The Ecommerce Alley

Josh Coffy

Trying to scale your ecommerce business is tough. Not only that, but staying profitable in the process is even tougher. Hosted by Josh Coffy every Monday, The Ecommerce Alley podcast provides strategic insights on how to grow your people, profits, and impact. From marketing to leadership & operations, you’ll get inspiration and insights that can’t be found anywhere else – but in The Alley.

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BusinessBusiness
MarketingMarketing
EntrepreneurshipEntrepreneurship

Episodes

TEA 134: It's Time You Make Email A Revenue Driver For Your Business
May 24 2024
TEA 134: It's Time You Make Email A Revenue Driver For Your Business
Text our team a question! 📲(This episode is a re-run that originally aired on January 23, 2023.)Today I'll be going behind the scenes covering one of the most recent case studies my team and I personally generated for one of our email clients with a 47,000-person email list. The first time I truly realized how powerful email was, it totally changed my life and my business forever. But that was years ago though...have things changed? We've all heard the cliche "the money is in the list." Email has always been known for its ability to be high-impact / low-resource. With everything that's changed online nowadays though some people may wonder if the methods behind getting the money out of the list have changed. I've been in email marketing for a long time and I've seen a lot of changes, to say the least, but there are a few fundamentals that all successful email marketing strategies have in common. Leave a few of these out and you may never be able to experience "the money" in the list...Time stamps: 2:51 The Time We Made My Mentor 10.4X's His Regular Email Revenue 4:48 We Just Doubled An Email Client's Revenue Using This6:53 Email Is Still Relevant And Here's The Simple Reason Why 9:15 The 3 Different Types Of Email You Have To Know About10:52 If You Want To Get An Email Strategy Off The Ground, You'll Need This13:51 Do This Before You Do Anything Else15:19 This Can Make You More Money Faster Than Anything Else17:39 You Need To Be Doing This Every 4-6 Weeks21:09 But What If My Revenue Drops -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-► Special Podcast Listener Deal On Our Scientific Facebook Ads Testing Course + Free 30-Minute Ads Expert Call Included (Only $10) ► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!► Follow Josh on social media: YouTube | Instagram | Facebook | TikTok | ► Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue. 🚀
TEA 122: How To Protect Your Ad Accounts, Avoid Meta Shut Downs And Scale To 6 Figures Per Month (W/ Hernan Vazquez)
Mar 25 2024
TEA 122: How To Protect Your Ad Accounts, Avoid Meta Shut Downs And Scale To 6 Figures Per Month (W/ Hernan Vazquez)
Text our team a question! 📲► Connect With Hernan On FacebookIn this episode, Josh interviews Hernan Vazquez, a paid media buyer that owns scaledriven.com and has worked with some big names like Frank Kern, Grant Cardone, and Tony Robbins. In the last 6 years,  Hernan has managed over 60 million dollars in direct response advertising. If you're an advertising nerd, this episode is full of great tips and industry secrets for Facebook advertising. 00:00 Intro02:38 Hernan's Most Successful Campaigns07:53 Hernan's Decentralization With Multiple Ad Accounts16:50 At What Budget Do Campaigns Fall Apart?20:34 How Often Do Accounts Get Shut Down?22:55 Campaign Strategies37:36 Josh Shares The Ad Lab Creative Testing Method38:45 Using Automations In Meta Campaigns40:28 Broad vs Advantage+ vs Lookalikes vs Interests43:50 Closing -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-► Special Podcast Listener Deal On Our Scientific Facebook Ads Testing Course + Free 30-Minute Ads Expert Call Included (Only $10) ► Leave Us An Honest Rating, Email An Image Of Your Rating To team@theecommercealley.com, We'll Send You A $10 Amazon Gift Card As An Appreciation Gift!► Follow Josh on social media: YouTube | Instagram | Facebook | TikTok | ► Click here to join our free Facebook group to get additional resources & access to weekly LIVE workshops that will help grow your revenue. 🚀