Ep 10 - How to: Best Communicate Your Strategy to Your Creative Team with Sarah McLoughlin

Culture, Talent & Growth

Aug 19 2022 • 25 mins

With so much content competing for our attention, how can a brand stand out on its social platforms? Sarah McLoughlin says a great social post speaks to its audience, in a way that is relevant and genuine. Brands need to let their consumer direct their social strategy by placing themselves in the shoes of their audience.

We sat down with Sarah McLoughlin, Director of Digital Marketing at Power Digital to learn about her journey, insights, and best practices on how to best communicate with her creative team. In this episode, Sarah shares her key ingredients for a social media strategy, all her best tips and lessons from her career, and how she stays up to date with the latest trends.

Here’s What We Discussed:

  • [00:22] Sarah shares her background and how her career began in Paid Social
  • [01:33] A great influencer post requires keeping your audience in mind and being relevant and genuine
  • [02:33] Sarah shares the most memorable projects she’s worked on and lessons learned from her career highlights
  • [05:41] The key ingredients for a social media plan
  • [10:43] Best practices to communicate and collaborate with your creative team
  • [16:53] Have an open mind and don’t let your preconceived notion of what will work on the platform stop you from trying things – Let the data decide what will work
  • [19:37] Determining an effective social media posting structure depends on your budget, brand, and bandwidth
  • [23:06] Where Sarah gets her industry news and how she keeps up with social trends

About Sarah

Sarah McLoughlin, Director of Digital Marketing, Power Digital – Sarah works as a Vice President, Paid Social at Power Digital Marketing, which is an Advertising & Marketing company with an estimated 64 employees; and founded in 2012. They are part of the Social Media Marketing team within the Marketing Department and their management level is VP-Level. Sarah graduated from Rowan University in 2009 and is currently based in New York City, United States.

About Our Moderator

Anish Shah is the CEO & Founder of executive search agency Bring Ruckus. Anish has worked in-house in Growth roles at Snapfish and Getable. He started Bring Ruckus as a Growth consultancy 11 years ago working with 40+ clients, then re-focused his firm on executive recruiting for Growth leaders.


“A great influencer post speaks to their audience. It speaks to the things that are relevant to them and does it in a way that feels like a recommendation from a friend. A lot of times in paid social, the most important thing you can do is really keep your audience in mind. What's important to them and how do we make sure that that's being the forefront of what we're putting in our ad?” – Sarah McLoughlin

“Consumers are very savvy nowadays. They know when something is fake and when it's contrived. What they’re looking for is that organic content that just speaks to them.” – Sarah McLoughlin

“The most important thing that you can do for your consumer is talk about problem solutions.” – Sarah McLoughlin

“Creative teams have great ideas, but it's the data from the platform that puts parameters around creativity.” – Sarah McLoughlin


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