Let's Talk With: Ring Buyers (Part 2)

In the Loupe

Jul 6 2021 • 57 mins

We got such good feedback from our last ring-buyers episode, we decided to do it again! Part one featured two men with clear views on what they wanted who had never bought much in the way of fine jewelry before. This time, we've got a different subset of interviewees to offer their perspectives on the ring buying process. We hope this episode gives retail jewelers a better look at the different types of approaches to ring buying and the type of clientele they may interact with, from the totally clueless to the custom creator.
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