Are you using your podcast to build your own authority? Most people aren't. See, if you have an interview podcast, you probably aren’t. Instead, I recommend you do this:1. Start working in short, 20 minute or less episodes into your show. 2. Pick topics that allow you to showcase your expertise and solve a problem.3. Have a super clear CTA to join your mailing list or schedule a free call.If you’re a coach, course creator, or author, these episodes will be an incredible way for your to get listeners to know, like, and trust you. Listen for a deeper dive. And be sure to check out my guide on Mini Podcasting too!Get the Podcast Booster Blueprint for free at  https://profitablepodcaster.fm/blueprint--------------------------------------------------------Send Feedback | LinkedIn | Facebook Group

We've got another coaching call for you today, but it's a little bit different than the other coaching calls that I've done. That's because Trudie Avery is shutting down her podcast. So instead of a coaching call on what she can do to improve her podcast, we're doing a little bit of a post-mortem. Trudie's biggest problem, as you'll come to find out, is positioning. She is a branding expert, but her show was about starting a brand new business. So what we discuss is passion projects versus projects that have a measurable ROI for your business. We get into what she could have done differently and what the future holds.Show NotesTrudie Avery (The Logo Lady)Why My Podcast Failed - Brand New Business PodcastGet the Podcast Booster Blueprint for free at  https://profitablepodcaster.fm/blueprint--------------------------------------------------------Send Feedback | LinkedIn | Facebook Group

Over the past several months, I’ve covered YouTube a few times, and made the arguments for and against video in podcasting. And if you’re in the “I don’t want to add video to my podcast” camp, there’s good news that came out of Hot Pod Summit ’23.Head of YouTube Podcasting Kai Chuk was in attendance and announced that podcasts are coming to YouTube Music — but that’s not all he announced.Read the full article hereShow NotesPodcasts are coming to YouTube MusicJoin the Profitable Podcaster ProgramGet the Podcast Booster Blueprint for free at  https://profitablepodcaster.fm/blueprint--------------------------------------------------------Send Feedback | LinkedIn | Facebook Group

There are a lot of moving parts to launching and producing a podcast! Lots you need to think about...not just about putting the content together and recording it and editing, but about how you present your show. Last week , I shared with you my 7-Point Framework for podcast growth. I also shared with you that I am offering podcasts audits, where I apply that framework and give you objective and honest feedback on how you can grow your show.  Today, I'm excited to bring you one of those audits.Show NotesWatch the AuditThe Lovable Survivor Podcast7-Point Framework for Podcast GrowthGet Your Own Podcast Growth AuditGet the Podcast Booster Blueprint for free at  https://profitablepodcaster.fm/blueprint--------------------------------------------------------Send Feedback | LinkedIn | Facebook Group

One of the biggest struggles for podcasters is growth. Getting more downloads, more engaged listeners, more leads! That’s why I put together a 7-point podcast growth framework. If you want to grow your show, do these 7 things: Make sure you’re in all the podcast directoriesReview Title and DescriptionReview of Episode titles and descriptions to attract more listeners (and for SEO)Rework your CTABe intentional with your intro/first 60 secondsIdentify podcasts for episode swapsFigure out how you’ll make moneyShow NotesGet the Podcast Growth Audit6 Ways to Double Your Podcast Downloads in 20235 Places Where You Can Find Podcasts to Swap with TODAYCortext PodcastGet the Podcast Booster Blueprint for free at  https://profitablepodcaster.fm/blueprint--------------------------------------------------------Send Feedback | LinkedIn | Facebook Group

Are most of the podcasts you listen to for fun, or for growth? If you're like 74% of podcast listeners, you listen to podcasts to learn new things. That's why your podcast should be a painkiller. And today, I'm going to give you all the reasons why. Show NotesPainkillers vs. Vitamins3 Questions You NEED to Answer to Have a Profitable Podcast (Show's Mission Statement)Get the Podcast Booster Blueprint for free at  https://profitablepodcaster.fm/blueprint--------------------------------------------------------Send Feedback | LinkedIn | Facebook Group

Tell me if this sounds familiar: you have a great interview with a guest. Now it’s time to edit. You’re using software you’re still kind of learning. And this interview has a slightly different issue you haven’t seen before, so you’re watching YouTube videos on how to remove AC hum from your guest’s audio. You feel like you said “um” too much so you’re trying to remove some, but not all of them. You don’t want to sound unnatural.Even though the interview was only 30 minutes, the edit takes 2 hours. That’s at least 3 other interviews you could have done.Instead, you can hire an editor who, for less than $50, can do the full edit and send you back a file that sounds better than anything you’ve done.And you need to ask yourself: Is your time worth $25/hr?Show Notes7 Things You can Automate for Your Podcast TODAYWhat Mowing the Lawn has to do with Your Podcast Losing MoneyGet the Podcast Booster Blueprint for free at  https://profitablepodcaster.fm/blueprint--------------------------------------------------------Send Feedback | LinkedIn | Facebook Group

Want to know a secret that saves me a TON of time (and can save YOU time too)?This podcast isn’t the only place you’ll see this content. You’ll see it on Instagram, on LinkedIn, and in my newsletter. The process is easier than you’d think. Here’s how mine works. Show NotesSave Time! 7 Things You Can Automate for Your Podcast TODAYHow to Add a Google Doc in a Specific Folder with Your Stream DeckSwitching to MakeFirst, I put the text of these posts into a Google Doc. This ensures that both my VA and I can access it. I also have an automaiton that moved that Google Doc into Airtable. Listen to the podcast to learn more about that! From our project tracker (we use Airtable), she knows to take those docs and use a Canva template to turn the text into a set of images for LinkedIn and Instagram.Now I have the basic text. I use that as the basis for my next Profitable Podcaster episode. The Google Doc is basically my outline! I may add more notes and context once I’m on the mic.Then I copy the text from Google Doc and add it to ConvertKit for my next newsletter. The only change I’ll make here is including a callout to listen to the episode. So there you have it! One Google Doc that serves as 4, platform optimized, pieces of content. Take the topic and main points, and rework them for the platform. And make sure you point each piece of content to the other! Give people options and build your cross-platform followings.Get the Podcast Booster Blueprint for free at  https://profitablepodcaster.fm/blueprint--------------------------------------------------------Send Feedback | LinkedIn | Facebook Group

Podcasting is a TON of work -- it's no wonder 75% don't make it past 7 episodes. But it can be easier through automation...and you don't need to be super technical to automate some aspects of your podcast! Here are 7 things you can automate for your podcast today. Get the Podcast Automation PackShow NotesCalendlyBuzzsproutDescriptConvertKitRepurposeCastosAirtableGet the Podcast Booster Blueprint for free at  https://profitablepodcaster.fm/blueprint--------------------------------------------------------Send Feedback | LinkedIn | Facebook Group

Today’s episode is the first in a new series of coaching calls I’m doing for the show. I’m talking to Aaron Lee, who got his start in radio before pivoting to podcasting in late 2020. He’s seeking advice on how to improve his process, how to turn his podcast into lead gen for consulting, and get an answer to the question, “do I need transcripts?”Listen to Aaron's PodcastApply to have your own coaching call for the showGet the Podcast Booster Blueprint for free at  https://profitablepodcaster.fm/blueprint--------------------------------------------------------Send Feedback | LinkedIn | Facebook Group

One of the most common questions I get when I tell people that they should do more podcast swaps is, "Where should I go to find podcasts to swap with?" You can just look on Apple Podcasts or reach out to the podcast that you listened to. But that might not be the best strategy. You want to find similar audiences -- look alike audiences where the listeners will be more likely to tune into your show.Here are 5 great places to look:Tink Media’s Podcast Swap database. There are people who’ve opted-in to doing podcast swaps and have made their email address easily accessible. I found 20 podcasts to work with using this database. Apple Podcasts. Go to your podcast page page and look for You Might Also Like. These are podcasts that have similar audiences. If that doesn’t work, you could also look at the podcasts in your category. Arielle Nissenblatt’s Podcast Community Discord. This is a community of podcasters that are looking for collabs and networking. There’s even a #swaps-collabs area.Podchaser. If you go to your podcast page there, they have a “Similar” tab. This is much more robust than Apple Podcasts…though you’ll have to watch the quality/activity of the shows. Still a great starting point for outreach.  ListenNotes’s Community/Curation pages. Go to your page on ListenNotes and click on the Community tab. You’ll see lists your show is a part of.  If there are no lists, check out the curated tab and search for lists relevant to your show! So there you have it! 5 ways to find podcasts to swap with. Which are you going to try first?Show NotesTink Media's Podcast Swap ListThe Podcast Community DiscordPodchaserListenNotes6 Ways to Double Your Podcast Downloads in 2023Get the Podcast Booster Blueprint for free at  https://profitablepodcaster.fm/blueprint--------------------------------------------------------Send Feedback | LinkedIn | Facebook Group

Last year, I more than doubled my monthly downloads for my already popular podcast, How I Built It, from 34,000 downloads per month to 71,000 downloads per month. Today, I want to give you 6+ ways you can do the same thing. 1/ Podcast promo swaps. Easily the best way to do it. I saw a marked increase in the number of downloads on weeks I swapped promos with another podcaster. Why do you think Wonder, iHeart, and the other big networks do it? 2/ Feed drops. If you want to give an audience a taste of what they can get by subscribing, trade episodes with another podcaster and put them in your feed on an off-day. You could even go the extra mile and create a custom CTA to subscribe to your show. 3/ Podcast guesting. Borrowing audiences is a tale as old as time, and that's exactly what you do when you go on other podcasts.  Provide a TON of value then make your CTA to check out your podcast. They can do it from the same app. 4/ Promote your podcast in your newsletter. It can be dedicated broadcasts just for the episode, or a feature in your weekly newsletter, but make sure you're telling your own audience about it. Don't just assume they know. 5/ Create better titles. You want episode titles that stoke the need to listen through curiosity. Don't just use your guest's name. Open a thread that can only be closed by listened. If you need ideas, check out the incredible Creator Hooks by Jake Thomas. 6/ Know who you serve! When you clearly define the problem your podcast solves, it makes your episodes more shareable. Define your mission statement and who you help. Then serve them!  Show NotesPodcast Swaps Grew my Show by 21%Podcast Liftoff PlaybookCreator HooksWays to get in touchGet the Podcast Booster Blueprint for free at  https://profitablepodcaster.fm/blueprint--------------------------------------------------------Send Feedback | LinkedIn | Facebook Group

I want you to start 2023 strong, so today I'm telling you all the tools you need to start a mini podcast. It's no secret I think a mini podcast is the way to go, but how do you get started? Is there a complicated process? The truth is, you only need 2 tools...but I'm going to tell you about a few more :-) Show NotesFree Podcast PlannerDescriptBuzzsproutHoverSwitchyCanvaConvertKitAirtableGet the Podcast Booster Blueprint for free at  https://profitablepodcaster.fm/blueprint--------------------------------------------------------Send Feedback | LinkedIn | Facebook Group

Welcoming to the first ever Setup Saturday, where I take a look at interesting podcast setups. I've partnered with my friend and longtime podcaster, Matt Medeiros and his new website, thepodcastsetup.com to bring you the gear and software that podcasters around the world use. This first setup is from podcast collective Multitude. Let's dive it! Show NotesCheck out Multitude's post on The Podcast SetupSubscribe to The Podcast SetupShure SM7bRME InterfaceZoom H3-VR Ambisonic and Binaural Recorder Stedman Proscreen Pop Filters Rode Professional Studio Boom ArmProToolsiZotope RX 10 AdvancedAudiohijackGet the Podcast Booster Blueprint for free at  https://profitablepodcaster.fm/blueprint--------------------------------------------------------Send Feedback | LinkedIn | Facebook Group

Not all sponsorship campaigns are created equal, and some are better for small podcasters than others. In fact, the best type of sponsorship for smaller podcasters is Awareness campaigns. They don't rely on ROI or number of conversions from listeners to buyers. They rely on you leveraging your trust to talk about their product. Here's what you can do to better pitch sponsors with awareness campaigns. Show NotesJustin Moore's Thread on the 3 types of brand campaignsHow to Calculate Your Overall ReachGet the Podcast Booster Blueprint for free at  https://profitablepodcaster.fm/blueprint--------------------------------------------------------Send Feedback | LinkedIn | Facebook Group

Sponsorship is one of the many ways to make money podcasting. It's maybe the most well known way, but it's not necessarily the best way. In a previous episode of this podcast, I walked through my SMASH framework,- five ways that you can make money with your podcast. The M in SMASH is membership, and that's what I want to talk to you about.What are memberships, why and when should you do them? What you should consider, and a couple of ideas for actually implementing the membership.Show NotesBuy Me a CoffeeConvertKitCastosHello AudioCreator CrewRelay.fm MembershipsCheck out the YouTube ChannelPodcast Liftoff PlaybookGet the Podcast Booster Blueprint for free at  https://profitablepodcaster.fm/blueprint--------------------------------------------------------Send Feedback | LinkedIn | Facebook Group

It's that time of year! The 2022 Podcast Liftoff Gift Guide is here, fully updated with new gear and a section for video podcasting. We'll go through the what and why of it all, and I'll highlight some other great gifts for podcasters. View the whole gift guide here: https://podcastliftoff.com/gift-guide/Contains Affiliate LinksShow NotesSamson Q2U Mic Audio-Technica ATR2100xPop FilterShock MountBoom ArmATH-M50XDT 770 Pro HeadphonesHexagonal Wall PanelsAuralexElgato FacecamFacecam ProMy live stream setup Hue LightsElgato Key Light | Key Light AirNeewer 2 PackLume Cube for Video ConferencingBuzzsproutCastosShure SM7BRode PodmicStellar X2Cloudlifter CL-1Focusrite Scarlett SoloRodecaster Pro IIStream DeckZoom Field Recorders8-in-1 USB-C Hub by AnkerCalDigit Element HubCalendly SavvyCal Riverside.fm Descript Ecamm LiveWork from Home Gift GuideGet the Podcast Booster Blueprint for free at  https://profitablepodcaster.fm/blueprint--------------------------------------------------------Send Feedback | LinkedIn | Facebook Group

One of the questions I've been getting on live streams and webinars lately is, "how are you dealing with video for your podcast?" For a long time, I've said you don’t need video for your podcast, or you don’t necessarily need compelling video. But as more platforms (like YouTube and TikTok) get into podcasting, I’m changing my tune. So I’ve been experimenting with “video first” podcasting. Here’s how I’m doing it. Show NotesTwitter ThreadMy Live Stream SetupCheck out the Podcast Liftoff YouTube ChannelGet the Podcast Booster Blueprint for free at  https://profitablepodcaster.fm/blueprint--------------------------------------------------------Send Feedback | LinkedIn | Facebook Group

Worried that you don't have enough downloads to get sponsors? It's one of the biggest concerns I see from podcasters who want sponsors, but aren't sure they have the audience to attract and keep them. But here's a secret: there are things we can do to add value for our sponsors that the big podcasts won't do. And that's what we're talking about today. Get the Podcast Booster Blueprint for free at  https://profitablepodcaster.fm/blueprint--------------------------------------------------------Send Feedback | LinkedIn | Facebook Group

It’s a listener questions week! For my birthday a couple of weeks ago, I asked for your questions about launching, growing, and monetizing podcasts. I got some fantastic questions, so let’s dive into them: Questions01:54 How do you stay motivated?05:16 What are your top 3 tips for getting started?08:43 What platforms should you put your podcast on?10:27 Do you think BuzzSprout is the best audio host?11:25 How long should my podcast be?14:01 How many sponsor spots should you have per episode?15:25 How often should I publish?16:39 What is the best day and time to release new episodes?18:24 Should I rebrand my current podcast or start from scratch?20:35 What is your top tip for landing sponsors?22:00 What’s the most important podcast metric?23:11 Do you record with video on?Show NotesTwitter ThreadLinkedIn PostMy interview with Dan BennetMy interview with Justin MooreSend me your questionsGet the Podcast Booster Blueprint for free at  https://profitablepodcaster.fm/blueprint--------------------------------------------------------Send Feedback | LinkedIn | Facebook Group