My First Restaurant

Bryan Tublin

The My First Restaurant podcast aims to teach restaurateurs how to start, run, and grow a successful restaurant business. We interview successful restaurant owners about the nitty gritty details behind opening a restaurant, and what it takes to succeed.

Past guests include Charles Bililies of Souvla, Ike Shehadeh from Ike's Love & Sandwiches, and Leo Kremer from Dos Toros Taqueria.

Hosted by Bryan Tublin, Co-Founder & CEO of Kitava, a multi-unit clean casual restaurant brand based in the Bay Area. Available wherever you listen to podcasts.

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27: How to Raise Money for Restaurant Growth | Akash Mirchandani, Kitchen Fund
Aug 18 2023
27: How to Raise Money for Restaurant Growth | Akash Mirchandani, Kitchen Fund
Akash Mirchandani is a Partner at Kitchen Fund, a leading investment firm focused on the emerging restaurant space. Kitchen Fund aims to fuel the brands that are changing how we eat, including investments in some popular restaurants you may have heard of such as sweetgreen, CAVA, and Curry Up Now.Prior to Kitchen Fund Akash worked in Blackstone’s Private Equity Group, graduated from Harvard where he was captain of the golf team, and deepened his passion for the food industry through a brief stage working in the kitchen at Alinea, the three Michelin star restaurant in Chicago. In this interview, Akash and I discuss the ever elusive topic of how to raise money for a growing restaurant brand. We talk about funding options, when to raise, what investors look for, and how valuations are determined.Specifically, restaurant owners will learn:- How many units a brand typically needs before institutional investors become interested- The most important metric investors look for, along with a “best in class” benchmark- When a growing restaurant brand should look for outside capital- How restaurant valuations are determined- How investors keep restaurant founders motivated after a raise- The Kitchen Fund investments Akash is most excited aboutand more.If you own a restaurant brand with eyes toward growth, this is definitely an episode you’ll want to bookmark and come back to at regular intervals as you hit key growth milestones in your business.Please enjoy my conversation with Akash Mirchandani of Kitchen Fund.––Where to find Kitchen Fund:Website: https://kitchenfund.com/ Twitter: @KitchenFundLinkedIn: https://www.linkedin.com/company/kitchen-fund/about/ ––Where to find Akash:LinkedIn: https://www.linkedin.com/in/akash-mirchandani/ ––Where to find Bryan:Website: https://www.myfirstrestaurant.com/LinkedIn: https://www.linkedin.com/in/bryan-tublin-03548910/Twitter: @btublin ––Where to find Kitava:Website: https://www.kitava.com/Instagram: @kitavakitchen––Referenced:CAVASweetgreenINDAYRestaurant Business OnlineIn this episode, we cover:(01:17) Intro to Akash and Kitchen Fund(04:05) The options available for funding a restaurant(08:17) When private equity and growth investors become interested in making a restaurant investment(09:57) Metrics investors look for when making an investment(10:37) Deep diver into cash on cash returns(15:55) When should a growing restaurant brand start looking for outside capital?(19:24) How does Kitchen Fund value a restaurant concept?(23:57) Thoughts on aggressive vs. tempered growth(25:08) Intangible factors investors look for in a businesses(28:17) How investors keep founders motivated post-investment(31:42) Which investments is Akash proud of at Kitchen Fund(36:19) Has Kitchen Fund’s approach changed since 2020?(38:39) On The Fly Segment
25: From Line Cook to Restaurant Owner | Dominica Rice-Cisneros, Bombera
Jun 17 2023
25: From Line Cook to Restaurant Owner | Dominica Rice-Cisneros, Bombera
“I work really hard, and my staff works really hard, so I have to be in love with that city and that community to do the work that I do.”—Dominica Rice-Cisneros is the Chef & Owner of Bombera in Oakland, California. During her long career as a line cook, Dominica worked her way up in fine dining establishments such as Chez Panisse and The Four Seasons, before opening her first restaurant Cosecha to showcase her take on California Mexican cuisine.Forced to close Cosecha during the Covid-19 pandemic due to its downtown Oakland location, she reopened as Bombera in the Dimond neighborhood, where she is now thriving as a full service restaurant showcasing her Chicano cooking heritage using live fire techniques.In this interview Dominica shares how she transitioned from career line cook to restaurant owner, including lessons learned along the way. We discuss:- Why working as a “stage” was a blessing early in her career- What inspired her career in food and restaurants- The importance of connecting with mentors- Her biggest hurdles transitioning from line cook to restaurant ownerand much more.Dominica provides a rare perspective from someone who truly workd her way up from the bottom, and provides practical insight for others looking to do the same.Please enjoy my conversation with Dominica Rice-Cisneros of Bombera!––Where to find Bombera:Website: https://www.bomberaoakland.com/IG: bomberaoaklandFB: bomberaoakland––Where to find Dominica:LinkedIn: https://www.linkedin.com/in/dominica-rice-1828ab2b/ IG: dominicarice––Where to find Bryan:Website: https://www.myfirstrestaurant.com/LinkedIn: https://www.linkedin.com/in/bryan-tublin-03548910/Twitter: @btublin ––Where to find Kitava:Website: https://www.kitava.com/Instagram: @kitavakitchen––Referenced:Vik’s ChaatGreat China504 LoansIn this episode, we cover:(01:50) Her journey in food, starting at 14 years old in LA(06:50) Why she views being a stage as “a blessing” for someone early in their career(09:10) What inspired her to get into food at a high level one day(10:05) “You get in through the back door”(11:40) Appreciating mentorship and being a student early in your career(15:40) Working with mentors(16:30) What went well for her when getting started(18:30) How she found her restaurant leases(19:20) Why she recommends staying away from buying a restaurant lease turn key(23:10) Her biggest hurdles on the business side as she transitioned from being a Line Cook(33:40) How Dominica funded Bombera(35:08) Bringing chips and guacamole to local permitting offices(38:00) Learning how to structure the business(38:58) Convincing the SBA she was worth giving a loan(43:00) Opening Bombera(45:48) The future for Bombera, and the importance of recognition from Michelin and James Beard
24: Secret Shoppers, Diversified Growth, & Running Two Businesses at Once | Mistie Boulton, Oren’s Hummus & EyeSpy
Jun 10 2023
24: Secret Shoppers, Diversified Growth, & Running Two Businesses at Once | Mistie Boulton, Oren’s Hummus & EyeSpy
“You want more happy employees that are gonna turn to happy guests, and in order to do that you don’t want your team to feel overwhelmed.”—Mistie Boulton is the CEO of Oren’s Hummus, and the President and Founder of EyeSpy Critiquing & Consulting, a mystery shopping and operations improvement business for the service industry. Mistie brings 20+ years of restaurant industry experience to this conversation, where we dive deep into why she decided to start a mystery shopping business in her 20’s, how she grew Oren’s Hummus to 6 brick-and-mortar locations, and her thoughts on scaling with diversified revenue streams. She shares her thoughts on virtual kitchens, storefront location selection, leveraging a commissary kitchen to help grow, counter service vs. full service business models, and much more.Mistie is super sharp and accomplished, with decades of knowledge to share. Please enjoy my conversation with Mistie Boulton of Oren’s Hummus and EyeSpy!––Where to find Oren’s Hummus:Website: https://orenshummus.com/IG: @orenshummusFB: OrensHummusTwitter: @orenshummus––Where to find Mistie:LinkedIn: https://www.linkedin.com/in/mistiecohen/––Where to find Bryan:Website: https://www.myfirstrestaurant.com/LinkedIn: https://www.linkedin.com/in/bryan-tublin-03548910/Twitter: @btublin ––Where to find Kitava:Website: https://www.kitava.com/Instagram: @kitavakitchen––Referenced:CTUITIn this episode, we cover:(01:15) How Mistie became CEO of two companies(06:45) Lessons learned from managing multiple locations prior to starting EyeSpy & Oren’s(10:41) Why she decided to start a business around Mystery Shopping(12:25) EyeSpy’s services explained(20:38) When they knew Oren’s was ready to expand(22:11) Their biggest obstacles to expansion(25:33) How CTUIT has helped Oren’s with wage and hours compliance(28:09) Building out the team at Oren’s Hummus(31:55) Building out the corporate “resource” team started at 3 locations(35:57) Oren’s Hummus location strategy – “be where the tech companies are”(37:55) Franchising as a growth strategy(39:25) How Oren’s chose their growth channels(41:50) Full service vs. counter service(45:40) The most common mistakes she sees brands make when trying to grow(46:55) How Oren’s tactically implements employee training(48:13) On The Fly Segment
23: The Rise of “Fast Premium” and Roman Style Pizza | Gabriel Baldinucci, Baldinucci Pizza Romana
May 31 2023
23: The Rise of “Fast Premium” and Roman Style Pizza | Gabriel Baldinucci, Baldinucci Pizza Romana
“Don’t ever even consider opening a restaurant unless you have worked in and ideally managed one.”—This week’s guest is Gabriel Baldinucci, co-founder of Baldinucci Pizza Romana, a “fast premium” pizza restaurant based in Austin, Texas.In this interview we discuss the origins of the concept, as well as:Why Gabriel believes the market for “fast premium” concepts is increasing as consumer palates become more sophisticatedWhat the team did prior to opening to build buzz and refine their recipesHow the decision to serve Roman style pizza filled a gap in the market, and helped establish Baldinucci as the leader of a new categoryWhy they decided to open in a wealthy suburb instead of a city centerLessons learned during the first 6 months after openingand much more.Gabriel and team opened Baldinucci just over 6 months ago, and they’ve already established themselves as one of the best pizza joints in Austin. This is an insightful episode for those of you in the early stages of your restaurant journey, and Gabriel does a great job breaking down their key lessons learned so far.Please enjoy my conversation with Gabriel Baldinucci, of Baldinucci Pizza Romana.––Where to find Baldinucci:Website: baldinucci.pizzaIG: @baldinucci.pizzaFB: Baldinucci Pizza Romana––Where to find Gabriel:LinkedIn: https://www.linkedin.com/in/gbaldinucci/Twitter: @gbvcMedium: https://medium.com/@gabrielbaldinucci––Where to find Bryan:Website: https://www.myfirstrestaurant.com/LinkedIn: https://www.linkedin.com/in/bryan-tublin-03548910/Twitter: @btublin ––Where to find Kitava:Website: https://www.kitava.com/Instagram: @kitavakitchen––Referenced:Gensler - Restaurant DesignExpandShareRaving FansIn this episode, we cover:(01:37) Gabriel’s background growing up in pizza restaurants & early career in tech(04:01) The insights that led to opening a fast casual roman-style pizza restaurant in Austin(06:02) The market for “fast premium” is increasing as consumer palates evolve(08:55) Starting at a ghost kitchen(11:17) Deciding to serve Roman style pizza to establish a new category(14:12) Why they decided to open in a wealthy suburb(16:10) How Gabriel funded the business(20:49) Lessons learned from opening and the buildout process(22:50) The tricky balance between opening and completing the full buildout(25:27) Early growing pains, including a space that was too small and high labor costs(28:12) Operational metrics they shoot for(30:17) Why Gabriel feels 3rd party delivery apps are unethical(34:16) Baldinucci’s team structure today(39:14) On The Fly Segment(44:15) The feature he wishes Toast POS had
22: How Refining Operations Can Help You Grow | James Deng, Poké House
May 24 2023
22: How Refining Operations Can Help You Grow | James Deng, Poké House
“The people that are super successful have their operations on lock.”—James Deng is the Founder & CEO of Poké House, a poké chain based in Northern California with 9 locations and counting.James opened Poké House’s first location in 2015, and has since grown the concept to 5 company-owned locations and 4 franchise operated units, with big plans to scale beyond those numbers in the coming years. In this episode James shares how Poké House grew into this success, including:- How Poké House differentiated from competition by making their tightening their operations- Why buying a warehouse and using it as a distribution center can be helpful to business owners with multiple locations- All the technology tools Poké House uses to run a tight ship, and- How James manages the stress and anxiety that comes with running a bootstrapped restaurant businessJames is sharp, insightful, and full of operational wisdom, so I think you’ll really enjoy this episode.Please enjoy my conversation with James Deng of Poké House!––Where to find Poké House:Website: poke.houseIG: @poke.houseFB: Poke HouseTwitter: @PokeHouseUSA––Where to find James:LinkedIn: https://www.linkedin.com/in/yundeng/––Where to find Bryan:Website: https://www.myfirstrestaurant.com/LinkedIn: https://www.linkedin.com/in/bryan-tublin-03548910/Twitter: @btublin ––Where to find Kitava:Website: https://www.kitava.com/Instagram: @kitavakitchen––Referenced:The E-MythHomebaseJoltBeekeeperOloLoyaltiChocoSBA 7a loanShoe Dog, Phil KnightPrinciples, Ray DalioIMP SeafoodIn this episode, we cover:(01:58) The Poké House origin story(09:48) Losing 13 pounds the first month after he opened the first restaurant(14:38) Pulling out of operations allowed James to implement SOPs and hire more managers(16:18) Team structure as Poké House scaled(18:53) How Poké House differentiated from competition by refining their operations and making them as “tight” as McDonald’s or Chick-fil-A(21:28) The changes James made to help improve operations(25:00) How much you can save by buying and utilizing a distribution center(26:48) Getting into franchising(28:33) Onboarding Jolt to improve operations(31:02) Rewarding employees with equity(33:15) How James spends his time today(34:53) On The Fly Segment
21: From Pop-ups to Pizza Trendsetter | Marc Schechter, Square Pie Guys
May 17 2023
21: From Pop-ups to Pizza Trendsetter | Marc Schechter, Square Pie Guys
“Lean into your network, don’t be afraid to grow it, and don’t be afraid to ask people for help and reach out to people who have done it before. You never know what you’ll get back, you just have to ask.”—Marc Schechter is the Co-Founder of Square Pie Guys, a Detroit style fast casual pizza chain based in the San Francisco Bay Area.With three locations between San Francisco and Oakland, Marc has grown Square Pie Guys into a trendsetting brand inspiring square pizza concepts nationwide. I sit down with Marc in person to discuss:- His early love for pizza- How standup comedy gave him the skills to market & promote events- Where the idea for focusing on Detroit style pizza came from- How Marc raised money, and lessons learned from their first two buildouts- The story behind negotiating their exclusive rev share deal with Caviar- SPG’s approach to marketing, promotions, and celebrity collabsand much more, including stories about celebrities Jim Gaffigan and Jeremy Lin.Please enjoy my conversation with Marc Schechter of Square Pie Guys!––Where to find Square Pie Guys:Website: https://squarepieguys.com/IG: @squarepieguysFB: @SPGPizzaSFTwitter: @SquarePieGuysYouTube: @squarepieguys9514––Where to find Marc:LinkedIn: https://www.linkedin.com/in/marcschechter/IG: @pizzaman420––Where to find Bryan:Website: https://www.myfirstrestaurant.com/LinkedIn: https://www.linkedin.com/in/bryan-tublin-03548910/Twitter: @btublin ––Where to find Kitava:Website: https://www.kitava.com/Instagram: @kitavakitchen––Referenced:My Pizza, Jim Lahey@pizzaman420The Culinary EdgePizzaHackerDelfinaCut+DryReciprofityIn this episode, we cover:(00:00) Marc’s early obsession with pizza(04:00) Early inspiration for SPG(13:38) Marc’s first pizza pop-up(15:45) Working at PizzaHacker and Delfina to gain real restaurant experience(21:10) Where the idea for specializing in Detroit Style pizza came from(26:40) Stumbling into making square pies for the first time (28:00) When Marc met his co-founder Danny(30:00) The story behind the name Square Pie Guys(37:00) How they raised money(40:00) First buildout and lessons learned(51:50) How Marc negotiated an exclusive rev share deal with Caviar(53:50) Opening store #2(01:02:00) Marc on marketing, promotions, and collabs(01:07:00) Jeremy Lin story(01:14:00) On The Fly Segment(01:23:00) Marc’s advice for restaurant software companies
20: Creating a Civic Gathering Space | Manny Yekutiel, Manny’s
May 10 2023
20: Creating a Civic Gathering Space | Manny Yekutiel, Manny’s
“The least understood thing about opening a public facing business is the feeling of it, the emotional journey you have to go on”—Manny Yekutiel is the owner of Manny’s, a civic and political event space with a bookshop, coffee shop, bar, and restaurant, located in San Francisco.As you’ll quickly find out, Manny is not your traditional business owner, and this is far from a traditional interview. Having worked in the world of fundraising for political campaigns, Manny is charismatic and persuasive, with a knack for convincing people to go along with his ideas… like asking me to take my shirt off during the interview – you’ll have to listen on to find out what happens there.After burning out from his career in politics, Manny set out to use his skills to create a gathering space for the civic-minded, using food and drink as the great equalizer to bring people together. We discuss his journey to make a reality out of his vision, touching on topics like his unconventional approach to fundraising, the business’s four primary revenue streams, the pros and cons of partnering with a culinary nonprofit to run the kitchen early on, loneliness as the number one hurdle he had to overcome, and the least understood aspect of opening a brick-and-mortar business.Please enjoy this fun, quirky, and informative interview with Manny Yekutiel.––Where to find Manny’s:Website: https://welcometomannys.com/IG: @welcometomannysFB: @welcometomannysTwitter: @welcometomannysYouTube: @welcometomannys––Where to find Manny:LinkedIn: https://www.linkedin.com/in/manny-yekutiel-2523b843/IG: @emanuelsethFB: https://www.facebook.com/emanuel.seth.9Twitter: @manny_yekutiel––Where to find Bryan:Website: https://www.myfirstrestaurant.com/LinkedIn: https://www.linkedin.com/in/bryan-tublin-03548910/Twitter: @btublin ––Where to find Kitava:Website: https://www.kitava.com/Instagram: @kitavakitchen––Referenced:Farming HopeManny’s Op Ed in the SF ChronicleCivic Joy FundIn this episode, we cover:Manny’s path from political campaign fundraiser to opening a restaurant & event spaceHow getting one investor to commit early helped him raise all the money he needed, and how he would have structured the investment differentlyManny’s four revenue streamsWhy Manny purposely doesn’t maximize revenueHow partnering with a culinary nonprofit helped Manny get the space up and runningLoneliness as the top hurdle Manny had to overcome after openingThe least understood aspect of opening a brick-and-mortar businessHow Manny’s role in the business has changedOn The Fly Segment
19: Tackling Climate Change Through Food Waste | David Murphy & Kayla Abe, Shuggie’s
May 3 2023
19: Tackling Climate Change Through Food Waste | David Murphy & Kayla Abe, Shuggie’s
“Don’t pick the cheapest person, don’t pick the person who says they’re going to do it fast… pick the person that is the most responsible.”—In this episode we’re joined by David Murphy & Kayla Abe, co-owners of Shuggie’s Trash Pie & Natural Wine, a climate solutions restaurant highlighting upcycled ingredients, where they take all kinds of things left over from the food system and make them the stars of the menu.Shuggie’s is the new hotness of the San Francisco food scene and beyond, having been featured in the SF Chronicle, NY Times, Eater National, and Esquire, who named them one of the Best New Restaurants in America in 2022.Chef David and Kayla have created a fun, colorful, and lighthearted dining experience to tackle the problem of climate change. By using food waste products, upcycled ingredients, and natural wine to create a truly unique dining experience, they’re making it trendy and craveworthy to put food dollars to good use.In this conversation we dive deep into what it took for David & Kayla to open Shuggie’s. We cover topics such as how they funded the business (and the challenges of using Kickstarter), finding a location without a real estate broker, mistakes made during the build-out process (like getting ripped off to the tune of $38k by a bad contractor), and much more.Please enjoy my conversation with Chef David Murphy & Kayla Abe of Shuggie's.––Where to find Shuggie’s:Website: https://www.shuggiespizza.com/IG: @shuggiespizzaFB: @shuggiespizza––Where to find David & Kayla:Kayla’s LinkedIn: https://www.linkedin.com/in/kaylaabe/ David’s IG: @doublefastdave––Where to find Bryan:Website: https://www.myfirstrestaurant.com/LinkedIn: https://www.linkedin.com/in/bryan-tublin-03548910/Twitter: @btublin ––Where to find Kitava:Website: https://www.kitava.com/Instagram: @kitavakitchen––Referenced:Shuggies Kickstarter CampaignCream Co. MeatsMonterey Bay FisheriesIn this episode, we cover:How Dave & Kayla went from selling “ugly pickles” to opening a restaurant centered around upcycled food ingredientsWhy pizza was the perfect vehicle to transform a somber topic (food waste) into something light and funUsing a unique and flexible brand style as an advantage to differentiateHard lessons learned from searching for a location without a real estate broker“The space dictates a lot of what you can do”The challenges of raising money through Kickstarter, and how they raised the rest of their seed capitalGetting $38k stolen from them by a bad contractorHow they structured their concept to enable a good quality of life for themselves and their staffThe downsides of brunch serviceWhy 7-day/week service actually allows for more staffing flexibilityOn The Fly SegmentPlans for a future restaurantWhere the name “Shuggie's” came from
18: Saved by a Second Location | Todd Parent, Extreme Pizza
Apr 25 2023
18: Saved by a Second Location | Todd Parent, Extreme Pizza
“Whatever you think it’s gonna cost double it, whatever you think you need for working capital triple”—This week’s guest is Todd Parent, Co-Founder & CEO of Extreme Pizza, a Bay Area-born chain with over 30 locations from coast to coast.Todd had a unique journey to restaurant ownership, starting in the dish pit of a friend’s restaurant in New Jersey, honing his management skills in Aspen, then eventually making his way to San Francisco, where he was encouraged to chase his entrepreneurial dreams by the founder of Noah’s Bagels.After launching the first Extreme Pizza in 1994, Todd admits he made every mistake imaginable. He had the wrong business model, a poor location, was under capitalized, and had to navigate a nasty breakup with his original co-founder. We discuss how he overcame these challenges, what he learned from them, and how he would do things differently if he were starting Extreme Pizza in 2023.Big props to Todd for being honest and vulnerable as he shared his journey, and not sugar coating anything for anyone looking to get into the restaurant industry.Please enjoy my conversation with Todd Parent of Extreme Pizza!––Where to find Extreme Pizza:Website: https://www.extremepizza.com/IG: @extreme.pizzaFB: @ExtremePizzaTwitter: @Extreme_Pizza––Where to find Todd:LinkedIn: https://www.linkedin.com/in/todd-parent-0875691/––Where to find Bryan:Website: https://www.myfirstrestaurant.com/LinkedIn: https://www.linkedin.com/in/bryan-tublin-03548910/Twitter: @btublin ––Where to find Kitava:Website: https://www.kitava.com/Instagram: @kitavakitchen––In this episode, we cover:Life before Extreme PizzaTodd’s first restaurant job washing dishes, to managing 3 restaurantsGaining more restaurant chops in AspenHow working at Noah’s Bagels nudged him to start his own restaurantThe genesis of Extreme Pizza as a conceptThe first steps Todd took to start Extreme PizzaRaising money through a private placement offeringEverything that went wrong with his first location and early business planDealing with co-founder conflict and how he resolved itHow location #2 got their name on the mapRebounding from a rocky start to opening up multiple unitsWhy it took 4 locations before deciding how to growThe infrastructure needed to manage a multi-state franchise operationHow Todd would start Extreme Pizza in 2023Keeping the business fun with “Customer Abuse Day”On The Fly Segment
17: The Restaurant Lease Episode | Roberta Economidis, GE Law Group
Apr 18 2023
17: The Restaurant Lease Episode | Roberta Economidis, GE Law Group
“At some point you have to say, ‘I’m not going to make a bad business decision to get my dream space.’”—Today our guest is Roberta Economidis, co-founder and partner of Georgopoulos & Economidis, a boutique business law firm based in San Francisco, with a specialty in the hospitality industry. Roberta has helped restaurants and hospitality businesses throughout California and the US with everything from corporate structure, to lease negotiations, private equity offerings, licensing, permitting, and much more.The focus of our conversation today is the restaurant lease, a VERY important topic for anyone looking to open a restaurant, whether it’s their first or 51st. Signing a favorable lease can make the difference between a successful or unsuccessful restaurant business.Roberta helps demystify the restaurant lease, covering topics like:- What the typical lease negotiation process looks like- The purpose of an LOI- Breaking down different types of restaurant leases- Important clauses to consider, and- Tips for how to negotiate favorable lease termsGet your notepad ready, cuz the information you’re about to hear would normally cost a pretty penny in legal fees!Please enjoy my chat about restaurant leases with Roberta Economidis.––Where to find GE Law Group:Website: www.gelawgroup.com Twitter: @GroupGe––Where to find Roberta:LinkedIn: https://www.linkedin.com/in/roberta-economidis-495177/––Where to find Bryan:Website: https://www.myfirstrestaurant.com/LinkedIn: https://www.linkedin.com/in/bryan-tublin-03548910/Twitter: @btublin –-Where to find Kitava:Website: https://www.kitava.com/Instagram: @kitavakitchen––In this episode, we cover:(01:44) Roberta’s background & credentials working with restaurants(0:2:48) When to get an attorney involved in lease negotiations(03:39) The purpose of a Letter of Intent (LOI)(08:15) How to negotiate alongside competing offers(10:59) What happens after a lease is signed?(11:55) The different types of restaurant leases – gross rent, triple net, and % rent(16:13) Factors to consider with % rent deals, calculating break points, and when % rent makes sense(20:54) Roberta’s preferred lease structure – gross rent with fixed increases(23:30) The structure of a typical lease, and important clauses to consider(25:07) How to negotiate out of a personal guaranty(27:29) Tips for negotiating favorable terms(30:30) How to close on a lease when you don’t have funding yet(32:16) The biggest mistake she sees restaurant owners make when negotiating a lease(36:19) The importance of understanding your maintenance obligations(38:52) Recent lease negotiation success stories(42:10) Mechanics of taking over a space with an existing lease(46:20) Roberta’s biggest piece of advice for restaurant owners negotiating a lease(47:32) On The Fly Segment
16: How to Open With No Cash, No Chef, & No Time | Jennifer Peters, Just BE Kitchen
Apr 11 2023
16: How to Open With No Cash, No Chef, & No Time | Jennifer Peters, Just BE Kitchen
“I wanted to close the gap between who I was and what I did.”—Jennifer Peters is the Founder & Foodie of Just BE Kitchen, a two-unit fast casual concept in Colorado, with an allergen friendly menu focused on serving “mindful mouthfuls from a conscious kitchen” through meals that are gluten, grain, refined sugar, and dairy-free.As you’ll hear in our conversation, Jen’s mettle was tested several times along the way to opening and sustaining Just BE, from having her funding fall through right before she opened, to her Head Chef leaving to film a TV show two weeks before opening day.We discuss how she overcame these challenges, as well as:- How the idea started from an MBA class project- Signing 56 letters of intent before finalizing her first location lease- Why growing your business only unveils new challenges to overcome- How owning a business is the “most expensive and fastest self development course”Please enjoy my conversation with Jennifer Peters!––Where to find Just BE Kitchen:Website: https://justbekitchen.com/ IG: @justbekitchenFB: @justbekitchenTwitter: @justBEkitchen––Where to find Jennifer:LinkedIn: https://www.linkedin.com/in/jennifer-peters-61013a/––Where to find Bryan:Website: https://www.myfirstrestaurant.com/LinkedIn: https://www.linkedin.com/in/bryan-tublin-03548910/Twitter: @btublin ––Where to find Kitava:Website: https://www.kitava.com/Instagram: @kitavakitchen––Referenced:Daring GreatlyToast Online OrderingFryingpan BaconHavenly Breads––In this episode, we cover:(01:27) Jen’s transition from a corporate job to opening a restaurant(04:34) The name and inspiration behind Just BE Kitchen(05:47) How meeting a mentor convinced her to take the plunge(07:15) Jen’s journey to find a lease without funding, and funding without a lease(12:17) How much money it took for Jen to open her first location(14:42) Setting up the business knowing she wanted to scale(16:28) Opening team structure, and dealing with her Head Chef leaving 2 weeks before opening(20:07) Why every level of success continues to reveal its own set of challenges(23:56) How owning a business is the “most expensive and fastest self development course”(28:52) An example of one good hire can changing the culture of the entire team(30:57) Just BE’s team structure today(32:14) Partnering with a brewery to open her second location(34:15) On The Fly Segment
15: SPECIAL GUEST - The Kitava Story | Sam Oches interviews Bryan Tublin about Kitava
Apr 4 2023
15: SPECIAL GUEST - The Kitava Story | Sam Oches interviews Bryan Tublin about Kitava
This week we’re flipping the script. Guest host Sam Oches, Editorial Director of Informa’s Restaurant & Food Group, interviews Bryan about his journey to start and grow Kitava.Sam and Bryan discuss Kitava’s origin story, including the path from pop-ups and farmers markets to opening a brick-and-mortar location inside an old McDonald’s.Other topics covered include:- How Bryan merged his business with his eventual co-founder’s to form Kitava- The process of coming up with a name and brand that would resonate with consumers- Adjustments Kitava made in the early days after opening- How Covid changed Kitava- The most significant lessons learned since starting Kitavaand much more.Please enjoy this special episode of My First Restaurant!––Where to find Sam Oches’ work:Nation’s Restaurant NewsTake Away PodcastExtra Serving Podcast––Where to find Sam:LinkedIn: https://www.linkedin.com/in/sam-oches-5923bb13/––Where to find Bryan:Website: https://www.myfirstrestaurant.com/LinkedIn: https://www.linkedin.com/in/bryan-tublin-03548910/Twitter: @btublin ––Where to find Kitava:Website: https://www.kitava.com/Instagram: @kitavakitchen––Referenced:Nation’s Restaurant NewsTake Away PodcastExtra Serving PodcastRestaurant Success by the NumbersBoss LifeThe E-Myth RevisitedHomebaseReviewPush––In this episode, we cover:(02:25) What Bryan’s life was like before Kitava(04:27) The spark to take action and create a restaurant business(06:53) How Bryan went from pop-up to brick-and-mortar(10:49) Joining forces with Jeff Nobbs and making a partnership work(12:30) Coming up with a name and building a brand that would resonate with consumers(15:22) Opening in an old McDonald’s storefront(23:57) The initial response from consumers after opening, and adjustments the team made(28:39) How Covid changed Kitava(32:32) Scaling to a second location and beyond(35:22) The most significant lessons Bryan’s learned through starting Kitava(37:29) On The Fly Segment
14: Building a Scalable Brand Through Passion & Culture | Leo Kremer, Dos Toros Taqueria
Mar 28 2023
14: Building a Scalable Brand Through Passion & Culture | Leo Kremer, Dos Toros Taqueria
“The guest experience will never rise above the level of the team experience”—Leo Kremer is the Co-Founder of Dos Toros Taqueria.As a Berkeley, CA native, Leo and his brother Oliver grew up eating Mission-style burritos from local taquerias throughout the Bay Area. After spending time as a professional musician, including with Third Eye Blind, and working briefly in management consulting, Leo and his brother opened Dos Toros in New York City in 2009.Leo and Oliver steadily grew the business to 21 locations over the next 11 years, eventually joining forces via acquisition with the salad chain Chopt to form Founders Table, a restaurant holding company.In this interview we discuss:- How Dos Toros approached building their team- The importance of passion in authentically expanding a brand- The marketing tactics that worked and didn’t work when launching in their second major marketand much more. Please enjoy my conversation with Leo Kremer!––Where to find Dos Toros:Website: https://www.dostoros.com/Instagram: @dostorosFacebook: @dostorostaqueriaTwitter: @DosToros––Where to find Leo:LinkedIn: https://www.linkedin.com/in/leo-kremer-bb75a22/––Where to find Bryan:Website: https://www.myfirstrestaurant.com/LinkedIn: https://www.linkedin.com/in/bryan-tublin-03548910/Twitter: @btublin ––Where to find Kitava:Website: https://www.kitava.com/Instagram: @kitavakitchen––Referenced:Nick Marsh and Founders TableSetting the TableUnreasonable Hospitality––In this episode, we cover:(01:24) The genesis of the concept(04:08) Leo’s endgame for Dos Toros when starting out(06:09) The decisions they made differently knowing they wanted to grow(10:24) Solving for innovation vs. convenience(13:19) The importance of generating passion from guests and team members(15:24) How Dos Toros financed the business early on(20:09) Leo’s approach to staffing the restaurants, and the initial Dos Toros team(23:42) “The simplicity of the concept was an advantage”(25:36) How Leo’s role changed from location 1 to 5(28:06) Dos Toros’ first non-store level hires(41:07) How growing slowly initially helped them open 11 locations in 5 years(32:44) The advantages of expanding within your home market(36:38) Tactics they used to create awareness in their 2nd city(38:58) The main catalyst for growth is all about “team and talent”(43:02) What they could have done better to prepare for growth(46:21) On The Fly Segment
13: Pioneering the Fast-Fine Restaurant Movement | Charles Bililies, Souvla
Mar 21 2023
13: Pioneering the Fast-Fine Restaurant Movement | Charles Bililies, Souvla
Charles Bililies is the Founder & CEO of Souvla, a group of fast-fine Greek restaurants with six locations throughout San Francisco. Charles has built Souvla from a passion project into a brand with a cult-like following, having been named a “Top 100 Restaurant” by the San Francisco Chronicle, and a recipient of the StarChefs award for “Best Concept”, as well as being featured in national media outlets such as The Today Show, The New York Times, The Wall Street Journal, Forbes, and Bloomberg.If you’re looking to start a restaurant in 2023 it’s hard to find advice from someone with more relevant experience and credibility than Charles.We cover topics such as the inspiration behind Souvla’s innovative “fast-fine” business model, the very first step Charles took to make his concept a reality, how Souvla structured it’s first financial investment, the story of how Charles met his co-founder Tony, a detailed breakdown of how Souvla staffs its restaurants and management team, and much more.Please enjoy my conversation with Charles Bililies!––Where to find Souvla:Website: https://www.souvla.com/Instagram: @souvlaFacebook: @souvlaTwitter: @souvla––Where to find Charles:LinkedIn: https://www.linkedin.com/in/charles-bililies/Instagram: @cbililiesTwitter: @cbililies––Where to find Bryan:Website: https://www.myfirstrestaurant.com/LinkedIn: https://www.linkedin.com/in/bryan-tublin-03548910/Twitter: @btublin ––Where to find Kitava:Website: https://www.kitava.com/Instagram: @kitavakitchen––Referenced:The Mina GroupRN74KokkariHow to Open a Restaurant by OpenTableVesta Foodservice––In this episode, we cover:(01:28) Charles’ background before starting Souvla(04:51) Souvla’s intention as a business that could scale, while “bringing the head and the heart together”(08:20) Where Souvla’s “Fast Fine” business model inspiration came from(15:12) The first step Charles took to make the concept a reality(17:23) Why writing a business plan is Charles’ #1 piece of advice for aspiring restaurant owners(20:26) How Souvla structured its initial investment, and what Charles recommends for most restaurants(30:08) How Charles met his co-founder(36:07) The team that opened the first Souvla, and how it evolved(43:24) How Souvla staffs each restaurant and the senior leadership team today(49:14) Souvla’s lessons from operating a commissary kitchen to centralize production(57:43) On The Fly Segment
12: The Story of Ike’s (Part 2) | Ike Shehadeh, Ike’s Love & Sandwiches
Mar 14 2023
12: The Story of Ike’s (Part 2) | Ike Shehadeh, Ike’s Love & Sandwiches
“The universe will pay you in direct proportion to the value that you are giving.”This is Part 2 of a two-part conversation with Ike Shehadeh. If you haven’t listened to Part 1, go back and listen to Episode 11 for full context!In this deeply philosophical episode, we cover:The difference between wealth and financial successHow to make decisions for a fulfilling careerWhy people who want to “eat the rich” are really holding themselves backWhat the amount of money a person or business makes says about the value they are providing to the worldWhat it looks like to pay yourself first as a restaurant ownerHow trying too hard to “show you care” as a manager can backfire on a cultureIke’s philosophy on delegatingWhy Ike believes in magicThe story behind Ike’s famous free caramel apple popsEnjoy Part 2 of my conversation with Ike Shehadeh.––Where to find Ike’s Sandwiches:Website: https://www.ikessandwich.com/Instagram: @ikessandwichesFacebook: https://www.facebook.com/ikesandwiches/Twitter: @ikessandwiches––Where to find Ike:LinkedIn: https://www.linkedin.com/in/ike-shehadeh-a023155/Instagram: @ikeshehadehTwitter: @IkeShehadehWebsite: https://fullmentalalchemist.com/––Where to find Bryan:Website: https://www.myfirstrestaurant.com/LinkedIn: https://www.linkedin.com/in/bryan-tublin-03548910/Twitter: @btublin ––Where to find Kitava:Website: https://www.kitava.com/Instagram: @kitavakitchen––Referenced:The Richest Man in BabylonIke’s School of WealthFullMentalAlchemist.com––In this episode, we cover:(01:59) The difference between career success & financial success(05:11) “The universe will pay you in direct proportion to the value that you are giving”(07:41) “You pay yourself to the direct proportion that you value yourself”(09:48) How to pay yourself first as a restaurant owner(13:41) What it means for the business to pay itself first(19:23) How trying to show you care when managing staff can backfire on a culture(26:41) The structure of Ike’s as they expanded to nearly 100 locations(29:41) Ike’s philosophy on delegating(30:27) Why Ike believes in magic(35:01) On The Fly Segment(36:56) Ike’s favorite sandwich(44:45) How Ike’s got on Man vs. Food(46:21) The story behind Ike’s famous free caramel apple pops
11: The Story of Ike’s (Part 1) | Ike Shehadeh, Ike’s Love & Sandwiches
Mar 7 2023
11: The Story of Ike’s (Part 1) | Ike Shehadeh, Ike’s Love & Sandwiches
“I’m working LESS now with a hundred locations than I did with one… It’s a MYTH that it’s hard to expand.” - Ike Shehadeh---Imagine the following…> You’ve been kicked out of college> Your first business goes broke and you become homeless> While working three jobs to make ends meet, you decide to open a sandwich shop> On your first day no one comes. You sell zero sandwiches> It takes you 3 months just to make more than $300 in gross sales per dayWhat do you do from here?Well friends, this is the real life beginning of Ike’s Love & Sandwiches, a now iconic sandwich chain with nearly 100 locations throughout the Western US. I recently sat down with Ike’s founder Ike Shehadeh to learn about how he overcame these challenges early in life to build such a beloved brand and successful business.And Ike really BRINGS IT 🔥His story and perspective is so fascinating, I had to break the interview up into two parts.Here’s Part 1. Get ready to have your frame altered.––Where to find Ike’s Sandwiches:Website: https://www.ikessandwich.com/Instagram: @ikessandwichesFacebook: https://www.facebook.com/ikesandwiches/Twitter: @ikessandwiches––Where to find Ike:LinkedIn: https://www.linkedin.com/in/ike-shehadeh-a023155/Instagram: @ikeshehadehTwitter: @IkeShehadehWebsite: https://fullmentalalchemist.com/––Where to find Bryan:Website: https://www.myfirstrestaurant.com/LinkedIn: https://www.linkedin.com/in/bryan-tublin-03548910/Twitter: @btublin ––Where to find Kitava:Website: https://www.kitava.com/Instagram: @kitavakitchen––Referenced:Dynamic Value & LagniappeMarshall Thurber on Dynamic Value––In this episode, we cover:(02:25) Getting kicked out of college and foreshadowing his path to opening Ike’s(05:40) Ike’s early entrepreneurial journey, failures, & becoming homeless(08:05) How Ike got back on his feet after losing everything(13:00) The tactic he used to talk Victoria’s Secret into hiring him(16:45) To find meaningful work, ask: “what do I love to do that I’m already doing right now?”(19:54) How the concept of Ike’s first restaurant came to be(22:49) Where Ike’s crazy sandwich names came from(24:22) Ike’s Earth-shattering Day One gross sales number(25:36) The day that changed Ike’s life(31:04) How long it took for Ike to pay himself(32:15) The creative ways Ike generated more business when they weren’t making money(36:34) Wants vs. needs(39:10) The idea of Dynamic Value – what differentiates you that makes you unique?(43:25) Stumbling upon the dynamic value of “caring more”(50:51) How embracing the role of “Be Sexy” allowed Ike to open a second location
10: Embracing Your Target Market | Benson Wang, Palm House Hospitality
Feb 28 2023
10: Embracing Your Target Market | Benson Wang, Palm House Hospitality
“You need to be all in, otherwise it doesn’t really work.” - Benson WangBenson Wang is the co-founder and CEO of Palm House Hospitality, an experience driven lifestyle and hospitality company based in the Bay Area with a diversified portfolio in restaurants, nightlife and lodging.In our interview we discuss:- How Benson and team make data-driven menu changes by sending new items to the Thunderdome- How they embraced their target market to help make operational decisions (e.g. Valentine’s Day blind dating show)- What Palm House is doing to help bring a more holistic approach to team managementBenson has had phenomenal success by tapping into the unique attributes of the target market for each of his concepts. He also shares practical advice around menu construction, staffing, fundraising and expansion.Enjoy!––Where to find Palm House:Website: https://www.palmhousesf.com/Instagram: https://www.instagram.com/palmhousesf/Facebook: https://www.facebook.com/palmhousesf/––Where to find Benson:LinkedIn: https://www.linkedin.com/in/benson-wang-38b06b17/Instagram: @bensonsfreshsqueeze ––Where to find Bryan:Website: https://www.myfirstrestaurant.com/LinkedIn: https://www.linkedin.com/in/bryan-tublin-03548910/Twitter: @btublin ––Where to find Kitava:Website: https://www.kitava.com/Instagram: @kitavakitchen––Referenced:Sol FoodForeign CinemaSimco GroupThe Hillstone GroupAOC AccountingSpotOn POS––In this episode, we cover:(01:29) Benson’s early background and career before hospitality(05:29) What drew him to working as an operator in the restaurant industry(06:43) Where the concept behind Palm House came from(08:19) Why they pivoted from “Cal Carribean” to a more “Cal tropical” concept(09:45) The structure of Benson’s partnership group(14:07) Benson’s initial plan for how he’d spend his time after opening Palm House(16:19) The concept of “key money” when taking over a restaurant space(17:37) How much money they needed, and the structure behind their fundraise(21:39) The typical payback period structure on restaurant investments(22:49) How long it took to pay back investors on their initial investment(23:29) His salary after opening Palm House(24:15) Early mistakes that showed they didn’t know what they were doing early on(27:09) The art and science of using intuition to make operating decisions(29:51) Their data-driven process to making menu changes, aka “The Thunderdome”(34:49) How embracing their “serious leisure” tagline allowed Palm House to embrace their local market and stabilize as a business(40:27) Expansion driven by the need for more revenue and profitability to hire quality management(46:59) On The Fly Segment
09: Staying True to Your Roots | Nelson German, alaMar, Sobre Mesa
Feb 21 2023
09: Staying True to Your Roots | Nelson German, alaMar, Sobre Mesa
“The end goal is to make people happy, and tell our stories through food” - Chef Nelson German--Nelson German is the Executive Chef/Owner of alaMar Kitchen & Bar and Sobre Mesa in Oakland, CA. His restaurants tell the stories of the African and Caribbean diasporas through cultural foodways, and have achieved local and national accolades. Chef Nelson appeared as a contestant on Bravo’s Top Chef - Season 18, and he was named one of Plate magazine's “2020 Chefs to Watch,” and “Best Chef 2022” from East Bay Express.In our interview we discuss Nelson’s journey from Washington Heights to Award-winning Chef, including:- The tricky balance between signing a new lease and raising funds for your first restaurant- Why it’s important to continue doing research even after you open- Being open to pivoting and adjusting along the way- Checking your P&L numbers weekly, so you have time to react and adapt before it’s too late- A BIG announcement about the future of alaMar – you heard it here first!- How he got invited to appear on Top Chef after initially thinking it was a prank call––Where to find alaMar:Website: https://www.alamaroakland.com/Instagram: alamaroaklandFacebook: https://www.facebook.com/alamaroakland/––Where to find Nelson:Website: https://chefnelsongerman.com/LinkedIn: https://www.linkedin.com/in/nelson-german-6411b82b/Instagram: @chefnel4––Where to find Bryan:Website: https://www.myfirstrestaurant.com/LinkedIn: https://www.linkedin.com/in/bryan-tublin-03548910/Twitter: @btublin ––Where to find Kitava:Website: https://www.kitava.com/Instagram: @kitavakitchen––Referenced:CopacabanaThe BearCommunity Bank of the BayBravo Top ChefOn CookingA History of FoodThe SecretThe E-Myth––In this episode, we cover:(01:37) Chef Nelson’s background(03:20) Nelson’s first dream before becoming a chef(05:57) Training under the “French brigade” style in NYC(07:17) The club that inspired Nelson’s journey to become a chef(12:27) How Nelson’s cooking now is different from his start in New York(14;47) “The end goal is to make people happy, and tell our stories through food”(17:15) The steps Chef took to make his first restaurant alaMmar a reality(19:42) How he found the location for alaMar(22:24) The tricky dance between funding the business while trying to sign a lease(26:24) What the initial months looked like after open
08: How to Make It in a Seasonal Economy | Jaime Sparrow, Sunbird
Feb 14 2023
08: How to Make It in a Seasonal Economy | Jaime Sparrow, Sunbird
Jaime Sparrow is the owner of Sunbird Cape Cod, a zero-waste cafe specializing in fresh, local, and sustainable food. In this interview Jaime shares her journey from working in San Francisco restaurants to moving back home to open a food truck, and eventually a cafe, in a seasonal economy heavily driven by tourism. We discuss how Jaime and her husband tested their concept with a food truck, why popularity with Cape Cod locals gave them confidence to open their first restaurant, their early struggles due to not raising enough money prior to opening, and how Jaime manages to run a zero-waste kitchen. Jaime drops pearls of real talk wisdom in this one, making it a must-listen for anyone thinking about opening their first restaurant! ––Where to find Sunbird:Website: https://www.sunbirdcapecod.com/Instagram: @sunbirdcapecod Facebook: https://www.facebook.com/sunbirdcapecodTwitter: @sunbirdcapecod––Where to find Jaime:LinkedIn: https://www.linkedin.com/in/jaime-sparrow-87544510/ ––Where to find Bryan:Website: https://www.myfirstrestaurant.com/LinkedIn: https://www.linkedin.com/in/bryan-tublin-03548910/Twitter: @btublin ––Where to find Kitava:Website: https://www.kitava.com/Instagram: @kitavakitchen––Referenced:Kimpton GroupShelley Lindgren, A16, SPQRThe Zuni Cafe CookbookHalcyon Farm––In this episode, we cover:(01:18) Jaime’s background and early career in restaurants(05:03) Her role at SPQR in San Francisco(06:18) What Jaime learned from opening other restaurants early in her career(07:36) Where the idea for Sunbird came from(13:28) Buying a food truck as a first step to creating Sunbird(18:08) How support from Cape Cod locals gave Jamie the confidence to expand to a brick-and-mortar location(20:18) Making personal ends meet with a seasonal restaurant business in a tourist town(22:16) The perils of under-financing her first restaurant(24:15) Surviving the first year after having their opening delayed 9 months(27:18) How they viewed paying themselves in the early years(29:42) An attempt to increase sales that backfired(32:48) How Sunbird runs a zero-waste kitchen(35:48) The evolution in Jaime’s role since opening(38:14) Sunbird’s future plans to create a lifestyle brand beyond food(39:58) The first thing Jaime does each day(40:40) Book / resource recommendation for restaurant owners(41:25) Favorite interview question(41:55) One of her favorite vendors(43:03) Unique staff tradition(44:03) Common misconception about restaurants(45:08) What Jaime does to unwind