Collin Mitchell is a serial entrepreneur, a business podcasting expert, and the CRO of Salescast. The company is a thought leadership platform that works in revenue-first podcasts designed to create demand and expand networks. He is also the Founder and CRO of Monster VoIP, which operates as a streamlined communications platform.

Collin started as a Major Account Executive at Meredith Digital without a college degree. By the age of 25, he had founded his first company, Monster Technology LLC. Now he leads several businesses and still finds time to serve on the advisory board for Nigel Green.

In this episode...

What's the best approach to presenting your product?

There are a lot of different theories, but especially in this day and age, authenticity is key. Artificial or dishonest advertising goes almost nowhere as audiences expect higher transparency from their companies. To truly capture your demographic, it's important to present your marketing in the most natural way possible. This is why podcasts are more popular than ever for businesses.

Collin Mitchell has seen this firsthand from his position at Salescast. The company uses podcasts as a revenue engine, creating authentic demand through loyal listeners. It's a method that matches the cultural moment and utilizes it for better sales and expanded networks. So what does it all look like in practice?

Riley Jarvis hosts Collin Mitchell, the CRO at Salescast, to talk about podcasts and why they're so powerful for marketing. They walk through the platform's advantages and how Collin has seen success using it himself. They then tackle a myriad of business advice that he's learned from experience. He also covers the books that everyone in sales should know. Find out all this and more on this episode of The Sleep For Side Hustlers Podcast.