Podcast Theory

Jason Cercone

Welcome to Podcast Theory! This show is dedicated to diving deep into the art, business, and psychology of podcasting for business - providing a well-rounded resource for leaders, professionals, and entrepreneurs looking to add podcasting to their initiatives or elevate an existing show.

Since this podcast's launch in 2020, it's undergone a couple of changes:

- Seasons 1 and 2 were known as Pod Theory
- Season 3 was dedicated to solo podcasting and aptly named Solo Podcasting Simplified

These episodes live on in the archives while new seasons of Podcast Theory are produced in two formats:

1. Seasons featuring host Jason Cercone and a Featured Co-Host
2. Livestreams airing on YouTube, LinkedIn, and Facebook every Tuesday & Thursday at 12:00pm EST, then released as podcasts on the same day. These livestream episodes are filed under Season 4.

We look forward to bringing innovative, cutting-edge podcasting tips, strategy, and commentary your way. Subscribe and follow the show so you're the first to know when new episodes go live!

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Episodes

Why Right Now (Not Next Week or Next Month) Is the Best Time to Start Your Brand Podcast
Sep 19 2024
Why Right Now (Not Next Week or Next Month) Is the Best Time to Start Your Brand Podcast
"There's always a million reasons not to do something." --- Jan Levenson, The OfficeThat statement couldn't ring more true with podcasting. Because on the surface, it looks like doing a podcast is this overwhelming task with so many moving pieces, pushing it downstream and "worrying about it next week" or "next quarter" seems like the better way to fly.But guess what? Next quarter will present Next Quarter Problems, thus pushing the benefits of bringing a podcast into your marketing strategy downstream again.In all aspects of life, there's always going to be OTHER factors that prevent you from doing something you really want to do. But with podcasting, you're doing much more than just STARTING and DOING a podcast. You're opening up a new channel of communication and content creation that could literally change the face and direction of your brand.In this installment of Podcast Theory, I'm sharing my reasons why RIGHT NOW is the best time to start your brand podcast (or, at the very least, the planning phases).Join me as I talk about:- Why putting off the start of your podcast production does more harm than good- How to evaluate time when it comes to the structure of your podcast- How to overcome the belief that podcast production is this overwhelming feat you can never accomplish- Why business leaders need to look at podcasting as an engine that churns out much-needed content versus something that requires thousands of downloads to be considered a success____________________________________On Tuesdays and Thursdays, I go live on the Bombtrack Media YouTube channel and Facebook Page, as well as my personal LinkedIn page, for new episodes of Podcast Theory featuring tips, strategies, and commentary focused on the world of podcasting.Connect to your platform of your choice at bombtrackmedia.com/liveDiscover how to make podcasting a key part of your marketing strategy, effectively use it to grow your brand, and get your podcast WAY BEYOND three episodes in my exclusive video series. Get free access at bombtrackmedia.com/free DID YOU KNOW: I have another podcast! Check out Let's Blow This Up today at bombtrackmedia.com/letsblowthisupThank you for being part of the Podcast Theory experience! Past seasons of this podcast include:Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory)Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory)Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified)Season 4: Ongoing episodes from livestreams that take place Tuesdays and Thursdays on YouTube, LinkedIn, and FacebookWork with me! Discover how at bombtrackmedia.com todayCurrent Theme Music courtesy of Alex Grohl via pixabay.comPodcast Theory is A Bombtrack Media Production
5 Things Your Podcast Doesn't Need: Part 5
Sep 17 2024
5 Things Your Podcast Doesn't Need: Part 5
Have you ever found yourself in a position where you question whether you should publish an episode of your podcast because it doesn't meet your standards?If you haven't yet, chances are it's something you'll encounter at some point in your podcasting plight.In Part 5 of my "5 Things Your Podcast Doesn't Need" series, I'm diving deep into one of the most critical items you need to consider with your production: compromising your standards at the expense of your audience.In podcasting, the unofficial golden rule is you always consider the listener's experience above all else. If you feature a guest who goes into business for themselves and does nothing but sell - to the point your listener may wonder if this content is for them - you may want to consider other options instead of exposing your listeners to something that will sour them on your show.You want to ensure you bring value to your listeners at all times. And if that means 86'ing an episode because it doesn't meet your standards, so be it.____________________________________On Tuesdays and Thursdays, I go live on the Bombtrack Media YouTube channel and Facebook Page, as well as my personal LinkedIn page, for new episodes of Podcast Theory featuring tips, strategies, and commentary focused on the world of podcasting.Connect to your platform of your choice at bombtrackmedia.com/liveDiscover how to make podcasting a key part of your marketing strategy, effectively use it to grow your brand, and get your podcast WAY BEYOND three episodes in my exclusive video series. Get free access at bombtrackmedia.com/free DID YOU KNOW: I have another podcast! Check out Let's Blow This Up today at bombtrackmedia.com/letsblowthisupThank you for being part of the Podcast Theory experience! Past seasons of this podcast include:Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory)Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory)Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified)Season 4: Ongoing episodes from livestreams that take place Tuesdays and Thursdays on YouTube, LinkedIn, and FacebookWork with me! Discover how at bombtrackmedia.com todayCurrent Theme Music courtesy of Alex Grohl via pixabay.comPodcast Theory is A Bombtrack Media Production
5 Things Your Podcast Doesn't Need: Part 4
Sep 12 2024
5 Things Your Podcast Doesn't Need: Part 4
The "5 Things Your Podcast Doesn't Need" series rolls on and today, in Part 4, we are taking a slight detour away from the attention spans of your listeners and focusing on an item that many podcasts feature, but don't necessarily need.As podcasting has evolved, many things have changed and become available to this medium. One of them is the ease in which we can access podcast content on our devices.Back in the day, the term "PODcast" was literal because you uploaded "internet radio episodes" to your iPod and consumed at will. This was a newfangled thing (as was downloading music onto a portable rectangle), and many shows featured the word "podcast" so people knew what they were accessing.Today, the question needs to be asked: Does the word "podcast" still need to be used?I'm exploring this and more in today's episode. Enjoy!RESOURCE MENTIONED: Hello My Name Is Awesome - brand name guide written by Alexandra Watkins | Pick up your copy today ____________________________________On Tuesdays and Thursdays, I go live on the Bombtrack Media YouTube channel and Facebook Page, as well as my personal LinkedIn page, for new episodes of Podcast Theory featuring tips, strategies, and commentary focused on the world of podcasting.Connect to your platform of your choice at bombtrackmedia.com/liveDiscover how to make podcasting a key part of your marketing strategy, effectively use it to grow your brand, and get your podcast WAY BEYOND three episodes in my exclusive video series. Get free access at bombtrackmedia.com/free DID YOU KNOW: I have another podcast! Check out Let's Blow This Up today at bombtrackmedia.com/letsblowthisupThank you for being part of the Podcast Theory experience! Past seasons of this podcast include:Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory)Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory)Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified)Season 4: Ongoing episodes from livestreams that take place Tuesdays and Thursdays on YouTube, LinkedIn, and FacebookWork with me! Discover how at bombtrackmedia.com todayCurrent Theme Music courtesy of Alex Grohl via pixabay.comPodcast Theory is A Bombtrack Media Production
5 Things Your Podcast Doesn't Need: Part 3
Sep 10 2024
5 Things Your Podcast Doesn't Need: Part 3
Want to know the most annoying word on a podcast? Then this episode of Podcast Theory is for you!This is Part 3 of 5 in my series "5 Things Your Podcast Doesn't Need" and today, I'm covering another item that keep your listener from getting to the heart of your content once they click play.If you listened to Parts 1 & 2 in this series, you discovered that attention spans are at an all-time low for adults (clocking in at a whopping 8.25 seconds). With that number in mind, getting your listener to the main reason they clicked play on your podcast episodes is at an all-time high.In this episode, you'll discover something that can easily be removed from your production and, if need be, used in a better way to keep your listeners invested until they reach the end of your episode.____________________________________On Tuesdays and Thursdays, I go live on the Bombtrack Media YouTube channel and Facebook Page, as well as my personal LinkedIn page, for new episodes of Podcast Theory featuring tips, strategies, and commentary focused on the world of podcasting.Connect to your platform of your choice at bombtrackmedia.com/liveDiscover how to make podcasting a key part of your marketing strategy, effectively use it to grow your brand, and get your podcast WAY BEYOND three episodes in my exclusive video series. Get free access at bombtrackmedia.com/free DID YOU KNOW: I have another podcast! Check out Let's Blow This Up today at bombtrackmedia.com/letsblowthisupThank you for being part of the Podcast Theory experience! Past seasons of this podcast include:Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory)Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory)Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified)Season 4: Ongoing episodes from livestreams that take place Tuesdays and Thursdays on YouTube, LinkedIn, and FacebookWork with me! Discover how at bombtrackmedia.com todayCurrent Theme Music courtesy of Alex Grohl via pixabay.comPodcast Theory is A Bombtrack Media Production
5 Things Your Podcast Doesn't Need: Part 2
Sep 5 2024
5 Things Your Podcast Doesn't Need: Part 2
In Part 1 of this 5-part series, I shared some scary numbers regarding the attention span of adults in 2024 and why this is important for podcast creators to consider when laying out their content.I'm building upon those points in Part 2 today as I share another item your podcast episodes don't need and, ultimately, diminishes your listener's experience if you do it too much.This particular item can:- Put more work on your plate- Take more time than it's worth- Make things awkward for your guest- Accomplish more if the guest does it themselves____________________________________On Tuesdays and Thursdays, I go live on the Bombtrack Media YouTube channel and Facebook Page, as well as my personal LinkedIn page, for new episodes of Podcast Theory featuring tips, strategies, and commentary focused on the world of podcasting.Connect to your platform of your choice at bombtrackmedia.com/liveDiscover how to make podcasting a key part of your marketing strategy, effectively use it to grow your brand, and get your podcast WAY BEYOND three episodes in my exclusive video series. Get free access at bombtrackmedia.com/free DID YOU KNOW: I have another podcast! Check out Let's Blow This Up today at bombtrackmedia.com/letsblowthisupThank you for being part of the Podcast Theory experience! Past seasons of this podcast include:Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory)Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory)Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified)Season 4: Ongoing episodes from livestreams that take place Tuesdays and Thursdays on YouTube, LinkedIn, and FacebookWork with me! Discover how at bombtrackmedia.com todayCurrent Theme Music courtesy of Alex Grohl via pixabay.comPodcast Theory is A Bombtrack Media Production
5 Things Your Podcast Doesn't Need: Part 1
Sep 4 2024
5 Things Your Podcast Doesn't Need: Part 1
Since first becoming a thing over 20 years ago, podcasts have evolved in numerous ways. From methods of production to repurposing to actual content that makes up the shows you love, creators have embarked on a wild journey to connect you to their brands through this incredible, constantly-growing medium.As you put your content together, there are some items you may hear on other podcasts that you want to include...and, just as much, some items you don't.Over the course of the next five episodes of Podcast Theory, I'm going to share some items you've undoubtedly heard on other podcasts (or potentially included in your own production) and let you know why your podcast will better serve your listeners if you DON'T include these things going forward.In this episode, you'll discover how you can get your listeners to the heart of your content in a fast, efficient way while saving yourself time as well.Attention spans (or the lack thereof) are incredibly important to keep in mind as you put your content together for your brand. You want to ensure your target customers hear the right things.But if they lose focus because you aren't getting to the right things fast enough, all is lost.____________________________________On Tuesdays and Thursdays, I go live on the Bombtrack Media YouTube channel and Facebook Page, as well as my personal LinkedIn page, for new episodes of Podcast Theory featuring tips, strategies, and commentary focused on the world of podcasting.Connect to your platform of your choice at bombtrackmedia.com/liveDiscover how to make podcasting a key part of your marketing strategy, effectively use it to grow your brand, and get your podcast WAY BEYOND three episodes in my exclusive video series. Get free access at bombtrackmedia.com/free DID YOU KNOW: I have another podcast! Check out Let's Blow This Up today at bombtrackmedia.com/letsblowthisupThank you for being part of the Podcast Theory experience! Past seasons of this podcast include:Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory)Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory)Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified)Season 4: Ongoing episodes from livestreams that take place Tuesdays and Thursdays on YouTube, LinkedIn, and FacebookWork with me! Discover how at bombtrackmedia.com todayCurrent Theme Music courtesy of Alex Grohl via pixabay.comPodcast Theory is A Bombtrack Media Production
Make Your Podcast Guest Pitch Better In 30 Seconds. Step 1...
Aug 29 2024
Make Your Podcast Guest Pitch Better In 30 Seconds. Step 1...
If you're a podcaster, I'm sure you'll agree with me: the majority of podcast guest pitches (or presentations) SUCK. In surround sound. With the volume turned all the way up.Leaning into podcast guesting is a great way to grow your brand, spread the word about your podcast, showcase expertise, and position yourself for increased visibility.But if you don't land the guest spot because your guest pitch isn't on point, you'll never experience any of those (plus many more) benefits.In this episode of Podcast Theory, I'm covering where professionals looking for guest spots on podcasts are missing the mark and how you can improve YOUR pitch to secure more appearances that will elevate your brand.Having a better understanding of what you need to say and how you should approach podcast hosts you want to collaborate with will lead to much better results. Period. ____________________________________On Tuesdays and Thursdays, I go live on the Bombtrack Media YouTube channel and Facebook Page, as well as my personal LinkedIn page, for new episodes of Podcast Theory featuring tips, strategies, and commentary focused on the world of podcasting.Connect to your platform of your choice at bombtrackmedia.com/liveAnd just in case you miss the sessions live, they'll be right here in your favorite podcast app filed under Season 4.Discover how to make podcasting a key part of your marketing strategy, effectively use it to grow your brand, and get your podcast WAY BEYOND three episodes in my exclusive video series. Get free access at bombtrackmedia.com/free DID YOU KNOW: I have another podcast! Check out Let's Blow This Up today at bombtrackmedia.com/letsblowthisupThank you for being part of the Podcast Theory experience! Past seasons of this podcast include:Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory)Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory)Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified)Season 4: Ongoing episodes from livestreams that take place Tuesdays and Thursdays on YouTube, LinkedIn, and FacebookWork with me! Discover how at bombtrackmedia.com todayCurrent Theme Music courtesy of Alex Grohl via pixabay.comPodcast Theory is A Bombtrack Media Production
Yes, It's Easy to Start a Podcast. But It's Hard to Do This...
Aug 27 2024
Yes, It's Easy to Start a Podcast. But It's Hard to Do This...
I've been getting inundated with an ad on Facebook and Instagram lately and I'm sure the reason why is because I watch it in disgust every time it pops up. Basically, I'm telling the algorithm I want to watch straight up garbage.But that's a story for another day.This ad starts out "Starting a podcast is easy!" And, yes...I'll admit...STARTING a podcast IS easy.But what happens once you start is what truly tells the story of what you'll accomplish with your show. On this episode of Podcast Theory, I'm spending a few minutes talking about what REALLY matters once you get your podcast off the ground.It's not just about getting started. It's about bringing longevity into play. Click play to learn more!____________________________________On Tuesdays and Thursdays, I go live on the Bombtrack Media YouTube channel and Facebook Page, as well as my personal LinkedIn page, for new episodes of Podcast Theory featuring tips, strategies, and commentary focused on the world of podcasting.Connect to your platform of your choice at bombtrackmedia.com/liveAnd just in case you miss the sessions live, they'll be right here in your favorite podcast app filed under Season 4.Discover how to make podcasting a key part of your marketing strategy, effectively use it to grow your brand, and get your podcast WAY BEYOND three episodes in my exclusive video series. Get free access at bombtrackmedia.com/free DID YOU KNOW: I have another podcast! Check out Let's Blow This Up today at bombtrackmedia.com/letsblowthisupThank you for being part of the Podcast Theory experience! Past seasons of this podcast include:Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory)Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory)Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified)Season 4: Ongoing episodes from livestreams that take place Tuesdays and Thursdays on YouTube, LinkedIn, and FacebookWork with me! Discover how at bombtrackmedia.com todayCurrent Theme Music courtesy of Alex Grohl via pixabay.comPodcast Theory is A Bombtrack Media Production
You Will NEVER Stop Podcasting at 3 Episodes After Hearing This
Aug 22 2024
You Will NEVER Stop Podcasting at 3 Episodes After Hearing This
Depending on what website you land on or podcast you listen to, you're more than likely going to encounter some very ugly statistics about podcast launch success rates.The one I've grabbed hold of recently states that 90% of new podcasts DON'T GET BEYOND THREE EPISODES!!! This...is simply unacceptable. And it's time for a reality check.If you want to utilize the podcast medium for your business, you need to be strategic and set yourself up for long-term success.I have a pretty good idea why that aforementioned statistic exists and I'm sharing my thoughts on how BRUTALLY EASY it is to blow that number out of the water on this episode of Podcast Theory.If seeing numbers like that has soured your thoughts on podcasting or put you in a holding pattern on getting your own show off the ground, you need to consume this episode and discover how you can end up on the right side of the statistics.Get ready...this is a message you DON'T want to miss.____________________________________On Tuesdays and Thursdays, I go live on the Bombtrack Media YouTube channel and Facebook Page, as well as my personal LinkedIn page, for new episodes of Podcast Theory featuring tips, strategies, and commentary focused on the world of podcasting.Connect to your platform of your choice at bombtrackmedia.com/liveAnd just in case you miss the sessions live, they'll be right here in your favorite podcast app filed under Season 4.Discover how to make podcasting a key part of your marketing strategy, effectively use it to grow your brand, and get your podcast WAY BEYOND three episodes in my exclusive video series. Get free access at bombtrackmedia.com/free DID YOU KNOW: I have another podcast! Check out Let's Blow This Up today at bombtrackmedia.com/letsblowthisupThank you for being part of the Podcast Theory experience! Past seasons of this podcast include:Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory)Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory)Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified)Season 4: Ongoing episodes from livestreams that take place Tuesdays and Thursdays on YouTube, LinkedIn, and FacebookWork with me! Discover how at bombtrackmedia.com todayCurrent Theme Music courtesy of Alex Grohl via pixabay.comPodcast Theory is A Bombtrack Media Production
5 Solid Ways to Repurpose Your Podcast Transcripts
Aug 20 2024
5 Solid Ways to Repurpose Your Podcast Transcripts
RECORDED LIVE TUESDAY, AUGUST 20THPodcast Theory is back! And we are picking up right where we left off...On the last installment of Podcast Theory, I shared some out-of-the-box ways to repurpose the videos from your podcast recordings.Today, I'm going to dive into how to use your transcripts to save time and produce impactful content to utilize throughout your digital footprint.From blog posts to newsletters, your transcripts deliver a ton of useful information. Discover how to use all of it in a powerful way!Going forward, Podcast Theory will go live on Tuesdays and Thursdays at 12:00pm EST on the Bombtrack Media Facebook Page and YouTube Channel, as well as my personal LinkedIn page. The audio from each episode will release shortly thereafter on your favorite podcast listening app.RESOURCE MENTIONED: Check out Minvo for all your content repurposing needs! Click here to learn more____________________________________On Tuesdays and Thursdays, I go live on the Bombtrack Media YouTube channel and Facebook Page, as well as my personal LinkedIn page, for new episodes of Podcast Theory featuring tips, strategies, and commentary focused on the world of podcasting.Connect to your platform of your choice at bombtrackmedia.com/liveAnd just in case you miss the sessions live, they'll be right here in your favorite podcast app filed under Season 4.Discover how to make podcasting a key part of your marketing strategy, effectively use it to grow your brand, and get your podcast WAY BEYOND three episodes in my exclusive video series. Get free access at bombtrackmedia.com/free DID YOU KNOW: I have another podcast! Check out Let's Blow This Up today at bombtrackmedia.com/letsblowthisupThank you for being part of the Podcast Theory experience! Past seasons of this podcast include:Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory)Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory)Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified)Season 4: Ongoing episodes from livestreams that take place Tuesdays and Thursdays on YouTube, LinkedIn, and FacebookWork with me! Discover how at bombtrackmedia.com todayCurrent Theme Music courtesy of Alex Grohl via pixabay.comPodcast Theory is A Bombtrack Media Production
5 Out-of-the-Box Ways to Repurpose Podcast Video Content | Podcast Theory Live 7.16.24
Jul 16 2024
5 Out-of-the-Box Ways to Repurpose Podcast Video Content | Podcast Theory Live 7.16.24
REPLAY OF PODCAST THEORY LIVE 7.16.24It's 2024. And these days, it's hard to find podcasts recordings taking place without video being attached to the process.Undoubtedly, there are still podcasters leaning into audio only. But with virtual recording sessions via Streamyard, Riverside, etc. becoming the accepted standard in the podcast space, video makes the connection between collaborators stronger AND provides a dynamic piece of content that can be utilized in a number of ways.The video component of podcast recordings can be used short-form clips shared via Instagram and Facebook Reels, YouTube Shorts, and TikTok, as well as longer-form and full-length formats for YouTube and Vimeo.But in this installment of Podcast Theory Live, I'm going to share five unique, out-of-the-box ways to repurpose and leverage your podcast video content you may not have thought about.The beauty of podcast content lays in its versatility and trying different things to maximize said content can open up new doors to opportunities and relationships that can absolutely change the game!MENTIONED IN THIS EPISODE: Connect with Megan Shields at Chimehouse Media and discover how to use your video content for paid social media ad campaigns!Connect via Website | Instagram | Facebook____________________________________Every weekday, I go live on the Bombtrack Media YouTube channel for new episodes of Podcast Theory Live featuring tips, strategies, and commentary focused on the world of podcasting.Please subscribe on YouTube and click the bell so you can join me and interact while these episodes unfold. But just in case you miss the sessions live, they'll be available on YouTube in the archives, as well as your favorite podcast streaming and listening apps under Season 4.Discover how to make podcasting a key part of your marketing strategy, effectively use it to grow your brand, and get your podcast WAY BEYOND three episodes in my exclusive video series. Get free access at bombtrackmedia.com/free DID YOU KNOW: I have another podcast! Check out Let's Blow This Up today at bombtrackmedia.com/letsblowthisupThank you for being part of the Podcast Theory experience! Past seasons of this podcast include:Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory)Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory)Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified)Season 4: Ongoing episodes from livestreams that take place Tuesdays and Thursdays on YouTube, LinkedIn, and FacebookWork with me! Discover how at bombtrackmedia.com todayCurrent Theme Music courtesy of Alex Grohl via pixabay.comPodcast Theory is A Bombtrack Media Production
Why Is Repurposing Such a Vital Piece of the Podcasting Puzzle? | Podcast Theory Live 7.15.24
Jul 15 2024
Why Is Repurposing Such a Vital Piece of the Podcasting Puzzle? | Podcast Theory Live 7.15.24
REPLAY OF PODCAST THEORY LIVE 7.15.24Did you know when you create a podcast episode, you give yourself access to a plethora of content that can be utilized throughout your digital brand presence?It's true! Not only do you have the ability to impact your audience clamoring for dynamic audio content, you can repurpose said content and utilize it for:✅ Short and long-form videos✅ Blog posts✅ Social media posts✅ Email newsletters✅ Website content✅ Webinars✅ The framework of a bookAnd the list goes on.On this installment of Podcast Theory Live, I'm sharing why repurposing your podcast content is such a vital piece of the podcasting puzzle, as well as why it gives you the ability to work smarter not harder.This approach doesn't just apply to hosts and creators...it also applies to guests as well. If you're utilizing podcast guesting as a means of building your brand presence, there are ways to use that content for your own benefits, as well as the podcast you're appearing on.Today's installment kicks off a small series of episodes dedicated to the power of repurposing and how to maximize your content creation initiatives. Be sure to subscribe to the Bombtrack Media YouTube channel and click the bell so you're the first to know when new content drops and livestreams officially begin!____________________________________Every weekday, I go live on the Bombtrack Media YouTube channel for new episodes of Podcast Theory Live featuring tips, strategies, and commentary focused on the world of podcasting.Please subscribe on YouTube and click the bell so you can join me and interact while these episodes unfold. But just in case you miss the sessions live, they'll be available on YouTube in the archives, as well as your favorite podcast streaming and listening apps under Season 4.Discover how to make podcasting a key part of your marketing strategy, effectively use it to grow your brand, and get your podcast WAY BEYOND three episodes in my exclusive video series. Get free access at bombtrackmedia.com/free DID YOU KNOW: I have another podcast! Check out Let's Blow This Up today at bombtrackmedia.com/letsblowthisupThank you for being part of the Podcast Theory experience! Past seasons of this podcast include:Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory)Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory)Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified)Season 4: Ongoing episodes from livestreams that take place Tuesdays and Thursdays on YouTube, LinkedIn, and FacebookWork with me! Discover how at bombtrackmedia.com todayCurrent Theme Music courtesy of Alex Grohl via pixabay.comPodcast Theory is A Bombtrack Media Production
Podcast Therapy: Showing Up For All The Right Reasons | Podcast Theory Live 7.12.24
Jul 12 2024
Podcast Therapy: Showing Up For All The Right Reasons | Podcast Theory Live 7.12.24
REPLAY OF PODCAST THEORY LIVE 7.12.24It's the return of Podcast Therapy!In Season 3, I started doing these sessions once a week and I'm happy to report this series is making a comeback.In today's installment, I'm going to talk about why it's important to show up to your podcast for all the right reasons.If you haven't heard my story, I got into podcasting out of spite. I had a troll confront me on Twitter who happened to be a podcaster and I wanted to prove I could do it better than him.I have no idea what I thought I was going to accomplish with that mindset, but I was incredibly fortunate to discover my calling...partially by accident.Almost 10 years later and I'm still going strong, leaning into podcasting and livestreaming pretty much every day of the week.____________________________________Every weekday, I go live on the Bombtrack Media YouTube channel for new episodes of Podcast Theory Live featuring tips, strategies, and commentary focused on the world of podcasting.Please subscribe on YouTube and click the bell so you can join me and interact while these episodes unfold. But just in case you miss the sessions live, they'll be available on YouTube in the archives, as well as your favorite podcast streaming and listening apps under Season 4.Discover how to make podcasting a key part of your marketing strategy, effectively use it to grow your brand, and get your podcast WAY BEYOND three episodes in my exclusive video series. Get free access at bombtrackmedia.com/free DID YOU KNOW: I have another podcast! Check out Let's Blow This Up today at bombtrackmedia.com/letsblowthisupThank you for being part of the Podcast Theory experience! Past seasons of this podcast include:Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory)Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory)Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified)Season 4: Ongoing episodes from livestreams that take place Tuesdays and Thursdays on YouTube, LinkedIn, and FacebookWork with me! Discover how at bombtrackmedia.com todayCurrent Theme Music courtesy of Alex Grohl via pixabay.comPodcast Theory is A Bombtrack Media Production
Let's Remove the Unneeded Element of Perfection From Podcasting | Podcast Theory Live 7.10.24
Jul 10 2024
Let's Remove the Unneeded Element of Perfection From Podcasting | Podcast Theory Live 7.10.24
REPLAY OF PODCAST THEORY LIVE 7.10.24With many things in life, the pursuit of perfection will derail us early in the game or, because perfection seems unattainable, prevents us from taking the initial steps to getting started.I've got news for you: perfection IS unattainable. And thinking you can produce a perfect podcast is a fool's errand.Today on Podcast Theory Live, I'm sharing my thoughts on perfection in the podcast space and why we need to do our part to make it go away.I'll also share how livestreaming has helped me lean into this belief even more - leading me to embrace some of the flaws and work harder to communicate a clear message to my audience.MENTIONED IN THE SHOW: Check out my new exclusive video series Blowing Up The Paradigm: Why You Need to Rethink Your Approach to Podcasting Immediately____________________________________Every weekday, I go live on the Bombtrack Media YouTube channel for new episodes of Podcast Theory Live featuring tips, strategies, and commentary focused on the world of podcasting.Please subscribe on YouTube and click the bell so you can join me and interact while these episodes unfold. But just in case you miss the sessions live, they'll be available on YouTube in the archives, as well as your favorite podcast streaming and listening apps under Season 4.Discover how to make podcasting a key part of your marketing strategy, effectively use it to grow your brand, and get your podcast WAY BEYOND three episodes in my exclusive video series. Get free access at bombtrackmedia.com/free DID YOU KNOW: I have another podcast! Check out Let's Blow This Up today at bombtrackmedia.com/letsblowthisupThank you for being part of the Podcast Theory experience! Past seasons of this podcast include:Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory)Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory)Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified)Season 4: Ongoing episodes from livestreams that take place Tuesdays and Thursdays on YouTube, LinkedIn, and FacebookWork with me! Discover how at bombtrackmedia.com todayCurrent Theme Music courtesy of Alex Grohl via pixabay.comPodcast Theory is A Bombtrack Media Production
What Would I Do Differently If I Was Starting Podcasting Fresh Today? | Podcast Theory Live 7.9.24
Jul 9 2024
What Would I Do Differently If I Was Starting Podcasting Fresh Today? | Podcast Theory Live 7.9.24
REPLAY OF PODCAST THEORY LIVE 7.9.24I've been part of the podcasting world in one way, shape, or form since 2015 and, without question, I've seen a lot of things change, evolve, even go away completely.Yesterday, I was building out a new video series and reflecting on how far I've come over the past decade in regards to confidence, delivery, speaking ability, and sharing my message in a clear, concise fashion.It got me wondering: if I was coming into podcasting right now, for the very first time, what would I do differently today that I didn't do 10 years ago? On this episode of Podcast Theory Live, I'm going to share my thoughts. If you're in the position of getting a new podcast launched or just broke into the podcasting scene, come learn from my mistakes so you can do things better than me!____________________________________Every weekday, I go live on the Bombtrack Media YouTube channel for new episodes of Podcast Theory Live featuring tips, strategies, and commentary focused on the world of podcasting.Please subscribe on YouTube and click the bell so you can join me and interact while these episodes unfold. But just in case you miss the sessions live, they'll be available on YouTube in the archives, as well as your favorite podcast streaming and listening apps under Season 4.Discover how to make podcasting a key part of your marketing strategy, effectively use it to grow your brand, and get your podcast WAY BEYOND three episodes in my exclusive video series. Get free access at bombtrackmedia.com/free DID YOU KNOW: I have another podcast! Check out Let's Blow This Up today at bombtrackmedia.com/letsblowthisupThank you for being part of the Podcast Theory experience! Past seasons of this podcast include:Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory)Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory)Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified)Season 4: Ongoing episodes from livestreams that take place Tuesdays and Thursdays on YouTube, LinkedIn, and FacebookWork with me! Discover how at bombtrackmedia.com todayCurrent Theme Music courtesy of Alex Grohl via pixabay.comPodcast Theory is A Bombtrack Media Production
3 Ways to Avoid Podfade Like a Podcast Pro | Podcast Theory Live 7.8.24
Jul 8 2024
3 Ways to Avoid Podfade Like a Podcast Pro | Podcast Theory Live 7.8.24
REPLAY OF PODCAST THEORY LIVE 7.8.24One of the biggest epidemics in the podcast space is podfade (when a show's creator stops releasing new content out of the blue with no announcement). A recent statistic that was shared in one of my communities is that a whopping 90% of podcasters don't get beyond their THIRD episode.That's a total shame. Especially when you consider the creators of these shows most likely had a ton of energy and a ton of passion for bringing their podcast to the world.But once the work began and a million listeners didn't flood in, the passion waned.Of course, you and I both realize those are unrealistic expectations. But often times, podcasters and creators can get too fixated on the wrong metrics, losing sight of why they started their podcast in the first place.Today on Podcast Theory Live, I'm going to dive into the subject of podfade and share three ways it can be avoided like the plague.If you want to succeed in podcasting, a commitment to building your show and your skills over time is imperative. Click that play button and discover how to make it happen!____________________________________Every weekday, I go live on the Bombtrack Media YouTube channel for new episodes of Podcast Theory Live featuring tips, strategies, and commentary focused on the world of podcasting.Please subscribe on YouTube and click the bell so you can join me and interact while these episodes unfold. But just in case you miss the sessions live, they'll be available on YouTube in the archives, as well as your favorite podcast streaming and listening apps under Season 4.Discover how to make podcasting a key part of your marketing strategy, effectively use it to grow your brand, and get your podcast WAY BEYOND three episodes in my exclusive video series. Get free access at bombtrackmedia.com/free DID YOU KNOW: I have another podcast! Check out Let's Blow This Up today at bombtrackmedia.com/letsblowthisupThank you for being part of the Podcast Theory experience! Past seasons of this podcast include:Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory)Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory)Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified)Season 4: Ongoing episodes from livestreams that take place Tuesdays and Thursdays on YouTube, LinkedIn, and FacebookWork with me! Discover how at bombtrackmedia.com todayCurrent Theme Music courtesy of Alex Grohl via pixabay.comPodcast Theory is A Bombtrack Media Production
Make the Main Thing the ONLY Thing | Podcast Theory Live 7.2.24
Jul 2 2024
Make the Main Thing the ONLY Thing | Podcast Theory Live 7.2.24
REPLAY OF PODCAST THEORY LIVE 7.2.24In podcasting, just like life, we often find ourselves focusing on too many things at once. When we do this, it spreads our bandwidth thin and we put less emphasis where it needs to be. These overwhelming feelings are often the driving force behind those ugly words we hate to hear:Depression.Burnout.Podfade.Failure.But let's take a moment to simplify things. What if we just focused on ONE thing...the MAIN thing...and let everything else fall into place?In this episode of Podcast Theory Live, I'm digging into the philosophy of focusing on one thing and making it the main thing...with a podcasting spin, of course!Credit where credit's due: Alex Sanfilippo, Founder of PodMatch, spoke about this during his presentation at the Empowered Podcasting Conference and his point resonated very strongly with me.No matter what your main thing is, make sure it's front and center with everything you do.____________________________________Every weekday, I go live on the Bombtrack Media YouTube channel for new episodes of Podcast Theory Live featuring tips, strategies, and commentary focused on the world of podcasting.Please subscribe on YouTube and click the bell so you can join me and interact while these episodes unfold. But just in case you miss the sessions live, they'll be available on YouTube in the archives, as well as your favorite podcast streaming and listening apps under Season 4.Discover how to make podcasting a key part of your marketing strategy, effectively use it to grow your brand, and get your podcast WAY BEYOND three episodes in my exclusive video series. Get free access at bombtrackmedia.com/free DID YOU KNOW: I have another podcast! Check out Let's Blow This Up today at bombtrackmedia.com/letsblowthisupThank you for being part of the Podcast Theory experience! Past seasons of this podcast include:Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory)Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory)Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified)Season 4: Ongoing episodes from livestreams that take place Tuesdays and Thursdays on YouTube, LinkedIn, and FacebookWork with me! Discover how at bombtrackmedia.com todayCurrent Theme Music courtesy of Alex Grohl via pixabay.comPodcast Theory is A Bombtrack Media Production
5 Big Takeaways From The Inaugural Empowered Podcasting Conference | Podcast Theory Live 7.1.24
Jul 1 2024
5 Big Takeaways From The Inaugural Empowered Podcasting Conference | Podcast Theory Live 7.1.24
REPLAY OF PODCAST THEORY LIVE 7.1.24The first-ever Empowered Podcasting Conference went down June 28th thru June 30th with podcasters, creators, and livestreamers from around the world coming together in Charlotte, NC.The event was a true testament of community and the knowledge and wisdom that was shared throughout the weekend has the podcast world buzzing.I was part of the festivities, handling some emcee duties and moderating a panel discussion on how podcasting is becoming a better version of social media.Now that the event is in the history books, it's time to reflect on the weekend that was.In this installment of Podcast Theory Live, I'm sharing five of my big takeaways from the inaugural Empowered Podcasting Conference. Discover what you may have missed if you weren't in attendance or, if you WERE in attendance, relive some of the great things that took place in Charlotte. ____________________________________Every weekday, I go live on the Bombtrack Media YouTube channel for new episodes of Podcast Theory Live featuring tips, strategies, and commentary focused on the world of podcasting.Please subscribe on YouTube and click the bell so you can join me and interact while these episodes unfold. But just in case you miss the sessions live, they'll be available on YouTube in the archives, as well as your favorite podcast streaming and listening apps under Season 4.Discover how to make podcasting a key part of your marketing strategy, effectively use it to grow your brand, and get your podcast WAY BEYOND three episodes in my exclusive video series. Get free access at bombtrackmedia.com/free DID YOU KNOW: I have another podcast! Check out Let's Blow This Up today at bombtrackmedia.com/letsblowthisupThank you for being part of the Podcast Theory experience! Past seasons of this podcast include:Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory)Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory)Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified)Season 4: Ongoing episodes from livestreams that take place Tuesdays and Thursdays on YouTube, LinkedIn, and FacebookWork with me! Discover how at bombtrackmedia.com todayCurrent Theme Music courtesy of Alex Grohl via pixabay.comPodcast Theory is A Bombtrack Media Production
That Time I Forgot to Press Record | Podcast Theory Live 6.28.24
Jun 28 2024
That Time I Forgot to Press Record | Podcast Theory Live 6.28.24
REPLAY OF PODCAST THEORY LIVE 6.28.24Ask any podcaster who's been at this for a while and, more than likely, they've experienced the story I'm telling today in some way, shape, or form.In today's installment of Podcast Theory Live, I'm wrapping up my 5-part series of wild and crazy experiences I've had in the podcast space and this one...it's a doozy.Well, maybe "doozy" is too strong a word...Or a word I shouldn't be using at all because, well, it's stupid...But I will say it's a fundamental step every podcaster needs to be aware of and, once you make the mistake once, you find a way to NEVER make it again.Enjoy! ____________________________________Every weekday, I go live on the Bombtrack Media YouTube channel for new episodes of Podcast Theory Live featuring tips, strategies, and commentary focused on the world of podcasting.Please subscribe on YouTube and click the bell so you can join me and interact while these episodes unfold. But just in case you miss the sessions live, they'll be available on YouTube in the archives, as well as your favorite podcast streaming and listening apps under Season 4.Discover how to make podcasting a key part of your marketing strategy, effectively use it to grow your brand, and get your podcast WAY BEYOND three episodes in my exclusive video series. Get free access at bombtrackmedia.com/free DID YOU KNOW: I have another podcast! Check out Let's Blow This Up today at bombtrackmedia.com/letsblowthisupThank you for being part of the Podcast Theory experience! Past seasons of this podcast include:Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory)Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory)Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified)Season 4: Ongoing episodes from livestreams that take place Tuesdays and Thursdays on YouTube, LinkedIn, and FacebookWork with me! Discover how at bombtrackmedia.com todayCurrent Theme Music courtesy of Alex Grohl via pixabay.comPodcast Theory is A Bombtrack Media Production
That Time I Was Asked the Worst Question Ever | Podcast Theory Live 6.27.24
Jun 27 2024
That Time I Was Asked the Worst Question Ever | Podcast Theory Live 6.27.24
REPLAY OF PODCAST THEORY LIVE 6.27.24If you've ever been a guest on a podcast, you've more than likely been asked some questions that simply didn't jive with you.Perhaps they made you completely uncomfortable...Or maybe they were just plain out of bounds and the host didn't care.Or...perhaps the host asked you THE WORST question you can get when you're a guest on a podcast because it reveals they did NO preparation for your collaboration.In this installment of Podcast Theory Live, I'm telling the story about the time I was asked what is easily my least favorite question as a podcast guest.If you're a host or aspire to be one, DON'T. DO. THIS.Click here to get tickets for Empowered Podcasting 2024____________________________________Every weekday, I go live on the Bombtrack Media YouTube channel for new episodes of Podcast Theory Live featuring tips, strategies, and commentary focused on the world of podcasting.Please subscribe on YouTube and click the bell so you can join me and interact while these episodes unfold. But just in case you miss the sessions live, they'll be available on YouTube in the archives, as well as your favorite podcast streaming and listening apps under Season 4.Discover how to make podcasting a key part of your marketing strategy, effectively use it to grow your brand, and get your podcast WAY BEYOND three episodes in my exclusive video series. Get free access at bombtrackmedia.com/free DID YOU KNOW: I have another podcast! Check out Let's Blow This Up today at bombtrackmedia.com/letsblowthisupThank you for being part of the Podcast Theory experience! Past seasons of this podcast include:Season 1: 125 episodes of podcasting tips and strategies (known as Pod Theory)Season 2: Debunking Myths & Misconceptions of Podcasting (known as Pod Theory)Season 3: A Deep Look at Solo Podcasting (known as Solo Podcasting Simplified)Season 4: Ongoing episodes from livestreams that take place Tuesdays and Thursdays on YouTube, LinkedIn, and FacebookWork with me! Discover how at bombtrackmedia.com todayCurrent Theme Music courtesy of Alex Grohl via pixabay.comPodcast Theory is A Bombtrack Media Production