Never underestimate the power of language, with Chris West, Amazon #1 Best-selling author, and CEO of Verbal Identity, S6 Ep22.
On today’s episode of Word on the Street, Katie speaks to Chris West, Amazon #1 Best-selling author, and CEO of Verbal Identity - Super-specialists in creating tone of voice guidelines, copywriting and copywriting training.
Chris is a unique combination of insightful strategic thinker and highly-awarded writer. He founded Verbal Identity in 2010 to help business and department leaders define the strategic vision and bring it to life with language. He still works closely with Verbal Identities clients and takes a limited number of Advisory positions on his clients’ Boards, including Votary and Pittsburgh Mercantile.
In his career prior, Chris ran a project-based advertising agency for 10 years working with global clients. He was one of London’s most awarded copywriters his work across the Guardian, adidas, British Airways and the Conservative Party. In 2016, he was the convening President for the inaugural verbal branding jury at the LIA. His book, ‘How Words Work’, was recognised at the 2017 D&AD Awards.
Outside of work, he contributes to The Sunday Times and is a Contributing Editor at a leading UK luxury magazine. He wrote “A Little Worm” which won Best Film at the Barcelona Film Festival.
You can purchase the fantastic book ‘Strong Language: The Fastest, Smartest, Cheapest Marketing Tool You're Not Using’ by number one author Chris West here: https://amzn.to/3lFjOsD
In this episode you will hear:
Links & references
Katie Street: https://www.linkedin.com/in/katiestreet/
Chris West: https://www.linkedin.com/in/chriswestverbalidentity/
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