Using is Believing… the 2nd Moment of Truth

The Copernican Shift

Jan 27 2022 • 16 mins

Continuing our modern marketing plan series, we’re looking at the 3rd Moment of Truth — the immediate reaction of a customer actually trying your product or service. It’s the moment (or moments, for a complex product) that either keeps your customer coming back for more, or sees them heading for the exits.