So you want to be a copywriter with Bernadette Schwerdt

Copy School & Australian Writers' Centre

Join Australia’s most popular copywriting coach Bernadette Schwerdt as she takes you deep inside the world of how to be a professional copywriter. She’ll bring you the latest in how to get started, find work, build a brand, make money, manage your mindset and more. This behind the scenes look at how to become a top copywriter is the perfect pick-me-up for any writer who wants to earn more doing something they love. This podcast is by Australian Writers' Centre and Copy School.


COPYWRITER 029: How to send emails that bypass the spam filter, with guest Shaun Ernst
Jan 16 2022
COPYWRITER 029: How to send emails that bypass the spam filter, with guest Shaun Ernst
Discover the secrets of making your email campaigns work. Is email dead? Not by a long shot according to Shaun Ernst, the founder of one of Australia’s most successful email marketing companies. He should know. His clients include JB Hi-Fi, General Pants, Swisse Vitamins and many more.   In today’s episode we talk about something very specific that anyone who sends even one marketing email needs to know about – how to prevent your emails from landing in the spam filter. We also talk about the consequences of sending spam, how to improve your sender reputation, what the privacy act means for even the smallest of businesses, the top 5 email platforms to use, why open rates are not all they’re cracked up to be and more. What is the future of email versus social media?What is spam?Who makes the laws as to what is spam and what is not?Are there different laws for different types of businesses?What are the consequences of sending spam – legal, financial, reputational, transactional?What are spam filters and how do they work?What are some of the rookie errors that business owners get wrong when it comes to sending emails?What strategies can we use to ensure that our emails don’t get caught up in spam filters?What are the top 5 email platforms/software you recommend for big, medium and small business?  How do we know that our emails are going to spam filters?How does the customer know their emails are going to spam? Read the show notes Join our community of copywriters at CopyClub.com.au.  See omnystudio.com/listener for privacy information.
COPYWRITER 028: How to become a healthcare copywriter, with Ryan Wallman
Jan 2 2022
COPYWRITER 028: How to become a healthcare copywriter, with Ryan Wallman
To niche or not to niche? That is the question for many copywriters starting out. Ryan Wallman was a medical doctor who discovered that he preferred writing copy instead of writing scripts. Discover how he made the transition to becoming a healthcare copywriter, and how to decide if niching is for you. Dr Ryan Wallman was a medical doctor but after he discovered his passion for words and writing, he decided to follow his intuition and become a medical and healthcare copywriter. He is now the Creative Director and Head of Copy at Wellmark, a Melbourne-based creative agency that specialises in healthcare marketing. He writes for a range of clients including the hospitals, IVF clinics and communication campaigns for the national COVID-19 response. In this episode, I talk to Ryan about: How to become a medical or healthcare copywriterThe creative process his agency follows to create a campaignWhy pitching for new clients is a nightmare (necessary, but still a nightmare)The pros and cons of niching as a copywriterHow his agency chooses and hires copywritersWhy content marketing work (and proof that it does)Tips for copywriters starting outWhy he wrote his book and the impact it had on his career. Mentioned in this episode: Ryan Wallman on TwitterWellmark Delusions of Brandeur by Ryan WallmanAd Teachings Read the show notes Join our community of copywriters at CopyClub.com.au.See omnystudio.com/listener for privacy information.
COPYWRITER 025: How to transition from a traditional career to full-time copywriting, with Gabi Pasztor
Nov 21 2021
COPYWRITER 025: How to transition from a traditional career to full-time copywriting, with Gabi Pasztor
Copywriting careers start anywhere – even on Nepalese hiking trips! Gabi Pasztor shares her story of transitioning from a career in teaching to become a full time freelance copywriter. Gabi Pasztor loved her job as a teacher but when a tour guide on a Nepalese hiking trip asked her to write the copy for his tour website, she thought, maybe others could use my services too! With zero experience in business, or networking, or client development, she is now the owner of a very successful copywriting business, sets her own hours, works with who she wants when she wants and has never looked back. In this podcast I talk to Gabi about how she transitioned from being a teacher to being a full-time copywriter, the steps she took to make it happen, the mistakes she made and the lessons she’s learnt along the way. We talk about how Gabi: transitioned from being a teacher to a copywriter set up her copywriting business from scratch, and why not having a business background was an assetfound her first few clientsleveraged her personal network to find work built strategic partnerships to generate high value clients turned word-of-mouth introductions into long term clientsbuilt her website (and why she’d do it oh-so-differently next time)outsources key activitiesuses LinkedIn to gain connections and engagement pitched to clients and the script she uses that gets great results. If you’re keen to transition from one career to another, and find a side hustle that inspires you, check out our copywriting courses and discover, as Gabi did, that creating a copywriting career is well within reach of anyone. Mentioned in this episode: Quill Copywriting   Read the show notes Join our community of copywriters at CopyClub.com.au.See omnystudio.com/listener for privacy information.
COPYWRITER 024: How to become a real estate copywriter with Donna Webeck
Nov 7 2021
COPYWRITER 024: How to become a real estate copywriter with Donna Webeck
Discover how copywriting can help you turn your passion into profit.   Donna Webeck’s dream was to earn money by writing about real estate but with no experience in the sector, no background in writing, no contacts in the real estate industry, that dream seemed just that.  Until she took the plunge, did a short course in copywriting and now here she is 6 years later with a flourishing, thriving business writing real estate copy for some of the country’s top real estate agents, earning a six-figure income and having the flexibility and freedom to be there for her family and see them grow up.  In her own words, she now has her dream job. Today I talk to Donna about how she did it and how you can do it too.  In this episode, we talked about: How she got started in the real estate copywriting industryHow long it takes to write up a real estate listingHow much you can earn as a real estate copywriterWhat the future of real estate copywriting holdsTips on how to write copy for real estateWhat to do when the property you’re promoting is less than excitingHow to leverage contacts and strategic partnerships to easily find new clientsHow she overcame shyness and introversion to become a successful and confident networkerWhy you only need to find one client to kick start your copywriting businessWhere to find clients and what to say (Donna found a new client at a funeral!)Why it’s not always necessary to visit the propertyHow to leverage Google to help you write your listings quicklyWhy ‘show, don’t tell’ formula for writing copy helped her become Australia’s ‘go to’ real estate copywriterHow she used a short course in copywriting to launch her career Read the show notes Join our community of copywriters at CopyClub.com.au.See omnystudio.com/listener for privacy information.