The Magic of Authentic Marketing: with TV magician Ben HanlinIn this episode, I, Wendy Harris, am talking to magician, comedian, TV presenter and now marketing agency owner, Ben Hanlin to discuss authenticity in marketing. Ben discusses how he transitioned from performing arts to co-founding a digital marketing agency during the pandemic. His unique selling point is his authenticity, which he brings into the agency's mission to create engaging content and be 'client obsessed'. We discuss effective digital marketing strategy, focusing on providing value to the audience, ensuring authenticity, and giving more than selling. We also touch on strategies for content idea generation and execution, particularly using our favourite channel, LinkedIn. And just what do we mean when we say Elton John beats the Arctic Monkeys in a battle of the bands?... 01:13 Transition from Magic to Marketing03:20 The Importance of Understanding Your Audience08:15 Strategies for Successful Storytelling in Digital Marketing14:21 The Role of Authenticity and Consistency in Content Creation21:26 The conversation that counts21:43 Finding Purpose in Your WorkOther related episodes we'd like you to check outhttps://makingconversationscount.com/they-ask-you-answer-marcus-sheridan/https://makingconversationscount.com/brynne-tillman/https://makingconversationscount.com/resource-niraj/https://makingconversationscount.com/using-lazy-marketing-with-al-tepper/Mentioned in this episode:Buy my book "Making Conversations Count"Book on AmazonHow to work with mePower Up

Got your unique offering nailed? How important is it for businesses to have a unique selling proposition (USP)? In the world of business, standing out from the competition is crucial. But what truly sets you apart? In the latest episode of the Making Conversations Count podcast, business communication coach and sales trainer Wendy Harris delves into the concept of unique offerings and how they can make all the difference. She's joined by guest David Christian from Clearsight Strategies, and they explore the intricacies of identifying and leveraging your unique selling proposition (USP) to create meaningful conversations. Understanding Your USP (features and benefits) Your USP is not just about being different from competitors; it's about finding your unique perceived benefit. It's critical to understand what your customers truly care about and how they see your business. In this episode we're discussing the importance of analysing features and benefits, as well as understanding how to align them with your customers' needs. Discover how honing in on your USP can help you connect with your audience on a deeper level! Putting the Customer First Customers should be at the heart of your USP. By shifting your mindset from merely selling a product or service to actively listening to your customers, you can discover what they truly need. This section emphasizes the importance of prioritising the customer experience and continuously striving to make a positive difference in their lives. Understand how a customer-centric approach can help you create a stronger, more authentic USP. "And it may be the perceived benefit that your product or service brings. It may be the attitude of you and your staff. . ..." David Christian, Making Conversations Count - October 2023  Timestamped summary of topics 00:00:27 Wendy and David explore discovering your USP. 00:04:06 Connecting people for peer learning, sharing experiences. 00:07:51 Better product perception through environmental consciousness. 00:11:51 Business owners doubt themselves compared to others. 00:13:41 Clarity is key in helping small businesses. 00:17:04 Busy life. Reflect. Work on happiness. 00:20:03 A listener email from Vanessa!

Sales process mastery and approaching your outbound correctly Welcome back to another episode of "Making Conversations Count" and in this episode, host Wendy Harris is going solo, bringing you a masterclass in sales process! We're going to learn the importance of having a strategy and approach, and how it can significantly impact your sales. Tools for managing your sales process Wendy runs through the various different tools and platforms for the many tasks involved within the sales process. She talks about content purposing for things like LinkedIn and your email list, and explains how an effective follow-up process requires a database or sales system. CRM system - yes or no? And what about CRM systems? Wendy talks us through the many options available, including HubSpot, Zoho, and Salesforce and shares which one she feels could be beneficial to your own business.  So, if you're looking to make your conversations around the sales process count, join us for this enlightening episode. We'll uncover valuable insights and strategies that will enhance your sales success.  "A simple sheet can be everything that you need it to be because you can add columns, you can data sort, you can even add First Contact, Last Contact, Next Contact columns and sort them to see how long it takes from First Contact to a sale and sort things by results. ..." - Wendy Harris, Making Conversations Count - September 2023    Timestamped summary of topics 00:02:30 Nimble as a CRM.  00:04:15 Segmenting data. 00:07:27 Use apps to schedule and track tasks. 00:10:38 Clever way to align communication, reach audience. 00:13:55 Long-term success takes time, client referrals matter. 00:17:39 Invest in what works for your goals. 00:27:27 Overcoming introversion and self-promotion awkwardness. 00:31:57 Marcus Sheridan's AI expertise and insights are food for thought. What Is Making Conversations Count? "Making Conversations Count" is a podcast from Growth Communication Coach & Trainer Wendy Harris who has been picking up the phone for 35+ years. In old money she would be called a Telemarketing Consultant. In these modern times people prefer Social Selling Trainer. In the Making Conversations Count podcast, Wendy shares how to use conversation to build relationships in business. Missed our previous episodes? You can catch up with any of the other guests we've been making conversations count with, here: https://makingconversationscount.com/podcast-episodes/

Offering the right messaging to our would-be customers In this episode, host Wendy Harris is joined by long time networking pal Jane Pallister. Jane will be sharing her expertise and experiences in sales and marketing and will take us on a journey through her 23 years of business experience, from her early days in radio to her successful career as a sales consultant. "Having that knowledge of the other person, the potential customer, means we can start matching our products and services with their needs. Because everything you do there's one of two things it either provides a gain or solves the pain. That's what we're selling, really..." - Jane Pallister, Making Conversations Count - August 2023  Building relationships and achieving success With her expertise in curriculum development and her involvement with esteemed universities and business schools, Jane has crafted a blueprint for success. She shares her experiences in creating a core growth action plan for the renowned Help to Grow management program, which earned the approval of Rishi Sunak.  We'll delve into the importance of making conversations about features and benefits count in business and how structures and frameworks can facilitate those crucial discussions about products and services. Jane will discuss her own creation, the FABTECA theory, which provides a clear understanding of the differences between features, advantages, and benefits. As we know, Wendy has her own framework -  "the four R formula" for achieving results. But it's not just about sales and marketing. Jane's work extends beyond the business world. During the ongoing pandemic, she has dedicated herself to helping businesses navigate these challenging times. We'll hear about her experiences, the impact she made on others, and how she managed to stay afloat when the funding for her programs disappeared. So, whether you're a business owner looking to improve your sales techniques, an aspiring entrepreneur seeking guidance, or simply someone interested in the power of conversations, this is an episode you won't want to miss. Get ready to learn, be inspired, and make your conversations count with Jane Pallister and the story of FABTECA on "Making Conversations Count"! The power of structures Explore the significance of structures in facilitating meaningful conversations about products and services. Learn how these frameworks provide reassurance, build customer confidence, and ultimately lead to successful sales. Jane has honed her skills over her 23 years in business and sales, and she presents compelling insights on the value and criticality of structures, particularly in her domain of FABTECA.  Enjoying sales excellence We're going to learn how Jane's rich experience in sales began even before her 23 years in business. Explore her insights into the art of conversation, the significance of active listening, and the power of identifying customers' needs before presenting features and benefits. Discover how she incorporates the FABTECA theory in her own business operations, which provides valuable clarity around the distinction between features and benefits. Prepare to be inspired and motivated by Jane's journey towards sales excellence. Timestamped summary of topics 00:01:48 FABTECA explained 00:09:30 Suitcase example 00:14:06 Under promise, over...

Building successful business relationships: the importance of shared values and identifying your niche In this episode, host Wendy Harris is joined by her guest and friend, Jenny Procter of Bondfield Marketing. They discuss the challenges of navigating jargon in the sales and marketing industry, emphasising the importance of leading with shared values and prioritising people in business interactions and the significance of targeting ideal clients and the value of in-person connections.  Listen in to learn more about making conversations count and effectively targeting your ideal clients. "But this comes back to, doesn't it, people valuing what we do, that they are not the best at it themselves, but appreciate that it needs to be done." - Wendy Harris, Making Conversations Count - July 2023  Attracting attention of ideal clients Drawing the attention of ideal clients is essential for any business to succeed, and this can be done by finding a niche and connecting with them on shared values. In this episode of Making Conversations Count podcast, Wendy Harris and Jenny Procter discuss the importance of researching a potential client's sector, creating an attractive profile and being brave when marketing oneself. They provide valuable insight into how to make the most of unique skills and abilities to create successful marketing campaigns, and emphasise that finding a niche is a process that can take time and may change over the years. This podcast episode is an invaluable resource for any business looking to effectively target and attract ideal customers! Timestamped summary of topics (00:00:00) Targeting ideal clients (00:05:35) Finding a niche (00:10:42) Finding shared values (00:15:57) Finding clients (00:21:18) More on niching down (00:26:07) Marketing for introverts What Is Making Conversations Count? "Making Conversations Count" is a podcast from telemarketing and communication trainer Wendy Harris. In it, she shares how to use conversation to build relationships in business. Missed our previous episodes? You can catch up with any of the other guests we've been making conversations count with, here: https://makingconversationscount.com/episodes/ Listen to Making Conversations Count On your mobile device? Hear the conversations in your favourite platform (Apple or Spotify etc) here: https://makingconversationscount.studio/listen

How to Use Your Business Numbers to Achieve Success "Do you know your numbers? Do you know what a customer costs? Do you know what it costs to get a customer? Do you know what you make from a customer? What's the end cost? How much new business do you want or need? How much capacity have you got? If you know how much money you need to make and how much it will cost you, you'll also need to know how much time you're going to need to dedicate to that." - Wendy Harris, Making Conversations Count - June 2023    If you're feeling overwhelmed and uncertain when it comes to understanding your business numbers, constantly second-guessing your financial decisions and lacking confidence in setting realistic targets, then you are not alone! Many small business owners struggle with these challenges, often resulting in missed opportunities and poor financial performance. Instead of achieving the desired result of informed financial decisions and setting realistic targets, they may be experiencing financial stress, making uninformed decisions, and missing out on growth potential. But fear not, there are practical steps and strategies that can empower small business owners to conquer their financial management challenges and achieve success. You'll learn... Grasp the key to overwhelming success by truly understanding your business metrics.Decode the hidden technique of calculating customer acquisition costs and profits for a thriving business.Get acquainted with the art of setting financial and time-related targets which manifest into reality.Learn innovative techniques to research and attract potential customers all whilst improving your bottom line.Become proficient in testing and measuring a variety of customer conversion strategies to boost your outreach. What IS Making Conversations Count? "Making Conversations Count" is a podcast from telemarketing and communication trainer Wendy Harris. In it, she shares how to use conversation to build relationships in business. Missed our previous episodes? You can catch up with any of the other guests we've been making conversations count with, here: https://makingconversationscount.com/episodes/ Listen to Making Conversations Count On your mobile device? Hear the conversations in your favourite platform (Apple or Spotify etc) here: https://makingconversationscount.studio/listen

Are you tired of feeling overwhelmed and bogged down by the complexities of running your business? "You shouldn't be there to have to prop up your business every minute of the day. The business should be designed and structured so that it's propping up you most of the time." - Pete Mohr, Making Conversations Count - May 2023  In an area with expensive internet? Here's a lower bandwidth version for you Are you an entrepreneur who wants to maximise profits and gain more freedom in your business? Imagine streamlining your operations to achieve greater efficiency and success. Discover the key to unlocking increased profits and freedom in your business, as Pete Mohr shares his proven solution for simplifying your operations and accelerating your growth. Get ready to transform your business with streamlined processes, increased profitability, and newfound freedom. You'll learn...   How to unify your personal and professional objectives for better entrepreneurial outcomes How to master the 5 p's framework  Simplifying your entrepreneurial journey with cross-training and delegation   Pete's links: Pete's website   What IS Making Conversations Count?   "Making Conversations Count" is a podcast from telemarketing and communication trainer Wendy Harris. In it, she shares how to use conversation to build relationships in business.   Missed our previous episodes?   You can catch up with any of the other guests we've been making conversations count with, here:   https://makingconversationscount.com/episodes/   Listen to Making Conversations Count   On your mobile device? Hear the conversations in your favourite platform (Apple or Spotify etc) here:   https://makingconversationscount.studio/listen

If you're feeling frustrated and overwhelmed by the lack of progress despite your organisation's persistent efforts to embrace sustainable transformations, then you're not alone! "How do you eat the elephant? One bite at a time. You need to take steps in the right direction consistently over time." - Ian Williams, Making Conversations Count - April 2023  In an area with expensive internet? Here's a lower bandwidth version for you   When Ian Williams first encountered the need for sustainability, little did he know that his journey would lead him to become a tireless advocate for change, inspiring people to join together in the fight for a brighter future. But what will come of this unexpected twist in his story? With the mainstream narrative starting to acknowledge, accept and adopt the fact that we have to do something about the environment, one individual is attempting to find solutions to have a positive impact. But the challenge of drawing down greenhouse gases to reduce emissions presents a complex issue that may be far more difficult than we anticipate. Can we make the change in time? There's only one way to find out. # Listen, as Ian C Williams gives us the answers.... You'll learn... The significance of personal growth in shaping cultural transformation The crucial role each person plays in mitigating environmental impacts The benefits of businesses that focus on employee well-being and personal development Ian’s conversation that counted Ian's links: Ian's email Ian's website What IS Making Conversations Count? "Making Conversations Count" is a podcast from telemarketing and communication trainer Wendy Harris. In it, she shares how to use conversation to build relationships in business. Missed our previous episodes? You can catch up with any of the other guests we've been making conversations count with, here: https://makingconversationscount.com/episodes/ Listen to Making Conversations Count On your mobile device? Hear the conversations in your favourite platform (Apple or Spotify etc) here: https://makingconversationscount.studio/listen

Are you being realistic in your expected results? Are you headed for depression or progression? "I just want to let you know, most likely you will never accomplish what we have in the podcast industry, because we are the 1% of the 1% of the 1% of the 1% of the 1%. " - Kevin Palmieri, Making Conversations Count - March 2023  In an area with expensive internet? Here's a lower bandwidth version for you   Let's talk about applying 'next level' thinking to figure out how we can escape depression and enjoy progression!  In this podcast episode, Wendy talks to Kevin Palmieri about his work with Next Level University, a self-improvement platform that he co-founded with his friend Alan. Kevin shares his journey to becoming hyperconscious and how he and Alan reconnected after a falling out in high school. He also talks about leaving his miserable job, partnering with Alan, and starting the Hyperconscious Podcast. After 450 episodes, they rebranded to Next Level University. You'll learn... Wendy's plans for this podcast  How Kevin's podcast came about  The journey from depression to progression Kevin’s conversation that counted Kevin's links: Kevin Palmieri Instagram Kevin's LinkedIn (although he isn't into LinkedIn!)   What IS Making Conversations Count?   "Making Conversations Count" is a podcast from telemarketing and communication trainer Wendy Harris. In it, she shares how to use conversation to build relationships in business.   Missed our previous episodes?   You can catch up with any of the other guests we've been making conversations count with, here:   https://makingconversationscount.com/episodes/   Listen to Making Conversations Count   On your mobile device? Hear the conversations in your favourite platform (Apple or Spotify etc) here:   https://makingconversationscount.studio/listen

LinkedIn is a team sport. Do you have the right players on your team? "You go further and faster, the more you work together. And so that's the thing that companies especially need to focus on is, the more people you can get involved - and I don't mean - just go and dump everyone in the deep end and say, you know, we did two hours of training, you're on your own now. Good luck!" - Michelle J Raymond, Making Conversations Count - February 2023  In an area with expensive internet? Here's a lower bandwidth version for you   Let's talk about the benefits of maintaining LinkedIn page management of your company page LinkedIn is an essential tool for businesses. We know this. Duh!  I mean, it's the B2B social media platform. It's been providing an invaluable platform to reach a vast network of potential customers and partners for coming up to 20 years now.  But most people only ever think about LinkedIn as that place you set up as an online CV. It's been much more than that for quite some time now. And by taking the time to create a LinkedIn company page and effectively manage it, businesses can gain an advantage in the competition for attention, leading to significant growth. A LinkedIn company page can be used to showcase a business’s mission, values and successes, as well as providing real-time updates on products, services and offers. But more than that, it can be used to leverage all the juicy organic reach that LinkedIn still offers via the external benefits of SEO. Not to mention the relationships with customers and partners. In this episode we're joined by LinkedIn company pages expert Michelle J Raymond who talks us through why we need to get on top of our LinkedIn page management! You'll learn... Where to start with LinkedIn How to set up LinkedIn for success Why you NEED a company page Don’t be scared to repurpose your content on the page Michelle’s conversation that counted Michelle's LinkedIn: https://au.linkedin.com/in/michelle-raymond-goodtradingco Michelle's GoodTrading website: https://goodtradingco.com.au/ Michelle's brand website: https://michellejraymond.com/   What IS Making Conversations Count?   "Making Conversations Count" is a podcast from WAG Associates founder and telemarketing trainer Wendy Harris.   Missed our previous episodes?   You can catch up with any of the other guests we've been making conversations count with, here:   https://makingconversationscount.com/episodes/   Listen to Making Conversations Count   On your mobile device? Hear the conversations in your favourite platform (Apple or Spotify etc) here:   https://makingconversationscount.studio/listen

Are you willing to stay S.T.I.L.L. and get focused on your money "So setting your sights is important, right? And again, most people are just reactionary. They are not asking those questions of themselves. Cuz that means you have to like, turn off the TV and sit with it, right? " - Brandon Neely, Making Conversations Count - January 2023  In an area with expensive internet? Here's a lower bandwidth version for you   Getting S.T.I.L.L. and clear with what you want to do with your money! Ahh, financial planning! The process of creating a strategy to manage one's financial resources in order to achieve specific financial goals. It can be a minefield if you don't get the right advice. We've already had one financial expert on here giving some advice, but given the time of year, and amidst a recession, we figured we'd give you a fresher refresher. Budgeting, saving, investing, insuring, and planning for retirement. Just some of the headache inducing financial considerations we need to be making to secure our futures. And that's before we even touch on investment management, and moving around our various securities and assets, stocks, bonds, and real estate. So that's why we need to take the lead on getting the best financial advice. And for this episode, that's coming from Brandon Neely. You'll learn... The STILL methodRobert Downey Junior’s RolexAll the wealth in the worldBrandon’s conversation that counted   Brandon's Link Wealth Wisdom website: https://www.wealthwisdomfp.com/   What IS Making Conversations Count?   "Making Conversations Count" is a podcast from WAG Associates founder and telemarketing trainer Wendy Harris.   Missed our previous episodes?   You can catch up with any of the other guests we've been making conversations count with, here:   https://makingconversationscount.com/episodes/   Listen to Making Conversations Count   On your mobile device? Hear the conversations in your favourite platform (Apple or Spotify etc) here:   https://makingconversationscount.studio/listen

We're seriously on brand with this one. It's all about carrying on the conversation... "It can be a bit of a challenge because your whole sense of identity is being challenged, but what you're opening yourself up to is a whole world of possibility that you would otherwise just not have any awareness of... " - Rob Begg, Carrying on the Conversation - December 2022  In an area with expensive internet? Here's a lower bandwidth version for you   Mastering the mindset, going for GOLD and revisiting the cuddle monster. Sorry... what? We didn't just want this episode to be a standard episode. It is the festive season after all (at the time of writing) After another action packed year in 2022, we decided it was definitely about time we revisited some of our most impactful previous guests and find out what's happened with them since we chatted on the show. We catch up with Steve Judge, Mandy Ward, and Rob Begg. Wendy chats through with Steve and Mandy what came next for them, following the conversation that counted. And producer Neal spoke with Rob Begg to find out more about the work Wendy did with him after he blew her away with his insight during the episode. What you'll learn from this episode of carrying on the conversation - the special Christmas episode You'll learn... Going for the Golden vision - with support from the Golden Gang!Making the difference with some impactful booksMastering the mindset! Listen to the full episodes with the guests here: https://makingconversationscount.com/steve-judge/ https://makingconversationscount.com/mandy-ward/ https://makingconversationscount.com/rob-begg/     What IS Making Conversations Count?   "Making Conversations Count" is a podcast from WAG Associates founder and telemarketing trainer Wendy Harris.   Missed our previous episodes?   You can catch up with any of the other guests we've been making conversations count with, here:   https://makingconversationscount.com/episodes/   Listen to Making Conversations Count   On your mobile device? Hear the conversations in your favourite platform (Apple or Spotify etc) here:   https://makingconversationscount.studio/listen

Do you know the business rules game? "There's three parts of every business and if you fail in any one of the three, you're going to be out of business. One of them is the fulfillment part. You have to deliver, produce whatever it is you're selling. And your ability to do that will dictate whether you stay in business. So that's why one of the eight unbreakable rules is your business plan. What is it going to take to attract customers, sell the customers and then provide what it is you have agreed to? And then what is the service end on the back end? Is there a warranty, customer service, et cetera? You got to cover all of it. Thing is just that's great and that's important, but that just gets the ball rolling. Now we got to play the game." - Sean Castrina, Making Conversations Count - December 2022  In an area with expensive internet? Here's a lower bandwidth version for you Here's a written to be read transcript The business rules game The business rules game has been depicted in popular culture for many years, but still nobody knows how to play it. In this episode, Wendy talks with a man who absolutely plays the game and knows all of the business rules. So well in fact, that he's written a book about it. In this conversation, Wendy talks to Sean Castrina, author of "The Eight Unbreakable Rules for Business Startup Success" and host of Ten Minute Entrepreneur. What you'll learn from this episode about the business rules game You'll learn... Business is solving a problemBeing too afraid to sellLeading from the frontPlay the game first and enjoy the rewards laterSean’s conversation that counted   What IS Making Conversations Count?   "Making Conversations Count" is a podcast from WAG Associates founder and telemarketing trainer Wendy Harris.   Missed our previous episodes?   You can catch up with any of the other guests we've been making conversations count with, here:   https://makingconversationscount.com/episodes/   Listen to Making Conversations Count   On your mobile device? Hear the conversations in your favourite platform (Apple or Spotify etc) here:   https://makingconversationscount.studio/listen

Carrying On The Conversation about outbound sales calls done correctly  that Wendy had with John Barrows Are you struggling to get your outbound sales calls done correctly? We hope you managed to catch the most recent episode of "Making Conversations Count" in which Wendy spoke with John Barrows all about getting your outbound calls done. And done right? In this bonus episode, Wendy and Neal discuss takeaways from the recent episode.  If you haven't yet heard it, drop everything, and click the episode link above to listen to it, before you listen to this bonus one! "Making Conversations Count" is an award-nominated podcast from WAG Associates' telemarketing trainer and telemarketing expert Wendy Harris. Missed our previous episodes? You can catch up with any of the other guests we've been making conversations count with, here: https://makingconversationscount.com/episodes/   On your mobile device? Hear them in your favourite platform (Apple or Spotify etc) here: https://makingconversationscount.studio/listen   Once you've listened, remember to leave us a review!  https://makingconversationscount.studio/Review-all-episodes You are following the show on socials, right? Only there will you see sneaky peaky teasers of the upcoming episodes, as well as updates and news on the show!  Here are the links just in case you need them: Twitter Facebook Pinterest YouTube Instagram

During your sales calls, are you giving it the hard sell? Stop! "I hear a lot of sales influencers kind of talking about, oh, just have a conversation and don't use tactic. You don't need to use a tactic. I wish that, Wendy, I could call you and you would just pick up the phone because you figured, oh, who's going to call me today?" John Barrows, Making Conversations Count - November 2022  In an area with expensive internet? Here's a lower bandwidth version for you Here's a written to be read transcript Sales calls get a bad rap from people that largely don't understand them. Or how to make them. As a telemarketing trainer, Wendy has made more than a million during her career. And she makes them the right way. In this conversation, Wendy talks to John Barrows, a man who boasts quite the record, having worked with the likes of Jack Welsh (yes THAT Jack Welsh) and Jay Baitler (Staples) You'll learn... ‘Enjoying’ the sales calls processHaving ‘cool’ conversationsNo scripts please!Resist equity in place of compValues based sellingJohn’s conversation that counted (with cameo’s from GE’s Jack Welsh and Staples’ Jay Baitler)   What IS Making Conversations Count?   "Making Conversations Count" is a podcast from WAG Associates founder and telemarketing trainer Wendy Harris.   Missed our previous episodes?   You can catch up with any of the other guests we've been making conversations count with, here:   https://makingconversationscount.com/episodes/   Listen to Making Conversations Count   On your mobile device? Hear the conversations in your favourite platform (Apple or Spotify etc) here:   https://makingconversationscount.studio/listen

Carrying On The Conversation about getting attention  that Wendy had with Lux Narayan Are you struggling to keep up with the chat in your live streams? We hope you managed to catch the most recent episode of "Making Conversations Count" in which Wendy spoke with Lux Narayan all about getting on top of the conversations in a live stream! In this bonus episode, Wendy and Neal discuss takeaways from the recent episode.  If you haven't yet heard it, drop everything, and click the episode link above to listen to it, before you listen to this bonus one! "Making Conversations Count" is an award-nominated podcast from WAG Associates' telemarketing trainer and telemarketing expert Wendy Harris. Missed our previous episodes? You can catch up with any of the other guests we've been making conversations count with, here: https://makingconversationscount.com/episodes/   On your mobile device? Hear them in your favourite platform (Apple or Spotify etc) here: https://makingconversationscount.studio/listen   Once you've listened, remember to leave us a review!  https://makingconversationscount.studio/Review-all-episodes You are following the show on socials, right? Only there will you see sneaky peaky teasers of the upcoming episodes, as well as updates and news on the show!  Here are the links just in case you need them: Twitter Facebook Pinterest YouTube Instagram

Are you giving your live chat the correct structure? "So our plan is we change these live streams from a current scenario where 95% of the people are ignored to one where 95% of the people will be included. Where if someone has an answer to how are you feeling today? That answer is not going to be lost among 998 other people chatting the same thing." Lux Narayan, Making Conversations Count - October 2022  In an area with expensive internet? Here's a lower bandwidth version for you Here's a written to be read transcript Live chat. What a nightmare it can be. And if the pandemic has taught us anything, it's that the preferred way of doing any kind of presentation or talk is now online in the live chat forum. This week's guest is attempting to turn the live chat experience on its head, making it less awkward, less clunky, and way more fun! Lux Narayan is the head honcho at the AI telecoms company Unmetric. And as he explains to Wendy, his vision for the future of live chat is to bring us all closer together through conversation. How very on brand....   You'll learn... Obituaries and the whole subject of legacyHow Name, Place, Animal, Thing happenedWhat do you do?Better questions to ask in networkingHow Lux is revolutionising live chat and YouTube   What IS Making Conversations Count?   "Making Conversations Count" is a podcast from WAG Associates founder and telemarketing trainer Wendy Harris.   Missed our previous episodes?   You can catch up with any of the other guests we've been making conversations count with, here:   https://makingconversationscount.com/episodes/   Listen to Making Conversations Count   On your mobile device? Hear the conversations in your favourite platform (Apple or Spotify etc) here:   https://makingconversationscount.studio/listen

Carrying On The Conversation about getting attention  that Wendy had with John Follis So what's your platform? What's your content poison? 10 seconds? 20 seconds?... We hope you managed to catch the most recent episode of "Making Conversations Count" in which Wendy spoke with John Follis all about getting attention for your brand! In this bonus episode, Wendy and Neal discuss takeaways from the recent episode.  If you haven't yet heard it, drop everything, and click the episode link above to listen to it, before you listen to this bonus one! "Making Conversations Count" is an award-nominated podcast from WAG Associates' telemarketing trainer and telemarketing expert Wendy Harris. Missed our previous episodes? You can catch up with any of the other guests we've been making conversations count with, here: https://makingconversationscount.com/episodes/   On your mobile device? Hear them in your favourite platform (Apple or Spotify etc) here: https://makingconversationscount.studio/listen   Once you've listened, remember to leave us a review!  https://makingconversationscount.studio/Review-all-episodes You are following the show on socials, right? Only there will you see sneaky peaky teasers of the upcoming episodes, as well as updates and news on the show!  Here are the links just in case you need them: Twitter Facebook Pinterest YouTube Instagram

Is your stuff getting attention that it deserves? "What it does is it forces businesses to realize that people's attention span is very short. They probably are not going to listen or watch to a 30 minutes podcast, but they will listen to and watch a 30 second video." John Follis, Making Conversations Count - October 2022  Psst! Click if you want to read a transcript of the episode! Is your stuff getting the attention that you know it deserves? When you post a video, does it get views? When you publish a podcast episode, do people listen to it? When you type out your thoughts in a blog, do people read them? This is the subject of this week's conversation. We're privileged to have a real, honest-to-biscuits, bona-fide member of the "Mad Men". John Follis joins our Wendywoo to chat through podcasting, explainer videos, Tik Tok and Instagram. And not just the online social stuff. The real life social stuff too!...   You'll learn... John's experience with leveraging his podcast as a discovery tool before social was a thing (01m30s)Success is about timing (08m30s)Whatever platform or medium you use, you've got to get the messaging right (14m29s)The algorithms are constantly changing (20m11s)John's conversation that counted (23m30s)   What IS Making Conversations Count?   "Making Conversations Count" is a podcast from WAG Associates founder and telemarketing trainer Wendy Harris.   Missed our previous episodes?   You can catch up with any of the other guests we've been making conversations count with, here:   https://makingconversationscount.com/episodes/   Listen to Making Conversations Count   On your mobile device? Hear the conversations in your favourite platform (Apple or Spotify etc) here:   https://makingconversationscount.studio/listen

Is your stuff getting attention that it deserves? "What it does is it forces businesses to realize that people's attention span is very short. They probably are not going to listen or watch to a 30 minutes podcast, but they will listen to and watch a 30 second video." John Follis, Making Conversations Count - October 2022  Psst! Click if you want to read a transcript version of the episode Is your stuff getting the attention that you know it deserves? When you post a video, does it get views? When you publish a podcast episode, do people listen to it? When you type out your thoughts, do people read them? This is the subject of this week's conversation. We're privileged to have a real, honest-to-biscuits, bona-fide member of the "Mad Men". John Follis joins our Wendywoo to chat through podcasting, explainer videos, Tik Tok and Instagram. And not just the online social stuff. The real life social stuff too!...   You'll learn... John's experience with leveraging his podcast as a discovery tool before social was a thing (01m30s)Success is about timing (08m30s)Whatever platform or medium you use, you've got to get the messaging right (14m29s)The algorithms are constantly changing (20m11s)John's conversation that counted (23m30s)   What IS Making Conversations Count?   "Making Conversations Count" is a podcast from WAG Associates founder and telemarketing trainer Wendy Harris.   Missed our previous episodes?   You can catch up with any of the other guests we've been making conversations count with, here:   https://makingconversationscount.com/episodes/   Listen to Making Conversations Count   On your mobile device? Hear the conversations in your favourite platform (Apple or Spotify etc) here:   https://makingconversationscount.studio/listen