In this episode of WTFDIJR, Chris and Dani are uncovering:

• Happy Birthday to Chris!
• Changing focus in communication by season
• Frustration with people not paying attention and make assumptions
• The teardown:
  • Invite to the big boss, my CEO
  • Referencing my CEO and name as a CISO
  • Belittling my role as a CISO
  • Making an assumption that I don’t know anything about manufacturing - throwing a blanket assumption that I don’t know the market and you can save the day
  • Assuming the good part is having a conversation with you
  • Sending the same email to the CEO, just swapping names
• Our job is to understand emotions
• Social engineering tin this email has elicited anger, frustration, defiance, and fight emotions
• What is it about a CISOs job that is so emotional?
• The buildup
• The problem with assuming vs. asking an open question
• The one terrible mistake you should not make in your communication

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Victim of a crappy marketing or sales message?

Quickly and easily submit an ineffective email, social media post, website landing page, event message, or digital ad to 📧 dani@wtfdidijustread.com. We will provide an alternative and better approach live on the show.