EP. 5 How to Build Engagement, with Rachel Casanova

Sep 7 2020 • 34 mins

Rachel Casanova, Senior Managing Director at Cushman & Wakefield, focuses on workplace innovation by helping business owners maximize the experience of their unique culture by leveraging their real estate, whether it is at the office, the home, the hub, or any combination in between.

Key points

Business owners and leaders will need to become more retail oriented towards satisfying their customers, the employees to make sure just like in retail, there's a solid reason to come to work, and the experiences there will justify the reason together and to suffer the commute.
Forward thinking leaders are looking at work by being intentional about why people gather, when they gather, who will gather and building the spaces and the calendar around that intention.

Workspace Innovation

Work has, and will always, include a combination of spaces
- Home office- Working from home
- Hub - When a company pays for something closer to home to support the employee working apart of separate – a meeting space, might be a traditional office location closer to employees, might be a Starbucks, a library, a park, an meeting space closer to home.
- Centralized Gathering Spaces - project, meetings, a space that is deliberate about experiences that happen
What you must consider as you determine this combination of spaces
- How does the real estate positively or negatively impact my culture strategy?
- How does the combination of real estate locations support my effectiveness?
- What is the purpose of each unique space for the task that needs to get done?
Defining Success from a workspace perspective
- What we can do when we come together?
- How will we measure success?
- How will we measure that productivity was enhanced?
What are leaders are ignoring right now that they should not be ignoring?
- C-Suite Leaders are often ignoring the voice of middle management.
- Where's the voice? And why aren't we asking more of that? What do they need?