Discover how Jodie Foster's enigmatic character Liz Danvers can shed light on marketing AI, even from the Alaskan Night Country. You won't want to miss today's insights as Shari and Yvette share their Top 10 tips to jumpstart your generative AI efforts. If you’d like some more guidance on AI enablement to solve your marketing challenges, reach out to us at XPROMOS.COM --- Send in a voice message: https://podcasters.spotify.com/pod/show/xpromos/message

Today we’re tackling an age-old marketing controversy. For years, the consensus has been that short-term marketing tactics are a quick fix that erodes the very essence of a brand's identity. But what if everything we've been told is only half the story? Join us as we unravel the myths and misconceptions surrounding short-term marketing strategies. This episode promises to challenge your preconceptions and illuminate the hidden benefits of agile, short-term tactics. From transformative case studies to the underlying psychology of consumer behavior, we explore how these strategies can actually enhance brand perception, loyalty, and ultimately, the bottom line. Whether you're a marketer looking to refine your approach and boost your KPIs or a business owner questioning the conventional wisdom, this episode is packed with valuable insights, strategies, and real-world examples that will change the way you think about short-term marketing and brand development. Does your brand need a strategic short-term marketing offer to increase conversions at any step of the customer journey? Reach out to us at XPROMOS.com to discuss how we can build a Signature Offer for your brand. --- Send in a voice message: https://podcasters.spotify.com/pod/show/xpromos/message

Take a behind-the-scenes look at how XPROMOS creates Signature Offers for Fortune 500 companies and everyday name brands to drive millions in incremental revenue over the last 35 years. While the recent mini-series revealed the framework of the 4 pillars you need to create a Signature Offer, today’s episode spills the secrets of how Shari and Yvette craft fresh Signature Offers for clients from scratch. Does your brand need its own Signature Offer to increase conversions at any step of the customer journey? Reach out to us at XPROMOS.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/xpromos/message

Why isn't your campaign converting? Because you've ignored your offer. In this final PART 4 of our mini-series, we reveal the FOURTH offer pillar, and the final reason why some offers fail and others succeed as we continue to deconstruct what makes a perfect, Signature Offer. Does your brand need its own Signature Offer to increase conversions at any step of the customer journey? Reach out to us at xpromos.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/xpromos/message

Why isn't your campaign converting? It's probably because you've given little to no thought to your offer. In PART 3 of this 4-part mini-series, discover the THIRD offer pillar, and another reason why some offers fail and others succeed as we continue to deconstruct what makes a perfect, Signature Offer. Does your brand need its own Signature Offer to increase conversions at any step of the customer journey? Reach out to us at xpromos.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/xpromos/message

Why isn't your campaign converting? It's probably because you've given little to no thought to your offer. In PART 2 of this 4-part mini-series, discover the second reason why some offers fail and others succeed as we deconstruct what makes a perfect, Signature Offer. Does your brand need its own Signature Offer? Reach out to us at xpromos.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/xpromos/message

Why isn't your campaign converting? It's probably because you've given little to no thought to your offer. In PART 1 of this 4-part mini-series, discover why some offers fail and others succeed as we deconstruction what make a perfect, Signature Offer. Does your brand need its own Signature Offer? Reach out at xpromos.com   --- Send in a voice message: https://podcasters.spotify.com/pod/show/xpromos/message

What is “new retail”? Sell to Stores retail expert Cathy Parks shares her newest retail trends and insights based on her latest sales visits with national retail buyers. Listen in to discover the answers to these questions: What old trends are new again? How can manufacturers entice today’s brick & mortar retailer buyers? Store brands are growing, so how is that impacting the retail mix? How has Black Friday evolved? What categories are doing well so far this year, and which are soft? Are store-in-a-store concepts performing? What’s happening with malls?Who are the new hot brick & mortar retailers? Join Sell to Store Expert Cathy Parks in this interview with Yvette Brown and Shari Nomady as they discuss what’s happening at retail now, and what buyers are looking for in 2024 and beyond. --- Send in a voice message: https://podcasters.spotify.com/pod/show/xpromos/message

We're celebrating 35 years as entrepreneurial co-founders by sharing the biggest 35 insights we've learned along the way. In this compilation mini-series series we hope to inspire, inform, and equip you with our very best insights from 35 years to help you persevere and prosper on your own journey. Listen in as we share our biggest mistakes, and a few of the things we got right from the very beginning. In this mini series finale, we cover 5 final mistakes we learned the hard way over 35 years: Founder Insights #31-35 Find out more about what's new with us at https://xpromos.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/xpromos/message

We're celebrating 35 years as entrepreneurial co-founders by sharing the biggest 35 insights we've learned along the way. In this compilation mini-series series we hope to inspire, inform, and equip you with our very best insights from 35 years to help you persevere and prosper on your own journey. Listen in as we share our biggest mistakes, and a few of the things we got right from the very beginning. In this episode, we cover 5 more mistakes we learned the hard way over 35 years: Founder Insights #26-30 Find out more about what's new with us at https://xpromos.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/xpromos/message

We're celebrating 35 years as entrepreneurial co-founders by sharing the biggest 35 insights we've learned along the way. In this compilation mini-series series we hope to inspire, inform, and equip you with our very best insights from 35 years to help you persevere and prosper on your own journey. Listen in as we share our biggest mistakes, and a few of the things we got right from the very beginning. In this episode, we cover 5 more mistakes we learned the hard way over 35 years: Founder Insights #21-25 Find out more about what's new with us at https://xpromos.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/xpromos/message

We're celebrating 35 years as entrepreneurial co-founders by sharing the biggest 35 insights we've learned along the way. In this compilation mini-series series we hope to inspire, inform, and equip you with our very best insights from 35 years to help you persevere and prosper on your own journey. Listen in as we share our biggest mistakes, and a few of the things we got right from the very beginning. In this episode, we cover 5 more mistakes we learned the hard way over 35 years: Founder Insights #16-20 Find out more about what's new with us at https://xpromos.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/xpromos/message

We're celebrating 35 years as entrepreneurial co-founders by sharing the biggest 35 insights we've learned along the way. In this compilation mini-series series we hope to inspire, inform, and equip you with our very best insights from 35 years to help you persevere and prosper on your own journey. Listen in as we share our biggest mistakes, and a few of the things we got right from the very beginning. In this episode, we cover 5 more mistakes we learned the hard way over 35 years: Founder Insights #11-15 Find out more about what's new with us at https://xpromos.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/xpromos/message

We're celebrating 35 years as entrepreneurial co-founders by sharing the biggest 35 insights we've learned along the way. In this compilation mini-series series we hope to inspire, inform, and equip you with our very best insights from 35 years to help you persevere and prosper on your own journey. Listen in as we share our biggest mistakes, and a few of the things we got right from the very beginning. In this episode, we cover 5 more big lessons we've learned over 35 years: Founder Insights #6-10 Find out more about what's new with us at https://xpromos.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/xpromos/message

Guess what? We're celebrating 35 years as entrepreneurial co-founders by sharing the biggest 35 insights we've learned along the way. In this compilation mini-series series we hope to inspire, inform, and equip you with our very best insights from 35 years to help you persevere and prosper on your own journey. Listen in as we share our biggest mistakes, and a few of the things we got right from the very beginning. In this episode, we cover Insights #1-5 Find out more about what's new with us at https://xpromos.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/xpromos/message

Feel like you're banging your head against a marketing brick wall? Get ready to bulldoze through. In today's mini-series episode finale on the 9 fundamentals of Demand Gen Marketing that every B2B SaaS founder needs to know, we unlock the secrets that made Amazon Prime and Google AI game-changers in their sectors. We're talking sizzling offers, the science of customer reach, and the future—AI enablement in marketing. Join 35-year founder experts Yvette Brown and Shari Nomady as they unlock the 9 Fundamentals of Demand Gen Marketing with this new Instant Expertise: Marketing podcast mini-series: 9 Minutes to Skyrocket Your SaaS. If this podcast episode resonated with you, there's a treasure trove of actionable insights in “9 in IX Marketing Scrum”, the lifeline for B2B SaaS founders looking to scale past that elusive 100-customer milestone. They’re waiting for you, designed to meet the specific needs and pain points of founders like you. We know your time is precious—9-minute content drops, 2X a week, ensure you get laser-focused information without the fluff. These aren't just theories; they're curated, proven strategies from marketing icons and global brands, all tailored to the B2B SaaS domain. You're standing on the shoulders of giants here, gaining rapid, effective learning to help you break through bottlenecks. Don't delay; your competitors won't. Subscribe now at marketingscrum.beehiiv.com to keep scaling smartly toward your dream exit or IPO. --- Send in a voice message: https://podcasters.spotify.com/pod/show/xpromos/message

Stuck in a marketing rut? It’s time to crack the code on the secrets that make Starbucks' Pumpkin Spice Latte and Salesforce’s Dreamforce Conference total game-changers. This episode uncovers how to tap into market trends, offer irresistible value to your prospects, and keep them hooked for a lifetime. Join 35-year founder experts Yvette Brown and Shari Nomady as they unlock the 9 Fundamentals of Demand Gen Marketing with this new Instant Expertise: Marketing podcast mini-series: 9 Minutes to Skyrocket Your SaaS. If this podcast episode resonates with you, there's a treasure trove of actionable insights in “9 in IX Marketing Scrum”, the lifeline for B2B SaaS founders looking to scale past that elusive 100-customer milestone. They’re waiting for you, designed to meet the specific needs and pain points of founders like you. We know your time is precious—9-minute content drops, 2X a week, ensure you get laser-focused information without the fluff. These aren't just theories; they're curated, proven strategies from marketing icons and global brands, all tailored to the B2B SaaS domain. You're standing on the shoulders of giants here, gaining rapid, effective learning to help you break through bottlenecks. Don't delay; your competitors won't. Subscribe now at marketingscrum.beehiiv.com to keep scaling smartly toward your dream exit or IPO. --- Send in a voice message: https://podcasters.spotify.com/pod/show/xpromos/message

Are you overwhelmed by the complexities of Demand Gen Marketing? Stop spinning your wheels as you try to scale your B2B SaaS brand! This kick-off episode breaks down the three pillars that dictate your brand’s success. We’ll dig into the behind-the-scenes of iconic brands like Apple, Nike, and Coca-Cola to give you the clarity you need to rise above the competition. Join 35-year founder experts Yvette Brown and Shari Nomady as they unlock the 9 Fundamentals of Demand Gen Marketing with this new Instant Expertise: Marketing podcast mini-series: 9 Minutes to Skyrocket Your SaaS. If this podcast episode resonates with you, there's a treasure trove of actionable insights in “9 in IX Marketing Scrum”, the lifeline for B2B SaaS founders looking to scale past that elusive 100-customer milestone. They’re waiting for you, designed to meet the specific needs and pain points of founders like you. We know your time is precious—9-minute content drops, 2X a week, ensure you get laser-focused information without the fluff. These aren't just theories; they're curated, proven strategies from marketing icons and global brands, all tailored to the B2B SaaS domain. You're standing on the shoulders of giants here, gaining rapid, effective learning to help you break through bottlenecks. Don't delay; your competitors won't. Subscribe now at marketingscrum.beehiiv.com to keep scaling smartly toward your dream exit or IPO. --- Send in a voice message: https://podcasters.spotify.com/pod/show/xpromos/message

In a digital age where innovation moves at lightning speed, how do marketers and entrepreneurs stay ahead? Dive into the world of generative AI with us in today's episode as we explore the meteoric rise of ChatGPT and its transformative impact on the creative process. From brainstorming sessions to content creation, discover how this generative AI is quickly revolutionizing marketing and why it's becoming an indispensable asset for the modern marketer. Join Yvette Brown and Shari Nomady as they demystify the world of Marketing AI and share insights on harnessing its power for your business. Welcome to Instant Expertise: Marketing. If you're passionate about staying at the forefront of marketing innovation and want to delve even deeper into the topics we cover, we've got you covered. By subscribing to our channel, you'll never miss an episode, ensuring you're always in the know. But if you're hungry for more in-depth insights, exclusive content, and expert analyses, our newsletter is where the magic happens. Imagine the value of having a treasure trove of knowledge, tips, and strategies delivered straight to your inbox, allowing you to stay one step ahead in the ever-evolving world of marketing. So, if you're serious about elevating your marketing game and want to be part of an exclusive community of like-minded professionals, hit that subscribe button for our channel and sign up for our newsletter. Let's embark on this journey of discovery together! --- Send in a voice message: https://podcasters.spotify.com/pod/show/xpromos/message

How can you customize ABM content with limited time and bandwidth? In this insightful podcast episode 66, we delve into a treasure trove of strategies for repurposing existing marketing assets into customized ABM content that your ICP will actually find valuable. We explore transforming your existing whitepapers and research reports into powerful marketing assets that can supercharge your ABM efforts. You'll gain an understanding of how to make every piece of content count, how to get the most out of what you already have, and how to create more ABM content without blowing your budget. This episode is packed with actionable insights and practical tips you can start implementing immediately. Whether you're new to ABM or looking to refresh your existing strategy, this podcast episode offers the insights you need to elevate your marketing game. Don't miss this opportunity to discover how to get more from your marketing materials and maximize your ABM ROI. Tune in to start transforming your marketing efforts today! Why settle for average when you can become an Instant Expert? Subscribe to our channel and stay ahead of the curve. Plus, gain access to exclusive insider knowledge and cutting-edge tactics by subscribing to our newsletter. Join the marketing elite today to revolutionize your campaigns! --- Send in a voice message: https://podcasters.spotify.com/pod/show/xpromos/message