[⚠️ Trigger Warning - This episode has content that may be confrontational for some]This episode is a big one! I speak with fellow marketer Skye Cusack from BluSkye Marketing about lots of topics.We speak about:- Copywriting- Business ethics- Business for good- Self doubt- Mental health- Being an indigenous owned businessand moreTune in 🎧Connect with me Website: www.newschoolofmarketing.comFacebook: @newschoolofmarketingFacebook group: @newschoolofmarketingInstagram: @bianca_mckenzie Learn from me:Facebook Ads Prep SchoolClient Attraction CodeADvisory Love the New School of Marketing Podcast? Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and awesome business builders. I already love that you’re here and ready to rock your business, but I’d be extremely grateful if you would review me on iTunes and SUBSCRIBE! Can’t wait to teach you everything I know about online marketing!

It’s that time of year. I’m more than ready to wrap this year up but I have two busy weeks ahead before I’ll wind down. I’m not sure if you’re like me, but I have already started planning for 2024 and in this episode I want to talk about how Facebook advertising fits in with your bigger marketing picture.Everyone has their own take on planning, and that’s totally ok. It’s great really.What I’m going to share with you might work for you or only parts of it may work for you. Take what you need from this episode and make it your own to suit your business.I’ll be sharing my thoughts and process of how I use and plan Facebook ads into my business.Tune in 🎧Connect with me Website: www.newschoolofmarketing.comFacebook: @newschoolofmarketingFacebook group: @newschoolofmarketingInstagram: @bianca_mckenzie Learn from me:Facebook Ads Prep SchoolClient Attraction CodeADvisory Love the New School of Marketing Podcast? Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and awesome business builders. I already love that you’re here and ready to rock your business, but I’d be extremely grateful if you would review me on iTunes and SUBSCRIBE! Can’t wait to teach you everything I know about online marketing!

To outsource or not to outsource your ads? It's a question I often get asked and I understand that maybe you think running Facebook ads is hard, or maybe you just don’t want to do them. That’s totally ok.Listen up, because inside this episode I’m going to give you some insights that might change your mind or at the very least you’ll learn to identify when you’re ready to outsource your ads.I'll share what to look for in a good ads manager, what you need to have in place before outsourcing and more tips to determine which is best for you. Tune in 🎧Connect with me Website: www.newschoolofmarketing.comFacebook: @newschoolofmarketingFacebook group: @newschoolofmarketingInstagram: @bianca_mckenzie Learn from me:Facebook Ads Prep SchoolClient Attraction CodeADvisory Love the New School of Marketing Podcast? Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and awesome business builders. I already love that you’re here and ready to rock your business, but I’d be extremely grateful if you would review me on iTunes and SUBSCRIBE! Can’t wait to teach you everything I know about online marketing!

Inside this episode we unlock the gold to public speaking. Dr Kate Cashman is a speaker, award winning coach and educator helping entrepreneurs find their voice, get visible and grow their business. Kate shares her Courageous Speaking Method with us, as well as insights and lessons learned about public speaking from a TEDx speaking coach. We dive deep into the imposter complex and how it robs us from sharing our voice (and reframes to help overcome this). Tune in if you have public speaking on your vision board. Find Kate at: http://www.katecashman.com/on Instagram and on FacebookConnect with me Website: www.newschoolofmarketing.comFacebook: @newschoolofmarketingFacebook group: @newschoolofmarketingInstagram: @bianca_mckenzie Learn from me:Facebook Ads Prep SchoolClient Attraction CodeADvisory Love the New School of Marketing Podcast? Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and awesome business builders. I already love that you’re here and ready to rock your business, but I’d be extremely grateful if you would review me on iTunes and SUBSCRIBE! Can’t wait to teach you everything I know about online marketing!

As a business owner myself I’m always thinking about ways to market my business, as well as helping clients market their business. Since moving to Tasmania and becoming a mentor for the government supported Digital Solutions program I have learned that people in my local community really value face to face mentoring and workshops. Doing workshops has also opened the door to more opportunities and project work, so in a way my workshops have become a way to promote my services. That’s why I want to talk about using workshops and events to market your business. Tune in to learn more 🎧Buzzsprout - Let's get your podcast launched! Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Connect with me Website: www.newschoolofmarketing.comFacebook: @newschoolofmarketingFacebook group: @newschoolofmarketingInstagram: @bianca_mckenzie Learn from me:Facebook Ads Prep SchoolClient Attraction CodeADvisory Love the New School of Marketing Podcast? Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and awesome business builders. I already love that you’re here and ready to rock your business, but I’d be extremely grateful if you would review me on iTunes and SUBSCRIBE! Can’t wait to teach you everything I know about online marketing!

Inside this episode I talk about using email automation to streamline your marketing efforts and give your customers a better experience. I talk about the concept of email automation and its role in simplifying marketing tasks.You'll also hear about the benefits of automated email campaigns, such as lead nurturing and customer onboarding. Plus I highlight best practices for setting up effective email workflows and sequences.Tune in 🎧Buzzsprout - Let's get your podcast launched! Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Connect with me Website: www.newschoolofmarketing.comFacebook: @newschoolofmarketingFacebook group: @newschoolofmarketingInstagram: @bianca_mckenzie Learn from me:Facebook Ads Prep SchoolClient Attraction CodeADvisory Love the New School of Marketing Podcast? Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and awesome business builders. I already love that you’re here and ready to rock your business, but I’d be extremely grateful if you would review me on iTunes and SUBSCRIBE! Can’t wait to teach you everything I know about online marketing!

In the world of marketing, communicating the value of your products or services is a skill that can make or break your success. Customers are always looking for solutions that meet their needs, and they want to understand why your offering is the best choice. This is where value communication comes into play. In this episode, I'll get into the importance of effectively communicating the value of your offers and provide strategies to help you do it successfully.Tune in 🎧Connect with me Website: www.newschoolofmarketing.comFacebook: @newschoolofmarketingFacebook group: @newschoolofmarketingInstagram: @bianca_mckenzie Learn from me:Facebook Ads Prep SchoolClient Attraction CodeADvisory Love the New School of Marketing Podcast? Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and awesome business builders. I already love that you’re here and ready to rock your business, but I’d be extremely grateful if you would review me on iTunes and SUBSCRIBE! Can’t wait to teach you everything I know about online marketing!

I really want to talk about growing your email list and attracting more leads for your business. It’s not the first time I’ve spoken about this but it’s so important for your business that I’ll keep bringing it up.I often talk about using Facebook ads to grow your list and attract leads but there are plenty of other options to attract leads.Let’s dive into a few so you can grow your business. First things first - it's about quality, not quantity. You want people who actually are interested in your emails and business. So it's better to grow slow, but with the right audience than to just end up with a whole lot of people who aren't interested in what your business does.Now, 8 ways you can attract more leadsTune in 🎧Buzzsprout - Let's get your podcast launched! Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Connect with me Website: www.newschoolofmarketing.comFacebook: @newschoolofmarketingFacebook group: @newschoolofmarketingInstagram: @bianca_mckenzie Learn from me:Facebook Ads Prep SchoolClient Attraction CodeADvisory Love the New School of Marketing Podcast? Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and awesome business builders. I already love that you’re here and ready to rock your business, but I’d be extremely grateful if you would review me on iTunes and SUBSCRIBE! Can’t wait to teach you everything I know about online marketing!

Let's talk about analysing your Facebook ads results. We'll talk about what to look at, what it means and I know that Facebook Ads Manager gives you a lot of data which can be quite overwhelming if you're not familiar with it or if you don't know what you're looking for. When you open up the dashboard, you'll be presented with the default columns that focus on performance and there are some other options you can go into performance and clicks but it probably still doesn't mean much to you. So even though those reports are a really good start, it doesn't quite give you all of the information that you want to be looking at. Let's dive deeper into the results so you can decipher what's what and if it's working.Tune in 🎧Connect with me Website: www.newschoolofmarketing.comFacebook: @newschoolofmarketingFacebook group: @newschoolofmarketingInstagram: @bianca_mckenzie Learn from me:Facebook Ads Prep SchoolClient Attraction CodeADvisory Love the New School of Marketing Podcast? Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and awesome business builders. I already love that you’re here and ready to rock your business, but I’d be extremely grateful if you would review me on iTunes and SUBSCRIBE! Can’t wait to teach you everything I know about online marketing!

Today's guest is a wealth of knowledge on all things publishing. Susan Dean is a qualified business and life coach who ventured into publishing after hearing and delivering heartfelt stories. Susan now helps other publish their stories and loves waking up in her purpose built publishing house. Inside this episode we discuss:What a book can do for your businessWhy it's essential to share a story to build a brandWhat holds people back from sharing their storyWhat it's like working in a family businessand many more golden tips about publishing your storyTune in 🎧Buzzsprout - Let's get your podcast launched! Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Connect with me Website: www.newschoolofmarketing.comFacebook: @newschoolofmarketingFacebook group: @newschoolofmarketingInstagram: @bianca_mckenzie Learn from me:Facebook Ads Prep SchoolClient Attraction CodeADvisory Love the New School of Marketing Podcast? Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and awesome business builders. I already love that you’re here and ready to rock your business, but I’d be extremely grateful if you would review me on iTunes and SUBSCRIBE! Can’t wait to teach you everything I know about online marketing!

Today I want to talk about the one Facebook ad I will always choose over any others, and it’s quite relevant because I’m working on a client's launch right now. It’s literally the one ad I’d choose if I had a limited budget (which, let’s be honest, most of us have).If you run a business that relies on leads, you could most likely benefit from this type of ad.Tune in to hear more 🎧Buzzsprout - Let's get your podcast launched! Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Connect with me Website: www.newschoolofmarketing.comFacebook: @newschoolofmarketingFacebook group: @newschoolofmarketingInstagram: @bianca_mckenzie Learn from me:Facebook Ads Prep SchoolClient Attraction CodeADvisory Love the New School of Marketing Podcast? Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and awesome business builders. I already love that you’re here and ready to rock your business, but I’d be extremely grateful if you would review me on iTunes and SUBSCRIBE! Can’t wait to teach you everything I know about online marketing!

I’m guessing that this is going to be one of the least listened to episodes based on the topic. I’ve been in this business for over 9 years now and most people still don’t like numbers. Once upon a time I didn’t like numbers either, or rather, I thought I wasn’t good with numbers. Complex math gives me the shivers, but using numbers to inform me or to tell me a story is totally my thing. So when I say that business, funnels and ads are all math, I mean the storytelling type. I’m not asking you to do complex math, or if you do want to do that I’m not your girl. I like to look at data and decipher what it’s telling me. When you start marketing your business you’ll get certain responses on what you’re doing, at least I hope you do. For example, when you post on social media you’ll start seeing like and receive comments. Or when you send an email to your list you’ll be able to see the percentage of people who opened your email and how many clicked on a link. It’s this kind of data that you want to pay attention to.So how can you use your data to make better marketing decisions?Let's dive into this 🎧Buzzsprout - Let's get your podcast launched! Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Connect with me Website: www.newschoolofmarketing.comFacebook: @newschoolofmarketingFacebook group: @newschoolofmarketingInstagram: @bianca_mckenzie Learn from me:Facebook Ads Prep SchoolClient Attraction CodeADvisory Love the New School of Marketing Podcast? Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and awesome business builders. I already love that you’re here and ready to rock your business, but I’d be extremely grateful if you would review me on iTunes and SUBSCRIBE! Can’t wait to teach you everything I know about online marketing!

In today's episode I'm talking with Jody Milward, former Private Investigator and 2 x 7 Figure business owner. Jody is my personal ads mentor and we're talking about preparing the next generation of Paid ads managers. We dive into: - What made Jody want to train ads managers- Why women make good marketers- We hear a bit more about Jody's new program- What type of businesses could benefit from ads- Who should outsource their ads management- Common mistakes made with ads managementand more.Tune in 🎧Learn more about Jody here.Buzzsprout - Let's get your podcast launched! Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Connect with me Website: www.newschoolofmarketing.comFacebook: @newschoolofmarketingFacebook group: @newschoolofmarketingInstagram: @bianca_mckenzie Learn from me:Facebook Ads Prep SchoolClient Attraction CodeADvisory Love the New School of Marketing Podcast? Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and awesome business builders. I already love that you’re here and ready to rock your business, but I’d be extremely grateful if you would review me on iTunes and SUBSCRIBE! Can’t wait to teach you everything I know about online marketing!

Today I want to talk about unconventional and cost effective marketing tactics for business. We’re all well familiar with social media marketing and websites, but that’s not where marketing starts or ends. There are so many ways to market your business and I’m not advocating to use all of them, definitely not, but I do want to talk about less used options that can be just as impactful and effective but are often overlooked. Tune in to listen 🎧Buzzsprout - Let's get your podcast launched! Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Connect with me Website: www.newschoolofmarketing.comFacebook: @newschoolofmarketingFacebook group: @newschoolofmarketingInstagram: @bianca_mckenzie Learn from me:Facebook Ads Prep SchoolClient Attraction CodeADvisory Love the New School of Marketing Podcast? Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and awesome business builders. I already love that you’re here and ready to rock your business, but I’d be extremely grateful if you would review me on iTunes and SUBSCRIBE! Can’t wait to teach you everything I know about online marketing!

I often talk about list building and having an email list and today I’m going to go deeper into it. In my opinion, and I have to add that this opinion is backed up by statistics, so in my opinion it’s crucial to have an email marketing list. Sometimes it’s called an email marketing database, or subscriber list. Whatever the term, it’s a list of people who have given you their email address and consent to receive information from you about your business and business topics.Today I want to talk about 5 marketing tactics to grow your email list.If you want to know more about Facebook Ads Prep  School, click this link. Buzzsprout - Let's get your podcast launched! Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Connect with me Website: www.newschoolofmarketing.comFacebook: @newschoolofmarketingFacebook group: @newschoolofmarketingInstagram: @bianca_mckenzie Learn from me:Facebook Ads Prep SchoolClient Attraction CodeADvisory Love the New School of Marketing Podcast? Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and awesome business builders. I already love that you’re here and ready to rock your business, but I’d be extremely grateful if you would review me on iTunes and SUBSCRIBE! Can’t wait to teach you everything I know about online marketing!

In this jam-packed episode I speak with Renae O'Neill about being a mum and having a successful business. As I'm really only just starting the journey and Renae is further along in her motherhood journey I picked her brain on what's to come and got tips that I will no doubt implement along the way.We spoke about:Business in the early stages and how to best manage business and babiesBusiness with school aged kidsMum guilt and what we can do to look after ourselvesProductivity hacks for when you're short on timePlanning for the unknownand lots more wisdom for anyone who is managing business & babies/kidsTune in to get all the tips 🎧--------Learn more about Renae:WebsiteRenae's productivity freebieInstagramBuzzsprout - Let's get your podcast launched! Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Connect with me Website: www.newschoolofmarketing.comFacebook: @newschoolofmarketingFacebook group: @newschoolofmarketingInstagram: @bianca_mckenzie Learn from me:Facebook Ads Prep SchoolClient Attraction CodeADvisory Love the New School of Marketing Podcast? Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and awesome business builders. I already love that you’re here and ready to rock your business, but I’d be extremely grateful if you would review me on iTunes and SUBSCRIBE! Can’t wait to teach you everything I know about online marketing!

I’d like to chat about an underused tool today. Or maybe it isn’t in your business, but I want to chat about Facebook messenger. Are you using Facebook messenger for your business? And if you are, how are you using it?It’s quite a handy tool, but sometimes it feels like just another thing to check right?But it’s a great way for potential customers to contact your business and have personlised interactions. One of the things that makes it so great is that it’s in real-time and allows people to get immediate feedback. So let’s look at how you could use Facebook Messenger in your business.Buzzsprout - Let's get your podcast launched! Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Connect with me Website: www.newschoolofmarketing.comFacebook: @newschoolofmarketingFacebook group: @newschoolofmarketingInstagram: @bianca_mckenzie Learn from me:Facebook Ads Prep SchoolClient Attraction CodeADvisory Love the New School of Marketing Podcast? Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and awesome business builders. I already love that you’re here and ready to rock your business, but I’d be extremely grateful if you would review me on iTunes and SUBSCRIBE! Can’t wait to teach you everything I know about online marketing!

In this episode I want to talk about data and using it to make decisions in your business. Data is a super powerful asset but lots of people seem to either ignore it or aren’t sure what to do with it (so they ignore it, haha). Firstly, what are data driven decisions?Data driven decisions involve using quantitative insights to guide your marketing strategies and optimise performance. So they are choices made based on the analysis of relevant data and metrics. Data driven decisions lead to more effective Facebook ad campaigns, improved ROI and ultimately a more successful and impactful digital marketing presence.Tune in to learn more 🎧Buzzsprout - Let's get your podcast launched! Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Connect with me Website: www.newschoolofmarketing.comFacebook: @newschoolofmarketingFacebook group: @newschoolofmarketingInstagram: @bianca_mckenzie Learn from me:Facebook Ads Prep SchoolClient Attraction CodeADvisory Love the New School of Marketing Podcast? Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and awesome business builders. I already love that you’re here and ready to rock your business, but I’d be extremely grateful if you would review me on iTunes and SUBSCRIBE! Can’t wait to teach you everything I know about online marketing!

In this episode I’d like to talk about ROI and Facebook ads. ROI, which stands for return on investment, is a tricky one and one that everyone seems to talk about. Everyone wants to get a return, aka sales and money for their investments and rightly so. What does often baffle me though is that many people only look at ROI when an exchange of money is involved and not necessarily when they exchange time.I know it’s harder to quantify ROI when you look at a time investment, but it’s so important to look at the whole picture. For example, do you know what the ROI is on your time investment in social media? And I mean organic social media, like posting on your Instagram feed or creating reels. How much is your time investment really paying you back?Something to look into right?But today I want to talk about ROI from Facebook & Instagram advertising and specifically how you can best maximise your ROI with Facebook ads. What I’m going to talk about might actually surprise you, so tune in.Buzzsprout - Let's get your podcast launched! Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Connect with me Website: www.newschoolofmarketing.comFacebook: @newschoolofmarketingFacebook group: @newschoolofmarketingInstagram: @bianca_mckenzie Learn from me:Facebook Ads Prep SchoolClient Attraction CodeADvisory Love the New School of Marketing Podcast? Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and awesome business builders. I already love that you’re here and ready to rock your business, but I’d be extremely grateful if you would review me on iTunes and SUBSCRIBE! Can’t wait to teach you everything I know about online marketing!

Ever thought about Public Relations in the social media arena? No? Neither had I, so I was super excited to learn more about this when I met Deb Wallace at a local event. I invited Deborah on the podcast to tell you (and me) more about PR in the online space and how important it really is for brands to incorporate some PR principles. Tune in to learn about:- the difference between PR and marketing- why PR is important for your brand- mistakes you're making and opportunities you're missing- ethics and etiquette of social mediaLear more about Deborah Wallace here:https://www.onlinepr.au/https://www.facebook.com/onlinepr.auhttps://www.instagram.com/online_pr_tas/Buzzsprout - Let's get your podcast launched! Start for FREEDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Connect with me Website: www.newschoolofmarketing.comFacebook: @newschoolofmarketingFacebook group: @newschoolofmarketingInstagram: @bianca_mckenzie Learn from me:Facebook Ads Prep SchoolClient Attraction CodeADvisory Love the New School of Marketing Podcast? Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and awesome business builders. I already love that you’re here and ready to rock your business, but I’d be extremely grateful if you would review me on iTunes and SUBSCRIBE! Can’t wait to teach you everything I know about online marketing!