
May 29 2021
FCPGM033: Persuasion... how minds are changed
Persuasion is a lifelong game of molding our environment to the shape we want. Whether you’re convincing a group of friends to eat at a restaurant you like or encourage a child to complete difficult homework when all their friends are on Xbox live. Sometimes, a gentle nudge and a smile is all that’s needed but if a family member has been swallowed up by a doomsday cult, how are you going to get them out? On today’s episode…. We’re talking persuasion tactics and the best ways to effectively communicate your wishes and ideas in a way that actually gets those around you to change their minds, their beliefs or their habits.Recommended Links:Emotions are more persuasive than logic, Olivia Goldhill - Quartz.com: you will fail to persuade people, James Sudakow - Inc.com: Facts don’t change our mind, Elizabeth Kolbert - NewYorker.com: in Advertsing, Denille O'Regan - Blog: to become a master of persuasion, Kendra Sherry - VeryWellMind.com: Power of Persuasion, Robert Cialdini PhD - APA: Momma's Quote of the Week: “To be persuasive, we must be believable. To be believable, we must be credible. To be credible, we must be truthful” - Edward R. MurrowConnect with us: Marlene: Jimmy: Liam-Og: Podcast Website: