal the best kind of questions to ask in your polls to get the most helpful answers. It’s like having a magic question box that helps you find out what your friends are thinking!    At the end of this episode, you will:  Know how to use polls to generate leads Understand the strategy of polls Have sample poll questions you can use in your polls Be able to create a poll and execute this strategy right away For the show notes visit https://sweetlifepodcast.com/305
302: How To Build A Successful Coaching Program in 3 Simple Steps
Aug 21 2023
302: How To Build A Successful Coaching Program in 3 Simple Steps
You’re great at what you do but delivering results may be taking longer than it should. You might find yourself spending extra (unpaid) time with clients to assure they’re receiving results, or feeling like you need to give more to create happy clients. If so, this episode is for you!    In this mini-masterclass episode, April Beach breaks down the structure of a highly profitable coaching program that guarantees your clients results in less time so you don’t feel the need to over-serve, or stay up at night worrying about how well your clients are doing. You’ll be able to rest assured knowing that your consulting program or training will deliver predictable results, your clients will be extra happy for efficiency in success and you’ll be able to take on more clients, scale for higher profit and live life without worrying about your clients in your subconscious.    There are 3 parts to a profitable, scalable coaching program. April Beach breaks down her unique recipe for building programs that have helped entrepreneurs become leaders in their niche. Whether you’re a sales, life, marketing, mindset, business or even sex coach… the components shared in this episode are vital to grow a profitable business and stand out in your market.    At the end of this episode, you will:  Learn April Beach’s Recipe for a Profitable Coaching Program Understand where you’re lacking with simple steps to make improvements Receive in-depth resources to level up your programs completely free For more visit our shownotes https://sweetlifepodcast.com/302
301: 5 Keys To Sell Out Your Next Offer with Jessica Erwin
Aug 14 2023
301: 5 Keys To Sell Out Your Next Offer with Jessica Erwin
Are you amazing at what you do but struggling to sell it? In this episode, we’re excited to introduce you to Jessica Erwin, our COO. Our clients and partners know and love Jessica, but it’s high time that all of our podcast listeners get to know her as well.   In addition to her expertise in systems and operations, Jessica works with our clients to understand the psychology of packaging and selling their offers in an irresistible way. In this episode, we’re unpacking the 5 keys you must determine to sell out your next offer.    If you’re an expert at what you do but you’re struggling to sell it, we’re here to help. Sometimes your expertise in your specific skill doesn’t translate to an expertise in sales and that’s okay. You might not be the best marketer, and you might not be a sales ninja, but if your programs create results, then people need to know you.  This episode creates a bridge between having a great product and selling it.    There are 5 Keys to a Sold Out Offer:  These are 5 keys to make an offer that makes people feel crazy to not buy it.    At the end of this episode, you will:  Know the 5 keys to a sold-out offer Understand the difference between a promise and a guarantee Feel more confident in your ability to price and less pressure for high or low ticket Understand the value of honest scarcity You can visit the show notes and grab the resoucres and transcription at sweetlifepodcast.com/301