Joining Amy on PR Talk this week is the owner of Adam Ritchie Brand Direction and author of “Invention in PR,” Adam Ritchie. In this episode, he shares a different way to elevate the PR industry through the powers of creativity and imagination. No longer should PR pros just help during product promotion. Today, you will learn what steps to take to also have a say in product discovery. Read the entire write-up at https://www.veracityagency.com/podcast/invention-in-pr-adam-ritchie/ Learn more about your ad choices. Visit megaphone.fm/adchoices