Tourism Heads and Their Tales - Travel Wisconsin's Anne Sayers

Tourism Heads and Their Tales

May 21 2024 • 23 mins

Welcome to a fresh edition of Tourism Heads & Their Tales. Today’s guest is
Anne Sayers. Anne was named Secretary of the Wisconsin Department of Tourism in March of 2023. Secretary Sayers has led the agency since December of 2020 after first serving as the Deputy Secretary since January 2019.

Hear Anne articulate the vision and strategy driving Wisconsin as a premier destination in a competitive landscape. Listen as Anne goes beyond the economic impact and how Wisconsin has been able to attract major national conferences, iconic sporting events, the 2025 NFL Draft, popular TV show’s like Bravo’s Top Chef series and more. Understand how communities get involved and participate in innovative co-op programs. Anne shares the Four Pillars behind the Wisconsin brand and how the state is full of surprises. We learn about sustainability and its origins in Wisconsin’s history and I guarantee there is much to learn in the captivating episode.

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