Our guest is Melyssa Reeves, President and CEO of Destination Marketing Association of the West. We learn about the changes at DMA West and what the future will bring to this 40-year membership organization. We hear about DMA West's focus on three main events; Technology Summit, CEO Leadership Summit and Education Summit.

We discover how DMA West adds value to those destinations that have budgetary constraints and where opportunities exist for these small and mid-size DMO's. Delve into the heart of DMA West's ethos, where peer-to-peer sharing and learning flourish, fostering an invaluable trust network among industry leaders. We also touch on the significance of technology and how it is being utilized in destinations.

Prepare to be enlightened and inspired as we embark on this enlightening voyage with Melyssa Reeves, charting the course towards a future brimming with endless possibilities for DMA West. All this and so much more!