1950s: The pre-Carrera years

A Matter of Time

Mar 22 2023 • 6 mins

Season 1: The TAG Heuer Carrera |

In our first series, we uncover the history and heritage of the iconic TAG Heuer Carrera. But before we get to the collection, we’re taking you all the way back to the 1950s. To the pre-Carrera years and the story of the legendary race that inspired the Carrera. Join your host Nicholas Biebuyck, Heritage Director at TAG Heuer, as he takes you back in time on A Matter of Time.

Image: Heuer Carrera, Reference 3336

Show notes:

0:35 The Pre-Carrera references: 2444, 3336, 2447

1:28 Carrera Panamericana: the legendary race that inspired the collection

2:54 Porsche x TAG Heuer shared history with Carrera Panamericana

3:50 Heuer history: timekeeping and stopwatches

4:03 Increased demand for watches after World War 2

4:20 Military watches that inspired performant wristwatches

5:02 1950s references inspired by modern designs of the time

6:02 1959 - The year Jack Heuer joined the business

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