A Matter of Time

Season 4: The TAG Heuer Formula 1 | This season, we race into the exhilarating story of the TAG Heuer Formula 1, a collection that symbolizes the indelible relationship between TAG Heuer and motorsport. In this episode, we go back in time to the 1980s, uncovering the events that led to the creation of this icon. Image: Heuer Easy Rider Jacky Ickx, Reference 429.801N Show notes: 0:47 The TAG Heuer Formula 1 collection 1:16 The TAG Heuer era 3:23 The ‘Easy Rider’ 5:54 The Jacky Ickx helmet clock

Season 4: The TAG Heuer Formula 1 | The year is 1986. It’s the beginning of a new era. With Techniques d’Avant-Garde (TAG) taking over Heuer, the new TAG Heuer Formula 1 collection was born. This is the story of how the bold and colorful range of timepieces went on to capture the zeitgeist and become something of a cult classic.   Image: TAG Heuer Formula 1 Chronograph, Reference 384.513   Show notes: 1:27 Techniques d'Avant-Garde 2:44 TAG enters Formula 1 3:27 1986: A landmark year 4:58 A new opportunity 5:42 The Formula 1 collection is born 6:28 A ‘rainbow of colors’   7:32 A cult collector’s item 8:09 Capturing the zeitgeist

Season 4: The TAG Heuer Formula 1 | Flashback to 1988. As a company that had built its legacy on timekeeping, TAG Heuer decided to integrate the chronograph into the Formula 1 collection. In this episode, we explore how the complication contributed to the story of the timepiece.   Image: TAG Heuer Formula 1 Chronograph, Reference 472.513   Show notes: 0:33 A return to the chronograph 1:57 1988: The chronograph makes its debut 2:39 The Senna chronograph  3:17 Pure quartz 5:13 TAG Heuer: a globally recognized name

Season 4: The TAG Heuer Formula 1 | In this episode, we race through the decades — from the acquisition of TAG Heuer by the LVMH Group in 2000 to a range of new design iterations and collaborations that saw the Formula 1 collection go from strength to strength. Image: TAG Heuer Formula 1, Reference CAH1113.BA0850 Show notes: 0:39 LVMH: A new vision for the future 1:59 Repositioning the brand 2:53 New challenges 3:32 2004: The Formula 1 collection returns 5:00 2007: upgrading the collection   5:48 2010: rebooting the collection 6:28 A range of collaborations 7:16 TAG Heuer x Kith 7:36 The future of the Formula 1 collection

Season 4: The TAG Heuer Formula 1 | From the arrival of the automobile to present day, we uncover the enduring relationship between TAG Heuer and motorsport. It’s a connection that goes way back, across several decades. Buckle up, you’re in for a spectacular ride through the time. Image: TAG Heuer Formula 1 Chronograph x Red Bull Racing, Reference CAZ101AL.FT0852   Show notes: 0:39 TAG Heuer x motorsport 1:17 1911 to 1950s: A brief history   2:36 1960s: Jack Heuer and Jo Siffert  3:58 Jo Siffert and Steve McQueen 4:30 1970s: Heuer and Ferrari    4:58 The golden era   5:47 1980s: a fresh formula 6:27 1990s: the ultimate timekeeper 7:20 2004: the Indianapolis 500 7:52 2016: Oracle Red Bull Racing 8:26 A unique passion for motorsport

Season 3: The TAG Heuer Monaco | This season, we explore the history and heritage of the storied TAG Heuer Monaco. Flash back to 1969. As manual wind watches were losing ground to automatic models, Jack Heuer and an unusual team of collaborators established ‘Project 99’. This led to the creation of the now legendary Calibre 11 automatic chronograph movement and of course, the birth of the Monaco.   Image: Heuer Monaco, Reference 1133B Chronomatic   Show notes: 0:52 Manual wind vs. automatic 1:20 Enter Jack Heuer 2:08 Switching to automatic 2:17 Project 99 and the Calibre 11 3:02 The Monaco debut 3:37 What made the Monaco unique 4:29 The creative visionaries who wore the Monaco 4:48 A standout blue dial 5:54 Why Chronomatic? 6:16 Chronomatic: a collector’s delight

Season 3: The TAG Heuer Monaco | In this episode, we look at why the names ‘Monaco’ and ‘Steve McQueen’ have become inseparable decades after the watch and the superstar were brought together. We begin at Circuit de la Sarthe, home to the 24 Hours of Le Mans, and go all the way to the silver screen, where Steve McQueen wears the culture-defining Monaco in the movie ‘Le Mans’.   Image: Heuer Monaco, Reference 1133B   Show notes: 0:50 1970: Steve McQueen in Le Mans 1:07 McQueen’s passion project, ‘Le Mans’   2:28 McQueen meets Joe Siffert 3:15 McQueen wears the Monaco 3:48 ‘A tough sell’ 5:32 The evolution of the Reference 1133B   6:02 Pinning high hopes on ‘Le Mans’ 6:46 Plans to discontinue the Monaco

Season 3: The TAG Heuer Monaco | Turn the clocks back to 1974. The Monaco wasn’t performing very well commercially. In fact, it disappeared from the catalog entirely. But then in 1978, a black-coated Monaco reference came to light, becoming a collector’s favorite and one of the rarest Monaco watches ever. This is the story of Reference 74033 N, or as collectors like to call it, the ‘Dark Lord’.   Image: Heuer Monaco, Reference 74033 N   Show notes: 0:31 A dark time for the Monaco 0:53 Changing direction with the new Silverstone 1:24 The Monaco disappears from the catalog   1:43 The quartz crisis 2:05 The success of black-coated cases 2:30 A Monaco mystery    3:08 Back in black   4:16 One of the most sought-after vintage Heuers 4:48 What makes the ‘Dark Lord’ special 5:34 An unbelievably rare timepiece 6:16 The legacy of the watch 6:31 Inspiring the future

Season 3: The TAG Heuer Monaco | In this episode, we explore the relaunch of the Monaco in 1997, its rise in popularity and its lasting impact on the brand.   Image: TAG Heuer Monaco, Reference CS2110   Show notes: 0:48 The 1980s 1:28 Revisiting the Heuer heritage 2:13 A different approach to the Monaco 3:47 The Monaco for a modern era 4:23 A commercial success   6:00 A bright future

Season 3: The TAG Heuer Monaco | This time, we uncover the story behind the incredible TAG Heuer Monaco V4. From its design and development to its finer details and legacy, this horological masterpiece paints a direct line between watchmaking and motorsport.    Image: TAG Heuer Monaco V4, Reference WAW2080   Show notes: 0:31 The LVMH Group: a new era begins  1:21 Revisiting Heuer’s roots    1:44 Concept pieces 2:29 Developing the Monaco V4 6:05 The launch of the Monaco V4     6:15 A number of different editions    7:46 The name ‘V4’

Season 3: The TAG Heuer Monaco | In this episode, we explore one of our most iconic partnerships: TAG Heuer x Gulf. We take you on an exhilarating journey. From the origins of the iconic Gulf livery in the 1970s to the latest iteration of this glorious partnership: the TAG Heuer Monaco Chronograph x Gulf.   Image: TAG Heuer Monaco Chronograph x Gulf, Reference CBL2115.FC6494   Show notes: 0:45 The history of TAG Heuer x Gulf 1:22 J.W. Racing    2:09 The story of the Gulf livery 3:14 2007: the TAG Heuer Monaco Gulf   3:41 2016: a joint relationship 4:08 Successive iterations  4:19 2022: the TAG Heuer Monaco Chronograph x Gulf    4:56 Debut at the Monaco Historic Grand Prix 2022 5:22 Going back to the golden age of motor racing 6:04 Winning the Iconic Watch prize at the GPHG

Season 3: The TAG Heuer Monaco | Live from the TAG Heuer booth at Watches & Wonders 2024 in Geneva, Nicholas Biebuyck introduces the latest iteration of the Monaco. Meet the TAG Heuer Monaco Split-Seconds Chronograph, the first-ever mechanical split-seconds chronograph created by TAG Heuer.   Image: TAG Heuer Monaco Split-Seconds Chronograph, Reference CBW2181.FC8322   Show notes: 0:20 Introducing the new TAG Heuer Monaco Split-Seconds Chronograph 0:50 The rattrapante complication 02:13 Key features of the watch 02:35 Sharing codes with the original Monaco

Season 2: TAG Heuer and the ocean | In this second season, we explore TAG Heuer’s intimate connection with the ocean. We turn the clocks back to 1949, when Heuer was creating watches for Abercrombie & Fitch. Discover how a watchmaker, a physics teacher, and a passion for fishing and mushroom hunting led to the birth of the Solunar, the first wristwatch with a permanent tide indicator.   Image: Heuer Solunar, 1949 Reference  Show notes: 0:42 The Abercrombie & Fitch years 1:10 A challenge from Walter Haynes, President of Abercrombie & Fitch 1:59 How a tide indicator works  2:42 Mushroom hunting and a school physics teacher 3:14 The Solunar 4:30 The tide indicator on the Solunar

Season 2: TAG Heuer and the ocean | In this episode, we explore the legacies of a range of Heuer chronographs with tide indicators. From the Seafarers of the 1950s and 1960s to the Solunargraph and the Mareograph, we sail through a decade of iconic timepieces.   Image: Heuer Seafarer, Reference 346   Show notes: 0:50 Meet the Heuer Seafarer 2:48 Reference 2444, the next iteration of the Seafarer 3:50 The iconic Reference 2446 Seafarer from the 1960s 4:47 The last Seafarer 5:07 The Solunargraph   5:43 The Mareograph

Season 2: TAG Heuer and the ocean | This time, we travel back to The America’s Cup in 1967. It was the year the racing yacht Intrepid stormed to victory. To commemorate Emil Mosbacher’s triumph, Heuer produced the iconic Reference 7754, or the Heuer Skipper. A timepiece that forever sealed TAG Heuer’s relationship with the ocean and sailing.   Image: Heuer Skipper, Reference 7754   Show notes: 0:40 The 1967 America’s Cup  2:20 Heuer Reference 7754, or the Heuer Skipper 4:16 The legacy of the Skipper   4:45 The evolution of the Skipper   Discover our latest model of the TAG Heuer Carrera Chronograph Skipper on tagheuer.com.

Behind every iconic watch there’s a timeless story. Welcome to A Matter of Time, a podcast by TAG Heuer. Hosted by Nicholas Biebuyck, Heritage Director at TAG Heuer, we dig into our archives to bring you untold stories of our watches and how they have influenced sport and popular culture through time. In the first season, we explore the enduring legacy of the TAG Heuer Carrera. Hop into this time machine and discover how everything is simply A Matter of Time.

Season 1: The TAG Heuer Carrera | In our first series, we uncover the history and heritage of the iconic TAG Heuer Carrera. But before we get to the collection, we’re taking you all the way back to the 1950s. To the pre-Carrera years and the story of the legendary race that inspired the Carrera. Join your host Nicholas Biebuyck, Heritage Director at TAG Heuer, as he takes you back in time on A Matter of Time.   Image: Heuer Carrera, Reference 3336   Show notes: 0:35 The Pre-Carrera references: 2444, 3336, 2447 1:28 Carrera Panamericana: the legendary race that inspired the collection 2:54 Porsche x TAG Heuer shared history with Carrera Panamericana  3:50 Heuer history: timekeeping and stopwatches  4:03 Increased demand for watches after World War 2 4:20 Military watches that inspired performant wristwatches  5:02 1950s references inspired by modern designs of the time 6:02 1959 - The year Jack Heuer joined the business

Season 1: The TAG Heuer Carrera | In this episode, we revisit Jack Heuer’s eureka moment at the 12 Hours of Sebring endurance race in Florida, March 1962. Find out how a conversation with the parents of racing drivers Ricardo and Pedro Rodriguez inspired one of the most iconic watch collections ever created.   Image: Heuer Carrera, Reference 2447 S   Show notes: 0:50 Jack Heuer attends 12 Hours of Sebring in Florida - March 1962 2:29 First mention of the Carrera from the Rodriguez family   3:23 Registering the ‘Carrera’ name  3:45 1963: Arrival of the Carrera references 2447 and 3647  4:30 Enduring features of all Carrera collections 5:00 Unique features of early models   6:14 Late-1960s: ‘Panda’ and ‘Reverse Panda’

Season 1: The TAG Heuer Carrera | Meet the first Carrera with a date complication, and discover how Jack Heuer harnessed the power of advertising to unveil the timepiece to the world.    Image: Heuer Carrera, Reference 3147 N (Dato)   Show notes: 0:35 Date complication added to Carrera watches  1:00 1965: Jack Heuer and the Mad Men of Madison Avenue    1:57 Production flaw leading to iconic asymmetric design   2:32 Heuer x logos on dial: a surprising success   3:41 3147 second series logos: Carroll Shelby & the Jordanian Air Force  4:18 How the logo dials were created    5:24 Success of the chronograph novelty

Season 1: The TAG Heuer Carrera | In this episode, we meet the dynamic duo behind the automatic chronograph movement. Join Jake Heuer on his journey towards innovation in 1969.    Image: Heuer Carrera, Reference 1153 N   Show notes: 0:27 March 1969: Jack Heuer & the dream team behind the first automatic chronograph movement  1:25 Other watchmakers race to develop the chronograph   1:39 Mid-1960s: drop in sales and exports intensify the need for innovation  2:01 Heuer: aviation and motorsport  3:19 The misunderstood 1163 Chronomatic Carrera    4:40 1970s: addition of silver dial and future changes