Three Tier

Jacob Gluck & Taylor Foxman

Three Tier features insights and interviews with the alcohol industry’s most interesting and impactful business people. The movers, and the shakers. Here we explore the minds of those on the front lines and those behind the scenes. The folks that make the booze business tick. This is the place where we talk about the industry we love the most—three tiers and all.---Three Tier is hosted by Jacob Gluck and Taylor Foxman. read less
BusinessBusiness
Andrew Merinoff - DisPact Ventures: Disrupting Industries Through Impact Investing
Nov 9 2022
Andrew Merinoff - DisPact Ventures: Disrupting Industries Through Impact Investing
Three Tier is hosted by Jacob Gluck and Taylor Foxman.---ANDREW MERINOFF is the Founder of  DisPact Ventures.A seasoned industry leader and advisor, Andrew Merinoff has spent his career building and refining his skills as a growth strategist and brand development expert. Merinoff’s extensive experience spans multiple sectors and industries, most notably in F&B, Wine & Spirits, Hospitality, Investing, and Marketing.Merinoff founded DisPact Ventures in 2015 with the goal of disrupting industries with impact investing. What started off as a small fund to assist his close friends and confidants eventually grew into a 16 venture portfolio. Currently, the portfolio companies have operations in 12 countries with visibility in over 60. The most recent success stems from SevenRooms which raised $50M in April 2020 at a $250M pre-money valuation. DisPact maintains ownership of the company whose co-investors are AMEX, Amazon Ventures, MGM Grand, Comcast Ventures, and many others.Most recently, Merinoff worked to develop intuitive spirit branding for premium spirits importer Proximo Spirits, where his focus centered around creating added value and brand development for the company’s current portfolio.Along with brand development, Merinoff was also responsible for developing a complete greenfield product, from creating the liquid to building the overall business, visitor experience, four separate restaurants and bars, and a distillery in Manhattan.Merinoff’s passion for building companies, particularly in the Wine & Spirits space, has led him to invest in disruptive spirits brands ranging from the world’s first-ever shelf-stable fresh fruit liqueur, called Chinola Passion Fruit Liqueur (which he co-founded), a rum called Coconut Cartel in Guatemala, a distillery in Copenhagen run by two Ex-Noma founders, a brand development distillery and innovation lab in Long Island, as well as an RTD, called The Long Drink, which is on track to reach $40M in their third year and currently holds some of the largest stocks of premium Japanese whiskey and Sochu in the world (launching in 2021).Investment firms ASM Ventures LLC and Tequity: Capitol and Communications were founded when Merinoff was in college. He began using his skills as an industry disruptor and innovator to develop market strategies and advise on business plans, networking, key needs, priorities, and efficiencies. He co-founded these companies and collectively raised over $25M in funding and exited several companies to various entities including Fortune 500’s before graduating and moving back into the food and beverage industry.
Lawrence Cisneros - DRNXMYTH - Craft Cocktails w/ Cold-Pressed Juice
Mar 18 2021
Lawrence Cisneros - DRNXMYTH - Craft Cocktails w/ Cold-Pressed Juice
Three Tier is hosted by Jacob Gluck, who is also the Founder and CEO of Goza Tequila and Infinite Agave.---Today's episode features Lawrence Cisneros, CEO of DRNXMYTH.OUR DRINKS ARE MADE DIFFERENT.TRULY UNIQUE, WE USE CUTTING EDGE TECHNOLOGY TO BRING TOGETHER TOP SHELF SPIRITS AND NEVER HEATED FRESH INGREDIENTS.We make these drinks because we have a passion for the craft of mixology. We knew that to make a great craft cocktails, fresh ingredients are the key. We developed a unique patent pending tech and manufacturing approach that yields the freshest bottled cocktails the world has ever seen.STEP ONETRULY FRESH. NOTHING ARTIFICIALOur fresh ingredients come from farms across California same day to be batched and mixed. We never heat, we never use artificial ingredients.STEP TWOBOTTOMS GET FILLEDThe bottom chamber gets filled with fresh ingredients. Part of mixology approach requires that the fresh ingredients remain separate from the spirits until the moment of consumption.STEP THREECAP THE BOTTOMSOur bottles have two chambers. The bottom chamber contains all of our fresh ingredients. It gets filled and capped, then they're cold pressurized at 85,000 pounds per square inch. The pressure inactivates microbes and allows for 5 months of refrigerated shelf life.STEP FOURASSEMBLE THE TOPSOur bottles have a special assembly process. Once the fresh juice is batched and filled and pressurized, the tops get pressed on via pneumatic press and then go off to the liquor filling line.